• Proceedings of the Korea Technology Innovation Society Conference
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• 2002.11a
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• pp.247-254
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• 2002

과학기술이 더 가까워질 미래사회로 갈수록 전력은 신규수요와 대체수요의 증가로 지금보다 많은 량의 공급을 요구할 것이다. 이 때문에 환경문제에 있어 전력산업의 영향이 커지고, 이로 인해 전력의 청정공급 체계 구축은 국제규범의 수립과 함께 국민복지나 환경보존의 차원에서 필연적이다. 따라서 LCA는 청정생산을 위한 분석능력을 갖추고, 이를 바탕으로 점차 완전한 민영화 상태에서 경쟁구도로 이어질 전력산업 참여자들의 기업가치 극대화에 기여할 필요성이 대두된다. 이를 위해 본 연구에서는 LCA의 역할 확산 경로를 거시적으로는 국제규범과 소비자 만족 그리고 미시적으로는 기업의 가치 극대화와 환경경영체제 수립이라는 측면에서 이루어져야 할 것으로 제시하였다.

• Journal of KSNVE
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• v.2 no.3
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• pp.168-172
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• 1992

최근 자동차 분야에 있어서 많은 변화가 급속히 일어나고 있다. 70년대의 오일쇼크 이후 전륜구동 승용차의 보급이 급속히 확산되고, 연비 경쟁이 늘어났으며 소형. 경량화의 요구는 점차 증가되고 있다. 이후 80년대 들어 전자기술이 접목되면서 혁명적이라 할 수 있는 변화가 일어났고, 그 변화의 추세는 급속히 가속화되고 있다. 자동차의 전자화는 초기에는 공해 및 연비 개선 차원에서 시작됐으나, 이후 안전성 및 주행성능 향상을 겨냥했고, 이제는 인간감성까지 고려한 최적제어 측면에서 활발한 연구가 진행되고 있다. 이러한 변화는 소음. 진동분야에도 일어나, 차량이 점차 고성능. 경량화됨 에 따라 더욱 최적화된 구조물 설계를 요구하고 있고, 더 나아가 전자화를 도입 각종 노면 및 주행상태에 따라 최적의 승차감을 제공하는 전자제어 현가 시스템(E.C.S.)이 상품화되었고, 소리를 발생시켜 소음을 제거시키는 능동소음제어 시스템(ANC)의 실용화 단계를 앞두고 있다. 이러한 시점에 국내 자동차의 소음. 진동분야에 종사하는 많은 사람들에게, 실제 우리 국산화가 국내. 외적으로 소음. 진동부분이 어떻게 평가되고 있는지, 또 자동차 대중화 시대를 맞이한 국내의 많은 소비자들의 불만은 어느 정도인지를 인식시켜 각자의 사명감을 고양하고, 참고적으로 일본의 최근 자동차 분야의 소음. 진동 연구 동향을 소개하여 자동차 소음. 진동 대책 연구에 도움이 되고자 한다.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 2002.07a
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• pp.157-162
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• 2002

지금까지 우리나라 벼농사는 고품질 쌀의 생산보다는 다수확재배기술로 생산량을 늘리는 것이 농가소득에 유리하였다. 그러나 소비수준이 높아지고 쌀의 제고가 충분한 현시점에서는 풀질의 경쟁력 향상이 더욱 중요하다 이를 위해서는 고품질 쌀 생산을 위한 건조, 저장, 가공 등 기반시설의 현대화하여 브랜드화에 의한 차별화를 통하여 소비자의 신뢰를 얻기 위한 연구가 수행되어야 할 것이다. 쌀의 밥맛을 결정하는 요인은 품종, 재배, 관리, 수확에 이르기까지 관계가 있겠지만, 수확후처리 공정과정에서도 품질의 우열이 좌우된다 특히 건조 중 열풍온도 관리 소홀로 인하여 과건이 되는 경우에는 밥맛에 치명적이라고 할 수 있다. (중략)

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.91-94
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• 2009

기업의 경쟁력 제고를 위한 브랜드 커뮤니케이션의 중요성이 높아지고 있는 가운데, 판매-소비 인터페이스의 최전선에 있는 패키지 디자인의 역할과 비중이 커지면서 패키지가 곧 브랜드라는 인식이 생기고 있다. 소비자가 패키지를 통해 느끼는 감성은 시각적 경험이 발생하는 시점과 환경에 따라 달라질 수 있다. 특히, FMCG의 경우, 광고를 통해 축적된 제품에 대한 긍정적 이미지는 실제 매장에서 여러 제품과 동시에 노출되었을 때 제품에 대한 느낌이 상쇄될 수 있다. 본 연구에서는 감성경험조건의 차이 즉, 패키지의 노출조건에 따라 감성의 차이가 발생한다는 가설을 세우고, 이를 검증하기 위한 온라인 실험환경을 구축하였다. 실험시나리오를 바탕으로 플래시 툴을 활용하여 인터랙티브한 실험컨텐츠를 제작하고, 평가값은 PHP 를 통해 DB 에 저장하였다. 저장된 데이터는 SPSS로 통계분석을 시도하였다. 본 실험을 통해 독립 노출과 군집노출에 따라 감성의 차이가 발생하며, 감성차이에 영향을 주는 요인으로서 컬러와 타이포그래피가 주된 요인이 된다는 점을 알 수 있었다.

• Journal of the Korea Society of Computer and Information
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• v.17 no.7
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• pp.129-138
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• 2012

Despite of increasing pressure of opening to free for medical market by an advanced nation and increasing number of portal websites for health information, there have been few studies on the issues of enhancing the service quality of health information websites. The survey exhibited that the quality factors mainly affect significant and satisfied level of health information websites were usability, information structure and contents, interaction, and revisiting. This study was conducted to develop the consumer-focused quality factor of health information websites using WebQual model which was valued at efficient evaluation tool for this information system The methods taken in this research was to survey quality factors for significant and satisfied level of 323 consumers live in Chungcheong-do which is based on 48 questionnaires of WebQual quality factors. Our research extracted quality factors, usability, information quality (information structure and contents), interaction (personalisation and privacy) about view of criticality and satisfaction and relevant degree of revisiting. The research results presented in the paper will provide an efficient way of installing healthcare websites, moreover stone toward a marketing strategy for the consumer focus website provides under fierce competition.

• The Korean Journal of Franchise Management
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• v.5 no.1
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• pp.109-141
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• 2014

Recently, the interests of consumers in firms that implement the social commitment activities have been consistently growing. Consumers' evaluation about the level of corporate social responsibility(CSR) can affect the overall image for product or service of corporation. This recent changes make a marketer to have to consider direct and indirect effects of CSR efforts on the market performance. This phenomena is also found in the franchise industry. The importance of CSR is more critical rather than other industries since each franchisor should care franchisees as well as end users. Franchisors' execution of CSR could increase satisfaction of end user through consonance of activities provided by franchisees. However most franchisor stay in focusing on the traditional CSR activities. Therefore, this study aims to enhance the understanding the CSR in franchise and provide the phase model of CSR development for general firms including franchise. After diagnosis the firms with the proposed model, the study found many franchisors have huge gap between current CSR activities and higher level of CSR policies that franchisor have to make facing. This study call franchisors to reduce this gap by implementing new CSR efforts. If they answer for this calling, franchise industry could leap for making the best practice of creating shared value with other stakeholders.

• Asia Marketing Journal
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• v.13 no.3
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• pp.233-248
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• 2011

This case illustrates a story of passionate and innovative new market development by Pulmuone, a fresh food provider in Korea. The company has been successfully developing a new market by introducing a (non-frying) fresh ramen, 'Jayeonun Masitda - The Nature Is Tasty' in the packaged ramen market dominated by fried ones. In this case, a detailed new market development process by Pulmuone will be investigated including; company overview, a new product development process, marketing strategy formulation, marketing mix implementation, market performance, and future directions. Pulmuone has been making efforts to create a new product category by marketing non-frying ramens since 1995, but with a modest success. In 2011, Pulmuone finally succeeded to develop an innovative product, 'Jayeonun Masitda' that brought more health and nutrition conscious consumers' attention in the ramen market. The company intended to change the current competitive structure in the ramen market, i.e., from the strength of taste and the amount of ingredient to fried/non-fried and the freshness of ingredient. By this new positioning, Pulmuone aimed to reshaping the ramen market into competition between healthy and unhealthy ramens. Pulmuone has been successful in developing a new market. Sales revenue of 'Jayeonun Masitda' has been continuously increasing, and customers are found to be highly satisfied with the product resulting in a high repeat purchase rate. The company's successful new market development can be attributed to a faithful new product development process, innovative technology, an appropriate positioning strategy, and consistent marketing communication. In addition, Pulmuone's eco-friendly corporate image and the organization's passion to grow are also important factors for success of this new market development.

• Korean Business Review
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• v.12
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• pp.239-254
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• 1999

There has been a lot of researches on the major motivation of consumer's choice for airlines. Due to the competition in airline industries, most of airlines offer a various level of benefits to customers such as a frequent traveller bonus, a schedule, services in flight including a meal and an entertainment program, a discounted fare and an intangible part of personal service. However, it is very difficult to measure the performance of the customers' benefit and to identify the weight of each factor being considered on the airline choice. In this paper, we focus on the airline choice process for the business travellers. The AHP is applied to evaluate the factors reflecting the business travellers' choice for airlines. This study will be useful to build a marketing plan for the business traveller's market.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.935-949
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• 2014

Today, companies are facing business environments that are changing rapidly compared to the business environments of the past. These rapid changes can be observed in areas such as technology and market structure. To compete in rapidly changing business environments, companies are consistently releasing new innovative products to meet consumers' satisfaction. However, compared to the products that have already been successful in the past, innovative products have higher uncertainty in terms of meeting consumer's technical and emotional needs. Therefore, marketers of the companies put lots of efforts to reduce the risks of new innovative products' failure. In this study, we conducted 2(process simulation / outcome simulation) ${\times}2$ (hedonic / utilitarian) experiment to analyze the effect of mental simulation and product type on innovative new product evaluation. The results of this study are following. In process simulation, evaluation of utilitarian innovative new product was higher, but hedonic innovation showed higher evaluation in the outcome simulation. Based on research result, we recommend proper application of mental simulation.

• Journal of the Korean Society of Food Culture
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• v.24 no.6
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• pp.607-612
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• 2009

Sundubu, Pork-Bulgogi, Kimchi-pork, Pork rib, Samgyetang, Stir-fried squid, Stir-fried chicken, Braised potato, Braised tofu and Jabchae were selected as takeout-style Korean food items. Sensory evaluation using a 9-point hedonic scale was conducted with residents in Honolulu, Hawaii during a 2 month market test. Among the respondents in the sensory evaluation, Japanese and Americans constituted 32.8% and 25.3%, respectively, of total respondents, which reflect the residential races in the state of Hawaii. The sensory scores of each attribute were judged as follows : aroma 7.2~8.2, color 7.0~8.2, flavor 7.2~8.2, overall preference; pork rib 8.2, pork Bulgogi=braised potato 8.1, stir-fried chicken 8.0, kimchi pork 7.9, Sundubu 7.6, Jabchae and braised tofu 7.5, stir-fried squid 7.2, Samgyetang 7.0. In a satisfaction survey using a 5 point scale after a 2 month market test, the scores of each satisfaction attribute such as quality, price, convenience, difference, etc. were shown to range from 4.1-4.6, indicating that 10 take out-style Korean food items were very popular with Hawaiian consumers. These results suggest that Korean food items are competitive with other ethnic foods in the Hawaii market.