• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.85-107
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• 2019

Online consumers browse products belonging to a particular product line or brand for purchase, or simply leave a wide range of navigation without making purchase. The research on the behavior and purchase of online consumers has been steadily progressed, and related services and applications based on behavior data of consumers have been developed in practice. In recent years, customization strategies and recommendation systems of consumers have been utilized due to the development of big data technology, and attempts are being made to optimize users' shopping experience. However, even in such an attempt, it is very unlikely that online consumers will actually be able to visit the website and switch to the purchase stage. This is because online consumers do not just visit the website to purchase products but use and browse the websites differently according to their shopping motives and purposes. Therefore, it is important to analyze various types of visits as well as visits to purchase, which is important for understanding the behaviors of online consumers. In this study, we explored the clustering analysis of session based on click stream data of e-commerce company in order to explain diversity and complexity of search behavior of online consumers and typified search behavior. For the analysis, we converted data points of more than 8 million pages units into visit units' sessions, resulting in a total of over 500,000 website visit sessions. For each visit session, 12 characteristics such as page view, duration, search diversity, and page type concentration were extracted for clustering analysis. Considering the size of the data set, we performed the analysis using the Mini-Batch K-means algorithm, which has advantages in terms of learning speed and efficiency while maintaining the clustering performance similar to that of the clustering algorithm K-means. The most optimized number of clusters was derived from four, and the differences in session unit characteristics and purchasing rates were identified for each cluster. The online consumer visits the website several times and learns about the product and decides the purchase. In order to analyze the purchasing process over several visits of the online consumer, we constructed the visiting sequence data of the consumer based on the navigation patterns in the web site derived clustering analysis. The visit sequence data includes a series of visiting sequences until one purchase is made, and the items constituting one sequence become cluster labels derived from the foregoing. We have separately established a sequence data for consumers who have made purchases and data on visits for consumers who have only explored products without making purchases during the same period of time. And then sequential pattern mining was applied to extract frequent patterns from each sequence data. The minimum support is set to 10%, and frequent patterns consist of a sequence of cluster labels. While there are common derived patterns in both sequence data, there are also frequent patterns derived only from one side of sequence data. We found that the consumers who made purchases through the comparative analysis of the extracted frequent patterns showed the visiting pattern to decide to purchase the product repeatedly while searching for the specific product. The implication of this study is that we analyze the search type of online consumers by using large - scale click stream data and analyze the patterns of them to explain the behavior of purchasing process with data-driven point. Most studies that typology of online consumers have focused on the characteristics of the type and what factors are key in distinguishing that type. In this study, we carried out an analysis to type the behavior of online consumers, and further analyzed what order the types could be organized into one another and become a series of search patterns. In addition, online retailers will be able to try to improve their purchasing conversion through marketing strategies and recommendations for various types of visit and will be able to evaluate the effect of the strategy through changes in consumers' visit patterns.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.211-218
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• 2021

The purpose of this study is to develop how to extract essential oil from heartwood of chamaecyparis obtusa and commercialize eco-friendly products using essential oil. Manufacturing process consisted of 8 steps: pulverization, input, pretreatment, extraction(steam distillation), steam emission, cooling, separation, aging. Through the method developed in this study, chamaecyparis obtusa oil with excellent quality in antibacterial effect can be extracted with high productivity. Also, chamaecyparis obtusa spray using this oil had good antibacterial and deodorant effects, and got no irritation results in the clinical test. To commercialize spray, we built a commercial website and performed consumer survey on the site. The survey results showed that respondents had positive attitude toward the products and their messages in the site. When the production standardization through precise quality control and the optimization of composition ratio are accomplished, this study will contribute to commercialize various types of cosmetics and quasi-drugs.

• Journal of the Korea Society of Computer and Information
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• v.16 no.4
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• pp.101-110
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• 2011

A smart grid networks delivers electricity from suppliers to consumers using digital technology with two-way communications to control appliances at consumers' homes to save energy, reduce cost and increase reliability and transparency. Security is critically important for smart grid networks that are usually used for the electric power network and IT environments that are opened to attacks, such as, eavesdroping, replay attacks of abnormal messages, forgery of the messages to name a few. ZigBee has emerged as a strong contender for smart grid networks. ZigBee is used for low data rate and low power wireless network applications. To deploy smart grid networks, the collected information requires protection from an adversary over the network in many cases. The security mechanism should be provided for collecting the information over the network. However, the ZigBee protocol has some security weaknesses. In this paper, these weaknesses are discussed and a method to improve security aspect of the ZigBee protocol is presented along with a comparison of the message complexity of the proposed security protocol with that of the current ZigBee protocol.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.41 no.4
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• pp.1-10
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• 2004

In NGNs(Next Generation Networks), It is necessary for Integrated management of resource and information to satisfy high-quality users'demands, such as stable speed, guarantee of high level service and service requirement in various fields. In relation to this, technology for efficiently using limited resources is becoming interesting things more and more. Therefore policy of network service is dealt essentially. Recently, DEN(Directory Enabled Network)-based personalization service is user-dependent services in NGNs, and integrated management and efficient use of limited resources. Also, PBNM(Policy-Based Network Management) is new technology defined and applied by policies of communication service environments and users on demand. Subsequently to study on how to optimizing the PBNM is of great importance. In this paper, we propose a technology of the PBNM based on DEN standardized in DMTF(Distributed Management Task Force).

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2004.11a
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• pp.137-141
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• 2004

본 논문은 디지털방송 컨텐츠(드라마, 영화, 토크쇼)상에서 PPL(Product Placement) 간접광고를 보다 개인화 된 맞춤 광고로 구현한 어플리케이션을 기술한다. 이러한 애플리케이션은 개인의 취향에 최적화된 광고를 제공하고 방송사와 시청자간의 Interaction에 의해 전자상거래가 가능한 채널로 이동할 수 있는 기능을 제공한다. 다시 말해서 본 논문의 어플리케이션은 컨텐츠 시작 전에 개인이 선호하는 물품을 선택하여 컨텐츠 속에 나오는 PPL광고에서 시청자가 선택한 물품만이 컨텐츠 방영 중에 나타나고, 그 선택 물품의 상세 정보와 구매를 할 수 있는 DAL(Dedicated Advertisers Location)채널로 이동할 수 있도록 하였다. 따라서 시청자 측면에서는 개인화 된 방송 서비스를 이용하여 자신이 원하는 선별된 광고를 보는 효율적이고 능동적인 방송시청을 하게 되며, 방송 사업자 측면에서는 맞춤 방송 서비스로 효과적인 타겟 소비자를 정하여 효과적인 마케팅을 할 수 있다. 그리고 시청한 광고 물품들을 장바구니라는 일종의 북마크에 담을 수 있게 하였다. 시청자가 원할 때는 언제든지 광고된 물품의 T-Commerce채널로 이동 가능하도록 설계, 구현하였다. 이것은 개인화 된 맞춤형 방송과 쌍방향 Interaction이 가능한 새로운 데이터방송의 특성을 잘 보여주는 Interactive 광고로서 새로운 모델이 될 것이다. 본 논문의 어플리케이션(Xlet)은 우리나라 위성방송 데이터방송 표준인 MHP 미들웨어에 의해 구동되어지며, 데이터방송용 API인 JavaTV API, Havi & Davic API에 따라 구현되어졌다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5385-5391
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• 2013

As on-line purchases is activated, customers' demand increases for the realistic and accurate digital information of a product design. In this paper, we propose a practical method that can generate a realistic 3D model of a real product using a 3D geometry obtained by a 3D scanner and its photographic images. In order to register images to the 3D geometry, the camera focal length, the CCD scanning aspect ratio and the transformation matrix between the camera coordinate and the 3D object coordinate must be determined. To perform this 2D-3D registration with consideration of computational complexity, a three-step method is applied, which consists of camera calibration, determination of a temporary optimum translation vector (TOTV) and nonlinear optimization for three rotational angles. A case study for a metallic coated industrial part, of which the colour appearance is hardly obtained by a 3D colour scanner has performed to demonstrate the effectiveness of the proposed method.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.9
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• pp.2063-2072
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• 2013

Smart Grid is the next-generation intelligent power grid that maximizes energy efficiency with the convergence of IT technologies and the existing power grid. It enables consumers to check power rates in real time for active power consumption. It also enables suppliers to measure their expected power generation load, which stabilizes the operation of the power system. However, there are high possibility that various kinds of security threats such as data exposure, data theft, and privacy invasion may occur in interactive communication with intelligent devices. Therefore, to establish a secure environment for responding to such security threat with the smart grid, the key management technique, which is the core of the development of a security mechanism, is required. Using a hash chain, this paper suggests a group key management mechanism that is efficiently applicable to the smart grid environment with its hierarchical structure, and analyzes the security and efficiency of the suggested group key management framework.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.4
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• pp.149-160
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• 2011

Smart Grid is the next-generation intelligent power grid that maximizes energy efficiency with the convergence of IT technologies and the existing power grid. It enables consumers to check power rates in real time for active power consumption. It also enables suppliers to measure their expected power generation load, which stabilizes the operation of the power system. However, there are high possibility that various kinds of security threats such as data exposure, data theft, and privacy invasion may occur in interactive communication with intelligent devices. Therefore, to establish a secure environment for responding to such security threat with the smart grid, the key management technique, which is the core of the development of a security mechanism, is required. Using a hash chain, this paper suggests a group key management mechanism that is efficiently applicable to the smart grid environment with its hierarchical structure, and analyzes the security and efficiency of the suggested group key management mechanism.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.6
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• pp.81-96
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• 2021

This study examines the importance of factors that influence the online platform selection decision to support operational optimization strategies. For the research purpose, we first reviewed previous studies on service encounters and identified those factors that have been proven important for using online platforms. Second, this study analyzed the factors that customers perceived as important based on analytical hierarchy process (AHP) of the data we collected from 10 mobile or computer-based Internet users. The study results revealed that the important factors for the online platform selection were in the following order: product diversity (27.4%), ease of use (21.5%), brand credibility (18.1%), interactions with the service provider (17.7%), and ease of accessibility (15.3%). The study provides useful insights to online platform service providers in developing strategies for customer-focused value creation.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.49-61
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• 2006

The present mobile phone industry has significant effect on the domestic economy and has taken root as the core item that has the responsibility to lead the Korean economy for a considerable period of time. As the mobile phone market becomes gigantic, the mobile phone is being used by people in broader age bracket, and functions or designs preferred by people of various age are getting more diverse. Like that, as the mobile phone has greater effect on and meaning in our daily lives, consumers of mobile phone have growing expectation of the mobile phone Now, the core function of voice communication via the mobile phone is not a great concern to consumers. But the function, such as more convenient and friendly information input and output, processing and storage, and the design, which is more sophisticated and optimized for the user environment, are being demanded, not just the simple voice communication. And as the modern design is getting more similar to the objects of traditional high art consumed by consumers every day, the aesthetic aspect of design can play an important role, as the factor that differentiates the product, in creating new value which forms the spiritual and emotional value of human beings to improve the quality of living, and in addition, the willingness of consumers to buy is determined by the design that they prefer the most. Like that, a new design of mobile phone based on a new dimension and preferred by the consumers the most is urgently required to be developed by shedding light on the factors related to the preference of consumers on the basis of the analysis on the aesthetic aspect, which can be said to be the most critical factor in the design process. Therefore, this study aims to identity the common preference and different factors of aesthetic aspects through the analysis on the aesthetic aspects of the mobile phone preferred by users among countries, and figure out the formative artistic factors of aesthetic aspects that are considered to be important, in order to propose the guideline on the aesthetic aspect of mobile phone that can be applied to the design of mobile phone practically.