• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.546-547
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• 2016

생활수준의 향상 및 소비자들의 건강에 대한 관심의 증가로 인해 자신의 건강에 대해서 스스로 결정하고자 하는 요구가 점차 증가하고 있다. IT와 의료기술의 발달은 이를 가능하게 하였으며 각종 의료정보를 기반으로 하는 질병진단에 대한 연구가 많이 진행되고 있다. 본 논문에서는 국민건강정보 기반 진료과목 예측에 대한 연구를 진행하여 소비자 스스로 진료과목을 선택하는데 도움을 주고자 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.950-953
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• 2013

본 논문은 헬스케어 서비스에 대한 소비자 인식의 변화에 따라 최근 대두되고 있는 웰니스 서비스에 관한 연구이다. 현재 많은 소비자들이 여러 가지의 홈 헬스케어 개인건강기기를 통해 자신의 건강을 관리하고 있지만 제조사 별 고유의 소프트웨어와 통신 프로토콜을 내장되어있어 개인건강기기마다 각기 다른 방식의 서비스가 제공되고 있다. 이처럼 현재 제공되고 있는 헬스케어 서비스를 보다 효율적으로 제공하기 위해서는 다양한 개인건강기기와 서비스 제공 시스템간의 표준화된 인터페이스를 지원하기 위해서는 통합 게이트웨이 솔루션이 필요하다. 특히, 각 시스템 구성요소 간에 IEEE11073 PHD(Pelsonal Health Devices), HL7(Health Level Seven) 등의 표준을 통하여 건강정보 데이터 센싱, 취합 및 전송, 분석 및 피드백이 표준적인 방법으로 운용되어야한다. 이에 본 논문에서는 스마트 TV 환경에서 ISO/IEEE11073 표준을 준용하여 다양한 통신 인터페이스를 통한 개인건강기기의 연결성을 지원하는 통합 게이트웨이 솔루션 및 헬스케어, 건강관리와 관련된 서비스를 위한 건강정보 모니터링 앱을 설계하였다.

• Journal of the Korean Society for information Management
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• v.33 no.4
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• pp.7-26
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• 2016

The present study aimed at investigating the strengths and weaknesses of a mobile personal health record (PHR) application and identifying its impacts on consumer health information behavior. For the study, twenty-seven college students used a PHR application for three months, based on which the study conducted paper-based interviews with them. The results of content analysis highlighted the benefits of the PHR such as supporting preventive healthcare and motivating and providing specific guidelines for healthy lifestyles by utilizing visual interface design, sharing the data with family and assisting caregivers to manage patients' healthcare, and above all enhancing the interaction between patients and healthcare professionals. However, the study found the drawbacks of the PHR such as a lack of data entry for strength training and the incompatibility with other healthcare applications. The participants were motivated to change their health behaviors in ways such as getting rid of sleep disorders, avoiding alcohol and smoking tobacco, and losing weight, and changing eating habits. Some consumers improved self-efficacy by changing their health behaviors, while the PHR provided emotional supports to the consumers who wanted to improve their health. The present study has an academic significance because the study of PHR is a burgeoning area in Korea. The study provides insights for promoting health and medical information services to cope with the paradigm shift of healthcare fields.

• Review of KIISC
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• v.19 no.1
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• pp.115-124
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• 2009

오늘날 의료는 정보통신 기술의 발달과 소비자의 건강에 대한 관심 고조 등을 동인으로 하여 기존의 환자가 치료 목적으로 병원을 찾아가던 환경에서 개인의 질병 예방과 건강 증진을 위해 언제 어디서나 의료서비스가 찾아가는 소위 u-Health 환경으로 패러다임이 전환되고 있다. 본 논문은 이러한 환경에 대처하는 보건의료 관련 법제에 대한 연구로 현행법률과 현재 계류 중인 법안을 고찰하여 가장 민감한 개인정보인 건강정보의 보호와 활용의 균형을 위한 입법 방향을 제시하였다.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.165-182
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• 2003

This study aimed to investigate the extent of risks perceived by consumers in terms of health and economy while using cellular phone services. In addition, it also examined the factors influencing the level of risks and their effects on the level of satisfaction after using it. Major findings were as follows. First, the level of perceived risks were higher for married consumers. Consumers with high income felt economic risks lowly. Second, perceived economic risks influenced the level of satisfaction after using cellular phone, but not perceived health risks. Third, overall, consumers who rely on objective information source, possess high credibility on their cellular phone service companies, and own high level of knowledge how to properly use those phones, were more satisfied after using it.

• Agrochemical news magazine
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• v.22 no.8 s.171
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• pp.18-19
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• 2001

• Journal of Distribution Science
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• v.9 no.2
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• pp.131-140
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• 2011

On 1 July 2000, as the over-65 year-old population numbered 3,371,000 and accounted for over 7.1% of Korea's total population, an aging society was revealed. The over-65 percentage climbed to 11.0% by late 2010. A truly aged society is expected soon, by 2019. This aging society requires marketing research concerning the consumer behaviour and well-being of the elderly, because the 'silver generation' is emerging as a large part of the consumer market. The purpose of this study is to empirically analyse one effect among several satisfaction factors in the consuming cycle of various health functional products on consumer's well-being and the effect of product knowledge on the relationship between product satisfaction and well-being. To achieve this purpose, we established a research model after reviewing previous studies on product satisfaction, product knowledge, and consumer's well-being. The following hypotheses were developed from the research model. Hypothesis 1: When elderly consumers' satisfaction with health functional products increases, their well-being will increase. Hypothesis 2: The effect of their satisfaction with health functional products on their well-being will be strengthened according to the level of their knowledge of the products. Those hypotheses were tested by multiple and moderated regressions to the empirical data through a questionnaire survey. As a result, Hypothesis 1 was totally adopted, and Hypothesis 2 was only partially adopted. The study has many practical implications for well-being marketing. First, in order to heighten the elderly consumer's well-being, the level of his or her satisfaction with the health functional products has to be raised in every stage: during the acquisition, preparation, use, maintenance, and disposition of the consumption cycle. Moreover, promoting positive emotional experiences while diminishing negative ones requires effort because a consumer's well-being is made up of various needs. Second, the marketing of health functional products should be invigorated in order to raise the level of elderly consumers' knowledge of them. In other words, it is important to give them an expertise in the health functional products through different channels. A statistical analysis showed, however, that their knowledge has a decisive effect on only two satisfaction stages, preparation and maintenance. Nevertheless, this merely confirmed the intuitive assumption that the knowledge of health functional products is most relevant to their preparation and maintenance. In conclusion, this study is timely because few empirical studies exist on the relationships between silver consumer behaviour and well-being marketing. It contributes to our understanding of this subject by revealing the causality between the silver consumer's satisfaction and his or her well-being in the consumption cycle and by discovering the moderating influence of knowledge in that process.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.426-429
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• 2006

We analyzed 18 representative domestic health information related web-sites for assessing confidence and satisfaction degrees using 19 assessment criteria and 5 important elements. The 18 representative web-sites are selected by rank information of a ranking web-site for domestic web-sites. In the results, we found out the presented state of confidence and satisfaction degrees of domestic health information web-sites and we presented methods for utilizing these result for web-site administrators and medical consumers.

• Monthly Duck's Village
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• s.201
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• pp.18-21
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• 2020

'닭·오리·계란 이력제'가 지난 1월 1일 시행됐다. 닭·오리·계란 이력제는 생산단계부터 소비자 판매에 이르는 각 단계별 정보를 기록·관리해 국민 건강에 위해를 줄 수 있는 문제 발생시 방역의 효율성을 높여 신속한 이력추적과 회수를 가능하게 한다. 또한 소비자에게는 농장에서 식탁에 이르는 정보를 제공, 가금산물에 대한 소비자의 신뢰를 높이는데 기여하는 제도이다. 장승진 축산물품질평가원장으로부터 닭·오리·계란 이력제 준수사항, 효과 등을 자세히 들어봤다.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.41-53
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• 2019

As the paradigm of healthcare shifts from the center of treatment to the center of prevention, products and services related to disease prevention are emerging at domestic and abroad. The government considers the smart healthcare industry as a solution to healthcare problems such as an increase in the number of chronic illnesses and an increase in the burden of medical expenses. The purpose of this study is to explore the factors affecting the use of smart healthcare products and services focusing on Health Literacy and health related personal characteristics and to provide policy implications. The subjects of the questionnaire are 1,027 adults over 20 in the nation, and conducted an online survey. In addition, the factors were analyzed by decision tree method. As a result, most of the respondents(76.9%) did not have experience using Smart Healthcare products and services. However, in the Health Literacy question, there was a difference in use experience depending on the degree of difficulty in using the mass media information. Other factors were the degree of intention to use new technology, the understanding of counseling about family members and friends, and health checkups. In order to enable self-healthcare through smart healthcare products and services, the ability of consumers to explore and utilize health information from the mass media should be improved. In addition, government and enterprise efforts are needed to achieve this.