• Title/Summary/Keyword: 서비스 만족도 조사

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A Study on the Satisfaction and Reuse Intention of the Book Start Preference Program of Multicultural Families (다문화가족의 북스타트 선호프로그램 만족도와 재이용의도에 관한 연구)

  • Choi, Ji-Woo;Chang, Woo-Kwon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.1
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    • pp.361-390
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    • 2021
  • The purpose of this study is to provide basic data for bookstart programs to public libraries and related institutions by investigating and analyzing bookstart preferred programs, user satisfaction and reuse intentions based on the current status of bookstart services and programs for multicultural families nationwide. It is to propose an improvement plan for the multicultural family bookstart program. To this end, user satisfaction and reuse intention were surveyed and hypotheses were verified through a survey of bookstart program participants. For statistical analysis, SPSS 25 was used. As a result of this study, First, there was a significant difference in the bookstart program for multicultural families according to their children's age and average monthly education expenses. Second, in the satisfaction of the multicultural family bookstart program, only the use and service support, and the quality of facilities and environment were found to have a significant positive (+) effect. Third, it was found that the re-use intention of the multicultural family bookstart program had a significant positive (+) effect only on the quality of use and service support. Fourth, it was verified that satisfaction with the book start program for multicultural families had a significant positive (+) effect on the intention to reuse. In addition, it suggested the improvement plan for the multicultural family book start program.

The Differences of Sharing and Use Intention of SNS Tourism Information according to the Level of Trust and Satisfaction (SNS 관광정보의 신뢰 및 만족수준에 따른 정보공유 및 사용의도 차이)

  • Kwak, Dae-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.12 no.1
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    • pp.155-162
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    • 2017
  • The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction

The Impact of the Risks and Benefits of Unmanned Store Services on Customer Satisfaction through the Theory of Planned Behavior (무인 점포 서비스의 위험과 혜택이 계획된 행동 이론을 통해 고객 만족에 미치는 영향)

  • Noh Hyeyoung;Lee Sinbok
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.5
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    • pp.631-643
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    • 2024
  • With the rapid advancement of digital technology, unmanned store services are on the rise, yet studies investigating their impact on customer satisfaction are scarce. This study aims to explore how unmanned store services affect customer satisfaction, focusing on the factors of risk and benefit. The methodology involved an online survey conducted from December 20 to December 30, 2023, targeting 260 customers who had used unmanned store self-service at least once, with 252 responses ultimately analyzed. The results reveal that the risk and benefit factors of unmanned store self-services complexly and diversely influence subjective norms and perceived control. Firstly, personal information breaches positively affected subjective norms, while overload and uncertainty had negative impacts. Secondly, while convenience negatively influenced subjective norms, playfulness and usefulness had positive effects. However, personal breaches and overload did not affect perceived control, whereas uncertainty did negatively. The findings of this study provide significant insights into how successful implementation and management of unmanned store self-services can regulate social expectations and control perception of customers, thereby enhancing customer satisfaction.

Developing and Applying the Evaluation Measures for Public Library Service to Children (어린이도서관 및 공공도서관 어린이서비스를 위한 평가지표의 개발과 적용)

  • O, Dong-Geun;Kim, Jong-Seong;Choe, Seong-Yeol;Yeo, Ji-Suk;Park, Sang-Hu
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.4
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    • pp.365-385
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    • 2007
  • This study develops a set of measures for public library services to children. It is designed to use both measures for library service quality including personnel, library materials and resources. spaces for the service, and other services. and those for library customer satisfaction on equal basis. It specifies 23 scales for 4 each dimensions of measures for service quality, based on the suggestions both from the consulting members of specialists and from the personnel of the National Library for Children and Young Adults. and from the results obtained from the analysis on the questionnaires from the public librarians to children and researchers in this fields. This measures were testified by applying to 18 sample libraries.

The Effect of Service Quality on Organizational Support and Job Satisfaction in Hotel Industry (호텔기업의 조직지원과 직무만족이 서비스품질에 미치는 영향)

  • Ji, Ke-Yung;Han, Jin-Young
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.353-362
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    • 2012
  • The purpose of this study tried to find ways to improve service quality for customers and effective program of organizational support to increase the hotel employees' job satisfaction to empirically analyze causatively impacted relationship between the perceived organizational support, job satisfaction, and service quality in the hotel industry staff recognize. Data were collected from 217 and surveyed from 1 to 30 in November 2011 in hotel. To summarize the results of the study, first, satisfaction of individual job environment, satisfaction of work environment support concerned in support for personal values both was not affected significantly. Second, support for work environment was also affecting more than support for personal worth to improve the quality of customer service and in support for the organization Third, satisfaction of the individual's work environment affected adaptability, conviction, and corporality in job satisfaction variables while support satisfaction for working conditions effected conviction and adaptability without corporality. In order to enhance adaptability to customers who employees serve, it should be created work environment to make employees feel satisfaction in individual's work environment. Therefore, hotel managers have to entertain feelings of loyalty for their hotel and make employees satisfaction with their job and their duty by enhancing support for work environment of hotel employees in order to increase business performance by improving service quality for customers.

Medical Service Factors Associated with Patient Satisfaction: The Difference between Inpatient and Outpatient of A Medium-sized Hospital (환자만족도에 영향을 미치는 의료서비스 품질 요인: A 중소병원 입원.외래환자 간 차이)

  • Rho, Mi Jung;Suh, Won S.;Kwon, Jin
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.331-339
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    • 2013
  • This study attempts to analyze medical service factors associated with patients' satisfaction, and its difference between inpatients and outpatients in A medium-sized hospital located in rural area. Questionaries have been collected from 411 patients of 96 inpatients and 315 outpatients. The survey was carried out for 4 weeks, from August 20, 2011. The study found that hospital awareness was only factor related to patients' satisfaction in inpatients. In the case of outpatients, several factors were related to patients' satisfaction. They are included qualified health care providers, infirmary accommodations, staff kindness, hospital awareness, and convenient procedure of treatment and admission. Based on the findings, it is desirable to differentiate the strategy in improving patients' satisfaction between patient type; either inpatient or outpatient to being competitive.

Effect of the Quality of Education Service for Nursing Students on their Satisfaction and Willingness to Engage in a Specific Behavior (간호대학생의 교육서비스품질이 학생만족과 행동의지에 미치는 영향)

  • Heo, Eun-Ju;Kim, Eun-Jeong;Baek, Myung-Wha;Lee, Hae-Rang
    • Journal of Convergence for Information Technology
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    • v.11 no.10
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    • pp.74-83
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    • 2021
  • This study aimed to verify how nursing students' willingness to behave in a specific way based on satisfaction is affected by the quality of nursing education service in terms of educational program, professor, educational environment, and reputation and employment. For this, the research conducted a questionnaire survey of 350 nursing students at one college in Gyeongnam, through which 321 sheets of the form were finally collected, and processed using the SPSS 21.0 and AMOS 21.0 Programs. Summarizing the findings of this study, each factor of the abovementioned quality had a significantly positive influence on nursing students' satisfaction. The biggest influential was reputation and employment, followed by educational program, educational environment, and professors. Also, that satisfaction significantly, positively affected those students' willingness to do specific behaviors. In conclusion, education services for nursing students require quality management which reflects relative differences in influential power among factors as mentioned above.

A Study on the Enhancement of Familiarity on the Services of Korea Coast Guard (녹동항 어업종사자의 해양경찰업무 친숙도 향상에 관한 연구)

  • Park, Seong-Ryong;Ju, Jong-Kwang;Jin, Sung-Yong;Lee, Eun-Bang
    • Proceedings of KOSOMES biannual meeting
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    • 2007.05a
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    • pp.141-147
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    • 2007
  • In order to provide the tailored maritime administration service for fishermen, the Korea coast guard services related to fishermen are analyzed. The familiarity of fishermen with the services is made up questions and analyzed. The programs to enhance perception, kindness, satisfaction, reliability on the services are proposed.

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The Effects of Webtoon User's Perceived Usability and Interactivity on Service Satisfaction and Willingness to Pay (웹툰 서비스의 사용편리성과 상호작용적 행위가 서비스 만족과 지불의사에 미치는 영향)

  • Chae, Jung-Hwa;Han, Chang-Wan;Lee, Yeong-Ju
    • Cartoon and Animation Studies
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    • s.38
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    • pp.259-286
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    • 2015
  • This study investigates the effect of the motivation to use webtoon and the convenience of use(the character of the webtoon service) on the interactivity, and then examines how the interactivity affect the webtoon user's satisfaction and willingness to pay. Using factor analysis, this study found two motivations to use webtoon including 'information acquisition', 'entertainment and easiness of access'. These motivations have an influence on the interaction of the content and Webtoon's user and of Webtoon's users. The motivation of the entertainment and easiness of access is more influential to user's interactivity. The convenience of use is divided two types that are the convenience of the searching information and service. The convenience of webtoon service has positive influence of two types of interaction. The last results find that webtoon user's satisfaction is influenced by gender, the convenience of the searching information and using service. The satisfaction of the female user is higher than man. The more convenience of use is, the more satisfaction of users will be. Willingness to pay is influenced by age, the convenience of webtoon service, and the user's interactivity. The older users are, the more convenience of webtoon service is, and the more the user's interactivity, the higher willing to pay will get. The implications of the findings are discussed in terms of the way to change the profit structure of webtoon service and suggest to increase the interactivity in webtoon service.

Effects of Purchasing Factors through Social-commerce of Beauty Service on the Consumer Satisfaction and the Repurchasing Intention (소셜커머스를 통한 뷰티서비스 구매요인이 고객만족과 재구매 의도에 미치는 영향)

  • Hong, Soo-Nam;Lee, Han-Joo
    • Journal of Internet Computing and Services
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    • v.15 no.6
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    • pp.133-144
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    • 2014
  • As the Internet and smartphones prevail, this study investigated the purchasing factors of a new beauty marketing method, the social commerce, and verified the relationship of such purchasing factors to consumer satisfaction and repurchasing intentions. In order to verify the validity of purchasing factors, five sub-factors, such as service, price, interaction, convenience, and interest were classified, while consumer satisfaction and repurchasing intentions are grouped into one factor, using data about 20-39 years old. According to results of this study, purchasing factors in the beauty service markets through social commerce that had effects on the consumer satisfaction were price, service, convenience, and interest, but no relationship was found with interaction. We can predict that consumers buy not based on community activities among buyers or purchasing comments of others, but rather his/her own subjective thoughts and opinions about the services. As the result of repurchasing intention according to purchasing factors, affecting sub-factors were price, service, and convenience. Repurchasing intention is an positive response that reflects satisfactions. Since low price, satisfaction on the service, and convenience for busy modern people should be met, repurchasing intentions are not affected by interest, but rather systematic and professional service. Also, higher satisfaction on service raises repurchasing intention. In this study, it is clear that not only purchasing factors through social-commerce effect the satisfaction and the repurchasing intention, but also consumer satisfaction mediates partly purchasing factors and the repurchasing intention. And as sub-factors of purchasing factors, price, service, or convenience are more important to the consumer satisfaction than community or replies activities. Thus differentiated and professional customer service, the establishment and enhancement of trendy marketing should improve long term repurchasing intentions. This will lead to the increasing revenue of personal-shop and the developments of beauty markets, so strengthening product sourcing and promotion suitable for mobile shoppers are essential.