• Title/Summary/Keyword: 소셜 네크워크

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Social Network Service how to take advantage of Social Commerce?: Focus on Distribution implications (소셜네크워크 서비스를 소셜커머스 유통시장에 어떻게 활용할 것인가?: 정책적 함의를 중심으로)

  • Kim, Koosung
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.261-269
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    • 2012
  • The purpose of this study was to suggest policies that take advantage of social networking services in the field of social commerce. Presented it, in order for the concept of a social network service for the first time, were examined by four representative types of social network services, and analyzed the characteristics of each. Domestic current status and concepts presented and the addition of social commerce, and analyzed the characteristics of each type proposed six kinds. Utilizing social network services to the end, was to suggest measures that can be incorporated into the social commerce business. The results of this study suggested that the marketing implications for how social network services in the social commerce business that can be utilized in companies that will say that its worth.

A Workflow-based Social Network Intelligence Discovery Algorithm (워크플로우 소셜네트워크 인텔리전스 발견 알고리즘)

  • Kim, Kwang-Hoon
    • Journal of Internet Computing and Services
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    • v.13 no.2
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    • pp.73-86
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    • 2012
  • This paper theoretically derives an algorithm to discover a new type of social networks from workflow models, which is termed workflow-based social network intelligence. In general, workflow intelligence (or business process intelligence) technology consists of four types of techniques that discover, analyze, monitor and control, and predict from workflow models and their execution histories. So, this paper proposes an algorithm, which is termed ICN-based workflow-based social network intelligence discovery algorithm, to be classified into the type of discovery techniques, which are able to discover workflow-based social network intelligence that are formed among workflow performers through a series of workflow models and their executions, In order particularly to prove the correctness and feasibility of the proposed algorithm, this paper tries to apply the algorithm to a specific workflow model and to show that it is able to generate its corresponding workflow-based social network intelligence.

Design and Implementation of Virtualization Based Distributed Game Server for Mobile Social Network Game (모바일 소셜 네크워크 게임을 위한 가상화 기반 분산 게임서버의 설계 및 구현)

  • Lee, Wonjin;Lee, Taekkyun;Kim, Kangseok;Hong, Manpyo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.05a
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    • pp.117-120
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    • 2013
  • 스마트폰의 보급으로 모바일 소셜 네트워크 게임(SNG: Social Network Game)을 즐기는 사용자들이 증가하고 있다. 그러나, SNG의 특성에 맞는 자원 활용률을 고려한 효율적인 게임서버에 대한 연구는 매우 부족한 실정이다. 본 논문은 가상화 기반으로 SNG게임서버를 설계 및 구현한다. 또한 가상화 기반 분산 게임서버의 CPU 사용률과 Memory 사용량을 분석하여 게임서버의 자원 활용률을 보인다. 이를 토대로 SNG게임서버 환경구축의 기반지식을 제공한다.

Social Search Scheme Considering Recent Preferences of Social Media Users (소셜 미디어 사용자의 최근 관심사를 고려한 소셜 검색 기법)

  • Song, JinWoo;Jeon, Hyeonwook;Kim, Minsoo;Kim, Gihoon;Noh, Yeonwoo;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.113-124
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    • 2017
  • The existing social search has a problem that search results are not suitable for a user since it does not take into account the recency of the user profile and the interests of similar users. Therefore, studies on a social search considering a temporal attribute and the interests of other users are required. In this paper, we propose a social search scheme that takes into account the recent interests of a user by time and the interests of the most similar users. The proposed scheme analyzes the activity information of a social media user in order to take into account the recent interests of the user. And then the proposed scheme improves the satisfaction and accuracy of search results by combining the interests of similar users with the analyzed information and performing ranking, It is shown through performance evaluation that the proposed scheme outperforms the existing scheme.

Big Data and U-City Services (빅데이터와 U-City 서비스)

  • Lee, Hyun-Ku;Oh, Jay In
    • The Journal of Bigdata
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    • v.2 no.1
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    • pp.71-75
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    • 2017
  • The topic of big data has gained attention from the industry and the academics, because of the revitalization of social network services. The purpose of this study is to analyze the application cases of big data according to the categories of U-City services. The result from this study is that inside and unstructured information is more applied than outside and structured information in order to generate big data.

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A Study on the Effect of Social Franchise Characteristics on Management Performance: Focusing on the Mediating Effect of Franchise Autonomy (소셜 프랜차이즈 특성요인이 경영성과에 미치는 영향 연구: 가맹점 자율성의 매개효과를 중심으로)

  • Shin, Yohan;Kim, Jinsoo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.121-143
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    • 2021
  • As the social economy emerges as one of the alternatives for solving social problems, interest and experiments on social franchise, a methodology for scaling the social economy, continue to increase. The success or failure of social franchise has a huge impact on franchisors, members of franchisees, as well as beneficiaries, local residents, and stakeholders in the region, but research on ways to increase their chances of success is still insufficient. Based on previous studies, this study tried to derive success factors by analyzing the effects of social franchise characteristics on business performance, and to understand the mediating effect of franchise autonomy, which is the differentiation point of social franchises, between characteristic factors and business performance. Social value orientation, social economy experience, local network utilization, and customer orientation were derived as characteristic factors affecting business performance, and franchise autonomy was set as a mediating variable, and a survey was conducted for franchisee members and their influence was analyzed. Through this study, it was found that social economy experience and local network utilization had a positive (+) effect on economic performance, and social value orientation, local network utilization, and customer orientation had a positive (+) effect on social performance. Also, the results of franchise autonomy playing a mediating role between social economy experience, local network utilization and economic performance, and a mediating role between local network utilization and social performance were presented. This study has significance as the first study to conduct a full-scale empirical study on social franchises. It is hoped that theoretical research on social franchises will be more active in the future and will be used as a useful reference for performance creation for organizations that seek or already operate social franchises.

Detection of the Change in Blogger Sentiment using Multivariate Control Charts (다변량 관리도를 활용한 블로거 정서 변화 탐지)

  • Moon, Jeounghoon;Lee, Sungim
    • The Korean Journal of Applied Statistics
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    • v.26 no.6
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    • pp.903-913
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    • 2013
  • Social network services generate a considerable amount of social data every day on personal feelings or thoughts. This social data provides changing patterns of information production and consumption but are also a tool that reflects social phenomenon. We analyze negative emotional words from daily blogs to detect the change in blooger sentiment using multivariate control charts. We used the all the blogs produced between 1 January 2008 and 31 December 2009. Hotelling's T-square control chart control chart is commonly used to monitor multivariate quality characteristics; however, it assumes that quality characteristics follow multivariate normal distribution. The performance of a multivariate control chart is affected by this assumption; consequently, we introduce the support vector data description and its extension (K-control chart) suggested by Sun and Tsung (2003) and they are applied to detect the chage in blogger sentiment.

A study of the educational effects in SNS-utilized instruction (소셜 네트워크 서비스 활용 수업에서의 교육적 효과 고찰)

  • Kwon, Myung-Soon;Kan, Jin-Sook;Kim, Jin-Whan
    • The Journal of Korean Association of Computer Education
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    • v.17 no.6
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    • pp.135-146
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    • 2014
  • The study has compared the effects in SNS-utilized instruction that each of self centric activities and social interaction added social activities affected self initiative, attitudes and self efficacy to information technology respectively. The research methods utilized the pre experimental design as nonequivalent experimental group. The data was analyzed by paired t-test and content analysis. The results showed that the SNS class utilized self-centric activities were effective in self-initiative and attitudes toward information technology, while social interaction added social activities were effective in not only self-initiative and the attitudes of information technology but also self efficacy of information technology. And content analysis of the effects of the education showed that information sharing, instancy and accessibility were advantageous but information security and privacy issues were problematic. That is, it was confirmed that when self-centric activities and social interaction activities were practised simultaneously in SNS-utilized instruction, the self initiative which learners planed and executed by themselves, the attitudes and self efficacy of information technology which were able to enhance learning ability and to show satisfaction to individual learning were improved.

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A Review of Research on Social Network Services Using the New Media Evolutionary Model (뉴미디어 발전단계모델을 적용한 소셜네트워크 서비스 분야의 연구동향분석)

  • Kwak, Hyun;Lee, Ho Geun
    • Informatization Policy
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    • v.18 no.3
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    • pp.3-24
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    • 2011
  • The purpose of this paper is to indicate possible future research directions for social network services(SNS) by reviewing past and recent trends in SNS studies. The framework used for the analysis is the New Media Evolutionary Model(NMEM) proposed by Wimmer and Dominick, a four-phase system for research on new media development. Although early forms of SNS emerged in the late 1990s, most research in this field has been published in the past five years. We searched for SNS-related articles published from 2006 to August 2011 from academic journal archives in information systems, communication, marketing, and other fields, and classified them according to the NMEM to analyze the current state of SNS research. Researchers in this field have so far focused on the first two phases of the model(the media itself and use of the media), but little research has been conducted on the third(effects of the media) and fourth phases(improvements in the media). Although SNS research is still in its early stages, we suggest the need for more studies on the effects of SNS and how it can be improved. Very few studies test existing theories or build new theories related to SNS. Thus, a more rigorous approach towards SNS research is warranted, and future research should focus on theory building and testing.

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