• Information Systems Review
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• v.18 no.4
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• pp.121-140
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• 2016

Today, consumers are interested in branded apps as new marketing channels. Consumers do not have ready access to information that will enable them to judge the quality of a particular product or service before purchase, but they will gain such information with branded apps. As they need to be actively chosen and downloaded to users' smartphone by the users themselves, branded apps have greater marketing effectiveness and influence than traditional channels. Therefore, corporations that place emphasis on interactions with customers anticipate a new marketing effect with their branded apps. With previous research on smartphone applications as a background, this research finds key factors in branded apps that influence users' satisfaction. Additionally, the study centers on the relationship in which satisfaction in the branded app significantly influences the purchase intention for the branded product/service.

• Electronics and Telecommunications Trends
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• v.31 no.5
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• pp.31-40
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• 2016

최근 전 세계적으로 5G 이동통신 표준화 및 연구개발이 시작되었다. 기존의 4세대까지의 이동통신은 주로 가정, 사무실 등 보행자 중심의 Nomadic 환경에 최적화된 형태이고 120km/h 이상의 고속환경에서는 통신접속이 끊어지지 않는 정도의 서비스에 한정되었다. 최근에는 스마트폰 중심의 모바일 데이터 서비스 사용량이 매년 가파른 증가세를 보이며 보행자 중심의 저속환경뿐만 아니라 지하철, 고속철 등 그룹이동체 내에서의 서비스도 점차 중요해지고 있다. 이동 중인 차량 내에서 일반 사용자들은 차량외부의 이동통신망을 통해 직접 서비스를 받을 수도 있고 이동무선백홀과 결합된 WLAN 혹은 펨토셀과 같은 차량내 이동 핫스팟 네트워크(MHN)형태로 서비스를 받을 수 있다. 최근 5G 이동통신에서는 고속환경(최대 500km/hr)에서도 최적의 서비스 품질을 유지하도록 요구하고 있다. 본 논문에서는 그룹이동체 내의 이동소형셀의 지원을 위한 이동무선백홀 기술의 동향을 분석하고 향후 수 Gbps급 이상의 데이터 전송속도를 지원할 수 있는 밀리미터파 기반의 MHN 이동무선백홀 기술을 소개한다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.47-55
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• 2016

As smartphone was distributed widely usage of SNS is growing. Because of ots characteristics, SNS can sustain only when user uses SNS, users' intention to persist use of SNS is very important. Therefore in this study, psychological needs and immersion, the quality of SNS were chosen as impact variables to verify whether they affect the persistance of Facebook usage. A survey was conducted to 165 of Facebook user, and the result showed that compentence and relatedness significantly affeted immersino, and compentence and system quality significantly affected Facebook persistence.

• The KIPS Transactions:PartC
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• v.18C no.2
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• pp.103-110
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• 2011

Although a mobile Internet telephony service becomes popular with the rapid propagation of smart phones, its service quality management system has not been prepared enough yet. For successful settlement and deployment of the mobile Internet telephony service in future, a strict service quality management is required. The service quality management using a specific measurement equipment has limitations that real-time monitoring is impossible. In this paper, therefore, we propose a proactive service quality management system for the mobile Internet telephony service and develop a software for its implementation. The developed software is verified by comparing the measurement results from the developed software to those from the softwares commonly used, and it is proved that the developed software is quite reliable.

• Journal of Advanced Navigation Technology
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• v.18 no.3
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• pp.223-228
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• 2014

Recently mobile communication systems have supported various multimedia services based on wideband code division multiple access (WCDMA). In November 2013, the statistics reported that the domestic subscriber number of mobile communication systems was totally 54 million 514 thousand 397 in using feature phones and smart phones. Therefore, the user number of mobile communication services has surpassed over 4 million rather than the whole number of population. The sharp increase of the mobile user number has made the network management and analysis for mobile communication services more important than before. Besides, the service quality has been studied in various ways. This paper has implemented the simulator calculating the channel capacity of mobile communication systems to support secure and stable services for both feature phones on CDMA and smart phones on WCDMA. By using the simulator, this paper has analyzed the characteristics of the various channel capacity in mobile communication environments.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.25-30
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• 2017

The Connected House is a new type of IT convergence service that combines new communication services with existing IT systems such as M2M, NFC, smart home, and smart grid. It is a future connected life service that connects to any device anytime, anywhere. In this paper, we designed an intelligent gateway, a connected office solution for the Internet of things, which provides a connected life service for the future, and can control various sensors, ZigBee/Z-Wave/NFC and terminal devices. In addition, IP/SIP/IMS cameras and video door phones that are linked to the gateway have been developed to satisfy the quality standards of domestic communication service providers in terms of voice quality, jitter, and frame rate.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.203-214
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• 2012

As users of mobile devices such as smart phone are rapidly growing owing to the development of information technology, interest for information retrieval and a variety of services using mobile devices is gradually increasing. Users want to get the tourist information service through the use of mobile devices and accordingly, Korea local governments are trying to provide a variety of services on the mobile tourist information via smart phone. As more interest and requirements on mobile tourist information service, researches on types and preferences of mobile tourist information, measurement of the quality of service, the user's satisfaction and re-use is currently being done. However, meanwhile, the research on the content analysis classified and investigated a wide variety of numerical rating scale such as research topics of research papers, research methodology is wholly lacking. Thus, in terms of the research need on a systematic study of the domestic mobile tourist information, this study presented the research tendencies and implications of yearly research trends, research subjects, statistical analysis techniques, research methods, research models and theories related to the mobile tourist information focusing on journals listed on the National Research Foundation of Korea.

• Journal of the Korean Society for information Management
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• v.28 no.4
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• pp.49-63
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• 2011

The purpose of this study is to identify the new roles and services of information center that is affected by changing information technology so called cloud computing service. Using Information Technology acceptance model, hypotheses were developed to find relationships among intention to use of a cloud service, perceived usefulness, perceived easy of use and three system quality evaluation factors such as data safety, network response time, and system accessibility. The hypotheses have been tested with 114 user surveys. This study presents the relationship between certain attitude and intention to use variables and system accessibility applying clouding service. The result of this research gives an insight of the evaluation and a guideline for the implementation of cloud computing services in information centers.

• Information Systems Review
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• v.15 no.2
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• pp.91-110
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• 2013

Due to the intense competition and low switching cost, to find out which factors will significantly impact on user's continuance intention is very important for mobile instant messaging (IM) practitioners. In this study, we adopted network externalities and perceived service quality as independent variables based on the definition of mobile IM service. Network externalities also include direct externalities (referent network size) and indirect externalities (perceived complementarity). The result of this study shows that referent network size has a critical influence on perceived usefulness and perceived complementarity has a critical influence on perceived enjoyment; perceived service quality, as we expected, has significantly impact on not only customer's satisfaction but also perceived usefulness and perceived enjoyment. Meanwhile, both perceived usefulness and perceived enjoyment have directly critical influences on customer's continuance intention.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.119-128
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• 2022

This study investigated the influence relationship of information service using QR code on customer's service quality perception and loyalty behavior for medical service in the physical environment. As a result of the study, when medical institutions provide location information services about the physical environment by utilizing the usefulness and reliability of QR codes, the perceived quality of customers' QR information will be strengthened, and furthermore, loyalty behavior toward medical services will increase in the future. Considering the spread of smartphones as a popular digital medium today, marketers use QR codes to connect and provide four-dimensional information services without time and place restrictions, thereby strengthening the interactive experience with customers. And these efforts suggest that it can contribute to improving service image and strengthening loyalty beyond simply providing service information to companies.