• Title/Summary/Keyword: 소셜 네트워크 텍스트 분석

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Trend Analysis of Convergence Research based on Social Big Data (소셜 빅데이터 기반 융합연구 동향 분석)

  • Noh, Younghee;Kim, Taeyoun;Jeong, Dae-Keun;Lee, Kwang Hee
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.135-146
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    • 2019
  • This study was designed to analyze trends in the entire convergence research beyond academic research through social media big data analysis at a time when interdisciplinary convergence research is emphasized along with the fourth industrial revolution. For this purpose, about 150,000 cases of texts and titles were acquired for about 10 years from January 2009 to September 2018 in connection with the convergence research in social media, and word cloud and network analysis were conducted. As a results, the research fields that were actively conducted for each period were eco-tech in 2009 and 2010, smart technology in 2011 and 2012, information and communication in 2013 and 2014, robots in 2015 and 2016, and artificial intelligence in 2017 and 2018. Also, the research areas that have been consistently conducted for about 10 years are culture, design, chemistry, nanotechnology, biotechnology, robot, IT, and information and communication. Since this study identifies trends in convergence research over time, it can be helpful to researchers who are planning convergence research direction by understanding the trends of convergence research.

A Comparative Study on Sentiment Analysis Based on Psychological Model (감정 분석에서의 심리 모델 적용 비교 연구)

  • Kim, Haejun;Do, Junho;Sun, Juoh;Jeong, Seohee;Lee, Hyunah
    • Annual Conference on Human and Language Technology
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    • 2020.10a
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    • pp.450-452
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    • 2020
  • 기술의 발전과 함께 사용자에게 가까이 자리 잡은 소셜 네트워크 서비스는 이미지, 동영상, 텍스트 등 활용 가능한 데이터의 수를 폭발적으로 증가시켰다. 작성자의 감정을 포함하고 있는 텍스트 데이터는 시장 조사, 주가 예측 등 다양한 분야에서 이용할 수 있으며, 이로 인해 긍부정의 이진 분류가 아닌 다중 감정 분석의 필요성 또한 높아지고 있다. 본 논문에서는 딥러닝 기반 감정 분류에 심리학 이론의 기반 감정 모델을 활용한 결합 모델과 단일 모델을 비교한다. 학습을 위해 AI Hub에서 제공하는 데이터와 노래 가사 데이터를 복합적으로 사용하였으며, 결과에서는 대부분의 경우에 결합 모델이 높은 결과를 보였다.

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Sentiment Analysis for Public Opinion in the Social Network Service (SNS 기반 여론 감성 분석)

  • HA, Sang Hyun;ROH, Tae Hyup
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.111-120
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    • 2020
  • As an application of big data and artificial intelligence techniques, this study proposes an atypical language-based sentimental opinion poll methodology, unlike conventional opinion poll methodology. An alternative method for the sentimental classification model based on existing statistical analysis was to collect real-time Twitter data related to parliamentary elections and perform empirical analyses on the Polarity and Intensity of public opinion using attribute-based sensitivity analysis. In order to classify the polarity of words used on individual SNS, the polarity of the new Twitter data was estimated using the learned Lasso and Ridge regression models while extracting independent variables that greatly affect the polarity variables. A social network analysis of the relationships of people with friends on SNS suggested a way to identify peer group sensitivity. Based on what voters expressed on social media, political opinion sensitivity analysis was used to predict party approval rating and measure the accuracy of the predictive model polarity analysis, confirming the applicability of the sensitivity analysis methodology in the political field.

Research on Methods for Processing Nonstandard Korean Words on Social Network Services (소셜네트워크서비스에 활용할 비표준어 한글 처리 방법 연구)

  • Lee, Jong-Hwa;Le, Hoanh Su;Lee, Hyun-Kyu
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.3
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    • pp.35-46
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    • 2016
  • Social network services (SNS) that help to build relationship network and share a particular interest or activity freely according to their interests by posting comments, photos, videos,${\ldots}$ on online communities such as blogs have adopted and developed widely as a social phenomenon. Several researches have been done to explore the pattern and valuable information in social networks data via text mining such as opinion mining and semantic analysis. For improving the efficiency of text mining, keyword-based approach have been applied but most of researchers argued the limitations of the rules of Korean orthography. This research aims to construct a database of non-standard Korean words which are difficulty in data mining such abbreviations, slangs, strange expressions, emoticons in order to improve the limitations in keyword-based text mining techniques. Based on the study of subjective opinions about specific topics on blogs, this research extracted non-standard words that were found useful in text mining process.

A Study on Research Topics for Thyroid Cancer in Korea (국내 갑상선암 연구 주제 동향 분석)

  • Yang, Ji-Yeon;Shin, Seung-Hyeok;Heo, Seong-Min;Lee, Tae-Gyeong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.01a
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    • pp.409-410
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    • 2019
  • 본 논문에서는 국내 갑상선암의 연구 동향을 파악하기 위해 텍스트 중심의 접근법을 제안한다. 국내 갑상선암은 2000년대에 들어서며 발생이 급증하여 과잉진단의 논란을 불러일으켰으나, 다양한 분야의 자정 노력으로 수술 환자수가 크게 줄었다. 본 연구에서는 텍스트 마이닝 기술을 사용하여 디비피아에 등록되어 있는 갑상선암 관련 논문의 키워드와 초록을 수집하여 분석하였다. 1980년대는 대부분의 사례보고가 있었고 1990년대에 들어서면서 검진을 통한 조기 진단의 내용이 자주 나타났다. 2000년대에는 여러 장비들을 활용한 검사방법과 미세한 암의 발견에 대한 논의가 증가하였음을 확인 할 수 있었다. 2010년대에 들어서는 환자의 삶의 질에 대한 연구가 많이 이루어졌다. 지난 수십 년 동안 갑상선 암 연구 주제에 대해 뚜렷한 변화가 나타났으며, 향후 연구의 기초자료로 활용될 수 있으리라 기대된다.

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Public Perception and Usage Pattern of Science Museum by Social Media Big Data Analysis (소셜 빅데이터 분석을 통해 알아본 대중의 과학관에 대한 인식 및 사용 행태)

  • Yun, Eunjeong;Park, Yunebae
    • Journal of The Korean Association For Science Education
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    • v.37 no.6
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    • pp.1005-1014
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    • 2017
  • Focusing on the role of the science museum as an institution to improve the scientific literacy of the public, this study investigated public perception and behavior about science museum to know how much science museums affect the public by using social media big data analysis. For this purpose, we extracted texts containing 'science museum' in Naver blogs and Twitter, analyzed them by using network, frequency, co-ocurrence, and semantics analysis and compared them with the results in English speaking countries. As a result, blogs were mainly concerned with science museum among parents who have young children, while in Twitter posts from many students who visited as a group appeared. Therefore, the Korean public used science museum mainly as a space for children's experience, and in this case, programs and exhibitions of science museums are perceived positively. On the other hand, students who visited as a group showed some negative emotions. The result of comparison with the cases of foreign countries in terms of the function of the third generation science museum such as communications with the science museum and the public and the participation of the public in science, the Korean public hardly mentioned the scientific contents, words related to communications such as 'argue', and curators or staff after visiting the science museum. In contrast to many verbs related to meaningful activities such as 'learn', 'participate', 'listen', 'read', 'ask', 'think' appeared in English, only a small number of verbs include 'ask' and 'thin' appeared in Korean. Therefore, science museum need to improve impression, communicating with public, and involving activity with impact and variety after visit.

Fintech Trends and Mobile Payment Service Anlaysis in Korea: Application of Text Mining Techniques (국내 핀테크 동향 및 모바일 결제 서비스 분석: 텍스트 마이닝 기법 활용)

  • An, JungKook;Lee, So-Hyun;An, Eun-Hee;Kim, Hee-Woong
    • Informatization Policy
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    • v.23 no.3
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    • pp.26-42
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    • 2016
  • Recently, with the rapid growth of the O2O market, Fintech combining the finance and ICT technology is drawing attention as innovation to lead "O2O of finance", along with Fintech-based payment, authentication, security technology and related services. For new technology industries such as Fintech, technical sources, related systems and regulations are important but previous studies on Fintech lack in-depth research about systems and technological trends of the domestic Fintech industry. Therefore, this study aims to analyze domestic Fintech trends and find the insights for the direction of technology and systems of the future domestic Fintech industry by comparing Kakao Pay and Samsung Pay, the two domestic representative mobile payment services. By conducting a complete enumeration survey about the tweets mentioning Fintech until June 2016, this study visualized topics extraction, sensitivity analysis and keyword analyses. According to the analysis results, it was found that various topics have been created in the technologies and systems between 2014 and 2016 and different keywords and reactions were extracted between topics of Samsung Pay based on "devices" such as Galaxy and Kakao Pay based on "service" such as KakaoTalk. This study contributes to analyzing the unstructured data of social media by period by using social media mining and quantifying the expectations and reactions of consumers to services through the sentiment analysis. It is expected to be the foundation of Fintech industry development by presenting a strategic direction to Fintech related practitioners.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

The effect of Empathy in Eye vision to users in Facebook using an Eye Tracker (Eye Tracker를 활용한 페이스북상에서 공감 정도가 사용자 시선에 미치는 영향)

  • Kim, Soowan;Shin, Dong-Hee
    • Journal of Digital Contents Society
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    • v.15 no.3
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    • pp.387-393
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    • 2014
  • This study investigates the worlds most favorite SNS, the Facebook, with the theory of Empathy, that there will be an effect to users due to their characteristics. We approach the data scientifically with using an Eye tracker, by analyzing the vision and attention of users of Facebook with stimuli of whether it's an image or text filled contents in newsfeed of Facebook. With the result of an eye tracker, we cross analyzed with General Empathy Scale to compare that users limit of feeling of empathy gave effect on contents of Facebook. Discussion and implications are discussed in terms of empathy.

Regional Image Change Analysis using Text Mining and Network Analysis (텍스트 마이닝과 네트워크 분석을 이용한 지역 이미지 변화 분석)

  • Jeong, Eun-Hee
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.15 no.2
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    • pp.79-88
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    • 2022
  • Social media big data includes a lot of information that can identify not only consumer consumption patterns but also local images. This paper was collected annually data including 'Samcheok' from 2015 to 2019 from Blog and Cafe of Naver and Daum in domestic portal site, and analyzed the regional image change after refining keyword which forms the regional image by performing text mining and network analysis. According to the research results, the regional image of 2015 was expressed with image cognitive elements of the nearby place name or place etc. such as 'Jangho Port', 'Donghae', and 'Beach'. However the regional image both 2016 and 2019 were changed with image cognitive elements of 'SamcheokSolbich' which is a special place within region. Therefore as the keywords related to the local image include 'Jangho Port' and Resort, which are the representative attractions of Samcheok, it can be seen that the infrastructure factor plays a big role in forming the local image. The significance test for the network data used the bootstrap technique, and the p-values in 2015, 2016, and 2019 were 0.0002, 0.0006, and 0.0002, respectively, which were found to be statistically significant at the significance level of 5%.