• Title/Summary/Keyword: 성공모델

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A study on the Business Model of a IT based firm (IT 기반 기업의 비즈니스 모델에 대한 연구)

  • Ryu, Jung-min;Seo, Yong-mo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.746-749
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    • 2015
  • The purpose of this study is to investigate the source of competitive advantage to create a successful business model. in IT firm. Business Model is strategic management tool to successful marketplace entry. This study provide that how business model works and what elements is important. When developing a business model framework and hoe they structure relationship between the proposed framework from product or service point of view. Business model must use a various platform as a online.

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외부 유기적 혁신모델(External Organic Innovation Models)의 성공-실패 사례 분석

  • Jeong, Dae-Han
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.11a
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    • pp.1075-1075
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    • 2017
  • 기업의 성장동력 전략으로 내부 개발역량에 의존하는 자생적/유기적(Organic Growth) 방식과 전략적 제휴나 인수/합병을 통해 외부 자원을 활용하는 비유기적 성장(Inorganic Growth) 방식을 나눌수 있다. 하지만 이러한 혁신전략 안에는 성공과 실패가 공존하고 있으며 특히 최근에는 조직내 혁신을 달성하기 위해 연구 및 개발, 상용화에 이르기까지 혁신 과정을 개방하여, 외부 자원을 적극활용함으로써 혁신의 비용을 줄이고 성공가능성을 높여 부가가치 창출을 극대화하는 혁신활동중 하나로 개방형혁신(Open innovation)을 많이 활용 하고 있다. 하지만 더 나아가 사업의 지속 가능한 성장을 위해서는 External Organic Innovation을 같이 활용하는 새로운 혁신전략 활동 전개가 필요하다. 그래서 본 연구에서는 이러한 혁신 전략들의 성공-실패 사례분석을 통해 4차 산업혁명시대에 맞는 혁신전략을 살펴보고자 한다.

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A Study on the Influence of Business Motivation, Social Support, and Awareness of Entrepreneurs on Entrepreneurial Intention -Focusing on the Moderating Effect of Drama Role Model- (창업동기, 사회적 지지 및 창업가에 대한 인식이 창업의지에 미치는 영향 -드라마 속 성공모델의 조절효과를 중심으로-)

  • Chang, Soo-Jin;Kim, Jong-Tae
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.21-32
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    • 2021
  • The government is focusing its attention and support on start-ups. Nevertheless, there is anxiety and fear about starting a business at the base of public awareness. Experienced as a way to overcome fear and difficulty. Few prior studies have been done on experience factors as ones influencing entrepreneurial intention. In this study, I studied whether the experience of successful entrepreneurship through cultural indirect experience affect the resolution of fear about establishing a business. Among the influencing factors on the entrepreneurial intention, business motivation, social support and awareness of entrepreneur were selected as independent variables. In addition, by applying the cultivation theory, the drama role models were set as a controlling variable. For empirical analysis, a survey was conducted targeting 399 ordinary persons. The hypothesis was tested through regression analysis using the SPSS 23 statistical package. The moderating effect was analyzed using Process Macro 3.5. Self-fulfillment, livelihood, economic motivation, social support, and awareness of entrepreneur are sub-factors of business motivation, And all of these had a positive significant effect on entrepreneurial intention. Among the significant variables, self-fulfillment was found to have the greatest effect. On the other hand, as a result of analyzing the moderating effect of the drama role model, it was found play a role in controlling between self-fulfillment and entrepreneurial intention, between livelihood and entrepreneurial intention, and between awareness of entrepreneur and entrepreneurial intention. Based on these research results, academic and practical implications were presented.

Sentiment Analysis of Korean Sentences using a Neural Network Model (신경망 모델을 활용한 한국어 감성분석)

  • Kim, Dong-Hyeon;Kim, Tae-Yeong;Kim, Hyo-Jeong;Moon, Yoo-Jin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.01a
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    • pp.7-8
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    • 2022
  • 본 연구에서는 한국어 SNS 대화에서 나타나는 문장들의 감성을 분석하고자 신경망 모델을 활용하여 시스템을 구축하였다. 현재 해외 SNS 감성분석에 대한 연구는 많이 진행된 상황이지만, 한국어 범용 대화에 대해 적절한 모델이 무엇인지는 연구가 부족한 실정이었다. 따라서 한국어 대화에 적합한 모델을 채택해 보다 정확한 감성분석을 수행하였다. 이를 위해 한국어 SNS 대화 데이터에 대해 신경망 모델을 적용하여, 82% 성공률로 기존 모델 72% 성공률보다 훨씬 더 우수한 성능을 보였다. 또한 본 연구의 결과는 악플 추적 등 실용적인 분야에도 기여할 수 있다고 사료된다.

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Development and Application of Business Model Planting & Check Framework for Starts-Up Entrepreneur (비즈니스 모델 수립 및 점검 프레임워크를 이용한 창업기업 사례 연구 (대덕R&D특구 내 IT기술기반 창업기업 적용사례 중심으로))

  • Seo, Jin-Won;Min, Kyung-Se
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.3 no.1
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    • pp.73-103
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    • 2008
  • Over the past few years, "business models" has surged into the management vocabulary. But, while it has become quite fashionable to discuss business models, there has been still much confusion about what are business models and how they could make. In fact, business models can serve a positive and powerful role in corporate management. While other authors have recently offered definitions of "business model", none of them appears to be generally accepted. This paper presents the absence of the generally definition of the business models, elements of business model and classify business logic. To help start-up entrepreneurs better understand, found and check business models thus, this paper propose a method of business model, understanding, founding and checking. The dissertation will present an effective business model building method which is necessary for the start-up entrepreneurs to start business. This paper consists of three parts. first is showing the previous study of business model. The second is the re-definition business model and elements based on the first and to present a new method of business model plating and checking for start-up IT (information technology) company's entrepreneurs. The last is application of the methode. This study applied the methode to a company which is located in "DAEDEOK INNOPOLIS"; this company has specialized Information technology.

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포인트 / 콘텐츠 소비 행태의 정확한 분석이 필요

  • Song, Min-Jeong
    • Digital Contents
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    • no.1 s.92
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    • pp.74-81
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    • 2001
  • 본고의 목적은 통신,방송,IT부문 융합현상의 결정체로서 더욱 발전할 것으로 기대되는 인터넷 콘텐츠 사업의 성공전략을 수립하는 것이다. 먼저 콘텐츠 중심의 경쟁모델을 제시하고, 경제적 재화로서 중요해지고 있는 인터넷 콘텐츠의 사업 성공요인을 탐색하기로 한다.

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대박휴대폰 '모여라'

  • Kim, Jong-Yul
    • 정보화사회
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    • s.182
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    • pp.22-25
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    • 2006
  • 대형 히트모델 휴대폰이 세인의 이목을 집중시키고 있다. 최근 들어 그 어느 때보다 대형 히트모델이 많이 등장하고도 있다. 그만큼 휴대폰 업체들이 야심적으로 출시하는 제품이 성공을 거두고 있다는 방증이기도 하다. 그렇다면 어느 정도 팔려야 대형히트모델 대열에 합류할 수 있을까? 그건 상황에 따라 다르다.

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Developing a Conceptual Model for Measuring the Electronic Commerce Success of Online Game Websites (온라인게임 웹사이트의 전자상거래 성공측정모델의 개발에 관한 연구)

  • Hong, Ilyoo
    • Informatization Policy
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    • v.19 no.1
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    • pp.45-73
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    • 2012
  • Most online games today are provided via a website interface. Researchers found that various aspects of a game website importantly influence the success of the online game business. This paper aims at identifying key site-related quality factors affecting the success of online casual game websites and creating a model for measuring such success. To meet this end, we extracted basic factors from the literature and expanded them through a Delphi survey method in which domain experts were asked to identify key quality factors of online game websites. Then we performed a questionnaire survey using online game users for an empirical analysis. The results revealed that information quality, service quality, and system quality are all positively related to user satisfaction and that an increase in user satisfaction leads to an improvement in both gamer loyalty and business outcomes. However, it was found that gamers' loyalty does not necessarily increase business outcomes. The paper offers practical as well as academic implications based on the research findings.

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Situation and critical success factors analysis of M-Commerce (M-Commerce의 현황과 주요성공요인 분석)

  • 신은경;김창해;권영직
    • Proceedings of the Korea Multimedia Society Conference
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    • 2003.11b
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    • pp.798-802
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    • 2003
  • 본 논문은 M-Commerce에 대해 주요 특징 및 장ㆍ단점을 살펴보았으며, 국 내외 M-Commerce의 현황에 대해서도 고찰하여 두었다. 국외 현황으로는 미국, 유럽, 일본을 중심으로 살펴보았고, 국내 현황으로는 기존의 문헌을 토대로 구찰하여 두었다. 이들을 근간으로 하여 M-Commerce구축 시 주요성공요인을 도출하였다. 주요성공요인으로는 비용적인 측면, 화상 및 음악, 게임위주 개발, 개인화된 컨텐츠, 보안을 고려한 개발, B2B와의 연계, 독자적인 M-Commerce모델개발 등으로 나타났다. 이들 주요성공요인에 대한 사례연구로 국내 K이동통신 회사를 중심으로 고찰하여 두었다.

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A Study on the Core Competency of Dance Festival Using VRIO Model (VRIO모델 분석을 활용한 춤 축제 핵심역량 도출)

  • Kwak, Ji-Hye
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.77-91
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    • 2019
  • As of 2019, a report by the Ministry of Culture, Sports and Tourism showed that 884 diverse regional festivals are being held in the country. While there are successful festivals with large audience numbers and local economic effects, there are many festivals that only waste local budgets. Against this backdrop, the question of this study is "What are the key competences of a successful dance festival utilizing the VRIO model?" The development process and success factors of the success dance festival at home and abroad were analyzed in order to explore the key competences and specialization measures of the festival that our dance festival can take off as a successful dance festival. The purpose of the study is to examine what is the source of competitiveness of the regional festival through VRIO model, which can identify the key competencies of the festival to grow into a successful dance festival, and to derive the key competencies of the festival through the interview of the expert group(Focus Group Interview) to apply the development measures of our country's dance festival. According to the analysis, festival experts view the success factors of local festivals from various perspectives based on their empirical knowledge. The key competencies priority was 1. Theme, 2. the festival organization and professional personnel management, 3. The results came in the order of residents' participation. And the successful domestic and foreign dance festivals had their own core competencies. Growing up as a successful festival through festival management, which is worth no other festival, difficult to emulate, rare and difficult to replace, is seen as the biggest key to leading the regional festival to the world festival.