• The Journal of the Korea Contents Association
• /
• v.5 no.5
• /
• pp.255-265
• /
• 2005

This paper investigates potential favor and intention for acceptance of digital home services through the situational inducement. The result shows that digital home services for the interactive TV, security management, family management and geographical image affect users' intention for acceptance. And it shows that favorable attitudes of the interactive TV services increase in the younger generation and internet users, favorable attitudes of the family management services increase in the thirties, and favorable attitudes of the medical management services increase in the ages of the fifties. In addition it shows that relationship between favor and intention for acceptance of digital home services affects affirmatively, which was illustrated in the coefficient value (0.661) of the R-square by the regression analysis.

• Journal of the Korea Society of Computer and Information
• /
• v.13 no.1
• /
• pp.99-108
• /
• 2008

This study was surveyed by using seven variables with two stems of contents-wise aspect and systematic aspect, entertainment, user-oriented contents supply, data up data, useful information supply are the elements of contents-wise aspect and systematic stabilization, convenience of access. Promptness of response are for systematic aspect. Results : First, entertainment is the first variable of interactive contents for user to choose IPTV and useful information supply is the second. Also contents wise aspect is more related than the other. Second, The high quality of entertainment, user-oriented contents supply, useful information supply systematic stabilization, convenience of access, promptness of response are required to enhance the satisfaction of IPTV user Among them. convenience of access is the most valuable factor for user to choose IPTV.

• The Journal of the Korea Contents Association
• /
• v.16 no.7
• /
• pp.410-422
• /
• 2016

The purpose of this study intends that the contemporary university students would understand the importance and relationship of the Self-Expression as its appropriateness, the Self-Understanding and the Self-Accommodation as it is, and that it would conducive to enhance their Communication Capability and Accommodation to other's perspective on the base of these understandings. In accordance with the analyses of questioners and statistics as a methodology of this study, the tendency of the factors effective to the enhancement for the Communication Capability and the Accommodation to other's perspective will be found out and the meaning of the Self-Expression, the Self-Accommodation and the Self-Understanding will be analyzed by the standpoint of the enhancement of the Self-Competency. The result of this study reveals that a high distributed group for the Definitization of the Self-Conception is to have more the Self-Expression and the Self-Accommodation. As an enlightenment from this study, the Self-Expression and the Self-Accommodation shall have a mutual reliance and be influenced to the Accommodation of Other Person's Perspective. In case of the high distribution of the Self-Accommodation, where there is the both of the low distribution of the Self-Expression and the Self-Accommodation, the Accommodation of Other Person's Perspective is high. However, if there is the higher of the Self-Expression and the Self-Accommodation, there influences the better enhancement of the Communication-Capability, and there no effect to their mutual reliance. This study enlightens when it becomes at the stage of the Self-Accommodation, a respectable listening from others makes to accommodate other as it is and when it is wanted to raise the Communication Capability, it is required to improve the capability through the Self-Expression together with the Self-Accommodation.

• The Journal of the Korea Contents Association
• /
• v.19 no.3
• /
• pp.22-30
• /
• 2019

This study was to find out that the effects of emotional clarity and perspective-taking on communication of married persons targeting 206 peoples. It set the clarity of emotional recognition and perspective-taking as the independent variables and the communication as the dependent variable and verified them. The results revealed in this study are as follows. When looked at the correlation between the clarity of emotional recognition, perspective taking, and communication of married people, each variable showd close correlation. It showed that the communication of married people had a statistically significant effect to the clarity of emotional recognition and perspective taking through the multiple regression analysis. As above, the result of this study confirmed the clarity of emotional recognition and perspective taking as factors that affect to the communication. It confirmed that more positive and reasonable communication is possible when understand the emotion clearly and the perspective taking which is the ability of standing in other people's perspectives.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.19 no.6
• /
• pp.117-125
• /
• 2019

For successful EHR implementation, it is important to understand physicians's acceptance and attitude for EHR. This study aims to provide basic information for the overseas expansion of Korean EHR by studying Saudi Arabia's physicians' acceptance for the Korean EHR exported to Saudi Arabia. Except for physician autonomy and physician-patient relationship, Likert scales of physician involvement, adequate training, ease of use, usefulness, and attitude about EHR usage were over 3.5 points, which are relatively high. The Physicians' experience of Korean EHR may have influenced the EHR acceptance score. Based on the positive research results of this study, we can say that Korean EHR can be competitive in the overseas EHR business.

• Asia Marketing Journal
• /
• v.8 no.3
• /
• pp.1-11
• /
• 2006

The Bass model assumes two communication channels: mass-media and word-of-mouth. In this paper, we call the mass-media Type I channel of communications. The word-of-mouth channel means interaction between non-adopters and adopters. Let us call it Type II channel of communications. In the real world, however, the non-adopters who are not aware of the innovation can be affected by communications with other non-adopters who are aware of it. Let us call it Type III channel of communications to differentiate with Type II channel. This paper analyzes the impact of Type III channel on diffusion process. The result shows that exponential growth patterns (for example, the adoption patterns of the blockbuster movies) can be observed when non-adopters are influenced by other non-adopters who aware of the innovation.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2008.10b
• /
• pp.589-594
• /
• 2008

정보기술과 지식 사회의 발달로 인해 기업의 다양한 업무 프로세스를 대행해주는 비즈니스 프로세스 아웃소싱(Business Process Outsorucing: BPO)이 대표적 아웃소싱 형태로 자리잡아가고 있다. BPO의 수용에 대한 의사결정은 전략적 관점에서 매우 신중하게 이루어져야 함에도 불구하고, 국내 기업을 대상으로 한 BPO의 채택과 확산에 관한 실증적 연구는 거의 찾아보기 어려운 실정이다. 따라서 본 연구는 국내 기업의 BPO 수용 의사결정에 영향을 미치는 주요 요인들을 추출하고, 이러한 요인들이 수용의도에 어떠한 영향을 미치는지를 검증한다. 이를 위해 BPO 수용 관련 위험요인과 혜택요인을 추출하고, 이들 요인이 신뢰를 매개하여 수용의도에 미치는 영향 관계를 실증적으로 탐색해 향후 BPO연구를 위한 명제와 모델을 제시한다. 실무적으로는 BPO 수용요인에 관한 검토를 통하여 향후 BPO 추진 기업을 위한 성공적 추진 전략을 제시한다.

• Information Systems Review
• /
• v.9 no.1
• /
• pp.67-84
• /
• 2007

In diffusing an information systems(IS), the provider of the IS can be more effective if they can identify user groups who can adopt the system early. By focusing on the user groups, system providers can encourage them to adopt the IS. After the early adopters adopt an IS, the diffusion of the system to other groups can be easier by early adopters' voluntary advertisement and help in adopting the IS. Instead of discrete choice methods which are usually used for this purpose, we suggest a decision tree method. Compared to discrete choice methods, this method is more accurate for prediction and can easily identify non-linear segments of groups. By testing the data of adopters of an IS in agricultural business, we show the excellence of this method in identifying target groups to focus on. This method would help system providers to diffuse their systems by starting from early adopters.

• Journal of Korea Society of Industrial Information Systems
• /
• v.4 no.2
• /
• pp.88-101
• /
• 1999

The main objective of this study is to contribute to a better understanding of the antecedents of acceptance of information technology by agricultural managers. Questionnaires were administered to potential adopters and users of PC-based communications. Results indicate that potential adopters base their adoption decisions on a sparser set of innovation characteristics than suggested by innovation diffusion literature and users and potential adopters differ on their determinants of behavioral intention and attitude.

• The Journal of the Korean dental association
• /
• v.35 no.10 s.341
• /
• pp.762-767
• /
• 1997