• Korean Journal of Community Nutrition
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• v.1 no.2
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• pp.239-249
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• 1996

Despite the importance of prenatal nutrition, many studies find inadequate calcium intake among pregnant women. The purpose of this study was to investigate the value of the Theory of Planned Behavior in explaining the intentions and the actual consumption of milk among pregnant women participating in or eligible for WIC. A cross-sectional survey was conducted to collect information regarding attitudes, subjective norms, perceived control, milk allocation within the family, intentions and consumption of milk. The survey questionnaire was developed using open-ended questions and interviews with 112 pregnant women. One-hundred-eighty women recruited from prenatal clinics completed the survey questionnaire. Multiple regression was used separately to investigate the association of factors to intentions and to the consu-mption of milk, as proposed in the theory. Milk allocation within the family was used as an exploratory variable to explain milk consumption. Study findings revealed that all three factors, attitudes, subjective norms and perceived control contributed to the model in explaining intentions (explained variance : 36.2%), with perceived control being most important. For milk consumption, intentions and perceived control were related significantly to actual consumption, while milk allocation within the family was not (explained variance : 44.6%). These findings suggest that perceived control is important in understanding both intentions and milk consumption, providing empirical evidence for the Theory of Planned Behavior. With respect to the role of perceived control, more strong evidence was provided in explaining intentions. Findings suggest that educational interventions to increase milk consumption among pregnant women should incorporate strategies to enhance the perception of control, and to strengthen positive attitudes and to elicit social support from significant other. (Korean J Community Nutrition 1(2) 239-249, 1996)

• 대학교육
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• s.52
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• pp.69-75
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• 1991

• Korean Journal of Human Ecology
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• v.24 no.1
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• pp.25-38
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• 2015

This paper focused to classify the consumption stress coping types among married women consumers and to investigate the differences of socio-economic variables, social class, perceived health status, and consumption stress among coping types. Data were collected from 500 married women through online surveys in South Korea. Two factors of consumption stress(consumption stress before purchase, consumption stress after purchase), and three factors of consumption stress coping(Social support coping, problem solving focused coping, Passive avoidance coping) were identified. K-mean cluster analysis classified into 4 coping types with consumption stress coping. 15% of the sample were included to the passive coping type, and 25% were classified into the ambivalent coping type. 26.8% of the sample were identified to the active coping type, and 35.2% were maladaptive coping type. There were significant differences among the consumption stress coping types on education, family income, social class, health status, consumption stress after purchase. Consumer education programs should develop and implement especially for passive coping type and maladaptive coping type to cope effectively with consumption stress.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.67-83
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• 2015

The purpose of this study was to explore the levels of ethical consumptions and related variables on ethics of adolescents as consumers. This subjects were 552 middle and high school students. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the adolescents was ranged from 2.87 to 3.08, which were relatively low. 2. The ethical consumptions(fair-trade product consumption, donation and giving, local consumption and eco-friendly consumption) in demographic variables were found to have significant differences depending on their religion, perceived social class, father's education and mother's education. 3. The result of hierarchical regression analysis indicated that consumer education experience, the eco-friendly values, materialism, saving, experiencing mass media on affecting the fair-trade product consumption. The major variables affecting the ethical consumptions in the donation and giving were materialism, consumer education experience, experiencing mass media and the eco-friendly values. The significant variables affecting the local consumption were the eco-friendly values, consumer education experience, materialism, experiencing mass media and saving. The major variables affecting the eco-friendly consumption were the eco-friendly values materialism.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.136-148
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• 2016

This study was carried out to analyze the consumption expenditure condition of elderly persons with and without physical disabilities by social economic status and sociodemographic characteristics and to compare the results of those two groups for making an offer the basic materials to provide political support for elderly persons with physical disabilities. The statistical analysis of collected data was enforced through T-test, ANOVA and Crosstabs with SPSS 19.0 program. The results of this study are summarized as follows. First, the group with disabilities has presumed to be in relative poverty given that disposable income, academic career and total living expenses showed lower than the other group. Second, the component ratios of domestic foods and housing expenses of disabled group showed higher but those of specific spending items of expenditure such as social activities, reserving fund of social security for economic safety net, clothing and eating out expenses showed lower than the other group.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.47-67
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• 2021

The purpose of this study is to identify antecedent factors influencing the two-sided consumption intention tendencies observed in MZ generation from the viewpoint of consumption value in the cosmetic consumption scene of fashion houses. In order to verify the research model and hypotheses proposed in this study at the level of statistical significance. a survey was conducted for MZ generation, and data collected from a total of 286 samples were analyzed through a structural equation model. As a result. emotional and social consumption value was identified as a variable that had a great influence on the consumption intention of MZ generation. First, self-esteem had an effect on the emotion consumption value at the statistical significance level. Second, materialism had a significant influence on emotional and social consumption values. Third, public self-consciousness was found to have an effect on social consumption value. That is, MZ generation pursues the beauty trend presented by the fashion house's beauty brand and perceives it as a high consumption value. In addition, it was confirmed that MZ generation exhibited a conspicuous consumption tendency that they could be socially differentiated by using fashion house cosmetics.

• KOREAN POULTRY JOURNAL
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• v.54 no.4
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• pp.152-156
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• 2022

한국축산경제연구원과 축산신문이 지난 2월 코로나-19 이후 축산업 인식 및 축산물 소비행태변화에 대한 연구를 실시했다. 본 연구는 축산물에 대해 코로나-19 이전·이후 소비실태 및 인식변화를 조사하여 축산물 소비행태에 영항을 미칠 수 있는 소비 여건 및 소비구조 변호를 살펴보고자 하며, 코로나-19라는 사회적 위험이 주는 불안감, 두려움과 같은 부정적인 심리가 소비자의 소비심리와 구매행태에 어떤 영향을 미치는지 알아보고 축산업의 홍보 및 판매전략 수립에 도움을 주고자 한다. 이에 본지에서 관련 내용을 정리하여 지면을 통해 소개한다.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2004.05a
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• pp.172-172
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• 2004

식생활 패턴의 서구화에 따른 육류 소비 증가와 더불어 영양 불균형 초래 및 비만과 당뇨, 고혈압 등 각종 성인병의 대두로 인하여 건강에 대한 관심이 높아지면서 식생활 패턴이 채식중심으로 변화되고 있어 기능성 신선편의 식품의 보급이 필요하다. 특히, 선진국에서도 최소가공 처리된 기능성 샐러드 제품의 소비가 증가하고 있고, 향후 국내에서도 성인병 예방 기능성 샐러드 등 신선편의 식품 소비의 개연성은 높다. (중략)

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.24-40
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• 2023

As the aversion to advertising grows, native advertising has gained significant attention as a means to counteract this rejection. Native advertising is designed to seamlessly blend with other content on the page where they are displayed. They mimic the overall design and presentation of the platform, providing a natural exposure to consumers. Many companies utilize native advertising, but there is not much academic research on this topic. Therefore this study aims to examine the effectiveness of native advertising for social issues. The study looked at two types of native advertising: ads created by a company and ads sponsored by a company. Results suggested that consumers showed more positive attitudes towards a company's ads if they were sponsored by the company rather than created by the company. This study argued that this effect would be more pronounced for consumers who tended to buy ethically. To verify these hypotheses an online experiment was conducted revealing that on average consumers displayed the same attitude toward a company whether the native advertising was created or sponsored by a company. However, it was also discovered that consumers with a tendency for ethical consumerism formed more positive attitudes toward companies when the company sponsored native advertising as opposed to having created it. In practice, this study suggests how companies can improve the effectiveness of native advertising, such as implementing native advertising as a sponsor and being transparent about their advertising to appeal to consumers with high ethical consumption tendencies. This study expands the scope of research in areas related to native adverting and corporate social responsibilities.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.61-84
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• 1999

The purpose of this study is to understand the context of cosumers' lives in Korea with a narrative analysis method. The epistemological orientation of eh narrative analysis is Interpretivism, which blends the two polar philosophical perspectives, Empiricism and Rationalism, and includes Narrotology, Hermeneneutics, Semiotics, and Structural Criticism. Narrative analysis takes as its object of investigation the story itself. This study collects eleven narrative plots from four housewives, into which Labov's structural approach is applied. This study shows clearly that the socio-cultural environment in which consumers live has strong influence on their consumption behavior and also reveals that narrativization tells not only about past actions but how individuals understand those actions, that is, meaning.