• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.449-450
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• 2009

사용자의 인터넷 소비성향을 파악하고 그에 적응적인 인프라 리소스를 제공하는 일은 네트워크 설계/관리자나 인터넷 서비스 공급자(ISP)들에게는 주요 관심사이다. 이러한 분석은 한정된 네트워크 자원을 보다 적절한 지점에 효율적인 방식으로 투자하도록 도와준다. 본 논문은 각종 인터넷 서비스를 활용하는 사용자들의 서비스(각종 인터넷 어플리케이션) 소비성향을 네트워크 트래픽 관찰만으로 파악할 수 있는 성향분류 척도를 제안한다. 아울러 베이지안 분류기를 사용하여 제안 척도를 활용한 사용자 성향 분류 방법을 함께 제시한다.

• Korean Journal of Legislative Studies
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• v.17 no.3
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• pp.63-82
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• 2011

한국사회 이념갈등을 다룬 대부분의 연구들은 이념갈등의 본질은 대북문제에 있으며, 이를 제외한 다른 정치사회적 이슈들에 대해서는 진보와 보수 간의 유의미한 차이가 없다고 밝히고 있다. 그러나 우리사회 현실을 볼 때 진보와 보수세력은 정치, 경제, 사회, 문화 등의 대부분의 이슈에 이해 첨예한 대립 관계를 형성하고 있다. 본 연구는 이에 대한 해답을 찾고자 한다. 본 연구에서는 이념측정의 방법과 분석틀에 있어 새로운 방법론을 제시한다. 우선 본 연구에서는 자기평가적 주관적 이념성향 대신 인간의 본성과 도덕성에 대한 태도, 사회개혁과 사회권위에 대한 입장 등으로 구성된 이념성향을 측정하였다. 또한 정책에 대한 입장이 개인의 이념성향을 결정하는 것이 아니라, 이념성향이 먼저 결정되며, 거기에 따라 정책에 대한 개인의 인식이나 입장이 나타나는 것이 논리적으로 타당하다고 본다.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.599-612
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• 2008

Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.890-901
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• 2008

This study explores an initial framework for online product categorization by examining the relationships among Internet motivations, buying tendencies, and online purchase intentions for product categories. A total of 217 usable questionnaires were obtained from respondents in a southwestern state in the United States. A path model using a correlation matrix with maximum likelihood was estimated using LISREL 8.53. Findings indicated that Internet motivations consisted of four factors: Diversion, Economic, Information, and Social motivations. In addition, online products were classified into three categories based on purchase intentions: Sensory, Cognitive, and Search products. Estimated path model showed that diversion and economic motivations affected impulse buying tendency, whereas economic, information and social motivations influenced planned buying tendency in the online context. Also, the buying tendencies were significantly related to online purchase intentions for the product categories. Purchase intentions for sensory products were more strongly affected by impulse buying tendency, whereas purchase intentions for cognitive and search products were more strongly affected by planned buying tendency. Theoretical and managerial implications were discussed for devising an appropriate e-market strategy for specific product categories.

• Informatization Policy
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• v.28 no.3
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• pp.73-94
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• 2021

This study aimed to analyze the minutes of the Legislation and Judiciary Committee, one of the standing committees of the Korean National Assembly, by applying the WORDFISH algorithm of automated text analysis to estimate the pattern of changes in the ideological orientation of the members of Korea's political elite. The results of the analysis showed that the Legislation and Judiciary Committee generally undergoes changes in ideological orientation around the time of a major administrative change, especially during the period preceding a change up to the time of its implementation. Compared with the United States, where changes in the ideological orientation of the political elite occur simultaneously based on parties, changes in that of the political elite at the Korean National Assembly tend to occur in response to a certain transitional point in time or a change in the ruling government. What is especially noteworthy in terms of the ideological orientation reflected in the minutes of the Legislative Judiciary Committee is that the microscopic effect tends to disappear when the macroscopic effect occurs and, conversely, that the microscopic effect emerges once the macroscopic effect has disappeared. In other words, changes in the ideological orientation of the political elite appear to indicate the effect of a particular legislator's individual characteristics when no effect is observed during a given term or year of the National Assembly, whereas they revealed the effect of a given time itself when no effects related with the individual characteristics of a legislator are discerned.

• International Area Studies Review
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• v.22 no.4
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• pp.123-143
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• 2018

Many studies on the acceptance of multi-national products have made academic contributions by offering various implications. However, there have been relatively few studies on the attitudes and behaviors of multi-national products depending on the purchasing tendency of consumers. The purpose of this study is to investigate how acceptance process of multi-national product, which is high involvement, appears by sorting consumers' purchasing tendency into rational consumption tendency, brand pursuit tendency, and consciousness of other people. Also, in order to supplement the measurement method of existing research, this study sought to analyze the acceptance behavior of consumers more precisely by classifying the situation before and after exposures of multi-national origin information on products. For this, 266 consumers were surveyed and statistical analysis was conducted through structural equation modeling. As a result of the research model, it was found that consciousness of other people has a significant effect on susceptibility and antipathy of multi-national product. In addition, antipathy against multi-national products has more powerful effect than susceptibility.

• Journal of the Health Care and Life Science
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• v.8 no.2
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• pp.173-179
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• 2020

The purpose of this study is to verify whether the relationship between gratitude disposition and psychological well-being of college students shows a mediating effect of self-esteem The final 211 copies of the data were used in the analysis for the study, which was collected as students attending the university located in Group C. The data were statistically processed using SPSS 21.0 and the hierarchical regression analysis was performed to analyze the collected data. The results of the study are summarized as follows: Looking at the impact of the first-phase gratitude disposition on self-esteem, it was found that gratitude disposition was significant to self-esteem. Looking at the impact of the second-phase gratitude disposition on psychological well-being, gratitude disposition was significant to psychological well-being. Since the three-stage gratitude disposition was significant to psychological well-being, self-esteem can be seen to have partial medias. The results of this study confirmed that gratitude disposition was necessary as psychological resources to promote psychological well-being of university students, and self-esteem had a mediating effect. It is hoped that this research result will be used as a basis for the development of programs to improve gratitude disposition and self-esteem in order to promote the psychological well-being of college students.

• Journal of dental hygiene science
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• v.11 no.6
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• pp.543-551
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• 2011

Critical thinking is recognized as core competency for dental hygiene practice. The purpose of this study was to investigate relationship between critical thinking disposition and grade, types of educational programs and satisfaction with interpersonal relationship, major, clinical practice. Total 909 students in associate and baccalaureate dental hygiene educational program completed self-reported questionnaire on critical thinking disposition inventory developed by Yoon(2004). The mean score for critical thinking disposition was 3.38~3.39 on a 5 point scale. There was no difference in critical thinking disposition scores between students of associate and baccalaureate programs. There was no difference in critical thinking disposition scores between grade of students. The results showed a statistically significant relationship between critical thinking disposition and satisfaction with interpersonal relationship and major. Multivariate analysis of variance(MANOVA) revealed that all subscales for three groups according to satisfaction with interpersonal relationship were significantly different(Pillai's trace=0.075, F(14,1782)=4.979, p<0.001) and all subscales for three groups according to satisfaction with major were significantly different(Pillai's trace=0.035, F(14,1728)=2.257, p=0.005).

• The Journal of the Korea institute of electronic communication sciences
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• v.14 no.3
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• pp.607-612
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• 2019

In this paper, we measured and analyzed the EEG signals related to the relativity between musical stimuli and human concentration for memorization. In our experiments, the subjects carried out the tasks related to human memorization exposing to musical stimuli and the tasks are to memorize the english words. We used two kinds of musical stimuli, one is a sedative tendency music and the other is a stimulative tendency music. We presented the results that are analyzed as the EEG signals by frequency bands, respectively.

• Journal of the Korean Applied Science and Technology
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• v.36 no.4
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• pp.1069-1079
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• 2019

The purpose of this study is to grasp the value of consumption and the propensity to consume of participants in Golf and to clarify the relationship between Golf's behavior and consumption behavior. For example, the functional value, social value, Repetitive behaviors and other person's recommendation behaviors, which are the sub-factors of resource consumption, planning purchase, impulse purchase, show-off consumption, consciousness and consumption behavior of others, which are subordinate factors of emotional value. The final validated sample was 241 copies and the statistical program used to solve the purpose of this study with this material utilized PASW 18.0. PASW 18.0 was used to analyze the frequency, Analysis, reliability analysis, and multiple regression analysis, the following results were obtained. First, it was found that the value of consumption had a significant effect on the propensity to consume. It was found that the propensity to consume had a significant effect on the behavior of consumers.