• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.157-162
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• 2023

소셜벤처는 하나의 조직 안에 경제적, 사회적 가치라는 두 가지 미션을 동시에 추구해야하며 이를 하이브리드 조직이라 한다. 소셜벤처의 사회적 가치는 기상정한 사회적 대상이 그 수혜자이고, 경제적 가치는 소셜벤처의 투자자가 수혜 대상이 된다. 두 가지 가치를 실현하기 위한 기업 활동의 중첩 정도는 소셜벤처 기업 조직마다 다르게 나타난다. 소셜벤처에서 사회적 가치를 추구하기 위한 활동에서 경제적 가치도 함께 창출된다면 비교적 적은 노력으로 두 가치를 달성할 수 있을 것이고, 두 가지 가치를 위한 활동을 각각 전개해야하는 비즈니스 모델이라면 사회적 가치를 위한 기업 활동 중의 일부 또는 전부가 기업의 경제적 가치를 창출해내지 못하는 활동이 될 수 있다. 본 연구는 두 가치의 중첩에 따른 비즈니스모델의 세 가지 유형에 대한 선행 연구를 재고하고, 유형별 선호도를 독립변수로 지정, 각 유형별 투자 의도를 알아보고자한다. 특히 소셜벤처에 대한 긍정적 정서가 투자의도에 매개효과로써 영향이 있을 것이라는 가설 아래, 소셜벤처의 투자 생태계에서 긍정적 정서에 대한 중요성을 밝히고자 한다.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.249-257
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• 2020

The study aims to explore whether the Supplier's social medial activities and the consumer's social media activities mediate between the characteristics of purchasing cosmetics and the intention of purchasing. To answer this question, a total of 321 consumers participated in the study, and a self-report type of questionnaires were utilized to collect the data. For the data analysis, descriptive statistical analysis and structural equation modeling(SEM) were applied. The results from the study are as follows. First, the characteristics of purchasing cosmetics did not affect the intention of purchasing cosmetics. Second, both the Supplier's and the consumer's social media activities positively predicted the intention of purchasing, among which the consumer's activities were ascertained to make more influential impact on the intention of purchasing cosmetics. Third, both Supplier's and consumer's social media activities completely mediated between the characteristics of purchasing cosmetics and the intention of purchasing. More discussions are suggested for marketing strategies in the study.

• Knowledge Management Research
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• v.21 no.3
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• pp.141-160
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• 2020

This study provides a new perspective on the effect of social media marketing activities (SMMA) on purchase intention in Korean cosmetic firms. The increasing use of social media has changed how firms engage their brand with consumers. This phenomenon triggered a need for this research to examine further the influence of SMMA on social brand engagement (SBE), brand equity (BE), and purchase intention (PI). The purpose of this paper is to investigate the effect of SMMA on purchase intention in Korean cosmetic firms with brand equity and social brand engagement. The factors of SMMA were identified based on previous literature reviews that have an impact on social media marketing activity. To empirically test the effects of SMMA, this study conducted a questionnaire survey on 219 social media users for data analysis out of the initial 332 survey data. The results reveal that all five SMMA elements are positively related to BE, SBE, and PI. The study enables cosmetic brands to forecast the future purchasing behavior of their customers more accurately and brings clarity to manage their assets and marketing activities as well.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.495-509
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• 2011

According to the rapid technological development such as ubiquitous environments, there has been growing interest in learning with social media as known as social learning. This study was conducted to analyze various participation types of social media contents aiming to explore strategies for facilitating learning. Specifically, the research model was established by two aspects in using social media contents. First was classified by writings and readings in contents, which consists of prosumers, producers, consumers, and non-participants. Second criterion was categorized by instruction-related and instruction-nonrelated, which is learning contents, learning management, emotional expression, and social activities. In order to acquire empirical data, a set of fourteen undergraduate students participated in this research for eight weeks using a microblog. Based on the analyses on the data through learning activities, three learning strategies were suggested to facilitate social media based learning: analysis on learners, role of the instructor, and instructional model design.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.145-150
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• 2020

It needs to explain the relationship between influencers and consequences to use continuity of social media. To address this question, we have developed an framework and made hypotheses to explicate and analyze influencers(social presence, perceived privacy risk, perceived enjoyment, commitment, and community identification) to the attitude and continuity of social media. To test empirically, data collected from on and line survey and resolved by structural equation model. We found that social presence, perceived enjoyment and commitment influence to the attitude and continuity of social media. Finally, the theoretical and practical implications of theses results are discussed also research limitation and future research directions.

• Knowledge Management Research
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• v.22 no.4
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• pp.41-70
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• 2021

The use of social media has many advantages such as knowledge sharing, social networking, and communicating with other people. However, it has given rise to various side effects including stress, Which is defined as social network stress in this study. This study aims to conceptualize social network stress and investigate its effect on switching behavior in social media. For this purpose, we present a research model that consists of the antecedents and consequences of social network stress and test it empirically using LISREL 8.7 based on the structural equation model. The empirical results showed that knowledge sharing and self-disclosure had positive impact on social network stress, which in turn positively influenced social media switching behaviors. In conclusion, we discussed both theoretical and practical implications of this research and suggested its limitations.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.4
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• pp.267-295
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• 2014

The purpose of this study is to analyze empirically relationships between learners' psychological factors, knowledge sourcing behavior and knowledge utilization outcomes and to analyze the mediation effect of social learning and relationships among learners. Another purpose is to understand learners' attitude on social learning and knowledge sourcing behavior. The main results of this study are as follows: First, regression results on relationships among learners' psychological factors, knowledge sourcing behavior, knowledge utilization outcomes show that learners' self-efficacy has a positive effect on social learning activity participation, and goal orientation has a positive influence on group knowledge sourcing and social learning activity participation. Users' experiences of social media has a positive effect on group knowledge sourcing, social learning activity participation and social learning interaction. From a knowledge utilization perspective, published knowledge sourcing positively affects knowledge reuse, knowledge application and knowledge innovation. Dyadic knowledge sourcing has positive influence on knowledge reuse. Group knowledge sourcing affects positively knowledge application and knowledge innovation. Second, social learning activity participation factor has full mediation effect on relationship between learners' goal orientation and group knowledge sourcing, and the relationship between users' experiences of social media and group knowledge sourcing. A relationship among members factor has full mediation effect on the relationship between published knowledge sourcing and knowledge reuse, and relationship between published knowledge sourcing and knowledge innovation. Third, the results of in-depth interview show that learners trust and easily collect knowledge from social network services in general. Also, they get a variety of idea for solving information problem from interaction among members in social learning community.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.273-277
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• 2009

Recently user-generated contents have been drastically increased. In this paper, we introduce the user reputation which can be used to evaluate quality of the content they created. First we have composed a social network that is based on user activity. And we have developed the algorithm to evaluate the users' reputation using this social network.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.01a
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• pp.285-287
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• 2015

최근 직장인들이 직장생활을 효과적으로 하기 위한 인맥의 필요성이 높아지는 가운데 소셜 네트워크의 중요성이 큰 이슈로 떠오르고 있다. 이는 현재 직장인들이 온라인뿐만 아니라 오프라인에서도 소셜 네트워크 활동이 활발히 이루어지고 있기 때문이다. 소셜 네트워크를 통하여 지속적인 연락을 취함으로써, 두터워진 좋은 인맥은 자기에게 결정적으로 필요할 때 도움을 주기 때문에 직장인들 사이에서 소셜 네트워크 활동이 중요해 지고 있다. 소셜 네트워크는 고객을 대상으로 하는 영업사원들에게는 실적으로 바로 연계된다고 할 수 있다. 따라서 본 논문에서는 영업사원이 애플리케이션을 이용해 고객을 효율적이고 능률적인 고객을 관리할 수 있도록 한다. 추가적으로 원하는 고객을 따로 관리할 수 있는 기능과 고객 정보 동기화 기능이 있는 애플리케이션을 설계 및 구현하였다.

• Convergence Security Journal
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• v.16 no.2
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• pp.25-34
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• 2016

This study aims to prevent the serious threat from dangerous person or group by responding or blocking or separating illegal activities by use of SNA: Social Network Analysis. SNA enables to identify the complex social relation of suspect and individuals in order to enhance the effectiveness and efficiency of investigation. SNS has rapidly developed and expanded without restriction of physical distance and geo-location for making new relation among people and sharing large amount of information. As rise of SNS(facebook and twitter) related crimes, terrorist group 'ISIS' has used their website for promotion of their activity and recruitment. The use of SNS costs relatively lower than other methods to achieve their goals so it has been widely used by terrorist groups. Since it has a significant ripple effect, it is imperative to stop their activity. Therefore, this study precisely describes criminal and terrorist activities on SNS and demonstrates how effectively detect, block and respond against their activities. Further study is also suggested.