• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.1-10
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• 2021

This study analyzes the use and meaning of consumer personality implication words in the review text of the Used Transaction Application . From of May 2021, the data were collected for the past six months by our Web crawler in Seoul and Gyeonggi Province, and a total of 1368 cases were collected first by random sampling, and finally 570 cases were preprocessed. The results are as follows. First, 48.2% of review texts were related to the personality of consumers even though it was a commercial platform of products. Second, the review text is mainly positive, which formed a text network structure based on the keyword 'gratitude'. Third, the review text, which implies consumer character, was divided into two groups: 'extrovert personality' and 'introvert personality' of consumers. And the individuality of the two groups worked together on the platform. In conclusion, we would like to suggest that consumer personality plays an important role in the platform transaction process, that consumer personality will play a role in the services of the platform in the future, and that consumer personality should be studied from various perspectives.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.588-590
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• 2013

This study aims to explore and understand better how consumers' value orientation relates to consumer's intention to use and Word-of-Mouth behaviors in using Web sites. Consumers have perceptions of the shopping value they acquire during their experiences in navigating Web sites. This consumer's shopping value is considered as utilitarian shopping value, information shopping value, and hedonic shopping value. The current paper proposes that value orientation of consumers in Web sites would consequently affect consumer attitude such as intention to use and Word-of-Mouth. In addition, the research investigates the moderating effect of consumer's personality between consumer's shopping value and consumers' attitude in Web sites. For testing the hypothesized research model, survey and Lisrel analysis are conducted. The findings emphasize that online providers need to focus on the perceived values most salient to consumers in order to improve their profitability. Furthermore, providers may also identify the reason why consumers perceive these values much lower when using the Web sites.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.143-153
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• 2015

The purpose of this study is to analyze the relation between the housing value and residential satisfaction, housing' investment value, and also the effect the purchase intention. Recently it has been argued that the consumers' investment value can have influence on the housing market, however it is extremely rare to find research market. Through this study, influencing relationship on how the factors of housing value can affect the residential satisfaction and investment value is figured out. Last, in order to analysis the influencing relationship of purchase intention, the questionnaire for residents were conducted. The analysis is done based on 585 significant research materials gathered from the questionnaires. For analysis methodology, this research is using SPSS 21.0, AMOS 18.0, along with analytic techniques, such as implementation of basic statistical analysis, reliability, and structural analysis. Following is the results summary of the research: First, results of a factor analysis extracted four factors of housing value: residential quality factor, economic factor, brand factor, accessibility factor. Second, we find from the residential quality, brand of the housing value were statistically effect of the residential satisfaction and investment value. Finally, residential satisfaction and investment value had a positive influence on purchase intention. The result indicates the housing buyers' positive investment value and residential satisfaction increase the purchase intention in housing market. The better the housing buyers' investment value on the real estate market, the higher the market activity.

• Journal of the Korean Applied Science and Technology
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• v.34 no.3
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• pp.666-672
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• 2017

Hemp [Cannabis sativa L.] has been cultivated as a fiber crop for long history, but it was a good oil crop because its seed contain plenty of lipid which is high ratio of unsaturated fatty acid. Hemp seed oil was extracted with a extruding method in many countries including Europe. The color of oil extracted with extruding method is dark green which could be difficult to attract consumer's interest in Korea because of insufficient information about hemp seed oil. This study was conducted to know correct information about hemp seed oils which were extracted with pressuring and extruding methods. In extruding method, seeds were crushed during the extracting process and discharged oil cake in shape of thin ribbon, but maintained seed shape although the seed were slightly flatted in pressuring method. Oil yield were higher in the extruding method in comparison with pressuring method. The oil have lower degree of lightness but higher degree of greenness and yellowness in the extruding method in comparison with pressuring method because of higher content of chlorophyll A, B and carotenoid. In fatty acid composition, the ratio of palmitic acid, stearic acid, oleic acid and ${\gamma}$-linolenic acid were higher but linoleic acid and ${\alpha}$-linolenic acid were lower in the extruding method in comparison with pressuring method. The content of total tocopherol and ${\gamma}$-tocopherol were lower in the extruding method in comparison with pressuring method.

• Korean Journal of Environmental Agriculture
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• v.22 no.2
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• pp.148-152
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• 2003

The phosphorus(P) adsorption capacities of various filter media were investigated in relation to the size and types of fitter media to screen the optimum condition. The objective of this study was to evaluate the constructed wetland longevity by improving P adsorption capacity. The maximum P adsorption capacities of filter media A($4{\sim}10\;mm$), B($2{\sim}4\;mm$) and C($0.1{\sim}2\;mm$) were 8, 10 and 22 mg/kg, respectively, showing those increased as the filter media size decreased. Among the experimental media, the optimum filter media size was $0.1{\sim}2\;mm$. When the filter Medium was supplemented with organic materials which were piled up and decayed in the constructed wetland, the P adsorption capacity was significantly enhanced Under the conditions of optimum fitter media size, the respective Maximum P adsorption capacities of filter media C when supplemented with Ca, Mg, Al and Fe were higher than that of filter media C. However the addition of Ca, Mg, Al and Fe to constructed wetland were not recommended because of the possibility of their secondary pollution. The maximum P adsorption capacity of filter media C was 22 mg/kg, but this was increased to 36 mg/kg when filter media C was supplemented with 2% oyster shell.