• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.1094-1097
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• 2010

기존 전자상거래와 달리 오픈 마켓 전자상거래는 판매자와 구매자들이 모여 자발적으로 온라인 상으로 거래하는 패러다임을 의미한다. 그러므로 구매자는 다수의 판매자들로부터 제품을 구매함에 있어 올바른 제품을 구매하는데 어려움이 존재한다. 이러한 어려움은 전자상거래에 대한 구매자 만족도를 저하시키는 요인이 될 수 있다. 그러므로 본 논문에서는 먼저 오픈 마켓 전자상거래에서 구매자의 요구를 분석하고, 오픈 마켓 기반 전자상거래에 대한 만족도를 증가시키기 위한 개인 성향 모듈을 설계한다. 이를 위해 사전연구를 통해 구매자의 요구를 분석한 결과, 상당수의 구매자가 기존 전자상거래 시스템에 만족하지 못하고 있으며, 이를 보완하기 위한 방법으로 판매자에 대한 부가적인 정보의 제공이 필요하다고 하였다. 그러므로 둘째 판매자에 대한 부가적 정보를 제공하기 위해 개인 성향 모듈을 설계하였다. 본 논문에서 제안하는 개인 성향 모듈은 온톨로지를 기반으로 작성되며, 판매자와 구매자의 개인 성향을 반영, 평가 할 수 있도록 설계되었다. 본 논문의 기대효과로 온톨로지 기반 개인 성향 모듈은 오픈 마켓 전자상거래의 활성화와 구매자의 만족도를 증가시킬 수 있을 것으로 기대한다.

• Electronics and Telecommunications Trends
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• v.16 no.1 s.67
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• pp.47-55
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• 2001

본 고는 벤처기업 활성화 측면에서 중요성이 부각되고 있는 국내 엔젤투자가의 현황 및 투자성향에 대한 실태조사결과를 분석한 것이다. 실태조사는 국내 엔젤클럽 중 가장 규모가 큰 서울엔젤클럽에 가입해 있는 엔젤투자가를 대상으로 하였다. 주요 분석내용은 엔젤투자가의 인적사항, 전문성, 투자성향 및 위험선호도, 투자방법, 애로요인 및 정책적 제안사항 등이었다. 결론에서는 엔젤투자 활성화를 위해 정부가 고려해야 할 기본적 정책방안을 제시하였다.

• Journal of Technology Innovation
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• v.32 no.2
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• pp.1-21
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• 2024

This study aims to estimate policy effects that appear heterogeneously within the beneficiary group by matching the beneficiary and non-beneficiary groups based on propensity score quartiles and analyzing the effect of policy benefits on sales growth. To achieve this, 239 SMEs that participated in R&D support program for the manufacturing of materials, components, and equipment in 2020 were selected as the beneficiary group. The propensity scores of these companies were calculated and divided into eight quartiles for matching between the non-beneficiary and beneficiary groups. Subsequently, double difference analysis was used to calculate the sales growth rate attributable to policy support. The study found that the largest policy effect was observed in the lowest quartile group, and companies with high patent application rates and 3-year sales growth rates experienced significant policy effects. These findings suggest that propensity score quartile-based analysis can be effectively utilized to refine the criteria for selecting beneficiary companies and the scope of industrial policy support.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.203-213
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• 2012

This paper attempts to find out the psychological characteristic factors of Korean consumers, and to identify how they influence consumers' attitudes toward the products for the world famous brands. The related literature refers face-consciousness trait, boast trait and ritualism trait to the main research objectives of this research. As results, 3 underlying factors are found to underly the 'Chemyon(social face)', 6 factors to 'Uzzul(Boasting)'. Multiple regression analysis reports that 'Uzzul(Boasting)' trait has a significant influence over the consumer's attitudes toward the product for the famous brands, and Chemyon(social face) trait has the same effects as well though with less statistical weight. The paper's findings suggests academically that we need more serious research endeavor to understand consumption propensities that are salient to Korean consumers. And, they also imply that advertising creative director would implement the knowledge in developing creative strategy for brand advertising.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.710-719
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• 2016

Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.127-133
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• 2016

The objective of this study is to investigate the association between MBTI personality types of potential investors and their cognitive behavioral investment disposition. Three questionnaires related with MBTI, cognitive investment disposition, and behavioral one from 400 subjects were collected and analyzed. Based on both cognitive and behavioral investment disposition scores, potential investors having E(Extroversion), S(Sensing), and F(Feeling) types tend to put up with the risk resulting from their investment better than ones who having I(Introversion), N(Intuition), and T(Thinking) types. However, the difference between J(Judging) and P(Perceiving) types was not significant. Also investor group with ENF combination had the most aggressive investment disposition among other groups. On the contrary the group with ISF had an tendency to avoid the investment risk. In addition the correlation between cognitive and behavioral investment dispositions was 0.86. This study is expected to be used as basic data with which investment companies and banks recommend adequate financial instruments to consumers.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.31-38
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• 2023

This study aimed to find out how gratitude disposition and creative personality affect teacher professionalism in 384 pre-service early childhood teachers. Data were analyzed using descriptive statics, Pearson correlation, multiple regression, and Sobel test for mediating effect. The results of the study were as follows: First, the average value was high in the order of teaching professionalism, gratitude disposition, and creative personality of pre-service early childhood teachers. Second, there was a positive corelation between pre-service early childhood teachers' gratitude disposition and creative personality, gratitude disposition and teaching professionalism. Third, as a result of examining the relative effects of gratitude disposition and creative personality on teaching professionalism, persistance was found to be the strongest predictor among creative personality.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2005.11a
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• pp.399-402
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• 2005

기존의 사용자 성향 분석 방법은 사용자의 정보를 일정 수준 이상 축적하고, 이를 분석하여 필요한 서비스를 지원해 준다. 하지만 유비쿼터스 컴퓨팅 환경에서는 사용자의 정보가 전혀 축적되지 않아도 사용자의 현재 상황에 적합한 서비스가 제공되어야 한다. 본 논문에서는 지능형 P2P 모바일 에이전트를 이용하여 사용자의 컨텍스트 정보를 공유하고 유사한 사용자들을 그룹화시킴으로써, 사용자의 성향을 분석하는 시간과 비용을 최소화할 수 있는 사용자 성향 분석 시스템을 제안한다.

• Korean journal of communication and information
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• v.48
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• pp.257-279
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• 2009

The purpose of the current study is to examine the structural relationship between communication competence and self-presentation through motivational perspectives. The present study hypothesized structural model to examine the effects of autonomy, relatedness, and life satisfaction along with communication competence on the self-presentation. We investigated how these effects were influenced by differences in the structural relationships of males and females. The data with the sample of 361 college students adequately fit to the hypothesized model. Through latent mean analysis, gender differences of the constructs were examined. The female students appeared to have higher levels of relatedness than the male students. The results showed that autonomy and relatedness are important factors to self-presentation mediating communication competence.

• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1092-1103
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• 2023

This study is a study to investigate how the achievement goal orientation of domestic winter sports participants has an effect on fun factors and participation satisfaction. A total of 326 questionnaires were used in this study, SPSS(Version 27.0) was used as a data processing method, and frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis were used as statistical methods. The results of verifying the statistical effects of achievement goal tendency, fun factors, and participation satisfaction are as follows. First, as a result of verifying the effect of achievement goal orientation on fun factors, self-goal orientation and task goal propensity, which are sub-factors of achievement goal orientation, had significant effects on exercise ability, exercise utility, promotion of friendship, and self-satisfaction factors. Second, self-goal and task goal propensity, which are sub-factors of achievement goal orientation, had significant effects on facilities, costs, classes, interpersonal relationships, and health factors. Third, the sub-factors of fun factors such as exercise ability, exercise utility, promotion of friendship, and self-satisfaction had significant impacts on facilities, costs, lessons, interpersonal relationships and health factors.