• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.267-282
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• 2013

This study analyzed the effect of consumer value and unethicality on the type of consumer complaint behaviors. Despite the obvious importance of the research on consumer complaint behaviors focused on consumer's inherent personality, there is relatively little work done. The purpose of this study is to analyze the determinants of consumer complaint behaviors in order to improve consumers' well-being and develop the market condition. The 1,050 respondents are finally analyzed using the descriptive statistics, factor analysis, and multinominal logit model. Consumer value and unethicality are significant effect on the type of consumer complaint behaviors such as no action, private action only, public action only, and both private and action. The orientation of achievement and pleasure among consumers' value is associated with the higher level of complaint behaviors compared with no action. In terms of consumers' unethicality, no harm unethicality is associated with the types of each consumer complaint behavior except no action. On the other hand, both proactive and passive unethicality increase the possibility of no action. The policy implications of the consumer education are suggested as well as the directions of customer management strategies in the business sector.

• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.17-37
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• 2012

The evolution of the IT facilitated the social actions of the consumers by supporting social communication of the online users. At the same time it help for the consumer to post malicious comments on the Internet or to spread the unproven news for distorting the public opinion in the SNSs. Although the number of the consumer unethical behaviors and the estimated damage of the innocent companies have been increased, a few studies had investigate on this issue. Based on the Literature on the consumer unethical behaviors and the institution based trust, we had developed the defense strategies against the consumer unethical behaviors. This study would introduce the new perspective that the consumer could always not be innocent. Also, the defense strategy developed in this study could contribute to make the guideline for consumer service manual.

• Korean Journal of Human Ecology
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• v.13 no.3
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• pp.417-423
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• 2004

The purpose of this study was to compare the consumers' ethics depending on consumers' characteristics. From the exploratory factor analysis, consumers' ethics were composed of four sub-factors such as actively benefiting from non-ethic behavior, actively benefiting from illegal behavior, benefiting from passively illegal behavior, and benefiting from others' costs. As results of this study, followings were found: 1) non-city residents, females, and 20's aged group tended to be more non-ethical rather than city residents, males and other aged group, respectively. 2) Group of middle school education tended to behave actively illegal compared with that of the graduate school education. 3) Religious values influenced on consumers' ethics. 4) While the lower income group tended to be actively benefiting more from non-ethic behaviors, the upper income group from actively illegal ones.

• Proceedings of the Korean Society of Food Hygiene and Safety Conference
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• 2002.05a
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• pp.166-169
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• 2002

유전자재조합(GM)식품에 대해 듣거나 읽어서 알고 있는 사람이 67%정도 되었고,GM식품을 자발적으로 먹겠다는 사람은 18%를 약간 상회하였고 기다려보고 결정하겠다는 사람들이 약 50%정도였다. 농약 등의 화학물질 오염이나 취급부주의 및 기업인의 윤리의식에 대한 불신에 비해 GM식품에 대한 우려는 매우 적게 나타났으나 GM방법에 의해 개발한 제초제 내성 콩을 먹겠다는 사람은 적은 데 비해 같은 방법으로 개발한 비타민이 많은 콩을 먹겠다는 사람은 많은 것으로 보아 소비자들은 GMO이기 때문에 제초제 내성 콩을 거부하는 것이 아니라, 제초제 내성 콩에 대한 내용의 이해부족으로 인한 거부감을, 그리고 비타민 콩은 비타민이 인체에 중요한 영양소라는 것 때문에 호감을 가지는 것으로 해석되었다. 전체적으로 소비자들이 GMO에 관한 정보를 많이 접하기는 하지만 보통 식품에도 유전자가 있다는 사실을 아는 소비자들이 조사 대상자의 40%정도인 것으로 보아 노출된 만큼 내용을 잘 알지 못하는 것으로 나타났다. GM식품에 대하여는 90%이상이 표시하기를 바라고 있는 것과 같이 2001년 7월부터 가공식품에 GM원료 함유여부 표시제도가 시행되고 있는 데, 이 제도의 시행 사실을 알고 있는 소비자는 22%에 지나지 않았다. 효과적인 표시제도의 시행을 위해서는 일반시민이 제도의 시행에 대해 잘 숙지하고 있어야 할 것이다.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.224-233
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• 2008

This study is planned and designed to develop an education program for students majoring health care in order to improve their knowledge and attitudes of ethics and service. First, this study examine the educational needs of 505 students majoring health care and 175 field workers through literature reviews, survey of questionnaire, and opinions of experts. And then, the educational goals, contents, methods are selected and established in this study. Lastly, the effects of the ethics and service education program shown by their knowledge and attitudes are examined. In the effect analyses, we can see there is meaningful difference in average variation of knowledge level in before and after the education, and also find that average scores after education was higher than before education in the field of intrinsic, social, and altruistic compensations. We can conclude that the developed education program in this study, has an effect on increasing a standard of value of the students participated in the program.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.3
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• pp.95-108
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• 2015

In order to understand the issues related to corporate social responsibility (CSR) of small and medium enterprises (SMEs), we need to consider SMEs' unique characteristics, such as their size and business environment, which are different from large companies' ones. This paper examined the influence of consumers' expectancy disconfirmation about SMEs' CSR on their disconfirmation into four subcategories including economic, legal, ethical, and charitable responsibility. According to the study results, the economic and charitable disconfirmation factors had a significant impact on corporate image and purchase intention via the corporate image, whereas the legal and ethical disconfirmation factors had no significant impact on corporate image and purchase intention.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.181-190
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• 2011

This study aims at finding out if there are consumers' belief perception of influential factors on product placement. In addition to the difference between the perception of product placement effect factors and that of relevance on attitude of ad. For this work, this study surveyed male and female consumers. As the result, firstly we could find out the consumers perception in factors such as participation of public entertainer, undisguised description, confidence on sponsor, distinction among brands, and offer of information. Secondly, it showed that there were differences between mail and femail consumers' recognition on PPL advertisement attitude. Thirdly, there were perception on product placement effect factors and relevance on attitude of advertisement. These results will not only offer product placement making working group data describing what important belief factors are but also provide basic data for strategy of product placement maker to advertising agency, who has interestin planning to extend its business to PPL field.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.907-916
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• 2008

The purposes of this study were to examine the consumer beliefs on the wrongness and occurrence of unethical behaviors in retail settings, to examine the differences in unethical beliefs by consumer characteristics, and to examine the effects of anomie on unethical beliefs. A total of 609 questionnaires collected from a consumer survey were analyzed. Results revealed that respondents tended to perceive illegal activities as the most unethical and the least prevalent behaviors and downloading intellectual properties as the least unethical and the most prevalent behaviors. There were differences by age, marital status, occupation, and education in the four dimensions of unethical beliefs including actively benefiting from illegal/deceiving activities, passively benefiting at the expense of the seller, no harm/no foul, and common but questionable actions. Partial differences were observed by shopping frequency and return experience. Valuelessness of anomie affected actively benefiting from illegal/deceiving activities and no harm/no foul.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.05a
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• pp.426-428
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• 2021

전 세계적으로 건강, 환경보호, 윤리적 소비를 추구하는 소비자들이 증가하면서 다양한 분야에서 동물성 제품을 섭취하거나 소비하지 않는 생활방식인 비거니즘(Veganism)을 지향하는 사람들이 증가하고 있다. 한국 또한 매년 채식에 대한 관심이 높아지고 있지만 외국에 비해 채식하기에 좋은 환경은 구축되어 있지 않으며 가공식품을 구매할 경우 성분 표를 일일이 확인해야 하는 어려움이 있다. 본 연구에서는 사용자가 섭취하고자 하는 가공식품의 성분을 분석하여 본인의 채식주의자 단계에 적합한 제품인지 쉽게 판별할 수 있는 모바일 앱을 제안한다.

• Asia Marketing Journal
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• v.12 no.3
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• pp.63-79
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• 2010

This research examined (1) the effects of the large scaled corporations' performances in the area of corporate economic responsibilities and corporate philanthropic responsibilities on the anti-corporate sentiments and (2) the effects of the anti-corporate sentiments on the consumers' evaluations of the large scaled corporations. The results of path analysis revealed that the corporate performances in philanthropic responsibilities had a negative effect on the anti-corporate sentiments as expected. However, different from the expectation, the corporate performances in economic responsibilities had a positive influence on the anti-corporate sentiments. This unexpected relationship between economic responsibilities and anti-corporate sentiments might be caused by the Korean consumers' perceptions that the more the large scaled corporations conducted their business activities illegally and unethically, that the more they achieved the various economic responsibilities. The anti-corporate sentiments showed the negative effects on the consumers' evaluations of the large scaled corporations.