• Title/Summary/Keyword: 소매업 판매활동

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A Comparative Study on the Performance of Retailers in Korea: Focus on the Growth of Non-­store e-­commerce Business (우리나라 소매업태 간의 경영성과에 관한 비교 연구 - 무점포통신판매업의 성장을 중심으로 -)

  • Koo, Kyoungmo
    • Journal of Korea Port Economic Association
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    • v.35 no.1
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    • pp.39-56
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    • 2019
  • This study addresses the management performance of the retail industry in Korea. The Non-store e-commerce business, consisting of TV home shopping and online shopping, grew very fast during the 2000s. For roughly six years in the 2010s, the diversification of online shopping business models, intensifying competition, and the proliferation of competition accelerated the entry of offline shopping retailers. During the analysis period from 2001 to 2016, the performance of the Non-­store e-commerce business was statistically better than that of the offline shopping retail business, department stores, general retailers, and small­-sized retailers. As expected, a significant difference between performance and some of the indicators of growth and activity could be seen because of the capital and operating structure of the retail industry. In particular, the Non-store e-commerce businesses have diverse sales media and heterogeneous business models. In this study, we have presented the significance of the differences in the indicators of operating profit and inventory turnover, as well as the discussion required for managing in the future.

A Comparative Study on the Management Performance of General Retail Companies in Korea: For Department store, TV home­shopping, Internet & Mobile shopping (우리나라 종합소매업의 경영성과에 관한 비교 연구 - 백화점, TV홈쇼핑, 온라인쇼핑몰 업태를 대상으로 -)

  • Koo, Kyoungmo
    • Journal of Korea Port Economic Association
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    • v.35 no.4
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    • pp.31-50
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    • 2019
  • The retail industry has been coping with changes in the retail market environment for the past decade or so. Using a total of 14 companies, this study aims to reveal the effect of differences in sales channels and retail business styles on the management performance of retail companies. The financial statements of these companies were used to analyze the five key indicators of their management performance. As research variables, sales channels, retail business style and business period were used as factors affecting their management performance. ANOVA or MANOVA was performed to test differences in management performance between groups according to the number of factors. The effect of three factors on the management performance of retail companies was found to be significant. The multi-comparison test revealed significant differences among retail business styles in terms of the five key indicators. TV home-shopping performed better than others in terms of stability and profitability. Internet and mobile shopping companies performed poorly in terms of profitability compared to others and performed higher than department stores in terms of growth, activity, and productivity.

Characteristics of Retail Sale Activities in Depopulation Aging Regions (인구감소 고령화지역의 소매판매활동 특성)

  • Han, Ju-Seong
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.3
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    • pp.538-553
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    • 2014
  • The aim of this study is to consider the degree of supply-demand balance in relation to the characteristics of retail sale activities in depopulation aging regions and the degree of aging by using simple regression analysis. The major findings of this study are as follows. While aging society, and aged society regions show a similar major retail sale industries, super-aged society shows fewer major industries and different industry composition. These characteristics are seen by different phenomenon and the background of the particular retail structure. The first one is that the number of employees per establishment increases when the aging phenomenon is not accelerated, and the annual sales per capita purchasing power decrease because their purchasing power becomes lower when the aging phenomenon is severe, but it also shows a high density of establishments because disperse location of establishment within depopulation aging region. The second one is the retail structure with high labor productivity in a aged and superaged society region. We identify the extent of demand and supply in general retails, fuel retails, food and beverage, and tobacco retails which represent the highest sales rates in depopulation aging region. As a result, general retails are seen as 'supply-demand balance region' in aged and super-aged society, fuel retail sales in aged and super-aged society which generally shows less sales, and food and beverages, and tobacco retails in super-aged society. The higher the degree of aging is, the less the regional differences in the gap between demand and supply is. This is because the difference in purchasing power between these regions is small.

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A Theoretical Study of Promotion Activities by Types of Retailing (소매 업태에 따른 판촉활동에 관한 이론적 연구)

  • park, jin ho;Lee, Su dong
    • Journal of Service Research and Studies
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    • v.7 no.4
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    • pp.15-38
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    • 2017
  • The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

Spatial Characteristics of Cultural Economy Emergence and Diffusion: Creative Retail Shops in Bukchon (문화경제의 발현과 확산의 공간적 특징: 북촌의 창의적 소매업을 중심으로)

  • Lee, Kyung-Ok;Lee, Keum-Sook
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.1
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    • pp.23-38
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    • 2006
  • This study attempts to investigate the spatial characteristics of cultural economies of Bukchon in Seoul, where abundant cultural assets exist. This area has been the administrative-political core locale since 14C, therefore, a lot of traditional- and contemporary-cultural facilities are remains, This area possessed unique place characteristics by coexisting traditional and modern cultures, and thus attracted to culture demanders. Recently many economic activities have increased in this area, and most of them are related with the cultural elements of the region, In particular creative retail shops, which produce goods by flexible-specialized production system, have been agglomerated in this area, The goods are designed, produced, and sold at the shop place. Most of them are uniquely designed hand made products, and produced a few amount. The economic value of these products related with the cultural environment of Bukchon. These creative shops emerged at the front of Samcheongdong street in the beginning, and then have diffused into the inside of Samcheongdong street and Hwagae street. The shops have very unique exteriors related with traditional houses in this area, and located on roadsides where are not many passerby. Most owners of the retail stores are highly educated and studied design, and produce goods by themselves at the shops. The reason that they opened their shops in Bukchon is directly related with the unique cultural environment of this area. They hope that more unique and artistic stores join this area so that developed this area as culture and fashion combined area.

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