• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.149-155
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• 2015

This research tried to project hidden and overall side of market economy system of capitalism through desire and fetishism of consumer society. The objective of this research lies in examining desire code of capitalism society through hidden side of consumer society and the reason why modern people are crazy about products, the meaning of product re-creation in tempting modern consumer society, life where all desire is satisfied by products. As a result, we intended to demonstrate that post-industrial society is the one triggered by desire and that society desired in post-industrial society is the very cultural, social study realized to enable modern people to survive in modern society through Martin Parr's pictures.

• Korean Journal of Culture and Social Issue
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• v.24 no.1
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• pp.79-99
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• 2018

Studies find that money spent for others (vs self) increases happiness. This study examines whether the hedonic benefit of prosocial spending varies according to one's level of loneliness. Given that prosocial spending strengthens social bonding, social spending was expected to have a greater impact on the happiness of lonely individuals. This prediction was supported in two studies that employed different measurements of prosocial spending (typical spending habit, Study 1; resource allocation task, Study 2) for predicting happiness either at the trait- (Study 1) or state-level (Study 2). In short, lonely people seem to benefit more from prosocial spending than less lonely counterparts. This research contributes to the prosocial spending and happiness literature by shedding light on an important individual difference factor, loneliness.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.1039-1048
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• 2023

This article aims to find meaning-oriented consumption in the consumer society based on the female consumers' narratives of makeup consumption experiences. The case study of consumer narratives identified various meaning-oriented consumption behaviors among the female informants. The study also exemplifies the outcomes of meaning-oriented consumption and suggests a hypothetical framework that shows the process to get those outcomes from functional consumption to meaning-oriented consumption.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.162-180
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• 2019

This study examined the effects of value-in-behavior toward pro-social consumption behavior on consumers' pro-social practices and the moderating effects of consumer's social capital based on trust and reciprocity that enhances collective actions to seek socially common values. The result showed that the value-in-behavior toward pro-social consumption was positive in general, and altruistic value was the highest, followed by emotional value, social value, and functional value. The pro-social behaviors of age groups were significantly different. In all pro-social behaviors, the older group was more active, except for the rejection of the unfair business. The result also showed that the functional value and emotional value have significant effects on consumer's pro-social practices. The interaction effects between trust and emotional value and between reciprocity and functional value were significant. Based on these results, the theoretical and practical implications for facilitating the transition to the direction of consumer's role in making positive social impacts.

• Korean Journal of Social Welfare Studies
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• v.42 no.1
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• pp.305-331
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• 2011

This study analyzes the consumption patterns of the poor households. The first objective of this analysis is to show that the group living in poverty get not one consumption pattern but several types of consumption patterns. The second objective is to understand what factors effect the consumption patterns. This study use the data of Korea Welfare Panel Study in 2008 & 2009. In oder to achieve first goal, We conduct factor analysis and cluster analysis. And to achieve second goal, We conduct multinomial logistic Analysis. Major findings are as follows. First we find six patterns of consuming types of the poor households. They are education oriented consuming type, diet oriented type, social network oriented type, transportation-communication oriented type, health & medical oriented type, and housing expenditure oriented type. Second we find these consumption patterns are effected by not economic factors but socio-populational factors, especially by life cycle of members of household.

• Korean Journal of Social Welfare Studies
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• v.40 no.3
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• pp.327-348
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• 2009

The purpose of this study is to understand the diverse lifestyles of Korean older adults by analyzing the consumption pattern of older households and its determinants. The 9th wave of the Korea Labor and Income Panel Study(KLIPS) data was used for analysis. The twenty consumption items provided by the dataset was reduced to thirteen according to the consumption purpose inherent in the item. K-means cluster analysis and multinomial logistic regression was employed to categorize the consumption pattern of older households and to analyze the determinants. The results are as follows. The consumption pattern of Korean older adults was clustered into six distinctive groups named Breadwinner, Leisure-time pursuer, Friendly outgoes, Daily-life survivor, Illness sufferer and Shelter seeker. Breadwinner, Leisure-time pursuer and Friendly outgoes were lifestyles that earn and spend more compared to the other three. Nevertheless, they differed according to the family size, indicating that the parenting burden might have direct influence on the lifestyle of Korean older adults. Older adults without parenting burden and with high level of education and economic capacity were likely to show Friendly outgoes lifestyle. On the other hand, Daily-life survivor, Illness sufferer and Shelter seeker showed lower level of spending, indicating that for those lacking in economic capacity, urgent needs such as medical need or housing need dominates the lifestyle. The results call for adequate custom policies that best fit the needs of older adults.

• Proceedings of the Korea Society of Costume Conference
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• 2004.05a
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• pp.61-61
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• 2004

현대 사회에 들어와서는 소비자의 성향이나 소비패턴의 다양화로 인하여 소비자 행동을 예측할 수 있는 보다 중요한 변수가 무엇인가에 대한 연구가 필요하여 알아보고자 한다. 특히 자녀를 둔 주부들의 경우 자녀의 의복 소비성향에서 다양한 성향들을 나타내는데, 이는 사회구조나 가족구조의 변화에 따라 소득의 향상, 주부의 사회진출이나 낮은 출산율 등의 영향으로 유아복에 대한 소비자들의 관심이 커지고 있기 때문이다. (중략)

• 한국사회정책
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• v.19 no.3
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• pp.9-47
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• 2012

The purpose of this study is to analyse the change of consumption structure of households due to spending on private tutoring, then analyse the difference of change depending on income bracket. The results of the study show that the proportion of private tutoring spending of poor households is relatively higher than high or middle income households although the amount is smaller than them. The consumption items adjusted by the change of private tutoring spending are different depending on income level, and adjustment possibility of them of poor households is very lower than other classes. These show their risk of insufficient consumption of food, clothing, and shelter is high. The burden of private tutoring spending of the poor increase the economic insecurity, therefore various supportive approaches such as improvement of the quality of public education, economic support the poor suffering from the burden of private tutoring spending are necessary to prevent the latent problems of the poor and their children.

• 한국노년학
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• v.30 no.3
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• pp.911-931
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• 2010

This study was conducted with objectives to assess consumption structure of the elderly households in Korea, focusing on the difference of consumption structure depending on the poverty status and family type. The results of this study show that the poor elderly households have primarily consumed the necessary goods for health care, food, clothing, and shelter. Especially, the poor single elderly living alone and married couples living independently(or alone) have been in the serious unbalanced consumption status. Based on the findings of the study, it is recommended that the support schemes to help the consumption of necessary goods should be introduced to improve their economic well-being. The support schemes to promote their social role as consumers should be also introduced.

• Review of Culture and Economy
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• v.21 no.2
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• pp.175-196
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• 2018

When social disaster which is a phenomenon that causes a big wave to the social members occurs, the members of the society are anxious and show feelings of shame or guilt over behaviors that are against social norms. This sense of guilt is expected to reduce consumption of arts having its luxury and hedonic characteristics. The purpose of this study is to identify the causes of the decline in art consumption at the time of social disasters and we focus on guilt. We hypothesize that guilt for art consumption at the time of social disasters will increase as the tendency toward guilt is higher and the empathy tendency is higher. A result of the questionnaire survey of 286 people shows that the higher the guilt for art consumption in the social disaster situation, the more the art consumption decreased and the guilt changed depending on the degree of personal guilt and sympathy. This study contributes to explaining the decrease of art consumption in a big social phenomenon in recent years.