• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.242-250
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• 2024

This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

• Digital Contents
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• no.3 s.118
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• pp.40-42
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• 2003

20대 여성 CEO, 남편인 CTO 이영일(29)이사와 Company Couple, 성공적인 해외진출, 모바일게임 50여종개발 등 화제의 주인공으로 주목받은 사람은 모바일게임업체 컴투스의 박지영 사장이다. 2000년 초반 벤처붐과 함께 20대 스타 CEO가 여럿 등장했지만, 경제위기의 파고를 넘은 사람은 별로 눈에 띄지 않는다. 그런 가운데 모바일 게임으로 국내시장은 물론 해외시장 개척까지 성공하며 승승장구하고 있는 컴투스의 성공이 더욱 값지게 느껴지는 것 같다.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.181-192
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• 2018

In the current economic situation of China, the leadership style and organizational commitment of employees has become an important topic. The purpose of this study is to explore the relationships among leadership style, employee empowerment and organizational commitment. And help leaders to understand which leadership style is more important and suitable for them, and to increase employees sense of identify of the organization and giving them more power so that they can work more effectively. To serve this purpose, this study conducted an extensive survey of IT companies in ShenZhen, China, and 403 valid data was collected. The research model was analyzed using SPSS and AMOS. According to the result, leadership style has a profound influence on organizational commitment. And leadership style can also impact on empowerment. Employees' empowerment also significantly influence the organization commitment, and exist a mediating effect between the leadership style of organizational commitment. The results of this study provided a new reference and a more suitable leadership style for Chinese IT enterprises that transactional leadership is more effective than transformational leadership, and it is more effective to encourage employees with rewards.

• Korean journal of communication and information
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• v.39
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• pp.355-384
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• 2007

The objective of this study is to see the characteristics of Korean films exported in Japan: preferred genres, casting of Korean wave star, major distributors' releases, number of spectators in domestic market. According to the analysis, first of all, Japanese movie goers prefer Korean melo-movies compared with Korean spectators who tend to like comics. It is also proven that Korean wave stars have been cast largely in Korean films exported in Japan. Furthermore, the big hit Korean films that have been distributed by 3 majors have been preferred by Japanese importers. That means the brand power of Korean distributors and release performance in domestic market can influence directly the exportation of films.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.62-71
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• 2009

This paper is a study on the elected korean leading actors & directors who have stable mobility power for audience and social networking. We elected 153 most reliable Korea actors and directors of stardom" (50 directors, 103 actors); they have to put on the name in the 20 high ranks, and more than twice from the total amount of Korean audience about showing 700 movies by 1998-2007. And then we analyze out 'who might be centre in social networking and social networking between actor and director," through 'Centrality Analysis' using the "UCINET" social networking analysis program Finally, we know 'Kim sang-jin director' is 'key men' and 'star' who reduced uncertainty definitely: For a long time, he combines most stable audience power with broad network successfully.

• Computational Structural Engineering
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• v.10 no.3
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• pp.58-66
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• 1997

D 자동차가 새 자동차를 개발하는 과정에 스타일 디자인은 이태리에서, 샤시 설계는 영국에서, 파워트레인 설계는 독일에서 수행하였다고 한다. 글로벌 경영이나 현지 법인이라는 단어들도 이제는 낯설지 않은 용어들로 자리잡아 가고 있는 중이며, 앞으로는 리비아, 우즈베키스탄, 베네주엘라 등 전세계에 흩어져 있는 기업의 현장을 어떻게 운영해 나갈 것인지를 연구해야 할 것이다. 무역장벽을 극복하기 위해 설립하고 있는 현지의 공장들을 서울에 앉아서 가동시키는 방법 중에, 인터넷을 이용하는 방안이 CALS(Commerce At Light Speed 또는 Computer Aided Logistic Support)라고 할 수 있다. 이는 인터넷을 통해 기업의 무역거래 서류, 카탈로그, 설계도면, 사용자 지침서 등을 전자문서로 주고 받을 수 있게 하겠다는 생각에서 추진되고 있는 프로젝트이다.

• Korean journal of communication and information
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• v.58
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• pp.55-73
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• 2012

This study is critical research on the forming public opinion of SNS and participation behavior. Twitter is a typical SNS service, free school food and 10.26 re-and by-elections during the formation of public opinion on the impact have been investigated. Formation of public opinion about Twitter's analysis of the first research question, The case of free meals to support the Mayor Oh, rather than against Twitter were influential. 10.26 re-and by-elections Twitter in space, the Park' candidate than Na' candidate has formed a favorable opinion. Power twitterian and twitterian on the behavior of the second study involved analysis of the problem, For free meals, power twitterian were responsible for leading the public opinion. For 10.26 re-and by-elections, Power twitterian were more Park' candidates than Na' candidates. In addition, Park' candidates of twitterians were communicating more. Through traditional media in the process of forming public opinion was swayed by public opinion to the target people simply but SNS age people involved in the production and distribution of the issue and the issue has a leading role.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.131-140
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• 2013

Power shoulder look is most noticeable trend in women's wear in the 09/10 season. Specially jackets with sharper angle and wider shoulder became the best item since then, and were chosen for must-have item by fashion directors. Jacket occupied 50% in power shoulder items. Its shoulder angle was from 0 to 30 degree but items with 15 degree stood out among them. There are three methods to make power shoulder look jackets; shoulder extension method with moving shoulder tip up and sleeve cap height, method of extension and cutting sleeve cap with shorten shoulder length, and method of extension and moving shoulder tip up in the sleeve with shoulder line like raglan sleeve. As a result, shoulder angle is higher, starting point of shoulder line is closer to side neck point and shoulder point is extender to outside for appearance and fit. In shoulder extension method, the arm hole line was drawn with care by matching joining shoulder seam and setting the sleeve into the arm hole. In sleeve cap transformation, it is desired that starting point shoulder angle is moved closely to side neck point. In case of the sleeve with shoulder line, it needs to consider enough ease of shoulder and upper arm. For making patterns of power shoulder look jacket, it need to consider arm hole line, shoulder length, shoulder point position, sleeve cap height and sleeve width with interpretation design facts. In this study, through the analysis clothing construction method of power shoulder jacket, it is of help to pattern making for various power shoulder design items.

• Journal of Fashion Business
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• v.20 no.2
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• pp.149-164
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• 2016

The purpose of this study was to analyze the cases of IMF Managing Director Christine Lagarde to discuss power dressing characteristics represented in the fashion style of women political leaders. Study methods included literature reviews on the theoretical background of Christine Lagarde's Political Leadership formation and the power dressing of women political leaders. The results of the study were as follows. First, governor Christine Lagarde's fashion styles worn at formal events were summarized into suits, bags, scarves and jewelry. Clothing type was found to be 98% suits, 5% dress with the colors black, gray and white being worn the most, 84% were achromatic, blue tones and vivid tones were about 16%. Faborite accessories included scarves, jewelry and luxury bags. Scarves were higher frequency utilization at 51% of the total wear. Second, characteristics of power-dressing appearring as fashion styles were summarized as wealthy, honorable, having political power, being, charismatic or, feminine. Luxury suite luxury brands holds a sense of power with many believing they wealth, honor and charisma. Luxury bags, V-zone ornaments of scarves and, jewelry are items of power that people often wear in order to charisma and a symbol of power. They are also, used as an important element in portraying confidence and leadership as IMF governors.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.1-14
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• 2021

Recently, crowdfunding platforms have received attention as one of the content investment platforms for the public. This research attempts to explore the influencing factors on the success of movie euqity crowdfunding project. We use 'number of texts', 'number of images', 'star influence power', 'IP-based movie project', 'movie production stage', 'box office prediction', 'investment capital ratio', 'amount of surplus available investment', 'profit calculation method' and 'minimum investment amount' as independent variables. And we examined how these factors affects the achievement rate of movie crowdfunding. As a result of multiple regression analysis, 'movie production stage', 'investment capital ratio', 'amount of surplus available investment' and 'profit calculation method' have a significant effect on the crowdfunding achievement rate. In addition, the results of this research can be used for reference when planning film crowdfunding projects.