• Title/Summary/Keyword: 소셜 카테고리

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Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media (셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략)

  • Shin, Hajin;Kim, Sulim;Hong, Manny;Hwang, Bom Nym;Yang, Hee-Dong
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.217-235
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    • 2021
  • As 49% of the world's population uses social media platforms, communication and content sharing within social media are becoming more active than ever. In this environmental base, the one-person media market grew rapidly and formed public opinion, creating a new trend called sell-sumer. This study defined new types of influencers by product category by analyzing the subject concentration of the commercial/non-commercial keywords of influencers and the impact of the ratio of commercial postings on sales. It is hoped that influencers working within social media will be helpful to new sales strategies that are transformed into sell-sumers. The method of this study classifies influencers' commercial/non-commercial posts using Python, performs text mining using KoNLPy, and calculates similarity between FastText-based words. As a result, it has been confirmed that the higher the keyword theme concentration of the influencer's commercial posting, the higher the sales. In addition, it was confirmed through the cluster analysis that the influencer types for each product category were classified into four types and that there was a significant difference between groups according to sales. In other words, the implications of this study may suggest empirical solutions of social media sales strategies for influencers working on social media and marketers who want to use them as marketing tools.

A Personalized Learning System Using Social Data and Text Classification Techniques (소셜 데이터와 텍스트 분류 기술을 이용한 개인 맞춤형 학습 시스템)

  • Kim, Sun-Pyo;Kim, Eun-Sang;Jeon, Young-Ho;Lee, Ki-Hoon
    • Annual Conference of KIPS
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    • 2014.11a
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    • pp.718-720
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    • 2014
  • 정보통신 기기의 발달에 따라 스마트 러닝으로 교육방법이 진화하고 있다. 스마트 러닝에 있어서 학습자의 관심분야에 맞는 적절한 콘텐츠의 제공이 필수적이다. 본 논문에서는 텍스트 분류 기술을 이용하여 학습자의 SNS 데이터로부터 관심분야를 자동적으로 파악해내는 시스템을 제안한다. 텍스트 분류를 위해 카테고리 별로 기 분류되어있는 데이터를 수집하여 기계 학습을 수행하였다. 텍스트 분류의 정확도 향상을 위해 카테고리 분류 단위 크기를 변화시키면서 정확도를 측정하고 분석하여 실제 서비스에 적용 가능한 수준으로 판단되는 82.5%의 정확도를 얻었다.

Context-based Social Network Configuration Method between Users (컨텍스트 기반 사용자 간 소셜 네트워크 구성 방법)

  • Han, Jong-Hyun;Woo, Woon-Tack
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.11-14
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    • 2009
  • In this paper, we propose the method configuring social networks among users based on users' context and profile. Recently, many researchers are concerned about social networks related with collaborative systems. In case of the existing researches, however, it is difficult to configure social networks dynamically because they are based on static data types, such as log and profile of users. The proposed method uses not only user profiles but also context reflecting users' behavior dynamically. It computes the similarity among users' behavior contexts using hierarchical structure of context domain knowledge model. And it calculates relationships between contexts by given weight factors of category of context model. In order to verify usefulness of the method, we conduct an experiment on configuring social network according to change of user context. We expect that it makes dynamic analysis of relationship of users possible.

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POI Recommendation Using Time and Activity Range in Location Based Social Networks (위치 기반 소셜 네트워크 환경에서 시간과 활동 영역을 고려한 POI 추천)

  • Lee, Kyunam;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.17-18
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    • 2017
  • 손쉽게 현 위치 정보를 공유하고 사용자 간 커뮤니케이션이 가능한 위치 기반 소셜 네트워크가 대중화되면서 장소 추천에 대한 연구가 활발히 진행되어 있다. 본 논문은 시간대별 사용자 선호도와 주요 활동 영역을 고려한 POI 추천 기법을 제안한다. 장소 카테고리별 사용자의 체크인(che-ck-in)정보를 시간대로 분할하여 시간에 따른 장소의 선호도를 판별하고 사용자의 과거 이력을 이용하여 사용자별 활동 영역을 선별한다. 장소의 선호도와 선별된 활동 영역에 기반하여 협업 필터링을 수행하여 POI를 추천한다.

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Delivery Service Demand Analysis Using Social Network Analysis (SNA) (소셜 네트워크 분석(SNA)을 활용한 택배 서비스 수요 분석)

  • Kyungeun Oh;Sulim Kim;HanByeol Stella Choi;Heeseok Lee
    • Information Systems Review
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    • v.24 no.4
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    • pp.1-22
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    • 2022
  • The transition to a non-face-to-face consumer society has rapidly occurred since Covid-19. The need for a subdivided urban logistics policy centered on courier delivery, a life-friendly last-mile logistics service, has been raised. This study proposes a SNS-based method that can analyze the demand relationship by region and product, respectively. We extend the market basket network (MBN) and co-purchased product network (CPN), find product category patterns, and confirm regional differences by using delivery order data. Our results imply that SNA analysis can be effectively applied to inventory distribution or product (SKU) selection strategies in urban logistics.

Mapping Categories of Heterogeneous Sources Using Text Analytics (텍스트 분석을 통한 이종 매체 카테고리 다중 매핑 방법론)

  • Kim, Dasom;Kim, Namgyu
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.193-215
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    • 2016
  • In recent years, the proliferation of diverse social networking services has led users to use many mediums simultaneously depending on their individual purpose and taste. Besides, while collecting information about particular themes, they usually employ various mediums such as social networking services, Internet news, and blogs. However, in terms of management, each document circulated through diverse mediums is placed in different categories on the basis of each source's policy and standards, hindering any attempt to conduct research on a specific category across different kinds of sources. For example, documents containing content on "Application for a foreign travel" can be classified into "Information Technology," "Travel," or "Life and Culture" according to the peculiar standard of each source. Likewise, with different viewpoints of definition and levels of specification for each source, similar categories can be named and structured differently in accordance with each source. To overcome these limitations, this study proposes a plan for conducting category mapping between different sources with various mediums while maintaining the existing category system of the medium as it is. Specifically, by re-classifying individual documents from the viewpoint of diverse sources and storing the result of such a classification as extra attributes, this study proposes a logical layer by which users can search for a specific document from multiple heterogeneous sources with different category names as if they belong to the same source. Besides, by collecting 6,000 articles of news from two Internet news portals, experiments were conducted to compare accuracy among sources, supervised learning and semi-supervised learning, and homogeneous and heterogeneous learning data. It is particularly interesting that in some categories, classifying accuracy of semi-supervised learning using heterogeneous learning data proved to be higher than that of supervised learning and semi-supervised learning, which used homogeneous learning data. This study has the following significances. First, it proposes a logical plan for establishing a system to integrate and manage all the heterogeneous mediums in different classifying systems while maintaining the existing physical classifying system as it is. This study's results particularly exhibit very different classifying accuracies in accordance with the heterogeneity of learning data; this is expected to spur further studies for enhancing the performance of the proposed methodology through the analysis of characteristics by category. In addition, with an increasing demand for search, collection, and analysis of documents from diverse mediums, the scope of the Internet search is not restricted to one medium. However, since each medium has a different categorical structure and name, it is actually very difficult to search for a specific category insofar as encompassing heterogeneous mediums. The proposed methodology is also significant for presenting a plan that enquires into all the documents regarding the standards of the relevant sites' categorical classification when the users select the desired site, while maintaining the existing site's characteristics and structure as it is. This study's proposed methodology needs to be further complemented in the following aspects. First, though only an indirect comparison and evaluation was made on the performance of this proposed methodology, future studies would need to conduct more direct tests on its accuracy. That is, after re-classifying documents of the object source on the basis of the categorical system of the existing source, the extent to which the classification was accurate needs to be verified through evaluation by actual users. In addition, the accuracy in classification needs to be increased by making the methodology more sophisticated. Furthermore, an understanding is required that the characteristics of some categories that showed a rather higher classifying accuracy of heterogeneous semi-supervised learning than that of supervised learning might assist in obtaining heterogeneous documents from diverse mediums and seeking plans that enhance the accuracy of document classification through its usage.

Exploring the Possibilities of Educational Use of Social Curation Service Using the FGI Analysis (FGI분석을 통한 소셜 큐레이션 서비스의 교육적 활용 가능성 탐색)

  • Oh, Mi-Ja;Kim, Mi-Ryang
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.267-276
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    • 2016
  • This study was conducted to explore the possibilities of educational use of social curation service, which is the third-generation social networking service called the "matters of interest type." To this end, the study selected nine college students, then have them use social curation service for about 50 days, and analyzed their responses by performing the focus group interview (FGI). As a result of the analysis, social curation service was found to have strong points, including collection of various types of information, classification and summary through creation of my own category, possibility of constant updating of matters of interest, and reduction of relative deprivation compared to existing social networking services. To solve these issues, constant promotion was needed. From the aspect of educational use, it was found that social curation service had possibilities for individuals and teams: For individuals, the service enabled voluntary search and use of information, configuration of my own data, and facilitation of self-directed learning. For teams, it enabled discussion and presentation activities through sharing.

Trend Analysis of Malwares in Social Information Based Android Market (소셜 기반 안드로이드 마켓에서 악성 앱 경향성 분석)

  • Oh, Hayoung;Goo, EunHee
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.27 no.6
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    • pp.1491-1498
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    • 2017
  • As the use of smartphones and the launch of various apps have increased rapidly, the number of malicious apps has also increased, and the damage is continuing. The Google Market where Android apps are registered is inevitably present at the same time as normal apps and malicious apps even though there are regulations for app registration. Especially, as social networks are activated, users are connected with social networks, and the ratings, downloads and awareness information are reflected in the number of downloaded apps. As a result, when users choose their apps by simply reflecting ratings, popularity, popular comments, and highly-categorized apps, malicious app downloads can sometimes cause significant harm. Therefore, this study first analyzed the tendency of malicious apps by directly crawling and analyzing long-term social information in the currently active Android market.

A Study on Correlation Analysis of One-Person Housing Space Design Convergence Contents by Using Social Network Analysis (소셜 네트워크 분석 방법론을 활용한 1인 주거공간디자인 융합콘텐츠 상관관계 분석)

  • Park, Eun Soo;Kim, Ji Eun
    • Korea Science and Art Forum
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    • v.34
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    • pp.133-148
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    • 2018
  • Korea's housing structure is predicted that one-person housing will be the most common type of housing in Korea. Therefore, this study intends to derive contents for designing a one-person housing space considering the life of a rapidly increasing one-person householder. For this purpose, this study objectively derives the social, economic and cultural influencing factors of one-person households through big data analysis, and analyzed the correlation between contents using social network analysis methodology. In this paper, 60 core contents related to one person housing space were derived by applying big data analysis methodology. And through social network analysis, the most influential contents were derived from the space editing and space composition categories. This means that the residential space is an important part of the design idea that can flexibly respond to changes in the user's life. Based on this study, future research will focus on the concept and design methodology of one-person housing space.

A Study on Mapping Users' Topic Interest for Question Routing for Community-based Q&A Service (커뮤니티 기반 Q&A서비스에서의 질의 할당을 위한 이용자의 관심 토픽 분석에 관한 연구)

  • Park, Jong Do
    • Journal of the Korean Society for information Management
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    • v.32 no.3
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    • pp.397-412
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    • 2015
  • The main goal of this study is to investigate how to route a question to some relevant users who have interest in the topic of the question based on users' topic interest. In order to assess users' topic interest, archived question-answer pairs in the community were used to identify latent topics in the chosen categories using LDA. Then, these topic models were used to identify users' topic interest. Furthermore, the topics of newly submitted questions were analyzed using the topic models in order to recommend relevant answerers to the question. This study introduces the process of topic modeling to investigate relevant users based on their topic interest.