• Title/Summary/Keyword: 스타파워

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A Review of Person-centered Care in Nursing Homes (노인요양시설의 인간 중심 케어 (Person-centered care)에 대한 연구)

  • Yoon, Ju Young;Roberts, Tonya;Bowers, Barbara J.;Lee, Ji Yun
    • 한국노년학
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    • v.32 no.3
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    • pp.729-745
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    • 2012
  • The purpose of this study is to review person-centered care models and the scientific evidence for the impact of person-centered care in U.S. nursing homes, and to analyze the applicability of person-centered care for Korean long-term care system. The most commonly recognized person-centered care models were Eden Alternative, Green House, and Wellspring model. The core components of the three models were autonomy, close relationships, homelike environment, and staff empowerment. Thirty eight empirical studies including 10 model testing studies and 28 studies to examine the impact of person-centered care interventions indicated generally positive outcomes in terms of residents, family, and staff/organization level. The authors analyzed the current situation in the Korean long-term care system with respect to the specific core constructs of person-centered care, and proposed applicable models and practical suggestions in consideration of Korean context. Lastly, future considerations regarding policy and research were discussed.

A Study of Utilizing Brand Touch Point of Corporate Museum : In terms of the Market-Driving Brand and Consumer Insight (기업박물관의 브랜드 접점 활용연구 : 브랜드 시장주도와 소비자 인사이트 관점에서)

  • Kim, Eun-Jeong;Chang, Dong-Ryun;Hong, Sung-Min
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.163-178
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    • 2007
  • The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

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The Analysis of Fashion Styles from Global Plus-size Woman's Power Blog -Focused on Analysis of USA Market- (글로벌 플러스 사이즈 파워 블로그에 나타난 여성 패션 연구 -미국 시장을 중심으로-)

  • Ryu, Jinyoung;Syn, Hye-young;Im, Jooyeon;Lee, Inseong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.5
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    • pp.830-843
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    • 2016
  • The world wide increase of obesity and demands for various plus-size fashion are expanding the global plus-size fashion market. This study is to understand the market status of the US (the biggest plus-size fashion market) as well as analyze women's fashion shown in power blogs on the plus-size fashion trend. For research methods, photos from the top 10 globally ranked plus-size power blogs on Alexa.com were collected and divided into 5 plus-size body types based on: design factors, style, color, item, and texture. Pants with tops or completed outfits including pants, tops, and outer were the most common for casual styles; in addition, a tendency to pursue comfortable and naturally fitted clothes was also indicated. As for colors, the most common were blue colors and white or pastel toned colors; in addition, soft, hard, and transparent were all evenly used for materials. One-piece items were the most popular formal style that were mostly a one-tone color made with hard materials indicated by the pursuit of the fanciness and formality of a dress for a formal occasion. Black was the most common color, and the color variation was less diverse compared to that of casual styles. The most common for semi-formal styles were outfits with movability and more fanciness such as wearing a casual outer on top of a formal one-piece. When examining the fashion in plus-size blogs, there are differences in the frequency of design factors due to the diversity of body-types; in addition, different items were shown to be preferred in accordance with styles. The results of this study will help fashion companies who want to enter the global plus-size women's fashion market (including the US market); in addition, research on plus-size fashion that is changing the fashion and aesthetic paradigm is expected to contribute to academia.

A study on Movie Hit through Online WOM Analysis before and after the Release of Korean Movies (한국 영화의 개봉전·후 온라인 WOM분석을 통한 영화 흥행에 관한 연구)

  • Kim, Sang-Mok;Joo, Yong-Ho;Cho, Ok-Hue
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.257-267
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    • 2021
  • This study warns of the dangers of pre-marketing that is too preoccupied with raising market expectations before release at the film market level, and provides practical implications that the lower the level of mismatch of market expectations, the more ideal performance can be achieved. The level of expectation before release and satisfaction after release were measured by each movie rating, and the difference was calculated as the inconsistency of expectations. In raising expectations before the release, the expert rating among the star power, director power, expert rating, and number of screens has a significant influence. It was confirmed that the level of expectation before the release had a positive effect on the rating after the release, but had a negative effect on the level of discordance. In addition, the hypothesis that the higher the expectation level before the release, the greater the inconsistency, and the hypothesis that the higher the expectation inconsistency has a negative effect on the box office level is supported. This provides various implications for marketing carried out before or after the release of a movie to film-related practitioners for products with low involvement or emotional content such as movies.

Screening of Tomato Cultivars Resistant to Root-knot Nematode, Meloidogyne incognita (고구마 뿌리혹선충 저항성 토마토 품종 스크리닝)

  • Kim, Hyeong-Hwan;Cho, Myoung-Rae;Kang, Taek-Joon;Jung, Jae-A;Han, You-Kyoung
    • Research in Plant Disease
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    • v.16 no.3
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    • pp.294-298
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    • 2010
  • Thirty-two tomato cultivars, eleven cherry tomato cultivars and eight rootstock tomato cultivars were inoculated with Meloidogyne incognita, to evaluate tomato cultivars for resistance against root-knot nematodes. One tomato cultivar, Homerunking was proved to be resistant while eight cultivars such as Regendsummer, Regend, Sunmyung, Pinktop, Top3, Delice, Tasha and Lilyance were moderately resistant to the root-knot nematodes. Five cherry tomato cultivars (Tenten, Desert, Redstar, Veryking and Arigatto) showed moderate resistance and one cultivar (Redcherry) was resistant to root-knot nematodes. In eight rootstock tomato cultivars, two cultivars (Bukinghagae, Special) were resistant and five cultivars (B-blocking, Solution, Dongbanja and Greenpower) were moderate.

Korean Musical Actress Jung Sun-Ah's Acting Skill and Style from the Projection and Back-projection Perspectives ('투사-역투사 이론' 관점의 한국 뮤지컬 배우 정선아의 연기 스킬과 스타일 특성)

  • Kim, Jeong-Seob;Lee, Eun-Hye
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.45-54
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    • 2021
  • Jeong Sun-Ah built up her performance career for twenty years with bold and energetic acting and solidified her status as a leading actress of Korean musical since her debut. To benefit from the value of her experience this study performed an in-depth interview with her, applying the Theory of "Projection" and "Back-projection", which are the psychological principles of acting, and derived "acting(entering the roles)" and "de-acting(leaving the roles)" techniques. As result, Her acting mechanism involved emptying her ego, embodying a persona by projecting the role created by intensive exploration of materials like previous performance, film of the same title, original novel, and script, and then getting the ego back by back-projecting through dynamic activities such as overseas travel and dance. She pre-studied the roles by physically visiting sites that are important to the characters. She was unique in that she pursued a difference by changing vocal trainers for each musical production and undertook more intense physical training than vocal practice to achieve powerful singing performance. In most of her works (75%), she suffered from aftereffects such as depression, narcissism, hysteria, and insomnia due to disorder caused by breaking away from the roles. However, she relied on self-help and alternatives are needed in the future such as reinforcement of expert counselling. Jeong Sun-Ah appeared on an average of 1.6 productions per year, practiced for an average of 1.7 months, and performed for an average of 3.9 months with an average of 100 days of break between productions. Her performance record from this research demonstrates her constant preparation and passion, as well as the know-how of reserving and distributing energy. So, it has a valuable implications for acting education and self-management of actors and actress.