• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.409-421
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• 2021

The purpose of this study is to verify the effects of innovative technology characteristics of beauty care remote-manufacturing system on resistance and acceptance intentions to innovative technology in the era of the Fourth Industrial Revolution. A survey of 567 female consumers in their 20s and older was conducted. The collected survey data were analyzed for hypotheses verification through structural equation model analysis. First, the perceived usefulness and perceived ease to use of beauty care remote-manufacturing systems have negative effects on resistance to innovative technology. Second, resistance to beauty care remote-manufacturing systems has been shown to negatively affect acceptance intention. Third, perceived risk to beauty care remote-manufacturing systems have been shown to negatively affect acceptance intention. Through this study, it can be found that the significance of this study in that it derived factors that affect consumer' resistance and acceptance of innovative technologies and presented new trends and directions of the cosmetics manufacturing industry.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.255-269
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• 2022

In this study, it was necessary to examine consumer acceptance attitudes from an in-depth and multifaceted perspective at a time when the need for chatbot services in various industrial fields is increasing and being activated in earnest. Accordingly, this study conducted a structural equation model to examine not only the structural relationship between ease, usefulness, and playfulness among the main functions of chatbot services and their acceptance attitudes, but also whether there is a mediating effect of service value in the relationship. As a result of the main study of this study, it was identified that the relationship between the ease, usefulness, and playfulness factors, which are the main functional sub-factors of the chatbot service, and their acceptance attitude and service value had a statistically static influence relationship. Based on these research results, the main research conclusions suggest that when companies in various fields provide chatbot services in the future, it is necessary to clearly determine the influencing factors that can affect the chatbot service acceptance attitude and provide these services. Through this, it is expected that the AI chatbot service will strengthen communication with consumers and establish itself as a customized and personalized counseling service.

• Management & Information Systems Review
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• v.37 no.4
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• pp.157-174
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• 2018

The purpose of this study is to examine service acceptance process of Internet-Only Bank centered on perceived usefulness, confirmation, service satisfaction, adoption intention. this study examine relation of perceived usefulness, confirmation, service satisfaction based on previous studies. And we examine the effect of Internet-Only Bank satisfaction on adoption intention. Also, we studied the relationship between perceived usefulness, confirmation, service satisfaction according to Internet-Only Bank services providers. The following are main results of this study. First, perceived usefulness, confirmation have significant effects on service satisfaction. Second, service satisfaction of Internet-Only Bank have a positive effect on adoption intention of Internet-Only Bank. Third, The relationship between perceived usefulness, confirmation and service satisfaction is differ depending on Internet-Only Bank services providers. Based on these findings, in this study examined the significant influence of Internet-Only Bank. Through this study, we propose to marketing practitioners the need for a splitted strategy based on Internet-Only Bank services providers.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.82-93
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• 2019

Fashion cannot encourage co-consumption with other people as a personal item, but it can lead to new consumer needs if fashion sharing service can professionally replace the time and cost of purchasing and managing goods. The purpose of this study is to empirically investigate the factors influencing the acceptance of fashion-sharing services based on the integration theory of user acceptance and utilization (UTAUT), and to discuss the virtuous cycle and sustainability pursuit of resources through the activation of the sharing. In this study, the research model for the acceptance of fashion sharing applications is schematized, and the survey was conducted 300 women aged 20~49 years. The screens of 'Project Anne', a representative fashion sharing service in Korea, were provided as a visual data. Reliability analysis, correlation analysis, confirmatory factor analysis, structural equation analysis, and multiple group analysis were performed using SPSS 23.0 and AMOS 22.0 statistical package for statistical analysis. As a result, efficiency and social influence positively influenced behavioral intention to use, and age has found that efficiency and social influences modulate the intensity of behavioral intention to use. Therefore, for the consumer acceptance and activation of fashion sharing services, marketing activities emphasizing efficiency and strengthening social influence factors are essential. Also, it is necessary to maintain the existing target group, 30~40s, and also construct additional products and price services for the 20s. This study is of academic significance in presenting basic data for empirical research on consumer acceptance of fashion sharing, and suggests a study on the influence relationship among user experience components for real users in the future.

• Journal of Families and Better Life
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• v.27 no.1
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• pp.209-219
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• 2009

This study identifies the key determinants and technology innovation adoption type of participation in multimedia UCC services. This research examines how the major factors of perceived usability, self-expression, fun & entertainment, arousal, information sharing, other's positive reputation and interface easiness contribute to participation in multimedia UCC services. A sample survey of internet users was conducted, responses were collected from 629 respondents and consumer streaming data were analyzed. Some of the practical implications of the results are follows. This research have categorized that the types of technology adoption for the participation of UCC were innovator consumer, early adaptor consumer, early majority consumer, and late majority consumer. The results of multiple regression analysis indicated that perceived usability, interface easiness, fun & entertainment, self-expression, arousal, other's positive reputation and type of technology adoption posited a significant effect in multimedia UCC Services.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.315-325
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• 2009

본 연구에서는 시판 중인 디바이스를 활용하여 외관에서는 기성복의 스타일을 유지하면서 기능성을 부여한 노년 여성을 위한 스마트 재킷을 개발하였다. 노년기에 접어들면서 시력은 약화되며 효과적인 체온조절도 저하된다. 이에 열과 빛의 기능을 제공하는 연구재킷을 제작하고 노년층 소비자들의 평가를 실시하여 그 수용가능성을 확인하고자 하였다. 재킷에 대한 만족도 평가는 전문가 외관 평가 및 소비자 착용 평가로 실시되었으며 재킷의 피트성, 활동성, 디바이스의 기능성, 수용 가능성 여부 등을 평가하였다. 그 결과, 전반적으로 높은 만족도를 보였으며 노년층에서도 충분히 미적요소와 기능성이 결합된 스마트 의류가 일상복으로 받아들여질 수 있음을 알 수 있었다. 그러나 여전히 스마트 의류의 문제점 중의 하나인 디바이스의 무게를 경량화 할 수 있는 방법이 모색되어야 할 것으로 나타났으며, 이러한 결과가 노년층을 위한 스마트 의복의 가능성과 만족도 향상을 위한 방안을 제시하는 기초 자료가 되기를 바란다.

• Journal of the korean veterinary medical association
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• v.37 no.6
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• pp.566-572
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• 2001

체세포 수는 유우유선염증의 측정에 일반적으로 수용되었다. 염증에 대단히 중요한 유방염은 미생물의 존재 또는 유선에 감염된 것이 원인이 된다. 세계의 현대 낙농생산국 들은 SCC는 사람소비가 확대되는 우유 질과 안전성 측정에 유용하다라는 것에 동의한다. 그리고 거의 모든 나라들은 상한 이상을 이룩하였고, 우유는 가공공장에 운반하지 않거나 상한 이상은 현금으로 벌을 취한다. SCC는 우유와 유제품의 국제무역에서 지레 대(leverage)의 힘으로 또한 작용한다. 현재 SCC에 관련된 국제표준은 없다. 그러나 Codex표준과 같은 국제표준은 소비자를 도와 줄 것이다. 그리고 이들에 대한 것을 우유와 유제품국제무역에 포함 시키는 것이다. 많은 것을 낙농목장 내 유방염관리와 낮은 SCC우유생산에서 배웠다. 그리고 우리 지식의 현재상태는 400,000 초과 세계표준은 적절할 수가 없다는 것을 제시하였다. 낙농생산국들은 우유에 허용될 수 있는 염증산물의 수용량에 관하여 동의 되는 것이 필요하다. 염증산물은 현실적으로 SCC에 의한 것이 가장 좋은 측정이 된다 SCC에 대한 국제표준화 이익은 소비자와 낙농산업 양자에게 줄 수 있을 것이다.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.57-69
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• 2014

This Study analyzed empirically how do brand value components of consumer perception side effect on receptive degree of product in extension types of vertical brand extension, and how does the difference of receptive degree among products of extension types be showed under the positive effect of brand value. First, brand awareness has positive effect on upward and downward extension, and receptive degree of product is higher in downward extension than upward extension. Second, brand association doesn't have positive effect on upward extension but has positive effect on downward extension. Third, perceived quality showed similar results to brand awareness. Only, receptive degree of upward extension product in high perceived quality is higher than in high brand awareness or in high brand association. Fourth, examining about interaction effect among brand value components, interaction effect between brand awareness and brand association exists in downward extension, interaction effect between brand awareness and perceived quality exists in upward and downward extension, and interaction effect between brand association and perceived quality exists in upward and downward extension. By this interaction effect, the difference of receptive degree among products of extension types grows larger.

• Asia Marketing Journal
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• v.6 no.1
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• pp.57-86
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• 2004

인터넷관련 혁신의 수용을 설명하려는 많은 연구들에서 정보기술수용모델(TAM)이 적용되었지만, 온라인 상거래의 수용을 정확히 설명하기 위해서는 인터넷을 통해 상거래를 할 때 발생하는 특성을 반영해야 한다. 본 연구에서는 온라인 상거래관련 기존 연구들을 바탕으로 TAM을 확장하는 변수로 신뢰와 감정을 추가하고 변수들의 영향 관계를 통합적으로 구조화하였다. 이러한 확장 구조를 통해, 온라인 상거래 수용을 설명하는데 TAM의 원형을 그대로 적용하거나 신뢰 혹은 감정만을 고려한 기존 연구들이 갖는 설명의 제한점을 극복하고자 하였다. 그리고 온라인 상거래의 수용에 대한 전체적인 틀을 파악하고, 소비자가 온라인 상거래를 수용하는 측면에서 온라인 상거래의 성공을 결정짓는 주요한 변수들의 관계를 명확히 하였다. 신뢰, 감정, 사용의 용이함이 유용성을 지각하고 사이트 사용의도를 갖고 상거래 행동을 하는데 영향을 주며 이들 변수들간에도 영향관계가 있다는 모델을 제안하였고, 대안적으로 감정을 태도의 요소로 보는 모델과 신뢰가 감정이 전혀 관계가 없다는 모델을 제시하였다. 모델들을 비교한 결과 제안모델이 가장 우수하다고 판단할 수 있었다. 각 변수들의 경로계수에 의해 가설을 검증한 결과, 감정과 사용의 용이함은 유용성에 정적으로 유의하게 영향을 주었고 신뢰는 어느 정도 영향을 주었다. 그리고 신뢰와 사용의 용이함은 감정에도 유의하게 영향을 주었다. 그렇지만 사이트 사용의도에 유의하게 영향을 미치는 변수는 사용의 용이함 뿐이었다. 실증연구를 바탕으로, 온라인 상거래가 사용자 수용 측면에서 성공을 할 수 있기 위해서는 사용의 용이함과 함께 신뢰와 감정이 중요하게 고려되어야 함을 알 수 있다.

• The Research Journal of the Costume Culture
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• v.28 no.4
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• pp.409-419
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• 2020

Building on Technology Readiness and Acceptance Model(TRAM), the study aimed to examine how technology readiness affects consumers' perceptions of ease of use, usefulness, and risk, which in turn predict their intention to use retail service robots. Specifically, the study proposed that technology readiness motivators (optimism and innovativeness) would influence perceived ease of use and usefulness, while technology readiness inhibitors (discomfort and insecurity) would affect perceived risk. The study further examined if the perception factors (ease of use, usefulness, and risk) contribute to intention to use retail service robots. A survey method was used with data collected from Korean consumers. The final sample size was 418. The data was analyzed using structural equation modeling. Findings of the study revealed that technology readiness motivators positively affected perceived ease of use and usefulness while innovativeness had no impact on usefulness. All the inhibitors increased perceived risk. Lastly, as hypothesized, perceptions of ease of use, usefulness, and risk predicted intention to use retail service robots. This study extended the retail technology literature by applying and validating TRAM to the context of consumer acceptance of retail service robots. The study further helped marketers and retailers by highlighting the importance of technology readiness in improving consumer perceptions and responses towards retail service robots.