• Asia pacific journal of information systems
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• 제15권2호
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• pp.23-49
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• 2005

Recently, owing to the rapid growth of the Internet and information technology, the growth of the Internet shopping mall has been truly phenomenal. In the Internet shopping mall, as the customers can't touch a product directly, trust is important factor in purchasing intention. Many researchers proposed direct relationship between the customer trust and the purchasing intention. We supposed that there would be some factors that could be the consequences of trust in on-line purchasing decision, and the factors could be also the determinants of purchasing intention and decision for the Internet shopping mall customers. We found out that there were indirect relationship between them through the customer's attitude, involvement, and royalty to the site rather then directly related. Particularly, the correlation between the site attitude and the purchasing intention was high, but the direct effect was not significant. The site attitude was indirectly related to the purchasing intention through the customer involvement and loyalty. This means that the customer relationship involvement and loyalty enhancement strategies are more important for the success of Internet shopping mall.

• Journal of Information Technology Applications and Management
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• 제14권2호
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• pp.71-96
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• 2007

The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• 한국의류산업학회지
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• 제15권3호
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• pp.371-380
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• 2013

The purpose of this study is to investigate the effect of consumer's relationship benefit perception on consumer's relationship quality and loyalty in internet shopping mall. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from November 1, 2011 to November 12, 2011. The structural equation model was constructed to verify hypotheses and 562 useful data were analyzed using SPSS 17.0 and AMOS 19. The results of this study were as follows: First, consumer's relationship benefit perception was classified into economic benefit, psychological benefit, and informational benefit. Second, economic benefit and psychological benefit had a significantly positive effect on consumer's satisfaction and trust. Also both benefit dimensions showed a stronger effect on satisfaction than on trust. Third, informational benefit showed a significantly positive effect only on trust. Finally, consumer's satisfaction affected loyalty via trust more strongly than consumer's satisfaction affected loyalty directly. It suggested that internet shopping mall marketers need to provide the strategic method to make consumers have a trust for the internet shopping mall.

• 한국의상디자인학회지
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• 제15권1호
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• pp.111-121
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• 2013

The purpose of this study is to investigate the effect of interactivity on consumer's affective commitment, trust, and repurchase intention according to fashion involvement and internet familiarity. The survey was limited to the respondents over 20 years old males and females living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. The questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: After respondents were divided into four groups including the high fashion involvement/high internet familiarity group, the high fashion involvement/low internet familiarity group, the low fashion involvement/high internet familiarity group, the low fashion involvement/low internet familiarity group, the path model was verified according to each group. All the paths except 'affective commitment ${\rightarrow}$ repurchase intention' were accepted for the high fashion involvement/high internet familiarity group. Comparing the low fashion involvement/low internet familiarity group with the low fashion involvement/high internet familiarity group, contents-people interactivity had more influence on the relationship with internet shopping mall in high internet familiarity group while people-people interactivity had more influence on the relationship with internet shopping mall in low internet familiarity group. Also 'trust' showed stronger effects on repurchase intention than 'affective commitment'.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2006년도 춘계학술대회
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• pp.437-462
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• 2006

The objective of this study is to investigate what factors influence a major role in building trust on Internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on relevant literature review, this study posits six factors of transaction security, perceived reputation, Perceived size, interactivity, propensity of trust, and familiarity as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following; First, in terms of the relationship between influencing factors and the trust, five factors of transaction security, perceived reputation, perceived size, interactivity, and propensity to trust have a significant positive effects on the trust. Second, the differences between Korean and Chinese users are transaction security, perceived size, and familiarity. In conclusions, we suggested the factors to create user trust in internet shopping mall. Also we suggested differences in the determinant factors between Korean and Chinese users, and discussed some policies to build the trust in each user types.

• 한국산학기술학회논문지
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• 제11권11호
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• pp.4320-4330
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• 2010

양방향 커뮤니케이션을 가능케 하고 사용자들간의 능동적 참여를 가능케 하는 블로그는 현재 2000만 이상의 사이트가 개설되었다. 본 논문에서는 블로거를 구분하는 특성 요인을 기반으로 블로거를 세분화하는 과정을 거치고, 세분화된 블로거의 특성을 분석함과 동시에 영향력이 작은 블로거의 어떠한 특정 요인이 영향력이 큰 블로거로의 전환을 야기시키는지에 대한 분석을 하였다. 블로그의 내용적 요소와 심리적 요소를 독립변수로 설정하여 내용 및 심리적 요소, 그리고 태도와 신뢰 및 구매의도와의 관계를 규명하였다. 연구 결과 블로그 사용자의 의견선도적 성향과 정보탐색적 성향이 쇼핑몰에 대한 태도에 유의미한 영향을 미치는 것으로 분석되었다.

• Journal of Information Technology Applications and Management
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• 제14권1호
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• pp.75-97
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• 2007

Recently, the growth of the Internet shopping malls around the world has been increasingly accelerated based on the great advances of IT. Nevertheless, in China the Internet shopping malls have not rewed up relatively. Therefore, this paper has a purpose to discover the factors influencing the vigor of the shopping malls in China and mechanisms on interrelationships among the factors, focusing on customers' trust. To analyze the Chinese Internet shopping mall market from a wider perspective, our research model includes the antecedents from the aspects of shopping mall quality, customer characteristics, environmental features through reorganizing comprehensively various factors considered in the previous studies, and uses customer trust as an intermediate factor and purchasing intention as a dependent factor. It is expected that the implications of this study can help Chinese government agencies related to Internet shopping malls and managers for them make decisions on their policies and strategies effectively.

• 서비스연구
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• 제13권3호
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• pp.57-69
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• 2023

새벽배송은 일반 배송 서비스와는 다른 고유한 특성을 가지고 있다. 이 서비스는 일반적으로 새벽 시간대, 주로 새벽 7시 이전에 제품을 고객에게 배송하는 것을 의미한다. 온라인 새벽배송에는 고객측면에서 다양한 가치를 제공하는 반면 판매자와 온라인 쇼핑몰과 같은 서비스 제공자 측면에서는 극복해야 할 적지 않은 도전과제를 가지고 있다. 새벽배송 시장은 PC기반 온라인 쇼핑과 모바일 쇼핑을 합친 온라인 식품판매에서 성장세가 확대되고 있다. 본 논문에서는 확대되어 가는 온라인 쇼핑 새벽배송에 대한 고객만족과 재이용의도에 영향을 미치는 요인을 규명하고자 한다. 온라인 쇼핑 새벽배송 환경을 모형화하기 위해 독립요인을 다음 세 가지 유형으로 분류하였다: 시스템 특성, 제품특성, 그리고 배달특성. 그리고 본 연구에서는 세 가지 독립요인, 고객만족 (매개요인), 그리고 재이용의도 (종속변수)와의 관계를 실증적으로 탐색하여 보았다. 분석결과, 온라인 쇼핑의 새벽배송 서비스품질에 시스템특성과 제품특성이 영향을 미치는 것으로 조사되었으며, 특히 시스템특성 중에 신뢰성, 편리성, 유용성, 그리고 상호작용, 제품특성 중에는 제품품질, 제품가격, 제품다양성, 제품간편성이 고객만족에 정(+)영향을 주는 것으로 조사되었다. 하지만 배달특성은 고객만족도에 통계적으로 유의한 영향을 미치지 못하고 있다는 결과가 나왔다.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2008년도 춘계학술대회
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• pp.572-577
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• 2008

정보보호 안전진단 제도는 정보보호 수준을 향상시키고 정보통신서비스의 안정성 및 신뢰성을 확보하기 위한 목적으로 2004년 7월부터 시행되었으나 일부의 안전진단 대상 사업자들은 본 제도에 대해 부정적이며, 대상 사업자 선정을 위해서 필요한 자료의 취득이 어려운 여건 등을 감안하여, 신뢰성있는 데이터에 기반하면서도 객관적이고 합리적으로 대상자를 선정하기 위한 기준이 필요하다. 본 연구에서는 관련 자료의 통계분석과 전문가의 의견을 취합하여 도출된 개선방안을 제안했는데, 주요내용은 정보통신서비스제공자와 집적시설사업자는 정보통신 매출액 50억 이상으로, 쇼핑몰 등 다중이용서비스 제공자는 개인정보 수집건수 200만명이상인 사업자를 안전진단 대상자로 선정하는 방안이다.

• 한국유통학회지:유통연구
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• 제6권2호
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• pp.41-64
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• 2002

현재까지 우리 유통산업(도·소매업) 및 유통업태의 성장 추이나 예측에 대한 연구는 경제모형의 설계에 의한 계량분석 방법이 아닌, 개별 업태별 사업계획으로부터 추정하는 보톱-업(bottom-up) 방식의 자의적인 추정 방법을 이용하여 왔다. 따라서 본 연구에서는 우리 유통산업 및 주요 소매 업태를 업태별 전망 모형을 구축하여 성장 패턴을 추정, 전망하고자 한다. 본 연구는 소매 업태별 성장 추세 분석을 통하여 매우 흥미로운 결과를 발견할 수 있었다. 즉 백화점, 편의점 및 전문점의 성장은 민간 소비 지출과 가장 밀접한 관련을 가지고 있고, 할인점은 소비지출의 증감과 전혀 무관하게 최근 매년 40% 이상 성장하고 있음을 보여주어 현재 우리가 할인점 전성시대에 살고 있음을 실감할 수 있었다. 한편 슈퍼마켓은 IMF이후 소비지출의 성장률에 훨씬 못 미치는 성장을 보이고 있고 이 추세는 계속될 것으로 전망된다. 마지막으로 통계청의 소매 업태 분류상, 기타의 경우, 최근 급부상하고 있는 TV 홈쇼핑 및 온라인 쇼핑몰 등과 함께, 쇠퇴업태인 재래시장을 동시에 포함하고 있어 그 통계의 유용성이나 신뢰성에서 많은 문제를 내포하고 있다. 따라서 이들 소매업태 분류의 개선 및 보완작업이 시급히 요망된다.