• International Area Studies Review
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• v.12 no.2
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• pp.227-250
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• 2008

The purpose of this study is to compare the Korean consumers' global brand preference and purchase intension with Chinese consumers. Based on the literature review, we created structural correlation between consumer ethnocentrism, perceived quality, brand of origin image global brand preference and purchase intension. The survey polled 500 university students in Busan, Korea and Shanghai, China. SPSS ver.15.0과 AMOS ver.7.0 statistical package were used to analysis the questionnaire data. In order to examine the structural correlation between variables we operated structural equation modeling. The results of the study were as follows: in Korean case, perceived quality and brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. And global brand preference had no effect on purchase intension, either. in Chinese case, perceived quality, brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. while global brand preference had positive effect on purchase intension.

• Journal of Industrial Convergence
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• v.22 no.3
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• pp.101-110
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• 2024

This study was conducted to confirm the relationship between perception of patient safety culture, critical thinking propensity, and practice of standard precaution among nurses in small and medium-sized hospitals. The research subjects were nurses from three small and medium-sized hospitals located in S City and C City who understood the purpose of the study and agreed to participate. The final study subjects were 158 nurses. The data were collected from January 5, 2020 to March 31, 2020, and descriptive statistics, t-test, one-way ANOVA, correlation, regression analysis, and Sobel test of the collected data were performed using SPSS/WIN26.0 Program. As a result of the study, nurses' practice of standard precaution showed a significant positive correlation with perception of patient safety culture (r=.524, p<.001) and critical thinking disposition (r=.471, p<.001). Critical thinking propensity was found to have a partial mediating effect in the relationship between perception of patient safety culture and practice of standard precaution. Based on the results of this study, repeated research can be conducted in the future, and can be used to develop and apply educational programs that can improve nurses' practice of standard precaution.

• Korean Journal of Culture and Social Issue
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• v.27 no.3
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• pp.285-303
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• 2021

The purpose of this study was to investigate the reliability and validity of the Korean version of the zero-sum belief scale among a sample of Korean adults. The original scale was developed by Różycka-Tran, Boski, and Wojciszke (2015) based on the Belief in a Zero-Sum Game (BZSG) model. A total of 508 participants (252 college students and 256 non-student adults) completed an online survey comprised of the scales of zero-sum belief, social trust, subjective socioeconomic status, individualistic-collectivistic tendencies, and social comparison orientation. Results of the exploratory factor analysis and the confirmatory factor analysis indicated that zero-sum belief scale has one factor. The internal consistency of the zero-sum belief scale was good. The Zero-sum belief scale did not have a significant relationship with social trust and subjective socioeconomic status. However, the scale was positively associated with vertical individualistic and vertical collectivistic tendencies and negatively associated with horizontal collectivistic tendencies. There was no significant relationship between zero-sum belief and horizontal individualistic tendencies, but there was a significant positive relationship between zero-sum belief and social comparison orientation. However, the results from the college student sample and the non-student adult sample were different. Lastly, this study could facilitate future research on zero-sum belief in South Korea, and future studies are needed to reveal the predictors and effects of zero-sum belief.

• Journal of Korean Dental Hygiene Science
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• v.6 no.1
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• pp.1-12
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• 2023

Background: Dental hygienists emphasize the ethics of healthcare workers. To effectively cope with various ethical conflicts, it is necessary to establish a reasonable ethical value system. Therefore, this study intends to use basic data to develop ethics education programs and ethical value evaluation tools. Methods: We conducted a questionnaire survey targeting dental hygienists between January 1 and 15, 2023. A total of 251 people's responses were analyzed with SPSS Win 25.0, to perform frequency, t-test, one-way ANOVA, and multiple regression analysis. Results: The idealistic propensity (3.82 points) was higher than the relativistic propensity (3.42 points), and the absolutists showed a deontological position in the partnership area and dental hygiene work relationship area(P < 0.001). Regression analysis of factors affecting ethical values revealed that idealism (β=,444, p=0.000), marital status (β=-0.123, P = 0.035), and position (β=-0.154, P = 0.009) were significantly related to ethical propensity. Conclusion: It is necessary to develop an ethics education program that considers the ethical propensity of dental hygienists and establish firm ethical values by implementing situation-oriented ethics education that can respond to many changes and conflicts.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.165-175
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• 2013

This study identifies the empirical effects of CEO's transactional leadership & transformational leadership(LEADERSHIP) on organizational effectiveness(OE) in the consulting industry. Next, this study identifies that if there are any differences on understanding on LEADERSHIP and OE depending on consulting organizations with a propensity for individualism. The analysis of the data shows LEADERSHIP is positively related to OE. Finally it is shown in this study that the consulting organizations with a high individualistic propensity(IP) show perception differences on charismatic leadership, compared to those with a low IP.

• Journal of Agricultural Extension & Community Development
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• v.19 no.3
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• pp.527-550
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• 2012

This study is aimed to compare individualism and collectivism propensity of married immigrant women in a Korean rural area. By result of comparison on nationality, the level of collectivism was higher than it of individualism in every country, but the level of collectivism among the countries was no significant difference. The level of individualism among the countries was difference significantly, and the level of individualism of Chinese is most high but it of Japanese is most low. By logistic regression analysis the probability to be involved in the group that level of individualism is high was heightened as respondent have no religion or their's satisfaction on rural life increase. The level of horizontal propensity was higher than it of vertical propensity both individualism and collectivism. But the result of comparison on nationality, difference between horizontal and vertical propensity was no significant. Besides of these results, practical implications were discussed.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.797-807
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• 2013

The purpose of the study is to examine the effect of parents' raising attitudes, mental health on multidimensional perfectionism of university students. 312 university students in Daejeon and Seoul province were participated in the survey thru convenient sampling and conducted by correlation analysis and multiple regression. The results are as follows: First, the relations of parents' raising attitudes, mental health and multidimensional perfectionism are as follows: subordinate variabies of multidimensional perfectionism, self-oriented perfectionism and father-refusal, father-overprotection, mother-refusal, mother-overprotection, compulsiveness, depression, paranoia, psychosis; socially-imposed perfectionism and father-love, phobia, somatic were found significant. Secondly, multiple regression are as follows; the influencing variable on multidimensional perfectionism are mother-refusal, mother-overprotection, compulsiveness and paranoia, but another variables excepting these variabies were not relevant variabies.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1562-1570
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• 2004

The main purpose of this study was to investigate the elements which influence the symbolic consumption in clothing. Materialism and agent of socialization have been studied and the affect of these two are also developed. The theoretical study and survey methods were used. The survey was administered to 426 women in their twenties living in Seoul and Kyungki region. SPSS packages were applied to find out the results of ANOVA Duncans multiple range tests, means, standard deviation, factor analysis, and regression analysis. The major findings of this study could be summerized as follows; First, the subordinate parts of symbolic consumption was divided into these three parts; fashion oriented consumption, brand oriented consumption, hedonic consumption. The average of hedonic consumption was higher than other subordinate parts of symbolic consumption. Second, symbolic consumption was seemed to have the differences according to materialism and its subfactors. The higher materialism indicated, the higher symbolic consumption was. Third, symbolic consumption was proven to have the differences according to agent of socialization such as reference group and mass media. The higher the influence of the reference group and mass media was, the higher symbolic consumption was. Fourth, according to the results of the regression analysis examing the relative influences of variables affecting symbolic consumption in clothing, the influence of the reference group was the most important variable. The influence of mass media and materialism was related positively to the symbolic consumption.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1857-1865
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• 2008

The purpose of this study was to examine the importance of personal attributes as they related to developing first impressions and managing group acceptance in the context of sorority recruitment process. Specifically, we examined how certain personal characteristics of a sorority member were related to her use of a potential member's clothing and appearance as non-verbal cues during the member selection process. The characteristics identified through the literature review were materialism, fashion clothing involvement, and proximity of clothing to self. A questionnaire was distributed to members of two sorority houses at a southeastern university in the United States. A total of 140 US sorority members participated in the study. The results showed that a member's satisfaction with her chapter, her level of participation, and her length of membership in the chapter had no relation with her tendency to base her member selection on clothing and appearance. However, members' use of clothing and appearance as guiding their member selection decisions was related to other individual characteristics selected for the study(materialism, fashion clothing involvement, and proximity of clothing to self). Fashion clothing involvement and proximity of clothing to self(clothing for acceptance) were most significantly related to clothing-based member selection. Partial correlations were also produced to examine the mediating role of clothing-based impression formation.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.341-349
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• 2018

This study aimed to investigate the tendency of nationalism and globalization of Korean by analyzing their emotions in sport phase. The SNS comments of newspaper articles on 2016 Brazil Olympics were selected and used to analyze types of nationalism with its emotional texts. The results were as followings; First, the words which showed nationalistic tendency represented each sport phase. Second, Korean showed strong resistant nationalism when their historical background was stimulated by the situation. Third, the most dominant type of Korean's nationalism in sport emotion was the closed. This study could be valued with the empirical approach on the sport emotion and nationalism tendency of Korean.