• Title/Summary/Keyword: 수용자 인식의 변화

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Analysis of the Risk Perception of Nuclear Power Plant and Radiation (원자력발전 및 방사선의 사회적 위험에 대한 인식분석)

  • Kim, Jung-Hoon;Kim, Chang-Soo;Lim, Chang-Seon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.8
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    • pp.3570-3577
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    • 2012
  • Researches on the danger of nuclear power generation, the foundation of the development of national industry and one of the energy sources, as perceived by ordinary citizens, are very important to social acceptance of nuclear power generation. Accordingly, this study intends to understand how ordinary citizens perceive the social risk of nuclear power generation and radiation, and their misconceptions, and to propose ways to improve such perceptions. To achieve these goals, this study analyzed the perceptions of 251 ordinary citizens. The analysis showed that ordinary citizens have vague anxiety and suspicion about the safety of nuclear power generation, and little trust in government-affiliated organizations. The younger they were, the more influential they thought corporations and industries were. The result of this study suggests that the misconceptions of ordinary citizens should be corrected by professors and scientists in university research institutions they trust the most, and their intrinsic perceptions should be changed accordingly.

A Comparative Analysis of User Preference for Mobile Advertising between Smart Phone and Smart Pad (스마트폰과 스마트패드를 통한 모바일광고의 이용자 선호에 대한 비교 분석)

  • Kim, Ki Youn;Park, Soo Kyung;Shin, Jae Woo;Lee, Jong Ki;Lee, Bong Gyou
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.11a
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    • pp.1418-1421
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    • 2011
  • 본 연구는 스마트폰과 스마트패드 이용자의 차별적인 특성을 규명하고, 모바일광고의 선호 유형에서 어떠한 차이를 보이는지 검증하고자 한다. 아직까지 스마트 디바이스 기반 모바일광고의 이론적 범위가 정형화되지 않은 시점이기 때문에, 광고수용자 관점의 광고인식이나 선호에 관한 연구는 미비하다. 모바일기기 이용자의 특성을 비교하기 위해, Jacques Attali(1992)의 노마드 이론을 토대로 개인정황관련성, 변화지향성, 속전속결성 변인과 성별, 연령, 학력, 직업, 생활방식의 인구통계학적 변인을 분석 기준으로 선정하였다. 또한, 선행연구에서 Q이론을 통해 발견한 바 있는 이용자 인식에 기인한 모바일광고 유형 분류체계를 양적 연구에 적용하여, 스마트폰 이용자 317명과 스마트패드 이용자 107명을 대상으로 서베이 조사를 수행하였다. 본 연구의 결과는 이동통신이나 광고 산업에서 이용자 세분화 및 모바일광고의 마케팅 전략 프레임워크나 이론적인 틀로서 활용가치를 기대할 수 있다.

Study on School Teachers' Perception of and Usage of SMART Education (스마트교육에 대한 교사의 인식 및 활용 실태)

  • Suh, Soonshik;Goh, Yuha
    • Journal of The Korean Association of Information Education
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    • v.20 no.2
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    • pp.139-150
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    • 2016
  • The development of Smart devices has become a key influence on the changes of the school system. As Smart education is integrated and institutionalized in school systems, how it is perceived and utilized by teachers should be investigated. This study is conducted to find out the perception of the teachers on characteristics of Smart education, using qualitative research method, and to analyze importance-performance, using additional quantitative analysis. To figure out the perceptions of the attributes of Smart education by teachers, related literatures were reviewed. The 8 teachers were selected and the data on their perceptions of Smart education were collected through direct observation of class and semi-structured in-depth interview. After researching, we finally drew out 16 final concepts, 6 sub-categories, and 3 categories in the open coding process. Based on the 16 concepts on teachers' perceptions on Smart education, importance-performance analysis (IPA) were conducted to identify areas that need focus and improvement. Based on the results of teachers' perceptions on importance of and the levels of use of Smart education, recommendations were provided for better practice of Smart education in school.

A Study on Utilization of Fonts for Headline of Newspaper Advertising (신문광고 헤드라인 서체 활용사례 연구)

  • Kim, Young-Kook;Won, Jong-Youn
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.95-104
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    • 2006
  • The advertisement is an informative product in which a company or an organization has made a substantial capital investment in order to achieve their goals based on their carefully thought-out plans. David Ogilvy maintaned that making a headline of an advertisement is worth 80 percent completion of the advertisement. As he insisted, a headline is also the most important element in the printing advertisement. Therefore, the importance of selecting headline's font style is increased because, while creating a headline, it is necessary to consider the emotional aspects of the advertising object that attract the attention of people. Many researchers call 'typography' as 'frozen sound' or 'written sound' because typography not only works as a letter but also provide people with an emotional pleasure. An appropriate selection of headline's font style in the advertisement production makes both the client and the audience for the advertisement satisfied because it reduces the communication risk and makes design results more reasonable. It is difficult to find many decision-making methods for selecting headline's font style. Therefore, the author of this paper investigated the trend of the use of headline's font style in order to help the designer understand headline's font style as one of design factors. As a result of the research, it is possible to conclude that, while selecting the headline's font style, the attributes of a font consist of limited style, and more objective and systematic font selection methods are necessary.

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Analysis of knowledge flow and education effect on the Saemangeum (새만금유역에서 농업비점오염 관련 지식흐름과 교육효과 분석)

  • Jang, Jeong Ryeol;Kim, Mi Seon;Kim, Jae Hyun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.113-113
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    • 2015
  • 공공수역 수질오염 관리에 있어 비점오염원 관리의 중요성이 크게 부각되고 있다. 새만금호 유역은 농경지비율이 40%로서 넓기 때문에 농업비점오염 관리가 중요하다. 농업비점오염 저감을 위한 기법 연구는 국내에서 그 간 상당 수준으로 진행되었지만, 그 기법을 실행할 주체인 농업인이나 지역주민의 역량이나 농업비점오염의 인지도에 대한 연구는 부족한 실정이다. 본 연구는 새만금유역에서 농업비점오염과 관련된 주체들 간의 정보의 소통과 흐름에 대하여 분석해보고, 또한 농업오염 교육 전후에 있어서 지역주민과 농업인의 농업비점오염에 대한 인식도와 교육효과에 대해서 살펴보았다. 먼저, 농업비점오염과 관련된 주체들 간의 지식흐름은 매크로레벨 즉, 정책입안자, 전문가 레벨에서 관련정보가 정체되어 있었고, 실제 농업비점오염 관련 저감 기법이나 정책을 실행하는 주체인 마이크로레벨의 농업인과 지역주민, 이를 지원하는 시군 공무원, 지역전문가 등 매소레벨을 지원하기 위한 정보로 가공 전달되지 못하고 있었다. 농업부서와 환경부서 사이의 농업비점오염에 대한 인식도의 차이가 크게 나타났으며, 특정 분야를 중심으로 활발한 소통이 있는 반면, 정보의 의도적 차단, 자기조직의 대응을 위한 형식적, 임시적 소통이 이루어지고 있었다. 귀농인과 친환경농업인에 대한 교육을 통하여 농업비점오염에 대한 인식도는 교육 전 38.1%에서 교육 후 100%로, 교육 후 농업비점이 오염원이라는 인식도도 친환경농업인 91%, 귀농귀촌인 78%로 응답하였다. 농업비점오염원 관리가 수질개선에 미치는 효과에 대하여는 친환경농업인은 5점 만점에 3.67점, 귀농귀촌인은 4.05점, 농업비점오염원 관리가 필요한지에 대하여 친환경농업인은 4.05점, 귀농귀촌인은 4.09점으로 두 집단 모두 농업비점오염원 관리가 필요하다고 응답하였다. 반면, 친환경 농업은 저감기법의 오염 저감 효과는 높게 인식하였지만, 직접 실행해 볼 의사는 3.4점, 저감 기법을 주위에 소개나 권고할 의사는 3.5점이었다. 또한, 실행 가능한 저감 기법으로는 퇴액비 사용, 완효성 비료사용, 녹비작물재배 등의 순이었다. 저감기법이 어렵다고 응답한 이유는 복잡할거 같다, 귀잖을 것 같다, 추가비용으로 손해, 저감효과 신뢰성 부족, 농업은 오염원이 아니다 등으로 나타났다. 이상의 연구결과를 살펴볼 때, 주체들 간의 정보와 지식흐름을 이어줄 중간조직의 필요성과 농업인의 인식의 변화가 행동의 변화로 이어질 수 있는 교육?홍보 기법과 농업인의 수용성이 높은 저감기법의 개발과 보급이 필요함을 시사하였다.

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Understanding of Yon-Ko-Jeon Culture : The Phenomenon of Women's Alienation in Yon-Ko-Jeon (연고전 문화 읽기: 연고전과 여성 소외현상)

  • Bae, Jae-yoon;Won, Young-shin
    • 한국체육학회지인문사회과학편
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    • v.55 no.4
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    • pp.85-107
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    • 2016
  • By examining the constitutive characteristics of Yon-Ko-Jeon and analyzing the lived meanings and experiencing essence of students, this study details the students' awareness, responses, and strategies with regards to the phenomenon of women's alienation from Yon-Ko-Jeon. Students from the two colleges were divided into two groups- one which was aware of women's alienation from Yon-Ko-Jeon, and another group that was unaware of such a phenomenon. Students without awareness tended to perceive the alienation of women from Yon-Ko-Jeon as a natural phenomenon. On the other hand, the members who had awareness tended to see it as a phenomenon that was either justified, unequal, or in need of change. In the latter group, those who saw women's alienation as a justified phenomenon responded with tolerance and adopted a bystander strategy. Conversely, those who saw it as an unequal phenomenon responded with rejection and instead chose to adopt anti-/alternative Yon-Ko-Jeon strategies. The last group, which perceived women's alienation as a phenomenon in need of change, adopted correcting responses as well as intercollegiate solidarity and cooperation strategies. A generalization of the findings reveals that the students' experiencing essence of the phenomenon extends from critical thinking to awareness, response, and strategy in a step-by-step and sequential process. Through this study, it was found that the students' experiencing essence all follow a continuous thinking pattern, as illustrated in the diagram provided.

A Difference of Social Awareness between Northern and Southern Vietnam for Corporate Social Responsibility Activities (베트남 내 기업 CSR활동에 대한 사회인식 지역비교 : 북부 하노이와 남부 호치민을 중심으로)

  • JUNG, Hye young;TRAN, Thi thuy
    • The Southeast Asian review
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    • v.28 no.3
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    • pp.159-212
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    • 2018
  • This paper is focused on analyzing the social environment of a rapidly changing on Vietnamese company. The key analysis of this study is on the change of perception in Vietnam and the regional difference of CSR acception. The social acceptance research of CSR is centered on the comparative analysis of Korean, Japanese and Chinese companies Social Activities in Vietnam. In addition, This paper seek to way of contribute to the sustainable development of Korean companies, and its harmonious cooperation with Vietnamese society through reviewing the CSR activities and direction of their CSR expectation. In the paper, linkage analysis was conducted with the results of the study on CSR value development process in Vietnam society and analysis of social responsibility values obtained from empirical studies. Through this, finally, we trying to search the value of social responsibility in Vietnam and its future directions. When we understand Vietnam's CSR, based on 'locality' of Vietnam, Northern and Southern can be understand on its different backgrounds. And it can be analyzed by their CSR characteristics of acception. As the result of this research, In the North, Foreign companies' CSR is understanded to be viewed from the corporate economic income and distribution. In the South, there is a strong tendency to understand CSR activities of foreign companies as marketing activities. On the whole, In northern Hanoi, there was a strong expectation in terms of 'employment improvement' and 'workers' working conditions'. In the South, there was a greater interest in improving the 'quality of life of residents' and 'consumer protection'. This is due to the influence of the economic system experienced during the process of different colonization, modernization and communization between the two regions. Since the Reform and Opening of Vietnam, Social Awareness of CSR seems that the regional differences were formed by the pace of economic development and the economic environment has played a role. In particular, the social acceptance of CSR values showed a slight difference in recognition between the North and South regions, but as both regions showed common hope for 'intervention in the role of government'. Therefore, Social Awareness of Vietnam's CSR is based on relation of 'government-society' formed from the 'Communitarianism'. As foreign investment flows more, CSR awareness and expectations in Vietnam's society will increase further. And the CSR expectations of local governments and stakeholder will be more complicated. It is time to check the needs of Vietnamese society in relation to locality of the social responsibility activities.

Changes of Exhibition Space and the Popularization of Art (변화하는 전시 공간과 미술의 대중화)

  • Moon, Ji-Hye
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.3
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    • pp.201-210
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    • 2020
  • The aim of this thesis is to investigate exhibition spaces which are being expanded and transformed concurrently with social phenomena that are also the result of rapid changes, all of which are reflective of a modern society in transition. Such investigation would also include an analysis of changes in the viewing public and artworks themselves, and also an assessment of the public nature of art and its effective aspects. Expansion of exhibition spaces and the increasing connection between art and the public have very important ramifications, in many respects. They present opportunities for the viewing public to immerse themselves in artistic spaces, with some reaching further into other activities - activities that they often share with other individuals. This also leads them to expand their range of activities, turning them into more mobile, proactive audiences. In connection, many corporations have turned their attention to this public aspect of art, which has resulted in a display of art in different types of spaces. The government also began to adopt 'public art' as a matter of policy, using it as a medium of communication between the state and its populace. The public aspect of art, being highlighted as a result of expansion and diversification of exhibition spaces, will have a significant impact not only on the viewing public, but also on the art market. This represents a momentous change for creators of art, which naturally warrants close scrutiny and research.

Digital Transformation and Introduction of NFT in the Art Market (미술시장의 디지털 전환과 NFT 도입)

  • ROH, Tae Hyup
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.261-269
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    • 2022
  • The advent of the pandemic era due to COVID-19 is causing new changes in all areas of individuals, organizations, society and the country. The art market also faced a crisis due to restrictions on individual movement between regions and countries and social distancing, and even the contents of the work, the way the work is traded, and the propensity and characteristics of the buyer are changing. These demands for change in the art market are accelerating new opportunities for change by converting digital, expanding the online art market, expanding virtual space using VR(Virtual Reality) and AR(Augmented Reality) technology, and expanding the trading area of digital works NFT based on blockchain technology. In this study, the flow of change in the art market brought about by the Pandemic era is analyzed from the perspective of digital transformation. The contents of digital acceptance of the art market are identified through a summary of various types of digital transformation in the art market and a survey of perceptions following the introduction of digital transformation and NFT. Discuss major legal, economic, social, and transactional issues and countermeasures following the introduction of NFT based on blockchain technology in the art market.

Analysis of Interest in the Professor Learning Method of Specialized Curriculum Teachers based on CBAM (관심중심수용모형(CBAM)에 기반한 전문교과 교사의 교수·학습 방법에 대한 관심도 분석)

  • Lee, Soo-jeong;Kim, Min-jeong
    • Journal of vocational education research
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    • v.37 no.3
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    • pp.65-83
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    • 2018
  • In this study, we want to analyze the aspect that required in the classroom for the operation of NCS-based curriculum, the interest of specialized subject teachers on implementable teaching and learning methods. As a result, the overall interest in teaching-learning method of specialized subject teachers was similar to that of non-user patterns among four types of interest patterns. In other words, specialized subject teachers want to know more about teaching-learning method for applying NCS-based curriculum, but we are only aware of the general facts at present, and it seems that there is low interest in actual operation. In addition, there was no statistically significant difference in the degree of interest in the teaching-learning method according to general variables(gender, related training experience, career, and curriculum group) of the specialized subject teachers. The specialized subject teachers are not well aware of the influence of the teaching-learning method according to the introduction of NCS-based curriculum, and to that end, there was little interest in collaboration with colleagues.