• Journal of Digital Convergence
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• v.10 no.7
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• pp.69-75
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• 2012

This study aims to suggest the amendment method of publishing bulletins for election in accordance with the changed consciousness of voters and the environment of times after examining the expression strategies of a candidate's message through the analysis of publishing bulletins of local election in 2010. Accordingly, it tries to indicate the strategies of publishing bulletins for election more easily and briefly. As to the description of expression strategies, there were a lot of rational descriptions and positive appeals with the perspective of a third person. It shows the awareness that aggressive and negative expression brings about adverse effects. The appeals of the cover slogan in campaign promises were in the sequence of the candidate's character, regional development, and social welfare, and most campaign promises were within the range of ten promises. The most used symbol of candidates was the party which candidates belong to. The main empathized contents include the name of candidates, the experience of candidates, management, political ability, and region. In addition, slogans had the intention to express folksy and intimacy by raising the rates of residents' emergence.

• 프린팅코리아
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• v.11 no.5
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• pp.74-75
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• 2012

2012년은 4월 국회의원 총선거와 12월 대통령선거 등 굵직한 선거가 두 번이나 치러진다. 각종 선거에서 정당의 정책이나 후보자의 공약을 알릴 수 있는 유력한 매체가 홍보인쇄물이다. 홍보인쇄물(선거공보물) 제작과 배포가 법률로 정해져 있기도 하지만, 무엇보다도 정해진 시간과 한정된 형식을 통해 지역사람들, 때로는 전 국민을 상대로 하는 홍보에 인쇄물이 영향력을 발휘해왔기 때문이다. 물론 TV나 라디오와 같은 전파 미디어, SNS와 같은 통신 미디어를 통한 선거운동이 활성화되면서 인쇄물을 통한 홍보는 그 영향력이 점차 약화되는 추세다.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.65-73
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• 2013

Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.

• Journal of Korean Library and Information Science Society
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• v.49 no.1
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• pp.149-171
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• 2018

The aim of this study is to investigate the library related campaign promises of the candidates for the heads of metropolitan governments and the superintendents of education between 1st and 6th nationwide local election in Korea. To do this, the library related campaign promises of 346 candidates were analyzed by analysing the official gazettes for elections digitally archived in National Election Commission of Korea. As a result, the campaign promises of the candidates were insufficient both in quality and quantity. The candidates for the heads of metropolitan governments showed low ratio of the library related campaign promises, excessive concentration on construction or installation of libraries and higher preference for small libraries than public libraries. The candidates for the superintendents of education showed relatively balanced distribution of the election promises on library fields. But the campaign promises related public libraries were insufficient and the campaign promises of school libraries did not reflect the major elements of school libraries and the context of school libraries in Korea.