• 제목/요약/키워드: 섬유패션기업

검색결과 24건 처리시간 0.019초

섬유(纖維).패션산업(産業)의 역동성(逆動性)에 따른 기업성과(企業成果)에 영향(影響)을 미치는 창업요소연구(創業要素硏究) (A Study on Entrepreneurial Components Influencing upon Performance of Firm Due to Dynamics of Textile.Fashion Industry)

  • 신상무;김태동
    • 패션비즈니스
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    • 제9권5호
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    • pp.51-64
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    • 2005
  • The purpose of this study was to investigate how different priorities were among entrepreneurial components influencing upon performance of firm regarding dynamics of textile fashion industry. For research method, 200 questionnaires were distributed to professionals such as entrepreneurs, and managers of textile fashion business. The returned 122 questionnaires were analyzed by regression analysis with SPSS 10.0. The results of this study were as follows: There were significant differences that the most influential component was fund among entrepreneurial components affecting performance of firm, and business idea, and entrepreneur's characteristics in a descending order. But when considering dynamics of textile fashion industry, the most influential component was business idea, and entrepreneur's characteristics, and fund in a descending order.

섬유패션기업에서 기업환경요인이 친환경 소재 에 4P Mix 미치는 영향 연구 (Effects of Business Environmental Factors on 4P Mix of Eco-friendly Textile in Textile Fashion Firms)

  • 신상무;이송희
    • 패션비즈니스
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    • 제19권2호
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    • pp.36-52
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    • 2015
  • Nowadays, firms face the challenge of how to balance between the environmental request and business profit under the circumstances of being eco-friendly and sustainable. The purpose of this study was to investigate the effects of business environmental factors on the 4p mix of an eco-friendly textile in the textile fashion firms. This research was conducted by a questionnaire method, in which the questionnaires were distributed to the textile fashion firms. Of the returned questionnaires, one hundred of them were selected to be included in the analysis by developing descriptive statistics, factor analysis, cronbach's alpha, and regression analysis using SPSS18.0. The results of this study were as follows: There were significant effects of the firms' environmental management, organizational structure, and CEOs' environmental sensitivity in descending order of the business internal factors on the textile fashion firms' eco-friendly textile product. The factors of the firms' environmental management, organizational structure(internal factors), and legal regulation(external factor), in descending order, significantly affected the promotion of the eco-friendly textile. The factor of firms' environmental management (internal factor) significantly affected the distribution of the eco-friendly textile. The factors of CEOs' environmental sensitivity(internal factor), legal regulation(external factor), and firms' environmental management(internal factor), in descending order, significantly affected the price of the eco-friendly textile.

부산지역 섬유·패션기업의 공간근접성에 따른 효율성 분석 (An Empirical Analysis on the Technical Efficiency from the Perspective of Space Closeness in Apparel Textile Industry of Busan)

  • 주수현;이선영;김영재
    • 국제지역연구
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    • 제12권3호
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    • pp.341-365
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    • 2008
  • 본 연구는 부산지역 섬유 패션산업의 종사자 및 부가가치액 기준 비중과 특화도(LQ)를 분석하여 현황과 위상 및 중요도를 제시하였으며, DEA모형을 이용하여 섬유 패션기업의 효율성을 공간근접성에 따라 분석하였다. 연구의 목적은 공간근접성에 따른 분석기준인 소비시장 근접성과 공급업체 근접성 그리고 생활기반 근접성 및 클러스터 근접성 등 특성별 효율성 값을 제시하여 섬유 패션산업의 육성을 위한 정책적 시사점을 제공하는데 있다. 분석의 주요결과는 부산지역의 섬유 패션산업은 제조업내 비중이 감소하였지만 여전히 지역의 핵심산업이며, 특화도가 1이상으로 높게 나타났다. 한편, 부산지역 섬유 패션산업의 기업효율성을 소비시장에 근접성에 따라 분석한 결과 전체기술효율성, 순수기술효율성, 규모의 효율성 모두에서 소비시장에 근접한 그룹일수록 높게 나타났으며, 공급업체 근접성으로 구분한 경우에도 공급업체에 근접한 업체가 보다 높게 나타났다. 특히 소비시장에 근접한 그룹이 공급업체에 근접한 그룹에 비하여 상대적으로 효율성이 높게 나타나 원자재 및 부품 공급업체에 근접하여 입지하기 보다는 주요고객업체 및 시장에 근접하여 입지하는 것이 중요함을 보여주었다. 또한 주거, 교육, 문화 등의 생활환경 및 기반시설이 양호하고, 연구기관, 대학 등과의 기술협력 및 인력교류가 활발한 업체가 그렇지 못한 업체에 비하여 상대적으로 효율성이 높게 나타났다.

한국 섬유패션 기업과 재벌 발전 역사 고찰 - 기업생명주기이론에 근거하여 - (Review on the Development History of Korean Textile and Fashion Companies and Chaebols - Based on Corporate Life Cycle Theory -)

  • 유혜경
    • 한국의류산업학회지
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    • 제23권5호
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    • pp.598-610
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    • 2021
  • Korean textile and fashion companies have played a major role not only in developing the Korean economy since Korea's industrialization started in the early 1960s but also in providing opportunities to form and expand chaebols (conglomerates of family-owned businesses). This study reviewed and analyzed the historical development of chaebols, which started the fiber/textile/fashion business before the 1960s and maintained their chaebol status until 2010. The Samsung, Samyang, Kolon, Taekwang, Hyosung, LG, and SK groups were included in the study, and data were collected from diverse sources, including the publications and websites of the chaebol companies, newspapers, magazines, and research articles. The strategies of the companies at the corporate and group levels were examined based on the corporate lifecycle, which consists of existence, growth, maturity, rebirth, and decline stages. The results showed that all the analyzed companies actively engaged in product line expansion during the growth stage. Vertical integration, especially backward integration, was common during the growth stage. Some groups established new companies to manage additional product lines and integration, while others pursued growth strategies mainly at the corporate level. The rebirth stage occurred in only a few companies and groups. Some seemed to be going through the decline stage, and the rest of the groups exited the textile and fashion business.

인터넷 상거래를 위한 캐주얼웨어 브랜드인지도 및 이미지 분석 (A Study on Casual Wear Brand Awareness and Brand Image for Internet Business)

  • 김칠순;이은아;남영미
    • 마케팅과학연구
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    • 제8권
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    • pp.165-181
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    • 2001
  • 인터넷 시대를 맞이하여 섬유/패션산업에서도 이를 시급히 적용하게 되었다. 패션상품은 인터넷의 적용에 있어서도 여러 취약점을 강고 있으나 인터넷이라는 새로운 채널을 통한 섬유/패션산업에서도 성공하는 기업이 늘고 있으며 그 잠재 가능성은 매우 크다 하겠다. 본 연구에서는 인터넷 상거래 시 온라인 응답자와 오프라인 응답자간에 브랜드 인지도에 관해서 차이가 있는지를 확인하고 오프라인 상에서 기업이 갖고 있는 캐주얼 브랜드 인지도의 잠재력과 시장현황을 분석하여 기업에게 제시함으로 인터넷 패션 비즈니스에서 마케팅 전략에 필요한 정보를 제공하고자 하였다. 또한 브랜드 이미지를 조사하여 캐주얼 브랜드 컨셉을 설정하기 위한 자료로 쓰이고자 하였다.

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섬유패션 중소기업의 SCM 사례 연구 - 커튼업체를 중심으로 - (A Case Study on Implementing SCM to Textile Fashion Industry as Small Business)

  • 신상무;최진혁
    • 패션비즈니스
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    • 제12권5호
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    • pp.155-167
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    • 2008
  • With globalization and competitive market environment, companies realize how marketing channels are important in order to survive and succeed the business. The importance of information management among channels is getting increased, and is needed for SCM. Nevertheless having hard situation to implement SCM, SCM for textile fashion industry engaged in small business mostly is the way to break through the difficulty on so many channels to go through from fiber to retail. Therefore, the purpose of this case study to L firm by using questionnaire based interviewing method was to investigate how textile fashion small business can implement the SCM with their own differentiated strategy differed from a large corporation. L firm conducted SCM-ISN (Information Service Network) under the restructuring project. So they could use electronic bidding system via internet and have information sharing with their partners such as retailers. Therefore, they could expand market share to Seoul and reduce inventory and manage their customer more effectively than before.

세계 섬유패션시장의 환경변화와 우리 기업의 과제 (Environmental Changes in the Global Textile & Fashion Market & their Implications for Korean Firms)

  • 조경숙
    • 복식
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    • 제63권3호
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    • pp.151-165
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    • 2013
  • This paper aims to examine the implications of the global market for Korean textile and fashion firms with regard to recent changes in the international business environment to improve the corporative management to the level that the global economy demands. The trade and business environment is moving toward the paradigm of glocalism. As the geographical scope of the market and business environment continues to expand with the aid of technological development, demands for global standards as a means to offer universal validity in business settings have been raised. The glocalized society values diversity as a notion beyond global standardization. The world trade orders are subject to free trade; however, protectionism has substantially promoted trade barriers in the name of the environment and safety issues, ethical managements, and intellectual property rights. For sustainable development in the global market, Korean firms should strive to implement global standards related to these issues and corporate social responsibility in their business settings.