• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.220-221
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• 2005

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.1-24
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• 1999

소비시장은 소비자들의 변화에 따라 함께 변천한다. 다가오는 21세기에는 소득수준의 향상과 다원화사회가 이룩되면서 소비자들의 라이프스타일과 소비행태도 새롭게 형성될 전망이다. 이는 21세기 소비자행태와 소비시장변화를 소득수준의 향상과 이에 따른 가치관의 변화, 자유시간의 증대, 신소비계층의 출현 등의 변수를 통해 예측된다. 최근, 사회 경제적으로 이루어지는 급격한 변화 등으로 소비자들의 라이프스타일이 다양화되면서 소비자들의 관광지 선택행동에서 변화를 가져오고 있다. 과거 저가격위주의 관광을 하던 관광자들이 점차 그들의 생활의 질을 추구하기 위해서 좀 더 많은 비용을 지불하고서도 보다 매력적인 관광지를 방문하는 것이 이러한 변화의 한 예라 할 수 있겠다. 관광자가 관광지를 선택하는 과정은 기본적으로 소비자의 점포선택이나 제품에 대한 선택과정과도 동일하다고 볼 수 있다. 왜냐하면 점포선택에 있어서 기본적으로 제기되는 소비자의 라이프스타일 유형이나 관광지선택에 따른 관광자 라이프스타일 유형의 선택속성은 그 구성면에서 유사하기 때문이다. 관광자 행동특성에 따른 라이프스타일 유형연구는, 다양화되어 가는 생활양식에 기인하여 관광지 선택행동의 연구에 기여할 수 있을 것이다.

• Journal of the Korean Society of Food Science and Nutrition
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• v.45 no.9
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• pp.1375-1384
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• 2016

The purpose of this study was to examine the current state of consumption of medicinal food and the intent to participate in medicinal food education by food-related lifestyle. A total of 264 samples were conveniently selected from students enrolled in culinary education at the Seoul Institute of Technology and Education from September 5, 2014 to September 20, 2014. The results were as follows. Factor analysis showed five factors in food-related lifestyle named as adventure-seeking factor, taste-seeking factor, health-seeking factor, convenience-seeking factor, and safety seeking factor. There were three factors in awareness of medicinal food named as health characteristic, negative perception, and intent to purchase. The cluster analysis showed five dimensions for food-related lifestyle named as convenience-seeking group, safety-seeking group, health & safety-seeking group, health-seeking group, and taste-seeking group. Among the demographic characteristics, there was a significant difference in age, cooking career, and households by food-related lifestyle group. Among intent to participate in education regarding medicinal food, there was a significant difference in medicinal food educational institution preferences by food-related lifestyle group. Among medicinal food awareness, there was a significant difference in negative perception by food-related lifestyle group.

• Culinary science and hospitality research
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• v.19 no.5
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• pp.296-311
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• 2013

This study aims to show basic data to build suitable marketing strategies for consumers by determining the motivation and selection attributes of HMR according to their lifestyles. A survey was conducted from March 1st to March 30th, 2013, and total 362 out of 450 copies of questionnaire were used for analysis. The results are as follows. First, it showed that the pursuit of health in lifestyle had a significant effect on usefulness and economical efficiency. Next, the pursuit of health was analyzed not to have a significant effect on HMR quality and convenience. Third, usefulness and economical efficiency in the category of motives for purchasing HMR didn't have any significant effect on repurchase intention. Finally, HMR quality and convenience in the selection attributes of HMR had a significant effect on repurchase intention.

• Journal of Korean Home Economics Education Association
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• v.33 no.4
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• pp.15-30
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• 2021

This study was conducted to investigate the utilization and satisfaction of meal-kits according to food-related lifestyle among total 357 adults who had experience in using meal-kits. This study can provide basic data for effective menu composition and directions toward improvement. The participants of the study were classified into 5 groups 'health-type group', 'economic-type group', 'safety-type group', 'tasty-type group' and 'convenience-type group'. The 'tastye-type group' were found to spend more on purchasing meal-kits than other groups with the higher proportion(36.66%) of spending '30,000-50,000'won(p<0.05), which is the highest price category. The important factors that contributed to purchasing a meal-kits were 'taste'(50.98%), and 'economic-type group' showed the highest tendency of considering taste (58.46%). About half(49.02%) of the respondents preferred 'Korean-food' for meal-kits as for the type of food. All groups highly preferred 'meat'(42.58%) as the main ingredient, particularly the 'tasty-type group'(53.33%)(p<0.001). The 'tasty-type group' showed the highest satisfaction on 'convenience of cooking'(4.05), and 'convenience-type group' showed the lowest satisfaction on the 'origin of ingredient'(2.98) among groups (p<0.01). The overall response indicated that most respondents are willing to use meal-kits in the future (97.20%); and 93.28% of respondents would recommend the purchase of meal-kits to others, where 'convenience of cooking/purchase' was the factor contributing most for recommending(67.23%). Taken together, 'taste' was the most important factor for all groups. And 'Convenience of cooking' was the factor contributing to satisfaction most while 'origin of ingredient' contributing the least. It is recommended for the growth of meal-kits industry, to improve the quality of the meal-kits products and develop various menus.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3087-3098
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• 2015

This study aims to examine the college students experience and intention to purchase organic clothes according to their lifestyle as the most promising consumer class in future. First, it was found that their experience to purchase organic clothes according to the subjects demographic characteristics showed significant differences in the categories of gender, age, related major, pocket money and income from except their residential areas. Second, factor structure analysis of their lifestyles was conducted and the factors analyzed were divided into "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security". Third, the present study examined differences in sub-dimensions of lifestyle characteristics such as "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" depending on their experience or non-experience to purchase organic clothes and found that "well-being orientation", "pursuit of changes", "eco-friendly view", and "trend innovation" were higher in the group with experience to purchase organic clothes than in that with non-experience and it was known that all sub-factor groups including "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" had a significant influence on intnetion to purchase organic clothes.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.1
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• pp.146-153
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• 2010

The objectives of this study were to explore food-related lifestyle segments of the older consumers, to identify its socio-demographic characteristics, and to investigate the differences in variables regarding health beliefs. A survey was conducted of adults 55 years of age and older living in Seoul, South Korea from March 28 to April 10, 2007. Out of the 500 distributed questionnaires, 361 were retained for final analysis: a response rate of 72.2%. As a result of cluster analysis, five consumer segments were identified; health-managing group, diet-unconcerned group, convenience-oriented group, taste-oriented group, unpracticed group. Significant differences were found among the five segments in terms of socio-demographic characteristics and variables regarding health beliefs (i.e., perceived self-efficacy, perceived barriers, perceived benefits). In the health-managing group and taste-oriented group, mean scores of perceived self-efficacy (p<0.001) and perceived benefits (p<0.001) were significantly higher than other groups. However, in the diet-unconcerned group and convenience-oriented group, the mean scores of perceived barriers (p<0.01) were significantly high. This study shows that foodservice operators targeting the older consumers should consider characteristics of each segment to develop a customized program.

• Journal of Korean Home Economics Education Association
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• v.22 no.2
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• pp.1-13
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• 2010

This study was planned to provide basic information to help teachers guide lookism-prone students in their home and school life, and to guide them in the unit relating to clothing in school curriculums. To carry out this experiment questionnaires were administered to 481 students in their first and second year in middle and high schools in Gwangju city. The questionnaires are composed of 3 themes; 'general matters', 'attitudes about and recognition of appearance management' and 'school adaptation'. The collected data was analyzed with Component analysis(Varimax rotation) and Cronbach's ${\alpha}$, T-test, one-way ANOVA, Duncan-test, Pearson's correlation analysis and multiple regression analysis using the SPSS WIN 14.0(Kr). The results of this study were as follows; 1. The more they managed their behavior relating to appearance and cleanliness, the better they felt their friendships. 2. The less they concentrated management relating to appearance, the better they felt about their relationships with their teachers. 3. The less they concentrated management relating to appearance but the more they managed cleanliness the easier they adjusted to school rules. 4. The less they pursued a trendy appearance but the more they managed cleanliness, the better they studied.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.19-24
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• 2020

치유농업은 현재 많은 관심이 대두되고 있으나, 학술적인 연구는 아직 부족한 실정으로 공급조건이나 제공프로그램에 대한 파악과 소비자의 성향에 대한 연구가 종합적으로 고려되고 있지 못하다. 따라서 본 연구에서는 치유농업 소비자의 이용의도에 영향을 미치는 공급조건과 제공프로그램을 파악하고자 하였으며, 특히 소비자의 라이프스타일이 어떤 역할을 하고 있는지를 살펴보았다. 이를 위해 서울시와 경기도 및 전라남북도에 거주하고 있는 일반 직장인을 대상으로 한 설문조사 데이터를 기반으로 통계적인 분석을 실시하였고, 분석결과는 다음과 같이 나타났다. 첫째, 치유농업 공급조건이 소비자의 이용의도에 미치는 영향은 공급조건의 하위요인 중 일부가 유의한 정(+)의 영향을 미치는 것으로 나타나 부분적으로 지지되었다. 둘째, 치유농업 제공프로그램이 소비자의 이용의도에 미치는 영향은 모든 제공프로그램의 하위요인들이 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 치유농업 공급조건이 소비자의 이용의도에 미치는 영향관계에서 소비자의 라이프스타일의 모든 하위요인은 이 관계를 유의하게 조절하지 못하는 것으로 나타났다. 넷째, 치유농업 제공프로그램이 소비자의 이용의도에 미치는 영향관계에서 소비자의 라이프스타일 하위요인 중 건강추구는 치유농업 제공프로그램의 자연활동과 이용의도 간의 관계를 유의하게 조절하는 것으로 나타났다.

• Culinary science and hospitality research
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• v.22 no.3
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• pp.92-107
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• 2016

The purpose of this study is to investigate how food-related lifestyle of Chinese customers affect purchase intention for Korean Ramen and to verify the moderator effects of food neophobia and Korean attitude to food safety between them using hierarchical regression analysis suggested by Baron & Kenny. The findings and implications can be summarized as follows. First, while food-explorer or convenience-oriented traits in Chinese customers have significant and positive effects, the health-oriented trait has a negative effect on purchase intention of Chinese customers for Korean Ramen. Second, there is negative moderating effect between the trait of convenience-oriented and purchase intention of Chinese customers for Korean Ramen. Third, there is a positive moderating effect between the trait of food-explorer or convenience-oriented, and purchase intention of Chinese customers for Korean Ramen.