• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4191-4197
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• 2014

Value co-creation is an important business strategy these days in both the business-to-business (B2B) and business-to-consumer (B2C) markets. The aim of this study was to identify specialized resources and competences for value co-creation in the relationship network within a high-tech B2B market. A case of Taiwan Semiconductor Manufacturing Company Limited (TSMC) with customers and partners was chosen as the study case. Based on the observations, contents analysis of the secondary data and unstructured interviews with former TSMC employees, 4 critical resource types (financial, knowledge, efficiency and intellectual resource) and 6 competence types (relational, collaboration, strategic, innovation, managing and service capability), were performed as the principal factors for value co-creation in the relationship network. A research framework that can analyze the value co-creation phenomena in the relationship network was established.

• Transactions of the KSME C: Technology and Education
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• v.4 no.2
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• pp.111-116
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• 2016

Consumer's value based content and business platform are more important than the existing supplier based market. Convergence civilization paradigm is being accelerated with expanded combination of information & communication technology and others. In this study, it was classified into four groups with respect to the level and viewpoints of innovation in products and services, which were already supplied on the market by industry convergence activity. Barriers that are obstacles to the development of a new converged industry through strategic approaches were identified by surveying the current industrial status. In detail, they were summarized with respect to three aspects, such as, target, infrastructure and main agent of individual sector. Finally, it presents an alternative to overcome the obstacles and develop a new growth engines for the future industrial evolution.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.1
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• pp.171-178
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• 2019

Korea's shipbuilding industry is in a critical condition due to changes in the domestic and international environment. To overcome this crisis, preemptive development of products and technologies through prediction of new demand for ships is necessary. The goal of this research is to develop an artificial intelligence algorithm based on ship big data in order to predict new demand for ships. We intend to develop a big data analytics platform specialized in predicting ship demand and to utilize the forecast results of new ship demand through data analysis for planning/development of new products. By doing so, the development of sustainable new business models for equipment and equipment manufacturers will create new growth engines for shipyard and shipbuilders. Furthermore, it is expected that shipbuilders will be able to create business cases based on measurable performance, plan market-oriented products and services, and continuously achieve innovation that has high market destructive power.

• Journal of Platform Technology
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• v.8 no.3
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• pp.22-29
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• 2020

The 4th industrial revolution is progressing by country as a mega trend that leads various technological convergence directions in the social and economic fields from the initial simple manufacturing innovation. The epidemic of infectious diseases such as COVID-19 is shifting digital-centered non-face-to-face business from economic operation, and the use of AI and big data technology for personalized services is essential to spread online. In this paper, we analyze cases focusing on the application of artificial intelligence technology, which is a key technology for the effective implementation of the digital new deal promoted by the government, as well as the major technological characteristics of the 4th industrial revolution and describe the use cases in the field of disaster response. As a disaster response use case, AI assistants suggest appropriate countermeasures according to the status of the reporter in an emergency call. To this end, AI assistants provide speech recognition data-based analysis and disaster classification of converted text for adaptive response.

• Fashion & Textile Research Journal
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• v.23 no.3
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• pp.347-357
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• 2021

This study analyzed the effects of optimism and innovativeness, the two drivers of a consumer's technological readiness to use an augmented reality(AR) fashion shopping service within the framework of the Technology Acceptance Model (TAM). The survey was conducted on 249 people (males = 58; females = 191) in their 20s who were willing to participate in the AR experience. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling by AMOS 22.0. The results indicated that a greater level of perceived optimism had a positive influence on the ease of use and usefulness of the technology. The findings also show that consumers with a high degree of innovativeness tend to have a higher level of playfulness toward AR fashion shopping. Regarding the effects of user beliefs, ease of use had a positive effect on the perception of usefulness and playfulness with higher levels implying a higher consumer intention to adopt an AR fashion shopping service. In addition, this study reveals the moderating effect of consumers with high-fashion versus those with low-fashion innovativeness. For the latter, technological innovation had an insignificant effect on playfulness, thus indicating that consumers with low interest in fashion did not enjoy AR fashion shopping even if the technology was highly innovative. Nevertheless, the analysis confirms the possibility that experiencing a fashion product through AR technology could replace the actual experience of wearing the products.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.4
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• pp.127-136
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• 2022

As technological development continues, platforms with more diverse structures are emerging. Existing research predicts that a new structure based on technology and innovation will affect the two-sided market. This study evaluated the decentralized identifier (DID) platform, a new platform based on blockchain technology, of the importance of this platform from the perspective of the two-sided market. Using the Analytic Network Process, IT, platform, and blockchain experts conducted a dual comparison survey. Data with a consistency ratio value of 0.1 or less were selected and analyzed for 12 data. The research results showed the importance of service quality, policy support, openness, and uncertainty. This study is expected to be used to support the development of strategic decision-making for blockchain and DID platform-based business companies.

• Journal of Intelligence and Information Systems
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• v.29 no.3
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• pp.341-359
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• 2023

The metaverse applies various technological means such as digital twin modeling, 3D rendering, and holographic imaging, which can provide an immersive tourism service experience. However, since the development of the metaverse is still in its infancy, there is relatively little research on digital tourism from the perspective of the metaverse. This research empirically studies the factors that promote the participation behavior of users on the metaverse platform for digital cultural tourism. Our results show that users' internal motivations for learning and entertainment and the functions provided by metaverse, which are sensory stimulation and social interaction lead to the intention to participate in cultural tourism on metaverse with the mediating effects of immersion experience and perceived pleasure.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.49-53
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• 2021

'양손잡이 조직(Organizational Ambidexterity)'은 새로운 기회를 찾고 위험을 감수하며, 신제품이나 신사업을 개발해 가는 탐색(Exploration) 역량과, 최소한의 리스크와 보유한 자원을 토대로 기존 제품이나 서비스를 중심으로 효율성을 높이는 활용(Exploitation)적 혁신을 동시에 추구하는 조직의 능력으로 경영자들이 비즈니스 환경의 난기류와 다차원성에 대처하도록 권고하는 개념들 중 하나이다. 본 연구는 스타트업의 양손잡이 역량 균형이 기업 성과에 미치는 영향에 대한 연구를 기반으로 양손잡이 역량이 실제 스타트업에 긍정적으로 영향을 미치는 지를 조사하는데 목적으로 하고 있다. 따라서 탐색(Exploration)과 활용(Exploitation)의 적절한 균형(Balance)을 중심으로 기업성과에 미치는 영향과 더불어 환경적 동태성(Environmental Dynamics)의 조절효과에 대하여 알아보고 분석하였다. 실제로 선행 연구를 통해 탐색(Exploration)과 활용(Exploitation)에 모두 관여하는 양손잡이 기업들이 하나에 집중하는 기업보다 우수한 성과를 달성할 가능성이 높은 것으로 나타났으며, 탐색(Exploration)과 활용(Exploitation)의 적절한 균형(Balance)을 유지하는 것이 생존과 번영을 위해 중요한 것으로 나타났다. 특히, 자원이 부족한 스타트업의 경우 부족한 자원을 효과적으로 활용하고 양방향으로 행동할 수 있는 능력은 경영 능력과 역량에 달려 있기 때문에 지속적인 생존을 위해 탐색과 활용의 균형을 맞추고 효과적인 조직을 구축해 양손잡이 조직으로 거듭나야만 한다. 양손잡이 조직에 대한 연구 이론은 보통 여유 자원이 높은 대기업을 기준으로 정의되고 있으며, 상대적으로 여유 자원의 수준이 낮은 중소기업이나 스타트업을 위한 양손잡이 조직의 의미와 이러한 기업들이 추구할 수 있는 현실적인 실행방안에 대해서는 연구가 부족한 실정이다. 따라서, 본 연구는 실제 스타트업 기업의 성장을 위한 전략적 방향 설정을 제시할 수 있으며, 급격하게 변화하는 시장에서 스타트업의 양손잡이 역량과 기업성과 영향 관계를 분석하여 학술적인 기여를 할 수 있을 것으로 기대한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.115-125
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• 2022

As the digital economy has emerged as a means of building a new business order and creating new values, the number of small business owners participating in digital platforms is gradually increasing. This study aims to check whether small business owners participating in the digital platform are being helped to properly respond to the market environment and establish and implement strategies necessary for growth through learning within the platform. To this end, this study attempted to examine the effect of the absorptive capacity of small business owners using e-commerce platforms on market orientation and the moderating effect of vicarious learning and experiential learning, which are two types of learning within the platform. As a result of verifying the hypothesis through the survey, it was found that the absorption capacity of small business owners using digital platforms positively affected their market orientation. In addition, as a result of the moderating effect analysis, it was found that vicarious learning within the platform strengthens the relationship between absorptive capacity and market orientation. This result implies that small business owners can not only prepare for market uncertainties through indirect learning (vicarious learning) but also establish strategies to provide products and services that meet the market's needs. On the other hand, the effect of experiential learning was found to lower market orientation, which means that previous business experiences can rather lower attention to the environment. The significance and implications of the study were presented.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.11-19
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• 2013

Many companies are developing a numerous number of new products and business models for their sustainable growth. First, their unique technological capability needs to be obtained to develop new products and services. However, as the applicable period of a technology into its industrialization becomes shorter and shorter, the necessity of technological convergence is increasing. Therefore, this study aims to look at the patent status in Korea for the last ten years to analyze in which direction technological convergence had advanced and further compare the patent status in Korea with that in U.S., Europe, and Japan. In addition, this study looks at the impact of converged patent technology on the sales in relevant industries. To this end, this study collected 5,000 patents applied from 2000 to 2009 for the last ten years in Korea, U.S., and Europe every year and conducted network analysis by using UCINET, social network analysis program. In this study, we drew our research findings as follows: First, we could find that technological convergence increased over time and what technology was in the center of fusion. Second, our correlation analysis found that as we had more technological convergence, it was more related to the sales in relevant industries.