• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.201-213
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• 2022

This study attempted to identify the influencing factors of Taobao Online Live Commerce influencer's attributes on Taobao Live Platform users' post-purchase satisfaction, repurchase intention and flow, and addiction. Through previous studies, researchers set the live commerce influencer attributes into four categories: expertise, attractiveness, interactivity, and aesthetics, and examined the effects of these attributes on consumers' repurchase intentions, flow and addiction. As a result of the study, it was confirmed that among the attributes of Live Commerce influencer, professionalism, interactivity, and aesthetics had a significant effect on the utilitarian shopping value in consumer satisfaction, and four attributes, including attractiveness, had a positive effect on the hedonic shopping value. In consumer satisfaction, hedonic shopping value had a positive effect on utilitarian shopping value satisfaction. In addition, it was found that consumers' satisfaction after purchase affects repurchase intention and immersion. The effect of flow on repurchase intention and addiction was also confirmed. It is hoped that this study will help revitalize influencer marketing in the growing live commerce market and provide basic data to contribute to establishing marketing strategies.

• Electronics and Telecommunications Trends
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• v.21 no.5 s.101
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• pp.40-49
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• 2006

TV 포털은 TV와 인터넷 포털 사이트를 결합한 개념으로, 이용자는 TV를 보다가도 리모콘 버튼만 누르면 바로 포털 사이트의 다양한 콘텐츠를 이용할 수 있다. 사용자들은 생활정보, 교육, 음악, 영화, 뉴스, 쇼핑, 게임 등 다양한 콘텐츠를 이용할 수 있고 콘텐츠 제공업자들은 TV 포털을 통해 자신들의 콘텐츠를 제공한다. TV 포털은 인터넷 포털의 내용을 그대로 TV 화면에 보여주지 못하기 때문에 TV라는 플랫폼에 맞게 인터페이스를 단순화시키고 화면을 재설정하는 콘텐츠 가공을 한다. 본 고에서는 DTV 포털이 가지는 기술적인 의미와 인터넷 포털과 비교하여 현재 DTV 포털이 가지고 있는 기술적인 문제에 대해서 정리한다.

• 한국정보통신설비학회:학술대회논문집
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• 2005.08a
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• pp.333-337
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• 2005

본 논문은 이동통신 단말기(휴대폰)을 이용한 금융권의 모바일 계좌결제 서비스 플랫폼에 관한 것으로서 더 상세하게는 실명 인증된 이동통신 단말기 번호와 주요 거래은행의 계좌를 연계하여 등록하고 등록된 이동통신 단말기를 이용하여 전기요금, 가스요금 등의 지로 공과금과 홈쇼핑 구매 대금, 유무선 온라인 이용 및 구매 대금과 같은 각종 결제 요청 금액의 청구 내역을 이동통신 URL 단문 메세지 서비스(Call Back URL SMS)를 통하여 통보받고 그 청구내역을 이동통신 단말기를 통해 바로 조회하고 이용자의 선택에 따라 해당 결제요청 금액을 이동통신 단말기를 통해 이용자 및 거래처의 계좌번호 입력 없이 바로 언제 어디서나 편리하게 계좌결제 처리할 수 있도록 함으로써 각종 결제요청 금액의 납부 편의성과 이동통신 단말기의 기능성 향상을 달성하고 나아가 산업 관련업체(은행, 이동통신사, 결제청구기관)의 대고객 서비스의 향상 및 비용 절감을 도모할 수 있도록 한 이동 통신 단말기를 이용한 계좌결제방법 및 시스템에 관한 것이다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.665-667
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• 2017

가상현실은 4차 산업 혁명의 키워드 중에 하나이다. 가상현실은 인간이 시간, 공간의 제약으로 인해 경험하지 못하는 것들을 새로운 플랫폼으로 경험하게 해주어 시간, 공간의 제약과 환경의 제약을 극복하게 해준다. 현재 게임으로 한정된 VR 콘텐츠를 사용자들이 촬영한 360도 동영상으로 보완할 수 있기 때문에 국내외 대기업에서도 360도 VR 동영상에 공을 들이고 있다. 특히, 360도 VR동영상은 방송, 쇼핑, 관광 등에 활용하기에 적합하여 관련 분야의 기업에서 360도 동영상을 활용하면 효율적인 비즈니스가 가능하다. 그러나 아직 국내에서는 본격적으로 360도 동영상 콘텐츠를 활용한 사례가 거의 없다. 본 연구에서는 360도 VR동영상에 대해 고찰하고 호텔기업에 활용 할 것을 제안하고 분석한다.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.397-404
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• 2021

Product image location in search engine advertising plays an important role in consumer perception when the product is relatively low involved and has functional value. The purpose of this research is to investigate the interaction effects of product image location and product type on advertising effectiveness. Building on the literature of location effects, we show that for products for which heaviness is considered a positive attribute, product image placed on the right are preferred. To test hypotheses, a 2(product image location: left vs. right) × 2(product type: single vs. bundle) experiment is conducted and a total of 144 paricipants took part in the experiment. The results revealed that respondents show higher brand attitude and purchse intention toward a bundle product's advertising with product image place on the right. The results provide implications and suggestions for improving search engine advertising and marketing strategies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.2
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• pp.175-183
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• 2023

In a broadcasting market environment that has a close interdependence between platform operators and content operators, problems such as conflicts over program usage fees, and home shopping transmission fees are intensifying. This study attempted to analyze the environment of the domestic broadcasting market and present implications, analyze the cause of user fee conflict between the platform and PP, and propose detailed alternatives to resolve user fee conflict disputes. The results of environmental analysis on the domestic broadcasting market are as follows. First, the growth engine of the broadcasting industry has changed to direct resources such as service usage fees and content fees, and commerce is increasing. Second, as hegemony in the domestic broadcasting market changes from terrestrial to paid broadcasting and OTT, monopolies in the entire broadcasting area are being dismantled by voluntary entry. Third, the need to overhaul the existing regulatory system is increasing due to the dismantling and reorganization of the existing broadcasting market. On the other hand, this study proposed a strategy to diversify the profit structure of PP, supply program after pre-contracting, and strengthen CPS bargaining power in order to resolve disputes between paid broadcasting platforms and PP sharply. In particular, as strategies to strengthen CPS bargaining power of small and medium-sized SOs, it proposed to jointly improve CPS-related systems through IPTV and individual SOs, to redefine fees for programs and to voluntarily use programs.

• Information Systems Review
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• v.23 no.3
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• pp.25-50
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• 2021

Though there have been a lot of studies about online product review, the effects of highlighted reviewhave not been examined enough. Highlighted review is a type of review that the platform designer changes its size or position in order to highlight without any sponsorship or incentive. The main subject of this study is about how highlighted review type affects consumer's perception and behavior in online information acquisition. We collected data from 171 subjects to test hypotheses. Using three different types of screen captures, we compared three groups - general review group, positive highlighted review only group, and both positive and negative highlighted review group. As a result, disclosing both of positiveand negative highlighted review was perceived more useful than disclosing only positive highlighted review. However, correlation between highlighted review type and review skepticism was not statistically significant. The impacts of review usefulness and skepticism on platform credibility were statistically significant, and the correlation between platform credibility and usage intention was also significant. All of results is almost similar across two product types, search goods and experiential goods. This research provides practical implications to online shopping platform designers when they design review systems to make people use their platforms.

• Journal of the Korea Convergence Society
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• v.7 no.6
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• pp.29-34
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• 2016

Nowadays, real-time devices that provide health care for a companion animal is being developed by IoT technology and its demand such as smart puppy tag is increasing. However, it is difficult for IoT devices of companion animals to process complex nature due to miniaturized hardware and constructive nature. There is a clear limit to custom advanced features like health care implementation. This paper designs an integrated platform with statistical analysis which makes it possible to customized services such as feed production, pharmaceutical production, and health care for each companion animal. Middleware that collects sensor information, customer's spending pattern and information from Social Network Service is also designed by making use of IoT devices which companion animals wear. Furthermore, the paper designed data analyzer which analyzes and refines data from collected information that can be applied to personalized services.

• Journal of Internet of Things and Convergence
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• v.6 no.2
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• pp.51-56
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• 2020

In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.389-395
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• 2021

This study aims to evaluate the user experience of leading handmade product market service applications, Etsy and idus. A survey about the apps was developed based on Peter Morville's user experience factors. The survey was conducted with eleven users from their 20s to 50s. In addition, problems were discovered through an in-depth interview and the resulting user experience problems were analyzed according to the five levels of Jesse James Garrett's user experience element framework. Our primary results for both apps suggest applying a universally accepted visual interface to improve the user experience, providing brief text to improve readability, avoiding repetitive delivery of similar functions in different information structures, and applying design patterns that are considerate of customers' culture and country. This study provides meaningful data to elevate handmade product platforms into global platforms by analyzing and providing improvements to their shopping experiences.