Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Unethical behaviors in retail settings: Differences by consumer characteristics and anomie

소매유통환경에서의 비윤리적 행동의식: 소비자특성 및 아노미와의 관계

  • Received : 2008.06.10
  • Accepted : 2008.12.18
  • Published : 2008.12.31
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Abstract

The purposes of this study were to examine the consumer beliefs on the wrongness and occurrence of unethical behaviors in retail settings, to examine the differences in unethical beliefs by consumer characteristics, and to examine the effects of anomie on unethical beliefs. A total of 609 questionnaires collected from a consumer survey were analyzed. Results revealed that respondents tended to perceive illegal activities as the most unethical and the least prevalent behaviors and downloading intellectual properties as the least unethical and the most prevalent behaviors. There were differences by age, marital status, occupation, and education in the four dimensions of unethical beliefs including actively benefiting from illegal/deceiving activities, passively benefiting at the expense of the seller, no harm/no foul, and common but questionable actions. Partial differences were observed by shopping frequency and return experience. Valuelessness of anomie affected actively benefiting from illegal/deceiving activities and no harm/no foul.

Keywords

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