• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.452-469
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• 2017

The purpose of this study is to examine consumer's cognitive, affective and behavioral responses to in-store's servicescapes in restaurant by confirming the effect of service environment factors such as ambient, layout, interior and auditory on perceived service quality and image as cognitive responses, and the effect of perceived service quality and image on affective satisfaction as affective response, and the effect of affective satisfaction on repurchase intention as a behavioral responses. To this end, the research hypothesis was verified by structural equation model analysis using SPSS 21.0 and AMOS 20.0 statistical packages. The results of study are as follows. First, ambient environment, interior environment and auditory environment had significant influence on perceived service quality, but interior environment had no effect. Second, ambient environment and layout environment had a significant influence on the image, while the interior environment and auditory environment had no effect. Third, perceived service quality had a significant effect on emotional satisfaction, but had no effect on image and repurchase intention. Finally, image had a significant effect on emotional satisfaction and repurchase intention. Therefore, the marketing manager of the restaurant will need to plan and implement a service marketing strategy that will increase consumers' visit by enhance the perceived service quality level by improving ambient environment, layout environment and auditory environment, and increase image by improving ambient environment and layout environment.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.482-494
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• 2015

The purpose of this study was to investigate a total of 800 visitors of those who had enjoyed "2013 Cheonan Heung-taryeong dance Festival". In order to achieve the research goal, the study conducted the questionnaire in the venue of the festival and selected the research subjects at random. With certain standards to measure the social quality, the process quality and the physical quality as in the service quality determined, the study looked into how each of the extracted factors would influence the service quality in general. The study also discussed effects of the general service quality both on the satisfaction and the re-visit intention of the festival visitors. According to the results from the analysis, 1) the social quality factors (the cultural effect and the image effect), 2) the process quality factors (the visitor-focused service and the food and souvenir), 3) the physical quality factors (the convenience in connection with the visitors' enjoying the festival and the facility arrangement) and 4) the general service quality of the festival were confirmed to affect the visitors' satisfaction. 5) The study also learned that how much the visitors of the festival have been satisfied with the event would have an effect on the visitors' intention to re-visit. After all, the study came up with every statistically significant difference in relation to the effects of the service quality on the satisfaction and the re-visit intention of the visitors in the festival.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.90-101
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• 2019

The study wanted to compare the use status of general beauty salons and men's hair salons for male customers managed by male practitioners and to check the impact of service quality awareness on satisfaction and loyalty. A total of 405 people were used as analysis materials. Principle Component Analysis was used to verify the reliability and validity of the measurement tool. Sub-factors of service quality recognition have derived expertise, affinity, reliability and persistence. The validity and reliability of satisfaction and loyalty were verified. Based on the results of this study, the differences in hair involvement in general beauty salons and men's specialty salons, service quality awareness, satisfaction and loyalty were identified. The relationship between professionalism, affinity, reliability, persistence by sub-factor of service quality awareness has been identified with satisfaction, loyalty and statistically significant positive (+). In addition, male professional beauty salons had positive effects on service quality awareness of satisfaction and loyalty. Service quality satisfaction has been confirmed to have a positive impact on loyalty. In this study, the beauty of the men through the significant marketing potential use as basic data on the market feed that the portraits.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.133-151
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• 2023

The purpose of this study is to examine the correlation between medical service quality, customer trust, customer satisfaction and customer loyalty in domestic convalescent hospitals. Participants in this research were individualis who assumed responsibility for being the main caretaker of patients that were in hospitalization The following main results were derived. First, among the quality of medical services, tangibles, realiability, responsiveness, empathy were found to have a significant positive effect on customer trust. Second, among the quality of medical services, tangibles, realiability, responsiveness, assuracne, empathy were found to have a significant positive effect on customer satisfaction. Third, among the quality of medical services, only realiability variable were found to have a significant positive effect on customer loyalty. This result means that customer satisfaction and customer trust plays a mediating role between the medical service quality and loyalty. Fourth, customer trust was found to have a significant positive effect on customer loyalty. Fifth, customer satisfaction was found to have a significant positive effect on customer loyalty.

• 한국체육학회지인문사회과학편
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• v.51 no.2
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• pp.315-325
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• 2012

The purpose of this study was to investigate the effects of the service quality, customer satisfaction and revisit intention for all operating ski resorts in Korea. This study was conducted by separating the entire domestic ski areas by the three investigations. Through a field study, a total of 1963 skiers from 17 operating ski resorts was appropriately selected and responded to the survey questionnaire. It was analyzed by using spss 13.0 and amos 5.0. The results can be summarized as follows. Firstly, the service quality of all domestic ski resorts affected satisfaction of the customers. Secondly, the service quality of all domestic ski resorts affected revisit intention of customers. Thirdly, the customers' satisfaction on the domestic ski resorts affected revisit intention of the customers.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.39-56
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• 2023

Due to restrictions on offline activities caused by COVID-19, the use of mobile applications is increasing along with interest in online shopping, which are non-face-to-face commerce. Accordingly, mobile applications and various industries are combined, and the number of cases of using mobile applications in the fashion industry is increasing. In this study, the effect of e-service quality of fashion mobile applications on user's flow, user satisfaction, and service loyalty was examined. To conduct this study, a survey of 274 people who experienced the 'ABLY' fashion mobile application was used for analysis to verify the hypothesis. As a result of the analysis, it was found that informativity and responsiveness among the e-service quality of fashion mobile applications had a positive (+) effect on flow. And it has been confirmed that informativity, reliability, and responsiveness affect user satisfaction. In addition, flow has a positive (+) (+) effect on user satisfaction, and user satisfaction has a positive (+) effect on service loyalty. However, among the e-service quality of fashion mobile applications, reliability did not have a positive (+) effect on flow. And ease of use did not have a positive (+) effect on both flow and user satisfaction. Finally, it was confirmed that flow did not directly affect service loyalty. Through this study, we intend to contribute to the establishment of marketing strategies for fashion mobile application users, who are increasing with the development of mobile technology, and provide practical implications for the post-COVID-19 era.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.451-473
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• 2001

This research aims to investigate the structural relationship among service quality, service value, satisfaction, relation quality and re-use intention and to establish the conceptual framework for the relationship between customer and service supplier. This research employs LISREL 8.30 for an empirical approach. With consumers in beauty shops supplying intangible and autonomous-oriented services, it was found that (1) perceived service quality was positively related to service value, satisfaction, relation quality and re-use intention, (2) service value encouraged satisfaction and relation quality, (3) satisfaction and relation quality showed relationship with re-use intention while no relationship between service value and re-use intention was tested, (4) re-use intention presented relatively strong relationship with relation quality geared from interaction between customer and service supplier than with customer satisfaction. Some implications of these results are discussed. Among others, it is noted that the small and customized firms must put their attention on relationship marketing.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.379-387
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• 2019

This study analyzed what the Servicescape factor of the student cafeteria in university is, whether food quality and price fairness show any mediating effect in relation between Servicescape factor and user satisfaction. First, analysis shows that Servicescape factors of cafeteria for university students are 'extensity', 'cleanness', 'aesthetic' and 'agreeableness'. Second, 'cleanness and 'aesthetic' factors are found to have positive(+) influences on user satisfaction. Third, 'cleanness', 'aesthetic' factors are found to have positive(+) influences on food quality. Fourth, 'cleanness' factors of food quality shows complete mediating effect in the influential relation between Servicescape factor and user satisfaction and 'aesthetic' factors shows partial mediating effect. Fifth, significant influence was not seen in all factors of price fairness by Servicescape factors of student cafeteria in university. Sixth, price fairness was found to play no mediating role in the influential relation between Servicescape factor and user satisfaction. This study will help understand the mediating effect of food quality and price fairness in the relation between the Servicescape of student cafeteria in university and user satisfaction.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.1-10
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• 2016

This paper focus on the digital media quality of one source multi-use for the vitalization of Korean classical literature. This paper examines the structural relationship between the quality of digital media and learning satisfaction/sustainable use intention through digital media. For this we used the case of The 'Encyclopedia of Korean Local Culture(www.grandculture.net)'. Thus we conducted a survey of 418 high school students attending a classical literature class which used the local culture DB. The result of this study demonstrates that quality of media content and media service quality affect the learning satisfaction even if media system quality does not affect the learning satisfaction. Learning satisfaction affect strongly. The result of multi regression showed that system quality increased the learning satisfaction in the high group, but system quality did not effect the learning satisfaction in the low group. These results indicate that if system quality is enhanced, learning satisfaction will be slightly increased, and if quality of contents and services is enhanced, learning satisfaction will be strongly increased.

• 한국디지털정책학회:학술대회논문집
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• 2006.12a
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• pp.421-431
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• 2006

지식정보사회의 핵심 키워드인 e-learning은 많은 발전을 하고 있다. e-learning은 오프라인 교육에 비해 시간과 공간의 제약을 받지 아니하고, 비용이 저렴하며 반복 학습과 개인화된 서비스가 가능하다는 장점이 있는 반면에 아직도 파급 효과는 크지 못한 실정이다. 또한 국가적인 차원에서 많은 지원을 하고 있고 시장의 급속한 성장과 확산에 비해, 중${\cdot}$고생들을 대상으로 하는 e-learning사이트의 컨텐츠 품질에 대한 연구는 미비한 실정이다. 이에 본 연구에서는 중${\cdot}$고생 시절에e-learning의 경험이 있는 대학생들을 중심으로 실증연구를 수행하였다.