• Title/Summary/Keyword: 성공전략

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Defeat Your Giant: Strategies for Merchants (거인을 이기는 방법: 소상공인의 경쟁 전략)

  • Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.99-104
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    • 2014
  • The purpose of this study is to explore the success factors of successful merchants. To do this, we review the successful story of merchants in Korea and Japan. We found that various success factors such as product differentiation, competitive price, flexible operation, and entrepreneurialism. As a result, it is important to find that large companies can not to do because of managerial systems. Thus, merchants have to analyze and benchmark the management strategies of competitors and development specialized managerial techniques for business operation.

A Study on the strategy for Success in the Electronic Trade Transaction (전자무역의 과제와 성공전략에 관한 연구)

  • Jeon, Soon-Hwan
    • The Journal of Information Technology
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    • v.6 no.1
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    • pp.117-128
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    • 2003
  • The purpose of this article is to study on the strategy for Success in the Electronic Trade Transaction. The term "electronic trade" means all or part of any such trade as implemented by means of apparatus having the information processing capability, such as a computer, and networks of information and communications. The Internet brings people together from every country in the world. It reduces the distances between people in many ways. The predominant language on the Web is English, although sites in other language barrier is overcome, the technology exists for any business to conduct electronic commerce with any other business or consumer, anywhere in the world.

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A Study on Success Strategy of Youth Entrepreneurship in Music Entertainment Field Using SWOT Analysis (SWOT 분석을 활용한 음악 엔터테인먼트 분야 청년 창업의 성공 전략 연구)

  • Kim, Min Woo;Lee, Minjung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.07a
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    • pp.405-406
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    • 2021
  • 1990년 대 이후 대한민국의 음악 엔터테인먼트 컨텐츠는 동서양을 넘어 각 대륙으로 수출되며 다양한 부가 가치를 창출하고 있다. 이에 따라 엔터테인먼트 산업은 직업과 진로의 선택에 있어 젊은 층의 높은 선호를 받고 있지만 업계의 외형적 성장에 비해 내부의 직업적 환경과 만족도는 열악한 상황으로 90년 대 이전 '도제 방식'이라는 미명 하에 이어져 온 텃세와 관행 등은 업계 종사자와 신규 창업자를 이탈시키고 있다. 산업의 선순환과 지속 가능성 제고를 위하여 다양한 형태의 청년 창업 지원이 이루어지고 있으나 실제 창업현장에서의 효과는 미미한 실정이다. 본 연구는 SWOT 모델을 이용하여 음악 엔터테인먼트 분야 청년 창업의 강점과 약점, 창업 환경에 따른 위기와 기회를 분석한 후 음악 엔터테인먼트 분야 청년 창업의 시사점을 제시하고 성공 전략을 모색하고자 한다.

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Impact on Internalization of Management Strategy in Public Organization (경영전략 내재화가 공공기관의 발전에 미치는 영향)

  • Lee, Hyang-Soo;Lee, Seong-Hoon
    • Journal of Digital Convergence
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    • v.14 no.5
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    • pp.1-10
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    • 2016
  • New systems and management strategies have been successfully settled in order to be linked to enhancing organizational performance internalization process. The most successful methods for internalization are training and communication strategies. However, the organization must be supported by trust and cooperation cultures for successful education and communication. In this study, we measured the degree of internalization of organized vision, and core values. And then, a successful convergence business strategy internalization plan was presented. Strengthening training plan, communication strategies and management strategies must be internalized in parallel with seeking a change of organizational culture. First, iterative learning is very effective in order to strengthen education and management strategies through talking frequently. Second, chief executive officer should pay attention to communication with employees for the internalization. Finally, in order to change the organizational culture, organizational leaders will establish strategic plan to build open and collaborative culture among colleagues and quantitative and qualitative expansion of the human network.

Image Restoration Strategy for the Crisis Management of a Political Party: A Case Study of Presidential Impeachment (정당의 위기관리를 위한 이미지 회복 전략: 노무현 대통령 탄핵 사건을 중심으로)

  • Lee, Soo-Bum;Kim, Soo-Jung;Kim, Yoo-Hoon;Chung, Su-Ah
    • Korean journal of communication and information
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    • v.29
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    • pp.189-231
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    • 2005
  • This study examined image restoration strategies of political parties regarding the Presidential impeachment In Korea. The analytic framework of this study was Benoit's rhetorical theory of image restoration strategies. Results showed that both Hanara Party and Minju Party used attack accuser as a major image restoration strategy. However, Hanara Party changed their strategies from attack accuser to future oriented. Thus, Hanara Party's image restoration strategy successfully applied Coombs theory, which future oriented strategy was good for an organization of the high responsibility in the context of crisis situation.

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An Exploratory Study of Longewity of Strategic Alliances : Effects of Partner Firm's Nationality and Environmental Volatility (기업의 국가문화와 산업 환경 변수가 전략적 제휴의 존속에 미치는 엉망에 관한 실증연구)

  • Kim, Joong-Wha
    • Korean Business Review
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    • v.14
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    • pp.45-62
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    • 2001
  • This study examines the factors that affect longevity of strategic alliances, highlighting environmental volatility, nationality, and previous experience with strategic alliances. In general, successful strategic alliances are more likely to continue to exist than unsuccessful ones. Therefore, it is argued that studying on factors affecting the continuance of strategic alliances indirectly confirms the factors of success and failure in strategic alliances. In order to conduct this study, the needed data were collected from CATI(Cooperative Agreements and Technology Indicators) Data Base, which was gathered by a group of researchers in the University of Limburg in the Netherlands. Cox's Regression was used to analyze the data. Implications for research and practice are discussed.

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Derivation of Key Success Factors for Can Art Culture Commercialization and Blue Ocean Strategy (캔 아트 문화사업화 성공요인 도출 및 블루오션 전략)

  • Lee, Jungmann;Cha, Hyunju
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.127-136
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    • 2013
  • The purpose of this study is to derive key success factors' priorities to industrialize can art using AHP methodology and to suggest blue ocean strategy of can art. First, the survey result showed that the most important factor was eco-commercialization(0.227). And cultural value(0.223), distribution(0.217), experience learning(0.202) are presented in order in terms of the importance. Second, it also suggested eco-design(0.118), recycling improvement(0.118), education value increase(0.117), viral marketing(0.113), and various experience learning(0.105) as detailed important factors. Moreover, this study implies that can art needs to focus on intensifying environmental craft education and eco-commercialization as blue ocean strategies.

Critical Success Factor of Construction CALS using SWOT Analysis (SWOT분석을 이용한 건설CALS의 성공요인(CSF))

  • Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.337-340
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    • 2007
  • Construction CALS contributed to informatization of public construction sector and to settle construction leaders' mind on informatization of construction project, however, the effect of Construction CALS has reduced as the CALS system has been aged and a plan for spread-out of existing systems has not been established. It is necessary to maximize the effect by developing a future plan after recognizing the current state. This study provided key factors that Construction CALS should take for the bright future by using SWOT Analysis, an useful method to develop a strategy. Considering interior and exterior environments surrounding Construction CALS through investigating existing studies, this study deduced twenty five strength, weakness, opportunity and threat points, and finally this study proposed fourteen critical success factors. The results of this study made a significant contribution to decision of the milestone that Construction CALS should take.

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Characteristics of Cost Reduction Strategies at Pre-Construction Stages - Focused on Best Practice Cases - (시공이전단계 원가절감 전략의 특징에 관한 연구 - 모범적 성공사례를 중심으로 -)

  • Jung Hui-Ok;Kim Han-Soo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2004.11a
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    • pp.616-619
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    • 2004
  • The term 'cost reduction' often carries a negative image in a sense of sacrifice of other management elements such as qualify, safety, client satisfaction, etc. However creative cost reduction approaches can achieve not only cost reduction itself but also value for money. The objective of this paper is to identify and discuss major characteristics of creative cost reduction strategies from best practice cases of Constructing Excellence.

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Finding Critical Success Factors for Spatial Data Industry by Comparing Strategies of Digital Earth Enterprises (디지털어스 기업들의 전략 비교를 통한 공간정보산업 핵심성공요인의 발견)

  • Kim, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.318-329
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    • 2013
  • Spatial information has influenced government policy formation, business strategy implementation, and our everyday life enormously. Digital earth enterprises providing global spatial data services emerge as spatial data industry grows rapidly. So it is highly desirable to grasp recent trends in the industry and find critical success factors (CSFs) for the digital earth firms. The purpose of this study is to compare strategies of digital earth enterprises and find CSFs for them. In addition, strategy analysis framework elaborations, systematic analysis of spatial data industry and market segmentation based on value chain are also performed to trace and cope with the volatile industry environment. Derived CSFs are as follows. First, acquisition of differentiated high quality spatial data is needed. Second, customer oriented convergent contents should be developed. Third, advanced platform functionalities must be provided to consumers. Finally, construction of efficient and effective global value chain is desirable.