• Korean journal of communication and information
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• v.35
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• pp.87-113
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• 2006

This study aims to theoretically examine the validity of argument that market-opening will improve the audience welfare of media and cultural contents. To accomplish its purpose, first of all, this study classifies the spectrum of approaches on cultural market-opening in Korea. Then, it examines, by the concept of public goods, whether market-opening can bring on economic gains for audience as consumer. Finally, this study inspects the profit and loss for audience as citizen which will be brought on by market-opening on the grounds of democratic value. As a result of this study, the improvement of economic efficiency and competence, the expansion of consumer‘s choices, the preservation of cultural value that the positive approach on market-opening is promising cannot be justified theoretically and logically. Therefore, at least in theoretically, the conclusion that market-opening cannot improve the audience welfare is deduced. However, the objection of market-opening cannot be related to the distorted protectionism of nation culture. On the contrary, this study suggests the condition of market-opening debate must be a opportunity to reconsider and reform of cultural diversity in Korea.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.11a
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• pp.657-671
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• 2003

정보화 사회에서 관광 웹 사이트는 그 지역의 가치가 있는 관광정보를 제공하고, 관광객을 유치하는 마케팅 도구로서 그 역할이 중요시되고 있다. 또한, 인터넷 정보 수용자는 관광 웹 사이트를 매개로 하여 그 지역에 대한 이미지를 갖게 되고, 점차적으로 일정한 태도를 형성하여 결국 관광지를 선택하는데 영향을 받는다고 볼 수 있다. 지방 자치 단체의 홈페이지에서 관광 홍보가 매우 중요하다. 그 이유는 첫째 인터넷 외에 지역의 관광정보를 여행하기 전에 입수하는 것이 매우 어려운 상황이고, 둘째로, 인터넷을 통한 관광 정보 탐색이 대중화되고 있기 때문이다. 정보탐색은 지속적 탐색이라 표현할 수 있는데 잠재적 관광객이 관광 홈페이지를 매개로 하여 그 지역의 대한 이미지를 갖게 되고 그에 따라 관광지 선택에 영향을 받는다고 볼 수 있다. 하지만, 광역자치단체의 웹사이트 상에서 관광정보를 구축하여 제공할 때에 정보 수용자 측면보다는 개발자 측면 중심으로 이루어진 경우가 많이 있다. 그래서, 막대한 재정적 투자를 통해 개발된 관광정보가 수용자의 욕구에 다소 못 미칠 수 있다. 이에 관광정보 수용자들의 정보탐색 요인을 파악하여 개발할 필요성이 대두되고 있다. 또한, 관광정보 요구자가 관광정보를 탐색할 때 그들의 특성에 따라 관광정보 웹 사이트를 평가하는 기준이 다르게 나타날 수 있다. 이를 기반으로 대학생들이 개인의 특성에 따라 웹 사이트의 평가에 미치는 영향에 대해 분석하고자 한다. 설문지법을 사용하여 전남 D대학교의 관광학 전공, 경영학 전공, IT(정보통신)학 전공 학생을 대상으로 총 90부를 설문조사 하였으며, 각 전공별 학생들을 컴퓨터 실습실에서 1시간 동안 전남도청 관광 웹 사이트를 탐색하게 한 후 설문지에 응답하는 방식을 사용했다. 개인의 특성에 따라서 관광정보 웹 사이트 수용도 에서는 유흥성향과 외향-내향성 성향이 관광정보 웹 사이트의 수용도에 영향을 미친다는 매우 유의하다는 결과를 도출 할 수 있었다. 웹 사이트의 특성에 따라서 관광정보 웹 사이트 수용도 에서는 탐색의 편리성, 정보의 충실성, 정보의 질이 관광정보 수용도 유의적이라는 결과를 도출했다. 하지만, 대고객 서비스에는 관광정보 웹 사이트 수용도에 대한 영향이 유의적이지 못한 결과를 보이고 있는데, 이를 위해서는 사용자에게 개별서비스 제공을 함으로서, 동영상이나 각종 사운드, 사용자 편의를 위한 관련정보 다운로드, 사용자를 고려한 부과서비스를 제공한다면 웹 사이트의 성과가 높을 것임을 기대할 수 있다.

• Proceedings of the Membrane Society of Korea Conference
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• 1998.10a
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• pp.93-95
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• 1998

1. 서론 : 폴리이미드계 고분자는 기계적 성질과 내열성이 우수한 고분자 소재이다. 일반적으로 기체분리막으로서의 유리상 고분자는 기체의 투과성은 결여되지만, 고분자쇄의 동결속박에 의한 자유부피에 따라 기체의 선택성이 높게 나타난다. 본 연구에서는 고분자로서 polyetherimide(PEI) 를 이용하여 제막조건(고분자 농도, air gap, 용매, 내부응고제 주입량 등)을 달리하는 중공사막을 제조하여, 제막변수에 따른 막의 구조 및 기체투과 특성을 검토하였다.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.128-136
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• 2011

This is a study on the subjectivity of audiences about preference of documentaries on TV. Accordingly, Q-methodology was used for this study. As a result, audiences' various characteristics by preference types were able to be found. The individual characteristics were classified into three styles: an entertainment-oriented style pursuing enjoyment, public and society interest-oriented style pursuing public purpose, and culture-oriented style pursuing artistic value of documentaries in order. It could be inferred from the classification of preference styles that unlike the past, the choice of TV broadcasting of audiences was shifting from the passive and media-dependent form to positive form. Therefore, the research and development of content delivery and production in the multi-media and multi-channel digital broadcasting era should be focused on not only the content itself but also an audience-centered service development model reflecting audiences' desire and hope.

• The Journal of Society for e-Business Studies
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• v.15 no.4
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• pp.219-244
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• 2010

The charged broadcasting market has been becoming very competitive to get the limited media consumers since IPTV was introduced to the market. This research analyzed the competition among interactive broadcasting media. We employed the niche theory for comparing IPTV with Cable TV and Satellite TV, which are two major existing broadcasting media. For employing the niche theory, we focused on the gratification-opportunity features of the media caused by the consumers' gratification sought: ease of use, interactivity, variety of content, and economic feasibility. The results showed the extent to which media are utilized, the extent to which each pair of media are perceived as similar, and the competitive superiority between each pair of media on each dimensions. Finally, we examined the competition structure of IPTV and other broadcasting media, and proposed the competitive strategy for IPTV to get an advantages.

• Korean journal of communication and information
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• v.46
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• pp.485-510
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• 2009

Since the inception of Internet Protocol TV's real-time service on January, 2009, technological challenges and lack of content diversity of IPTV have been cited as problem areas. While past researches focused on IPTV's technological, industrial and policy facets, this research surveyed the viewers' viewing and usage patterns, and the level of service satisfaction among actual audiences of MegaTV, SKBroadband, and LGTV since January. The results show that subscription fee and content types were the two dominant determinants in audience's choice of a particular IPTV company. The high users of IPTV were on average aged between 30-39, and women tended to be heavier users than men. The surveyed audience also regarded IPTV to be more similar to the Internet than any other medium such as Cable TV and Satellite TV. IPTV audience cited 'lifestyle service' and 'additional service' offerings to be highly relevant to their usage and satisfaction; interactive service and educational service also showed high correlation to usage and satisfaction. The most watched contents on IPTV were domestic TV series, followed by foreign movies and variety shows. 'Fees for additional features,' 'lack of real-time terrestrial TV service', and 'lack of content variety' were the major areas of concern for IPTV viewers. They answered that the monthly fee was the most important factor in the selection of IPTV. Use of pay-per-view contents and add-on interactive service fees were also seen as problematic. With regards to future usage, the IPTV audience revealed that they were very sensitive and reluctant to pay for additional services. While existing researches concentrated on IPTV's technological problems and lack of content diversity, this study illuminated the more pragmatical side of the viewers, namely, the importance of price in audience's selection of an IPTV service provider. From these results, it is recommended that, before doing anything else, the service providers try to meet the audience's expected price points in order to garner the full potential of IPTV and the attendant mass audience.

• Korean journal of communication and information
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• v.36
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• pp.78-108
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• 2006

This study examines the digital divide, one of the main issues in digital media environment, in relation with the digital literacy on the perspective of audience welfare. The study explores the current state of audience welfare policy with regard to the issue of digital divide which can be seen as the dark side of this flourishing digital technology society. The barriers and enablers of the digital divide are discussed with the question of how these factors are related with the digital literacy competence of audience. It has been criticized that both the research efforts and the policy implementations on the digital divide had been set within the limitation of physical access to the digital equipment and technology. Recent studies suggested that the digital divide should be viewed in dynamic interaction of a variety of factors such as psychological dispositions, inner attitudes toward digital media, competence and ability of audiences as well as socio-economic status of individuals. Despite the recent inclusive discussion, however, the role of digital literacy in the digital divide remains unexplored. It should be noted that the question of access is not just to do with equipment, but with skills and knowledge that are required to use equipment. This notion suggests an important implication for the digital divide policy establishment. This study proposes a two-stage solution for reducing the digital divide, in which the first stage focuses on physical access and technology education and the second stage on the digital literacy education.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1857-1865
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• 2008

The purpose of this study was to examine the importance of personal attributes as they related to developing first impressions and managing group acceptance in the context of sorority recruitment process. Specifically, we examined how certain personal characteristics of a sorority member were related to her use of a potential member's clothing and appearance as non-verbal cues during the member selection process. The characteristics identified through the literature review were materialism, fashion clothing involvement, and proximity of clothing to self. A questionnaire was distributed to members of two sorority houses at a southeastern university in the United States. A total of 140 US sorority members participated in the study. The results showed that a member's satisfaction with her chapter, her level of participation, and her length of membership in the chapter had no relation with her tendency to base her member selection on clothing and appearance. However, members' use of clothing and appearance as guiding their member selection decisions was related to other individual characteristics selected for the study(materialism, fashion clothing involvement, and proximity of clothing to self). Fashion clothing involvement and proximity of clothing to self(clothing for acceptance) were most significantly related to clothing-based member selection. Partial correlations were also produced to examine the mediating role of clothing-based impression formation.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10c
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• pp.13-15
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• 2003

SIP(Session Initiation Protocol)는 사용자간의 멀티미디어 세션을 처리하기 위한 응용 계층의 시그널링 프로토콜로서 유연성 및 확장이 용이한 장점을 가지고 있다. Caller Preference는 이러한 SIP의 기본적인 프로토콜을 확장한 형태로서 송신자가 Preference를 명시하여 서버가 처리할 응답 기능을 선택하거나 수신자의 수신 능력(Callee Capabilities)에 따라 적절한 호처리를 진행할 수 있는 서비스이다. 본 논문에서는 SIP를 기반으로 하는 VoIP(Voice over IP) 시스템을 구현함에 있어 UA(User Agent)내에 Preference를 선택적으로 명시할 수 있는 기능을 포함시키고 또한 이의 요청에 대한 수용이 가능하고 호처리를 진행할 수 있는 네트워크 서버를 구현하였다.

• Archives of design research
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• v.16 no.2
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• pp.189-196
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• 2003

The purpose of this study is to examine and understand decoding process of the Advertising - text to users a various aspects of semiotic approaches. Further more, through this study, show the sign- structures of the ad-text. For this purpose this study has chosen about the AD of publication of constant period that explore the variable characteristics, access the audience's meaning - structures. Through this analysis , grasp the point of internal and external linked structures. The results of this study can be summarized as follows; ㆍ The AD were applied using the transformational signifier of sign-system rather than the reflection of life's quality and products itself. Moreover to show itself meaning, the ad should do selection of transformation of thought than information-oriented. ㆍ The AD-text can be produced its productive efforts as well as decoding process of audience through various linked channel. Association, structured linking, audience's decoding, thematic structures are very important points in order to read the AD.