• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.22-30
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• 2019

This study was to find out that the effects of emotional clarity and perspective-taking on communication of married persons targeting 206 peoples. It set the clarity of emotional recognition and perspective-taking as the independent variables and the communication as the dependent variable and verified them. The results revealed in this study are as follows. When looked at the correlation between the clarity of emotional recognition, perspective taking, and communication of married people, each variable showd close correlation. It showed that the communication of married people had a statistically significant effect to the clarity of emotional recognition and perspective taking through the multiple regression analysis. As above, the result of this study confirmed the clarity of emotional recognition and perspective taking as factors that affect to the communication. It confirmed that more positive and reasonable communication is possible when understand the emotion clearly and the perspective taking which is the ability of standing in other people's perspectives.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.17-34
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• 2022

Although NFTs are a new technology with a fast-growing industry, the studies for consumer protection and promotion are insufficient. Thus, this study analyzes the relationship of variables that affect intention to use NFT based on the UTUAT model, additionally, moderating effect of NFT types and crypto investment experience. Subjects of this study are limited to potential NFT users. The independent variables such as performance expectations, network externality, and innovation are statistically significant, however, the moderating effect is not suggested. With low awareness, the tendencies of subjects lead to adoption rather than technical understanding.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.267-276
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• 2011

The purpose of this study was to explore the effect of the interactive message expression and consumer characteristic insert IPTV advertising. The results of this study were follow: Firstly, Attention and attitude of interactive message advertising appeared than general TV advertising so that it was high. Second, In case of interactive message advertising, It appeared efficiently than the advertising without the advertisement detail information which is putting the good detail information. Third, In interactive message expression of IPTV advertising, Floating expression strategy appeared efficiently most. Lastly, Adoption of consumer characteristic was revealed that we had an influence on the knowledge level and the information search intention about IPTV. We present theoretical basis which to present interactive message to IPTV supplier is efficient, and the plan which floating expression can make the click intention of the advertising.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.541-556
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• 2014

study on Storytelling advertisement, this study examined its own characteristics and distinctive qualities, compared to other advertisements. For this purpose, not only previous discussions about Storytelling genre and theoretical system about its narrative are examined; but also, from actual advertisements, its classification and the distinction of their characteristics are established. According to the Storytelling advertisements, it is also examined that each impact on the field of consumer's response of sympathy, perception, and emotion; and on the process of advertising effect. Below is the results of each research. Through the comparison of Storytelling advertisement's clarification, the following was suggested: there are distinctive advertising strategies, the relationship between advertising strategies and advertisement forms, and the consideration for causing the consumer's response, depending on the advertisement form. Also, the concept of explaining how consumers perceive, in the process of advertising effect, the main concept of the drama advertisement, that is the constituents of drama genre, such as characters, plot, conflict, transition, helps achieve the deeper understanding toward advertising.

• Electronics and Telecommunications Trends
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• v.24 no.1
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• pp.101-112
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• 2009

IMT-2000으로 새로운 이동통신의 전기를 마련할 것으로 기대되었던 제3세대(3G) WCDMA 계열의 기술은 2006년 이후 하향 속도를 고속화시킨 HSDPA를 통해 국내외에서 급속한 서비스 확산이 전개되고 있다. 특히 최근 국내에서 HSDPA 가입자의 급속한 증가는 3G 서비스가 기존 이동통신과 달리 영상통화가 가능하며 무선 초고속인터넷을 이용할 수 있는 차별화된 특성이 수용의 영향요인으로 모두 작용한 것은 아니며, 단말기 보조금과 같은 사업자의 활발한 마케팅 활동에 따른 촉진조건이 수용의 영향요인으로 작용하였을 개연성이 높다. 그런데, 국내에서 제3세대 이동통신 서비스인 HSDPA의 수용에 영향을 미치는 요인들을 서비스의 내재적 요인과 외재적 요인을 통해 규명한 분석이 거의 없는 실정이다. 이에 본 분석에서는 기존 제2세대(2G) 서비스 대비 혁신성과 경쟁 서비스인 와이브로 대비 우위성의 서비스 차별성, 단말기 교체지원의 촉진조건과 요금부담감, 품질에 대한 비확신, 번호변경 부담감의 수용장벽이 HSDPA 서비스의 가입과 이용에 미치는 효과를 분석하였다. 분석결과, 기존 서비스 대비 혁신성, 단말기 교체지원의 촉진조건, 요금 부담감과 품질 비확신의 수용장벽이 수용의향에 영향을 미치는 것으로 나타났으며 이에 따라 HSDPA 서비스 활성화 방향을 제시하였다.

• Archives of design research
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• v.21
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• pp.77-86
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• 1997

Modern society has created the age of mass media image. Advertising media strongly stimulate and influence the image contact and the frequency of receivers by visual communication media in everyday life. Until today no consciousness concerning the necessity of typographic visual image and it's selection for newspaper advertising has been developed. The necessity of headline typography visual image in newspaper advertising and it's selection should be considered a problem that must be solved by a more reasonable and logical approach, like it is done in the case of advertising copy, in order to increase the efficiency of advertising for the consumer.

• Korean journal of communication and information
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• v.32
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• pp.169-207
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• 2006

This study conducted both a content analysis and Q-methods analysis in order to find media coverage and recognition type of users about ubiquitous environment in digital online age. The perception type of this study were divided into four types in all through Q-methodology. Above all, this study investigated three research problems. First, how is the type of the perception divided into the subjectivity by recognition-characteristic on ubiquitous environment in Korea? Second, what is a trait of character in these same or different types? Third, how did news media cover ubiquitous phenomena overall? Fourth, is there any difference between media coverage and audiences' perception about ubiquitous phenomena? The results show that audiences seem to generally follow the frames that mass media provide. In addition, however, the audiences tend to recognize ubiquitous environment based upon their own schema as following four types: 1. Positive Universality Leading Type, 2. Uncertain Prudence Preference Type, 3. Future Cultural Enjoyment Type, 4. Negative Effect View Type. This study suggests that every efforts such as technology and policies that can improve the quality of ubiquitous environment in Korea should be accompanied.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.115-126
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• 2013

The purpose of this study is to understand the utility of election campaign advertising by applying Q methodology that draw upon schematic model in subjectivity study. A survey was carried out among college students to classify the 16 selected Q-statements into a normal distribution using a 7 point scale. The collected data was analyzed using QUANL program, and principal component analysis using varimax rotation was used to identify the types of perceived utility of election campaign advertising. Type I can be categorized by a strong concern for the advertising technique improvement, Type II can be categorized by advocating for interest induction and Type III can be categorized by the truth inducement. The use of Q methodology provides insights into audience perceptions on the utility of election campaign advertising that would not be available through traditional methodologies and offers a foundation for audience involvement to address and overcome concerns about the utility of advertising for election campaign.

• 한국정보통신설비학회:학술대회논문집
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• 2009.08a
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• pp.40-44
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• 2009

지하구는 도시의 신경망이라 할 수 있는 통신, 전력, 상수도, 난방, 쓰레기 처리시설 등 도시 운용/관리를 위한 주요시설물을 안전하게 수용하고, 유지 관리하기 위한 시설로 IT기술을 이용하여 수용된 시설을 효과적으로 유지/관리하고, 재난으로부터 안전하게 보호함과 동시에 최소의 비용과 에너지로 수용된 시설물을 유지관리하기 위한 연구가 많이 진행되고 있다. 따라서 본 논문에서는 지하구(공동구, 통신구, 전력구)의 운용 및 유지관리와 지하구에서 발생될 수 있는 각종 재난에 대응하기 위한 지하구 운용 및 유지관리에 대해 알아보고, 지하구 내부에 수용된 시설물을 효과적으로 유지관리하고 재난에 신속히 대응하기 위한 지하구 환경모니터링 시스템에 대해 기술 하고자 한다. 지하구 환경모니터링 시스템은 지하구 내부에는 전력, 상수도, 통신, 난방 등 다양한 시설물이 수용되어 있으며, 이러한 시설물의 부식, 고장 등으로부터 보호하기 위해 지하구내부의 환기시스템의 송풍기와 지하수와 기상재해로 인한 지하구 및 수용시설물의 침수를 막기 위한 양수펌프에 대해 실시간 상태모니터링 통해 송풍기 및 펌프의 고장여부를 판단하여 관리자에게 알림으로써 관리자가 신속하게 대응 할 수 있도록 하였다. 송풍기의 제어는 지하의 내부와 외부에 설치된 온/습도 센서를 통해 지하구 내부환경을 최적으로 유지할 수 있도록 함으로써 쾌적한 지하 내부환경 유지하고, 급/배기가 필요할 경우에만 송풍기를 가동함으로써 에너지를 절약 할 수 있으며, 화재, 침수 등에 대한 재난시 환풍기의 급/배기, 정지 등을 신속하게 제어할 수 있도록 하였다. 또한 지하구내부에서 발생된 재난을 유/무선을 이용하여 신속하게 지하구 주변의 장치(U-Pole 또는 통합컨트롤러)를 통해 경보를 전파함으로써 주변 시민들이 안전하게 대피할 수 있도록 하였다. 그리고 지하구 환경모니터링 시스템을 검증하기 위해 실제 지하구 및 실험실에 시스템 및 Test Board을 설치하여 운용시험을 실시 하였다.

• 한국IT서비스학회:학술대회논문집
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• 2003.05a
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• pp.607-614
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• 2003

멀티미디어 스트림 전송에 있어서 대량접속자를 수용하기 위해서는 서버에 많은 리소스와 대역폭이 집중되어야만 하는데, 소수의 클라이언트 접속만을 수용할 수 있고 적은 리소스와 대역폭을 갖는 서버의 경우, 이미 접속한 클라이언트가 서버 기능을 해서 중계할 수 있다면, 추가적인 접속은 중계가 가능한 다른 클라이언트로 접속하게 할 수 있다. 이렇게 피라미드 형태로 접속이 분산하기 위해서 P2P 접속을 이용한다면, 적은 리소스와 대역폭을 가지고도 대량접속자를 수용할 수 있는 대안이 될 수 있다. 실제로 이러한 구조로 어떤 어플리케이션이 가능한지, 또 얼만큼의 성능개선효과가 있는지 고찰해보고자 한다.