• Title/Summary/Keyword: 서비스 지향성

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Determinant Factors of Service Orientation for Human Resources of Long Term Care Facility (노인장기 요양시설 종사원의 서비스 지향성 결정요인에 관한 연구)

  • Lee, Seong-Duck;Hwang, Yong-Cheol
    • The Journal of Industrial Distribution & Business
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    • v.9 no.10
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    • pp.39-50
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    • 2018
  • Purpose - This study is to propose discriminative management strategies to long-term care facilities based on the empirical analysis after reviewing the effects of social support, perceived by long-term care facility employees, to service orientation. Research design, data, and Methodology - The research model designed social support, job stress, organizational commitment, and service orientation. The survey collected data from 453 customers in a long-term care facility in jeju. The SPSS 18.0 package was used for analysis. Results - First, social support for long-term care facility employees has a negative(-) effect to job stress. Test results, social support factors except appraisal support had a negative impact on job stress. Second, social support has a positive(+) effect to organizational commitment. Test results, informational support, tangible support and appraisal support had significant effects on organizational commitment. However, emotional support had a positive impact on affective commitment and normative commitment. Third, social support has a positive(+) effect to service orientation. Test results had a positive impact. Fourth, job stress has a negative(-) effect to organizational commitment. In the test results, employee's continuance commitment and normative commitment had significant negative effects in job stress. However, affective commitment had no significant impact. Fifth, job stress has a negative(-) effect to service orientation. Test results showed a negative impact. Conclusions - The study implies the following. First, that there should be a change in the social perception of long-term care facilities. 'Long-Term Care Insurance for The Elderly' was enacted to emphasize this responsibility for the elderly problems as a new system. Enactment of this Act was expected to improve the quality of life of the people by stabilizing the elderly life and reducing the burden of families. Therefore, long-term care facility system should be as efficient as possible for making plans for systematic and organizational support. Second, the efforts of facility managers to minimize job stress of employees is necessary. Accordingly, performing spontaneous work is required for a comfortable working environment and management. Third, the systematic education and training to employees for service oriented behavior of the facility will be required in the long term.

A Study on the Job Aptitudity of Fashion Salesperson (패션 판매원의 직무적합성에 관한 연구)

  • Chung, Ihn-Hee;Park, Kyung-Ok;Lee, Mi-Jeom;Min, Kyung-Sun;Kang, Jin-Koo
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.73-97
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    • 2005
  • The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Rasearches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively !ow compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.

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What Shall We Do for the Academic Information Systems Sustainability?: The Role of Mindfulness (지속 가능한 대학 경쟁력의 원천: 마을챙김의 대학 정보화)

  • Kim, Yong-Young;Ahn, Joong-Ho;Oh, Sang-Jo
    • Information Systems Review
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    • v.11 no.2
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    • pp.1-22
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    • 2009
  • IT advances rapidly and is widely used both in for-profit and non-profit organizations. Academic institutions are no exception in the adoption of new IT such as e-libraries, e-blackboards, as well as Web 2.0 services. However, administrative information systems in colleges and universities often lag relatively behind. One of the reasons of this is that academic institutions tend to focus only on the implementation of IT, while neglecting the mindfulness needed for post-implementation. This study develops a new perspective for the sustainability of academic information systems through the lens of mindfulness. The results from administrating a nation-wide survey of universities and colleges provide the variations of a ranking of the critical success factors between implementation and post-implementation. The findings imply that both individual and collective mindfulness are needed to implement and, especially, sustain administrative IS successfully in academic institutions.

A Study on the Effects among Psychological Factors, Knowledge Sourcing Behavior and Knowledge Utilization Outcomes in Social Learning Community (소셜 러닝 커뮤니티에서 심리적 요인, 지식소싱 행태, 지식활용 성과 간의 영향관계에 관한 연구)

  • Han, Sang-Woo
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.4
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    • pp.267-295
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    • 2014
  • The purpose of this study is to analyze empirically relationships between learners' psychological factors, knowledge sourcing behavior and knowledge utilization outcomes and to analyze the mediation effect of social learning and relationships among learners. Another purpose is to understand learners' attitude on social learning and knowledge sourcing behavior. The main results of this study are as follows: First, regression results on relationships among learners' psychological factors, knowledge sourcing behavior, knowledge utilization outcomes show that learners' self-efficacy has a positive effect on social learning activity participation, and goal orientation has a positive influence on group knowledge sourcing and social learning activity participation. Users' experiences of social media has a positive effect on group knowledge sourcing, social learning activity participation and social learning interaction. From a knowledge utilization perspective, published knowledge sourcing positively affects knowledge reuse, knowledge application and knowledge innovation. Dyadic knowledge sourcing has positive influence on knowledge reuse. Group knowledge sourcing affects positively knowledge application and knowledge innovation. Second, social learning activity participation factor has full mediation effect on relationship between learners' goal orientation and group knowledge sourcing, and the relationship between users' experiences of social media and group knowledge sourcing. A relationship among members factor has full mediation effect on the relationship between published knowledge sourcing and knowledge reuse, and relationship between published knowledge sourcing and knowledge innovation. Third, the results of in-depth interview show that learners trust and easily collect knowledge from social network services in general. Also, they get a variety of idea for solving information problem from interaction among members in social learning community.

An Analysis of the Differences in Market Directivity and Customer Satisfaction Based on Customer Participation Strategies in Developing Food Service Products (외식기업의 상품 개발 시 고객 참여 전략에 따른 시장지향성과 고객 만족도 차이분석)

  • Chung, Jung-Il;Shin, Gil-Man;Lee, Sun-Ho
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.105-119
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    • 2009
  • The elevated standard of living and increased interest in health and well-being have caused customers to expect a role. Consumers are more and more interested in food service merchandise development. The purpose of this paper is to perform a discriminant analysis of merchandise development policies based on customer participation strategies. Statistical techniques employed included the reliability analysis and the discriminant analysis. The current thesis is based on the 350-questionnaire-survey conducted from July 1 to July 31, 2008 at five food service companies in Seoul and Gwangju. The data collected for this study was analyzed with frequency analysis, reliability analysis, validation analysis, factor analysis, and discriminant analysis using the SPSS 12.0 package program. The results of the test of the hypotheses can be summarized as follows: the analysis shows that there is significant difference between the active groups and the passive groups in all the merchandise development related factors, market directivity, and customer satisfaction directivity. Thus, food service management needs to apply customer participation strategies aggressively.

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A Study on Application Plan LTE Wireless Network in the Container Terminal Yard (컨테이너터미널 장치장에서 무선네트워크 LTE 적용방안에 관한 연구)

  • Cha, Sang-Hyun;Noh, Chang-Kyun
    • Journal of Navigation and Port Research
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    • v.40 no.1
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    • pp.43-50
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    • 2016
  • Amid of the logistics hub center competition is going to intensifying between the world major port, it is essential to pre-occupied the base in the logistics hub world take advantage of advanced technology of logistics equipment than other ports. In existing container terminal, when container moves the terminal use the omnidirectional and directional antenna in order to exchange data information on the basis of 802.11 wireless network system. Case of loading height of exceeding, the blind sport will occur and a limited frequency channel can't help using in the area. A limited frequency channel usage and nested areas happen to use the closed terminal, it has a great influence to operate the terminal working. In this paper, LTE network is configured provided by the specified company ('L' Corp,.Ltd) and terminal data extracted through LBO (Local Breakout) in the cell site which is configured directly with container terminal operation server. Using this method, container terminal yard equipment operate without overlapping arises with uninterrupted data presented for ways to efficiently. I would suggest both the existing wireless AP LAN configuration of container terminal and new LTE system and applied to the real yard operating devices situations. Through these methods presented comparative the existing network traffic with new constructed LTE configuration. I admired to suggest that wireless network LTE introduction is fundamental factors to get rid of the blind spot, the problem of limited frequency channel and overlapping arises. These essential points can be a continual improving terminal services and more efficient terminal operational management.

The Effect of Internal Marketing on Customer Orientation of Dental Hygienists (내부마케팅이 치과위생사의 고객지향성에 미치는 영향)

  • Lee, Byung-Ho;Kim, Jung-Sool
    • Journal of dental hygiene science
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    • v.16 no.1
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    • pp.37-44
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    • 2016
  • The purpose of this study was to reveal association between internal marketing and customer orientation. Internal marketing was composed of empowerment, educational training, reward system, internal communication and management support. We thought these factors affect to the consumer orientation. For this study, 191 dental hygienists in Busan, Ulsan and Kyungnam are participated in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, pearson's correlation coefficients, and stepwise multiple regression analysis with SPSS 18.0 program. In conclusion, we obtained the next results. First, the mean of internal marketing behavior was 3.22 out of 5. In terms of sub-domain, educational training (3.88) is the highest, followed by empowerment (3.35), internal communication (3.10), management support (3.05) and reward system (2.79). Second, the internal marketing factors of internal communication, reward system orientation, management support, empowerment, and educational training had positive correlations with customer orientation (r=0.189~0.381). Third, the influencing factor in customer orientation were educational training (${\beta}=0.277$) and empowerment (${\beta}=0.276$), adjusted $R^2=0.202$. As dental patients' desire to medical service quality becomes diversified, the analysis result is considered to help the future dental service management.

A Study on the Customer Relationship Management(CRM) According to the Organizational Characteristics and Business Performance of the Liner Shipping Companies (정기선 해운기업의 조직특성에 따른 고객관계관리(CRM)와 경영성과에 관한 연구)

  • Kim, Jung-Ho;Heo, Ki-Young;Shin, Yong-John
    • Journal of Navigation and Port Research
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    • v.42 no.1
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    • pp.67-78
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    • 2018
  • This paper aims to investigate the nature of Customer Relationship Management (CRM) in liner shipping industries, study the organization's general characteristics which could help to promote such CRM practices, and analyze the relationship between the CRM and the organization's effectiveness. The result of analysis shows that the organizational characteristics which affect the CRM most in shipping industries are the market orientation and the CEO's support. In particular, the CRM was proven to have significant impact on employee satisfaction, service competitiveness enhancement, financial performance, customer satisfaction and the repurchase intention of the customers. This study also suggests that the CRM of liner shipping industries should be enforced comprehensively in synchronization with organizational characteristics, such as organizational culture and organizational systems. Based on such organizational characteristics, the noted CRM strategies were justified to have significantly impacted the overall management performance of the organizational performance of shipping industries and the customer's satisfaction and repurchase intention. This study would be appreciated as a meaningful analysis on the CRM in liner shipping industries which pursues the best interests of both shipping companies and customers.

A Study on hybrid model for measuring the manpower of Hotel MICE, based on management orientation (경영지향성에 따른 호텔 MICE 적정 인력 측정 모델 연구)

  • Kim, Young Moon;Yoon, Hye Jin;Kim, Chul Won
    • Korea Science and Art Forum
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    • v.37 no.2
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    • pp.35-46
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    • 2019
  • The purpose of this study was to develop a hybrid model forecasting the optimal number of employees for the hotel MICE and investigate indicators' reliability and validity empirically. The dominant approach of manpower planning has long been conducted based on heuristic experience in the field of Hotel and MICE. There is little research on the manpower planning and forecasting in the hotel and MICE studies. However, it is significantly important to ensure how many the optimal number of employees are calculated to meet the goals of the company as well as the expectation of their customers. A focus group interview was used to collect data through a series of surveys. A total of 289 samples were collected to test validity of finalized indicators for forecasting the optimal number of employees for the Hotel MICE. The study developed 15 quantitative indicators and 19 qualitative indicators to forecasting the optimal number of employees for the Hotel MICE, based on three types of groups such as 'service-oriented', 'stability-oriented', and 'profitability-oriented' hotel company The study revealed the econometrics formula for the practical application for this field.

A Study on Improving Scheme and An Investigation into the Actual Condition about Components of Physical Distribution System (물류시스템 구성요인에 관한 실태분석과 개선방안에 관한 연구)

  • Kim, Kyeong-Cho
    • Journal of Distribution Science
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    • v.7 no.4
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    • pp.47-56
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    • 2009
  • The purpose of this study is to present an alternative improving the efficient and reasonable of the physical distribution system management is influenced by many factors. Therefore, the study depends on the documentary method and survey method to achieve the purpose of this study. The major components of a physical distribution system are refers to as elements, include warehouse·storage system, transportation system, inventory system, physical distribution information system. The factors used in this study are ① factor of product(quality·A/S·added value of product·adaption of product·technical competitive power to other enterprises), ② factor of market(market channel·kinds of customer·physical distribution share), ③ factor of warehouse·storage(warehouse design·size·direction·storage ability·warehouse quality), ④ factor of transportation(promptness·reliability·responsibility·kinds of transportation·cooperation united transportation system·national transportation network), ⑤ factor of packaging (packaging design·material·educating program·pollution degree measure program), ⑥ factor of inventory(ordinary inventory criterion·consistence for inventories record), ⑦ factor of unloaded(unloaded machine·having machine ratio), ⑧ factor of information system (physical distribution quantity analysis·usable computer part), ⑨ factor of physical distribution cost(sales ratio to product) ⑩ factor of physical distribution system(physical distribution center etc). The implication of this study can be summarized as follows: ① In firms that have not adopted a systems integrative approach, physical distribution is a fragmented and often uncoordinated set of activities spread throughout various functions with function having its own set of priorities and measurements. ② The physical distribution is recognized as more an important strategic factor than a simple cost reduction factor, ③ It can be used a strategic competition tool to enterprise.

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