• Title/Summary/Keyword: 소셜 미디어 데이터 수집 및 분석

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A Comparative Analysis of Cognitive Change about Big Data Using Social Media Data Analysis (소셜 미디어 데이터 분석을 활용한 빅데이터에 대한 인식 변화 비교 분석)

  • Yun, Youdong;Jo, Jaechoon;Hur, Yuna;Lim, Heuiseok
    • KIPS Transactions on Software and Data Engineering
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    • v.6 no.7
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    • pp.371-378
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    • 2017
  • Recently, with the spread of smart device and the introduction of web services, the data is rapidly increasing online, and it is utilized in various fields. In particular, the emergence of social media in the big data field has led to a rapid increase in the amount of unstructured data. In order to extract meaningful information from such unstructured data, interest in big data technology has increased in various fields. Big data is becoming a key resource in many areas. Big data's prospects for the future are positive, but concerns about data breaches and privacy are constantly being addressed. On this subject of big data, where positive and negative views coexist, the research of analyzing people's opinions currently lack. In this study, we compared the changes in peoples perception on big data based on unstructured data collected from the social media using a text mining. As a results, yearly keywords for domestic big data, declining positive opinions, and increasing negative opinions were observed. Based on these results, we could predict the flow of domestic big data.

Examining Suicide Tendency Social Media Texts by Deep Learning and Topic Modeling Techniques (딥러닝 및 토픽모델링 기법을 활용한 소셜 미디어의 자살 경향 문헌 판별 및 분석)

  • Ko, Young Soo;Lee, Ju Hee;Song, Min
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.3
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    • pp.247-264
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    • 2021
  • This study aims to create a deep learning-based classification model to classify suicide tendency by suicide corpus constructed for the present study. Also, to analyze suicide factors, the study classified suicide tendency corpus into detailed topics by using topic modeling, an analysis technique that automatically extracts topics. For this purpose, 2,011 documents of the suicide-related corpus collected from social media naver knowledge iN were directly annotated into suicide-tendency documents or non-suicide-tendency documents based on suicide prevention education manual issued by the Central Suicide Prevention Center, and we also conducted the deep learning model(LSTM, BERT, ELECTRA) performance evaluation based on the classification model, using annotated corpus data. In addition, one of the topic modeling techniques, LDA identified suicide factors by classifying thematic literature, and co-word analysis and visualization were conducted to analyze the factors in-depth.

Research on public sentiment of the post-corona new normal: Through social media (SNS) big data analysis (포스트 코로나 뉴노멀에 대한 대중감성 연구: 소셜미디어(SNS) 빅데이터 분석을 통해)

  • Ann, Myung-suk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.209-215
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    • 2022
  • In this study, detailed factors of public sentiment toward the 'post-corona new normal' were examined through social media big data sentiment analysis. Thus, it is to provide basic data to preemptively cope with the post-COVID-19 era. For data collection and analysis, the emotional analysis program of 'Textom', a big data analysis program, was used. The data collection period is one year from October 5, 2020 to October 5, 2021, and the collection channels are set as blogs, cafes, Twitter, and Facebook on Daum and Naver. The original data edited and refined a total of 3,770 collected texts from this channel were used for this study. The conclusion is as follows. First, there is a high level of interest and liking for the 'post-corona new normal'. In other words, it can be seen that optimism such as daily recovery, technological growth, and expectations for a new future took the lead at 77.62%. Second, negative emotions such as sadness and rejection are 22.38% of the total, but the intensity of emotions is 23.91%, which is higher than the ratio, suggesting that these negative emotions are intense. This study has a contribution to the detailed factor analysis of the public's positive and negative emotions through big data analysis on the 'post-corona new normal'.

A Study on Intelligent Skin Image Identification From Social media big data

  • Kim, Hyung-Hoon;Cho, Jeong-Ran
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.9
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    • pp.191-203
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    • 2022
  • In this paper, we developed a system that intelligently identifies skin image data from big data collected from social media Instagram and extracts standardized skin sample data for skin condition diagnosis and management. The system proposed in this paper consists of big data collection and analysis stage, skin image analysis stage, training data preparation stage, artificial neural network training stage, and skin image identification stage. In the big data collection and analysis stage, big data is collected from Instagram and image information for skin condition diagnosis and management is stored as an analysis result. In the skin image analysis stage, the evaluation and analysis results of the skin image are obtained using a traditional image processing technique. In the training data preparation stage, the training data were prepared by extracting the skin sample data from the skin image analysis result. And in the artificial neural network training stage, an artificial neural network AnnSampleSkin that intelligently predicts the skin image type using this training data was built up, and the model was completed through training. In the skin image identification step, skin samples are extracted from images collected from social media, and the image type prediction results of the trained artificial neural network AnnSampleSkin are integrated to intelligently identify the final skin image type. The skin image identification method proposed in this paper shows explain high skin image identification accuracy of about 92% or more, and can provide standardized skin sample image big data. The extracted skin sample set is expected to be used as standardized skin image data that is very efficient and useful for diagnosing and managing skin conditions.

Artificial Intelligence Algorithms, Model-Based Social Data Collection and Content Exploration (소셜데이터 분석 및 인공지능 알고리즘 기반 범죄 수사 기법 연구)

  • An, Dong-Uk;Leem, Choon Seong
    • The Journal of Bigdata
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    • v.4 no.2
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    • pp.23-34
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    • 2019
  • Recently, the crime that utilizes the digital platform is continuously increasing. About 140,000 cases occurred in 2015 and about 150,000 cases occurred in 2016. Therefore, it is considered that there is a limit handling those online crimes by old-fashioned investigation techniques. Investigators' manual online search and cognitive investigation methods those are broadly used today are not enough to proactively cope with rapid changing civil crimes. In addition, the characteristics of the content that is posted to unspecified users of social media makes investigations more difficult. This study suggests the site-based collection and the Open API among the content web collection methods considering the characteristics of the online media where the infringement crimes occur. Since illegal content is published and deleted quickly, and new words and alterations are generated quickly and variously, it is difficult to recognize them quickly by dictionary-based morphological analysis registered manually. In order to solve this problem, we propose a tokenizing method in the existing dictionary-based morphological analysis through WPM (Word Piece Model), which is a data preprocessing method for quick recognizing and responding to illegal contents posting online infringement crimes. In the analysis of data, the optimal precision is verified through the Vote-based ensemble method by utilizing a classification learning model based on supervised learning for the investigation of illegal contents. This study utilizes a sorting algorithm model centering on illegal multilevel business cases to proactively recognize crimes invading the public economy, and presents an empirical study to effectively deal with social data collection and content investigation.

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Spatial Clustering Analysis based on Text Mining of Location-Based Social Media Data (위치기반 소셜 미디어 데이터의 텍스트 마이닝 기반 공간적 클러스터링 분석 연구)

  • Park, Woo Jin;Yu, Ki Yun
    • Journal of Korean Society for Geospatial Information Science
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    • v.23 no.2
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    • pp.89-96
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    • 2015
  • Location-based social media data have high potential to be used in various area such as big data, location based services and so on. In this study, we applied a series of analysis methodology to figure out how the important keywords in location-based social media are spatially distributed by analyzing text information. For this purpose, we collected tweet data with geo-tag in Gangnam district and its environs in Seoul for a month of August 2013. From this tweet data, principle keywords are extracted. Among these, keywords of three categories such as food, entertainment and work and study are selected and classified by category. The spatial clustering is conducted to the tweet data which contains keywords in each category. Clusters of each category are compared with buildings and benchmark POIs in the same position. As a result of comparison, clusters of food category showed high consistency with commercial areas of large scale. Clusters of entertainment category corresponded with theaters and sports complex. Clusters of work and study showed high consistency with areas where private institutes and office buildings are concentrated.

Apache Spark and Map Reduce with Performance Analysis using K-Means (K-means를 이용한 아파치 스파크 및 맵 리듀스 성능 분석)

  • Jung, Young-Gyo;Jung, Dong-Young;Song, Jun-Seok;You, Hee-Yong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.01a
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    • pp.77-78
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    • 2016
  • 빅 데이터의 데이터 수집 및 분석 기술에 대한 연구는 컴퓨터 과학 분야에서 각광 받고 있다. 또한 소셜 미디어로 인한 대량의 비정형 데이터 분석을 요구하는 다양한 분야에 접목되어 효용성을 인정받고 있다. 그러나 빅 데이터 개념을 기반으로 하는 하둡과 스파크는 유즈케이스에 따라 성능이 크게 달라진다는 문제점이 있다. 이러한 문제점을 해결하기 위해 본 논문에서는 하둡의 맵리듀스를 줄이고 아파치 스파크를 이용한 빅 데이터 분석을 위하여 머신러닝 알고리즘인 K-Means 알고리즘을 이용하여 프로세싱 모델의 성능을 비교한다.

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Development of Image Classification Model for Urban Park User Activity Using Deep Learning of Social Media Photo Posts (소셜미디어 사진 게시물의 딥러닝을 활용한 도시공원 이용자 활동 이미지 분류모델 개발)

  • Lee, Ju-Kyung;Son, Yong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.50 no.6
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    • pp.42-57
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    • 2022
  • This study aims to create a basic model for classifying the activity photos that urban park users shared on social media using Deep Learning through Artificial Intelligence. Regarding the social media data, photos related to urban parks were collected through a Naver search, were collected, and used for the classification model. Based on the indicators of Naturalness, Potential Attraction, and Activity, which can be used to evaluate the characteristics of urban parks, 21 classification categories were created. Urban park photos shared on Naver were collected by category, and annotated datasets were created. A custom CNN model and a transfer learning model utilizing a CNN pre-trained on the collected photo datasets were designed and subsequently analyzed. As a result of the study, the Xception transfer learning model, which demonstrated the best performance, was selected as the urban park user activity image classification model and evaluated through several evaluation indicators. This study is meaningful in that it has built AI as an index that can evaluate the characteristics of urban parks by using user-shared photos on social media. The classification model using Deep Learning mitigates the limitations of manual classification, and it can efficiently classify large amounts of urban park photos. So, it can be said to be a useful method that can be used for the monitoring and management of city parks in the future.

How do advertisements spread on social networks? (광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구)

  • Kim, Yuna;Han, Sangpil
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.161-167
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    • 2018
  • The purpose of this study is to investigate how the advertising campaign is spreading in social networks, and how the advertising model plays an important role in advertisement diffusion. In order to grasp the diffusion patterns of advertising, a text mining and social network analysis were conducted using the beer brand 'Kloud' as a collection keyword. After analyzing the social data for two months since the on-air of 'Good Body' advertisement, which was the first ad that "Sulhyun" appeared in. After the launch of the ad, Kloud has been mainly associated with keywords such as 'yavis & trendy style', 'beer brand', 'beer matching food', 'luxury beer drinking place', 'leisure trend', and 'SNS activity', etc. In addition, "Sul Hyun" also showed that an advertising model contributes to the spread of advertisement on social media in terms of image transition as well as brand's name and unique selling point.

Exploring Opinions on COVID-19 Vaccines through Analyzing Twitter Posts (트위터 게시물 분석을 통한 코로나바이러스감염증-19 백신에 대한 의견 탐색)

  • Jung, Woojin;Kim, Kyuli;Yoo, Seunghee;Zhu, Yongjun
    • Journal of the Korean Society for information Management
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    • v.38 no.4
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    • pp.113-128
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    • 2021
  • In this study, we aimed to understand the public opinion on COVID-19 vaccine. To achieve the goal, we analyzed COVID-19 vaccine-related Twitter posts. 45,413 tweets posted from March 16, 2020 to March 15, 2021 including COVID-19 vaccine names as keywords were collected. The 12 vaccine names used for data collection included 'Pfizer', 'AstraZeneca', 'Modena', 'Jansen', 'NovaVax', 'Sinopharm', 'SinoVac', 'Sputnik V', 'Bharat', 'KhanSino', 'Chumakov', and 'VECTOR' in the order of the number of collected posts. The collected posts were analyzed manually and automatedly through keyword analysis, sentiment analysis, and topic modeling to understand the opinions for the investigated vaccines. According to the results, there were generally more negative posts about vaccines than positive posts. Anxiety about the aftereffects of vaccination and distrust in the efficacy of vaccines were identified as major negative factors for vaccines. On the contrary, the anticipation for the suppression of the spread of coronavirus following vaccination was identified as a positive social factor for vaccines. Different from previous studies that investigated opinions about COVID-19 vaccines through mass media data such as news articles, this study explores opinions of social media users using keyword analysis, sentiment analysis, and topic modeling. In addition, the results of this study can be used by governmental institutions for making policies to promote vaccination reflecting the social atmosphere.