DOI QR코드

DOI QR Code

Effects of Business Environmental Factors on 4P Mix of Eco-friendly Textile in Textile Fashion Firms

섬유패션기업에서 기업환경요인이 친환경 소재 에 4P Mix 미치는 영향 연구

  • Shin, Sangmoo (Dept. of Organic Materials & Fiber Engineering, Soongsil University) ;
  • Lee, Song H. (Dept. of Organic Materials & Fiber Engineering, Soongsil University)
  • 신상무 (숭실대학교 유기신소재.파이버공학과) ;
  • 이송희 (숭실대학교 유기신소재.파이버공학과)
  • Received : 2014.12.02
  • Accepted : 2015.05.10
  • Published : 2015.05.30

Abstract

Nowadays, firms face the challenge of how to balance between the environmental request and business profit under the circumstances of being eco-friendly and sustainable. The purpose of this study was to investigate the effects of business environmental factors on the 4p mix of an eco-friendly textile in the textile fashion firms. This research was conducted by a questionnaire method, in which the questionnaires were distributed to the textile fashion firms. Of the returned questionnaires, one hundred of them were selected to be included in the analysis by developing descriptive statistics, factor analysis, cronbach's alpha, and regression analysis using SPSS18.0. The results of this study were as follows: There were significant effects of the firms' environmental management, organizational structure, and CEOs' environmental sensitivity in descending order of the business internal factors on the textile fashion firms' eco-friendly textile product. The factors of the firms' environmental management, organizational structure(internal factors), and legal regulation(external factor), in descending order, significantly affected the promotion of the eco-friendly textile. The factor of firms' environmental management (internal factor) significantly affected the distribution of the eco-friendly textile. The factors of CEOs' environmental sensitivity(internal factor), legal regulation(external factor), and firms' environmental management(internal factor), in descending order, significantly affected the price of the eco-friendly textile.

Keywords

References

  1. Abecassis-Moedas, C. (2006). Integrating design and retail in the clothing value chain: an empirical study of the organization of design. International Journal of Operations and Production Management 26(4), 412-428. https://doi.org/10.1108/01443570610650567
  2. Anna, N. & Yu, M. (2012). Sustainable fashion supply chain management under oligopolistic competition and brand differentiation. International Journal of Production Economics, 135, 532-540. https://doi.org/10.1016/j.ijpe.2011.02.015
  3. Arndt, J. (1983). The political economy paradigm: Foundation for theory building in marketing. Journal of Marketing, 47(4), 44-54. https://doi.org/10.2307/1251398
  4. Bang, B. (1998). Enviropreneurial marketing strategic model. Journal of Global Scholars of Marketing Science, 1(1), 157-173. https://doi.org/10.1080/12297119.1998.9707390
  5. Chang, H. (2010). A study of developmental green-fashion product using environmentally-friendly fiber (Unpublished master thesis). Keimyung university, Daegu, Korea.
  6. Chae, S. (1997). Research methodology for social science. Seoul, Korea: Hakhyeonsa.
  7. Chen, Y., & Chang, C. (2012). Enhance green purchase intentions. Management Decision, 50(3), 502-520. https://doi.org/10.1108/00251741211216250
  8. Clarke, T. & Clegg, S. (2000). Changing paradigms. Sydney, Australia: Longman.
  9. The case for eco-friendly textiles (2012). Enterprise, 31
  10. Day, G. S., and Nedungadi, P. (1994). Managerial representations of competitive advantage. Journal of Marketing, 58(April), 31-44. https://doi.org/10.2307/1252267
  11. De Brito, M., Carbone, V., & Blanquart, C. (2008). Towards a sustainable fashion retail supply chain in Europe: Organization and performance. International Journal of Production Economics, 114(2), 534-553. https://doi.org/10.1016/j.ijpe.2007.06.012
  12. Drumwright, M. E. (1994). Socially responsible organizational buying: Environmental concern as a noneconomic buying criterion. Journal of Marketing, 58(3), 1-19. https://doi.org/10.2307/1252307
  13. Henion, K. E. (1976). Ecological marketing. Columbus, USA: Grid Inc.
  14. Heo, G., Bae, M., Kim, G., Lee, S., & Park, S. (2000). Research method and statistics for human ecology. Seoul, Korea: Kyomunsa.
  15. Hwang, S., Lee, S., & Park, H. (2011). The role of trust in corporate social responsibility and loyalty. Korean Corporation Management Review, 18(3), 17-37.
  16. Jaworski, B. J., and Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53-70. https://doi.org/10.2307/1251854
  17. Heilbrum, J. (1995). Marketing encyclopedia: Issues and trends shaping the future. Chicago, USA: NTC business books.
  18. Ji, H. (2011). A study on Korean and American manufacturing companies' green-marketing strategies (Unpublished master thesis). Uiduk university, Kyungju, Korea.
  19. Kang, H. (2013). A guide on the use of factor analysis in the assessment of construct validity. Journal of Korean Academy Nurse, 43(5), 587-594. https://doi.org/10.4040/jkan.2013.43.5.587
  20. Kerin, R. A., Varadarjan, P. R. & Peterson, R. A. (1992). First mover advantage: A synthesis, conceptual framework and research propositions. Journal of Marketing, 56(4), 33-52. https://doi.org/10.2307/1251985
  21. Kim, K., Bang, B., & Kim, D. (2000). Influencing factors and performance of enviropreneurial marketing strategy., Journal of Korean Marketing Association, 15(3), 19-43.
  22. Kim, S. (2011). Green marketing in the textiles and fashion industries: relations with environmental causes and performance (Unpublished master thesis). Yeungnam university, Daegu, Korea.
  23. Koo, C. W. (2010). A study of the green consumer awareness' impact on green marketing and environmental consumer attitude (Unpublished master thesis). Cheongju university, Cheongju, Korea.
  24. Koplin, J. (2005). Integrating environmental and social standards into supply management-an action research project. Research methodologies in supply chain management, NY: Springer pub., 381-396.
  25. Kotler, P. & Armstrong, G. (2014). Principles of marketing (15th ed.). 172, London, UK: Pearson.
  26. Langerak, F., Peelen, E., & VanderVeen, M. (1998). Exploratory results on the antecedents and consequences of green marketing. Journal of the Market Research Society, 40(4), 323-335.
  27. Myers, D. & Stolton, S. (1999). Organic cotton: From field to final product. Warwickshire, UK: Practical action.
  28. M2 Presswire (2008, Feb.). Research and markets: Organic cotton is being adopted by high profile companies such as C&A, Coop, Nike. Wal-Mart, and Woolworths, Green Textiles and Apparel, Coventry, UK: Normans Media Ltd.
  29. M2 Presswire (2008, March). Mind branch: Green textiles and apparel: Environmental impact and strategies for improvement by textiles intelligence. Coventry, UK: Normans Media Ltd.
  30. Noh, H. (2006). The effects of green marketing orientation on the performance. (Unpublished doctoral dissertation). Kon-Kuk university, Seoul, Korea.
  31. Robin, D. P., & Reidenbach, E. (1987). Social responsibility, ethics and marketing strategy: Closing the gap between concept and application. Journal of Marketing, 51(1), 44-58. https://doi.org/10.2307/1251143
  32. Schwepker, C. H. Jr., & Cornwell, T. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy & Marketing, 10(2), 77-101.
  33. Schuwerk, M. E., & Lefkoff-Hagius, R. (1995). Green or non-green? : Does type of appeal matter when advertising a green product?. Journal of Advertising, 24(2), 45-54.
  34. Shin, S. & Hong, J. (2010). The sustainable green fashion marketing strategies according to classification of green fashion marketing of domestic fashion companies. The research journal of the costume culture, 18(5), 872-891.
  35. Spiegel, R. (2008). Green textiles see double-digit growth. Design News.
  36. Sung, H. & Kim, E. K. (2010). Green marketing in the fashion industry. Journal of the Korean Society of Clothing and Textile, 34(3), 529-539. https://doi.org/10.5850/JKSCT.2010.34.3.529
  37. Technology & Business Journal (2009). Research and markets; Examine the opportunities for recycling that exit with the textiles and clothing industries.
  38. Thomasson, S. C. (2011). South Korea: Raising the textile and apparel industry's standing South Korea's textile and apparel industry is proliferating and well on its way to becoming a global leader, Textile world asia, Retrieved from http://www.textileworldasia.com/Issues/2011/October-November-December/Country_Profiles/South_Korea-Raising_The_Textile_And_Apparel_Industrys_Standing
  39. Tucker, R. (2010, June, 29). NRDC tackles China's textile pollution. Women's Wear Daily.
  40. UPI.com (2010). Jeans add to Pearl River's pollution woes. Retrieved November 15, 2014, from http://www.upi.com/ScienceNews/ Resource-Wars/2010/04/29/Jeans-add-to-Pearl-Rivers-pollution-woes/UPI-37351272566965/
  41. Varadarajan, P. R.(1992), Marketing contribution to strategy: the view from a different looking glass, Journal of the Academy of Marketing Science, 20(fall), 323-343. https://doi.org/10.1007/BF02725208
  42. Zhang, Y. M.(2012), Case study of green marketing, (Unpublished master thesis), Gwangju university, Gwangju, Korea.
  43. Weiers, R. (2006), Essentials of business statistics (Shin, J, Song, H., Ahn, S., & Ahn, T. Trans.) Seoul: Hakhyunsa (Original work published 2005).
  44. Textiles, clothing, leather and footwear. Retrieved from http://ec.europa.eu/eurostat/documents/3217494/5706679/KS-BW-09-001-04-EN.PDF/311715b5-cacb-435a-a199-4a4a94a0e727?version=1.0

Cited by

  1. 해외 아웃도어 스포츠웨어의 테크니컬 패턴과 제품 특성 분석 vol.25, pp.3, 2015, https://doi.org/10.12940/jfb.2021.25.3.108