• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.351-357
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• 2021

At the time when interest in the use of big data is rising in the face of the technological paradigm shift of the 4th industrial revolution, interest in the use of patented big data is increasing, especially as the proportion of intangible assets of companies increases. In addition to quantitative information, patent data contains various information such as unstructured text such as title, abstract, claim, citation and citation relations, drawings, and technology classification. It is judged that the use of treatment is important. Therefore, in this study, in order to systematically operate the innovative patent strategy framework and to secure a competitive advantage by strengthening the fundamental technological competitiveness of the company, we propose a method of using patent big data centering on the case of Company A, and verify its validity. I would like to suggest some implications. Through this, it is intended to raise awareness of the use of patent big data, and to suggest ways to use patent big data in connection with the company's company-wide strategy, business strategy, and functional strategy.

• Journal of the Korea Society for Simulation
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• v.18 no.2
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• pp.19-27
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• 2009

This paper addresses the berth allocation problem in naval ports. Navy vessels need various services such as emergency repair, missile loading, oil supply and many others while commercial vessels only unload and load container at the port. Furthermore, naval vessels have to shift frequently due to a limited capacity of the port. The objective of this paper is to minimize the total number of nesting vessels at the naval port. In other word, the objective is to maximize the total number of naval battleships engaging in the sea. A mixed integer programming(MIP) model is developed and experiments are conducted with ILOG CPLEX 11.0. We compare the computational results of the MIP model to the current scheduling approach by the ROK Navy. The results showed that MIP model performed well by minimizing the number of nesting vessels. and avoiding unnecessary shifts.

• Knowledge Management Research
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• v.23 no.4
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• pp.295-314
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• 2022

Effectiveness of corporate promotion using SNS will be meaningful from theoretical and practical perspectives. This study attempts to explore the implications of running corporate ambassador programs composed of university students, different from previous studies focused mainly on celebrity influencers. To this end, the research model was generated and the hypotheses were tested by the responses of 287 subjects who received promotional messages from university student ambassadors of a public corporation. Research findings confirmed that ambassador characteristics (intimacy, expertise) had a significant influence on corporate promotion by mediating SNS information characteristics (information provision, information playfulness, and information reliability). Furthermore, it is found that MZ generation perceived the higher intimacy, the higher information playfulness, while the older generation perceived the higher expertise, the higher information reliability. In order to generalize these research findings, further research considering more diverse demographic characteristics is necessary.

• Korea Trade Review
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• v.41 no.3
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• pp.157-176
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• 2016

This study is to investigate Trademark Prior Use Defence of prior use party under Trademark Law of the People's Republic of China. Chinese Trademark Law was amended for the third time and this Law shall enter into force on 1 May 2014. This third amendment introduced Prior Use Defence Right of Trademark for the first time. Article 59(3) gives the right to the prior use party for the continuous use of such trademark under the condition that first, an identical or similar trademark has been used in connection with the same goods or similar goods by others before the registrant's application, second, such trademark should have a certain influence in certain market, and third, such aforesaid trademark should be used within the original scope continuously. Then the exclusive right holder of said registered trademark shall have no right to prohibit others from continuous use of such trademark. Korean companies should be aware that it is almost impossible to search prior use trademark before a dispute arises, since the prior use trademark has never been registered. The best way to control the prior use trademark is to superintend aforesaid trademark for the use within the original scope.

• Korea Trade Review
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• v.42 no.5
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• pp.233-252
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• 2017

The fast changes of global financial environment in recent years increase the risk of trade settlement. This means are required to minimize risk of non payment and to maximize secure payment. Open Account trade accounts for 90% of global trade flows. The O/A system means that the goods, along with all the necessary documents, are shipped and delivered before payment is due, usually within a time frame from 30 to 90 days. Meanwhile, Korean small and medium-sized export enterprises are compelled to globalize their activities owing to limitation and competitiveness of domestic marketplace. To keep face with the global trade settlement system and to support globalization of small and medium-sized export firms, the BPO together with Supply Chain Finance will be solutions. The introduction of the BPO system will allow banks to broaden O/A offerings to their client base and due to secure safety, sellers could ship the goods without delay according to orders and buyers could settle promptly by payment undertaking of correspondent banks. Therefore, it is more effective for companies which have sustainable customers and stable transaction. This study take a look at the trend of the global payment systems and suggested limitation of existed payment in order to derive improvement measures of electronic payment for small and medium-sized export enterprises.

• Industry Promotion Research
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• v.8 no.3
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• pp.87-93
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• 2023

This study investigates the role of church communities in elderly welfare in Korea after the COVID-19 pandemic. The purpose of this research is to explore how church communities can contribute to the well-being of elderly beneficiaries, enabling them to lead more stable and happy lives. It aims to establish efficient elderly welfare networks involving the government, local authorities, community organizations, and churches. The research approach involved qualitative methods, including in-depth interviews with senior pastors and ministers in charge of elderly welfare at various churches. The data collected from these interviews served as the primary source, supplemented by a one-year assessment of elderly welfare programs as the secondary data for analysis. The study highlights the significance of utilizing the role of church communities in elderly welfare to contribute to the advancement of elderly welfare in Korea, even in difficult situations like the COVID-19 pandemic.

• Industry Promotion Research
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• v.8 no.3
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• pp.79-85
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• 2023

This study investigates how experiences of domestic violence from fathers during childhood and adolescence have influenced the formation of one counselor's identity and the outcomes in their life. The research aims to explore how studying the life of this counselor can provide positive effects to other clients who have experienced domestic violence. The research methodology involves in-depth interviews and observations of the participants to understand the subjects, adopting a qualitative research approach based on counseling content. The research findings demonstrate that experiences of domestic violence during childhood and adolescence have had a significant impact on shaping an individual's identity and that through 'overcoming,' one can reconstruct a negative life of 'violence' into a positive life as a 'counselor.' Furthermore, these experiences have provided an opportunity for the individual to perceive themselves more objectively and to find meaning in personal growth and maturity throughout their life journey.

• Asia Marketing Journal
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• v.6 no.2
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• pp.55-68
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• 2004

After Nakanishi and Cooper(1982) suggested a way of transforming the complicated nonlinear MCI model into a simple linear form, the application of MCI model has been increased. However, the use of MCI model in Korea is quite limited. The goal of this paper is to demonstrate the practical application of MCI(Multiplicative Competitive Interaction) model to a consumer goods industry. MCI model is a form of the attraction model explaining the relation between marketing mix variables and market share. In this study, multiple sources of empirical data are incorporated in the model formulation stage. In the estimation process, the equity estimation is applied to solve the possible multi-collinearity problem among marketing mix variables. Results from the fitted model suggest meaningful managerial implications for the management of brand equity and the allocation of resources among marketing mix variables.

• Korea Trade Review
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• v.48 no.4
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• pp.285-301
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• 2023

The growing impact of cross-border movement of information is increasing interest in information policy through digital trade agreements in major trading countries. Major trading partners are calling for the inclusion of their digital policies in trade agreements to strengthen market dominance and protect personal information. This study analyzes the meaning and disputed settlement cases of the WTO's public policy objectives and examines the tendency of stakeholders to standardize legitimate exceptions to public policy objectives in digital trade. The study also examines the desirable direction of digital trade standardization suitable for the changing international trade environment. There is still debate about the specific objectives that should be included and the extent to which they should be allowed to restrict trade, however this study finds that there is a growing consensus on the need for legitimate public policy objectives to be included in digital trade agreements. The study concludes that the desirable direction of digital trade standardization is to strike a balance between the need to protect legitimate public policy objectives and the need to liberalize digital trade. This balance will need to be adjusted as the international trade environment continues to change.

• Journal of Information Technology Services
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• v.22 no.5
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• pp.1-16
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• 2023

This study aimed to provide fundamental insights into the digital customer experience by identifying its components and analyzing their importance and satisfaction levels among youths. To achieve this objective, the components of digital customer experience were identified through a review of prior research and consultation with experts. Subsequently, a survey was conducted with 200 youths in Seoul and Gyeonggi-do. The main findings of the study are as follows: First, The components of the digital customer experience consisted of 12 items grouped into three categories. Second, an analysis of the disparity between the importance and satisfaction levels of digital customer experience revealed statistically significant differences across all items. Third, By utilizing IPA (Importance-Performance Analysis), the digital customer experience was categorized into four quadrant, each with its own characteristics and recommendations for management: The first quadrant, the "current level maintenance area," encompassed items related to "entertainment" and "recommended service." This area is currently functioning well but necessitates continuous attention and management. The second quadrant, the "area to be supported first," included items such as "personalization," "security," "inducing participation," "privacy," and "individuality expression." Intensive management and improvements are imperative in this quadrant. The third quadrant, the "long-term improvement area," consisted of items like 'consistency,' 'information quality,' and 'convenience.' These items require focus on long-term enhancement efforts. The fourth quadrant, the "areas where efforts have already been invested," encompassed items like 'accessibility' and 'deliberation.' It appears that excessive investment has been made in these areas relative to their importance, calling for selective investments while considering the specific issues associated with each factor. These research findings serve as essential data for managing the digital customer experiences of youths.