• Title/Summary/Keyword: 서비스 가치

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An Application of the Derived Taxonomy of Service Value for University Libraries (대학도서관 서비스 가치의 분류체계 적용에 관한 연구)

  • Shim, Won-Sik
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.4
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    • pp.355-374
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    • 2008
  • This paper reports a case study in which Saracevic and Kantor's derived taxonomy of library services was applied to qualitative data gathered from sixteen university library users. Using face-to-face interview method, we collected user responses related to the reasons of using services, aspects of interaction, and results of using services. Specific codes from the taxonomy were applied to the verbal expressions. The results show that library services are being used for a variety of purposes and that this approach enables us to effectively capture and classify service value expressed in users' own words. The taxonomy is evaluated to be quite comprehensive and scalable.

The Effect of Physical Environments in the Comprehensive Health Examination Center on Medical Service Value, Satisfaction and Switching Barrier (종합검진센터의 물리적 환경이 의료서비스가치와 만족도, 전환장벽에 미치는 영향)

  • Kim, YongTae;Chae, BongSik;Hwang, BokJu
    • Journal of Service Research and Studies
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    • v.9 no.4
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    • pp.63-80
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    • 2019
  • This study presents strategic implications for enhancing the competitiveness of the comprehensive health examination center through the study of its impact on the switching barrier with medical service value and medical service satisfaction as parameters. In order to achieve the purpose of this study, a total of 324 questionnaires were analyzed for customers who received health examinations at the general examination center. Covariance structure analysis was performed to test hypotheses and causal relationships. The results showed that the physical environment had a significant effect on the medical service value and medical service satisfaction. The value of medical service also had a significant effect on medical service satisfaction. The value of medical service was found to affect the transition barrier, but the satisfaction of medical service did not affect the transition barrier. The implications of this study are that physical environment has a significant effect on medical service value and medical service satisfaction. Therefore, modern medical equipment should be equipped with the latest medical equipment to minimize accurate examination and misdiagnosis through modernization of medical examination center. In addition, since the value of medical service has a significant effect on the switching barrier, it is necessary to establish a plan to enhance the value of medical service. We need to promote sustainable customer retention and creation of new customers through differentiated screening items and cost advantages over competitors. In addition to check-up services, efforts should be made to enhance the value of services such as strengthening medical communication and medical complex cultural spaces, and at the same time, establish an organizational culture of customer-first examination centers through the placement of excellent personnel and continuous education.

The Influence of Hotels' Service Quality and Customer Value on the Reservation Intention: Temporal Construal Theory Perspective (호텔서비스품질과 고객가치가 예약의도에 미치는 영향: 시간해석이론 관점에서)

  • Do, Hyun-Ok;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.307-313
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    • 2012
  • The purpose of this study is to suggest a research for hotels' expected service quality which influences reservation intention of hotel services. And we checked that these relations are formed by mediating of customer value on the basis of temporal construal theory. The result of our studies is as follows: 1) An abstract hotels' expected service quality(a concrete hotels' expected service quality) influence more on the customer's the social psychological value(the functional value) than the functional value(the social psychological value). 2) The customer's functional value(the social psychological value) influence more on the reservation intention of hotel service near(distant) in time than distant(near) in time. This research provides a theoretical-practical implications to the marketing staffs like packaging designers as well as scholars to study hotel services.

Factors Influencing the Customer Value and Satisfaction of National R&D Information Users (국가 R&D정보 이용자의 고객가치 및 고객만족도 영향요인 분석)

  • Suh, Sang-Hyuk;Lee, Sun-Young;Lee, Byeong-Hee
    • Journal of Korea Technology Innovation Society
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    • v.15 no.4
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    • pp.837-861
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    • 2012
  • In the knowledge society, the importance of sharing knowledge, technology, and information has been increasing. Due to the different characteristics of information itself, information marketing is a newly emerging perspective. This study aims to identify the factors which effect information customer value and satisfaction of the national R&D information service. The results show that information quality and service quality have a significant influence on customer value. In addition, the information quality, service quality and the information customer value have a significant positive effect on customer satisfaction. However, customer value of information acts as an intermediary between information quality and customer satisfaction. The indirect effects of information quality on the satisfaction are higher than the direct effect. On the other hand, the difference between the direct and indirect effect of service quality was not significant. After an analysis of research result, we discussed implications and limits of the study as well as future result direction.

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The Analysis of Valuation Case Study on Academic Library Services : Focused on Reference Information Services & Technical Services (대학도서관 서비스의 가치측정 사례연구 - 참고서비스와 기술서비스를 중심으로 -)

  • Ahn, Hye-Yeon;Chung, Ginu
    • Proceedings of the Korean Society for Information Management Conference
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    • 2011.08a
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    • pp.87-94
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    • 2011
  • 본 연구는 최근 실용주의 입장에서 대학 및 그 부속기관들의 평가가 경제적 가치의 평가 문제로 다루어지고 있는 현상을 배경으로 하여 국내 대학도서관의 가치측정을 위한 기반 연구로써 대학도서관 서비스들 중 참고정보서비스와 기술서비스를 중심으로 살펴보는 것을 목적으로 하였다. 이들 서비스가 가지는 상이한 특성으로 인한 각 연구들의 측정접근 방법 및 절차와 결과의 다양성을 분석하기 위하여 대학도서관의 영향력이나 가치와 관련한 최근 문헌을 대상으로 사례 분석을 실시하였다. 또한 이를 통하여 대학도서관의 가치측정의 방향과 방법론적인 틀을 검토하고 이를 실질적으로 적용할 수 있는 측정모형 구축을 위한 기반을 제공하고자 하였다.

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Mediating Effects of Perceived Value on the Relationship between University Foodservice Quality Attributes and Satisfaction of Chinese Students in Daejeon (대학급식 서비스 품질 속성과 고객만족 관계에서 고객가치의 매개효과 -대전지역 중국유학생을 중심으로-)

  • Yi, Na-Young
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.44 no.11
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    • pp.1750-1758
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    • 2015
  • The purposes of this study were to investigate the effects of university foodservice quality attributes on Chinese students' satisfaction, as well as the mediating effects of perceived value on the relationship between foodservice quality attributes and satisfaction. A total of 250 university students in Daejeon were surveyed, and 216 responses were returned. Excluding responses with significant missing data, 196 responses were used for data analysis. The reasons for using university foodservice were 'meal plan' (37.8%) and 'time saving' (22.4%), whereas the reasons for not using university foodservice were 'untasty food' (33.2%) and 'limited menu selection' (27.6%). Results confirm that enhanced performance of food quality, service quality, sanitation, and convenience had favorable effects on perceived value and satisfaction. Further, perceived value had a significant positive influence on satisfaction. In analyzing the mediating role, the effect of foodservice quality attributes on satisfaction was partially mediated by perceived value.

Valuation of Ecosystem Water Quality Regulation Service Using TMDL (수질오염총량을 이용한 생태계 수질조절 서비스 가치 평가)

  • Lee, Chang Hee;Park, Kyung Ok
    • Journal of Wetlands Research
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    • v.19 no.2
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    • pp.240-245
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    • 2017
  • In this study, we developed a method to assess quantitatively the amount and the economic value of water quality regulating service of ecosystem services. Numbers of species and aquatic organisms such as fish increased because of the improved water, but it was due to complex factors such as water quality regulation services of ecosystems, installation of environmental facilities for water quality treatment, and water quality regulation. Therefore we sought ways to quantitatively estimate the value of ecosystem regulation services. In this study, we propose a method to estimate the quantitative value of water quality regulation service of ecosystem by utilizing the total amount of water pollution. In addition, the economic value evaluation method was proposed by multiplying the estimated the quantitative value of water quality regulation service of ecosystem by the unit cost per unit capacity. Finally, the ecosystem water quality regulation service was estimated by using the evaluation method for BOD and T-P in Nakdong river watershed.

The Effect of the Service Guarantee on the Service Reliability, Service Value, Customer Loyalty - Focused on Deluxe Hotel of Busan - (서비스 보증이 서비스 신뢰성, 서비스 가치, 고객충성도에 미치는 영향 -부산지역 특1급 호텔을 중심으로-)

  • Chung, Ku-Jeom;Byeong, Ju-Jang
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.3
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    • pp.31-48
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    • 2005
  • The purpose of the study is to identify the flexibility of marketing effects which applies of practical service guarantee strategy over hotel service and methodological effects of practical service guarantee. And the detailed purposes were: first of all, how service guarantee strategy identified by previous theoretical researches influences on a service reliability and service value practically; second, how service reliability and service value influence on customer loyalty; third, how service guarantee influences on customer loyalty directly. According to the results, 5 hypotheses were selected from 5 research hypothesis proposed in this study. The concrete contents were; First, the study inspected how service guarantee strategy influences on service reliability and service value practically. The result was that service guarantee exerted positive influence on service reliability and service value. Second, the study inspected how service reliability and service value influence on customer loyalty. The result service reliability and service value exerted positive influence on customer loyalty. Third, the study inspected how service guarantee strategy influences on customer loyalty. The result service guarantee exerted positive influence on customer loyalty.

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The Study on the Measuring the Economic Use Value of the National Assembly Library Services (국회도서관 서비스의 경제적 이용가치 측정에 관한 연구)

  • Pyo, Soon Hee;Cha, Mikyeong
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.4
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    • pp.121-142
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    • 2016
  • The purpose of this study was to assess the economic value of the National Assembly Library service utility, and to enhance the users' perception and the stakeholder's supports for the library services. For those purposes, this study applied the measurement methods of time value, replacement service value, and WTP of the three user groups: inside members, outside users, and institutional members of the Library. The replacement service value as annual time valuation was measured 1,948.2 million won by inside members, and 417.057.5 million won by outside users, that was approximately 10 times of the total budget of the year 2015. Also, WTP were measured as 8,528.3 million won by inside member, 33,272.4 million won by outside users, 924 million won by institutional members. This shows 77% of the use value were from outside users. The BC ratio was 1:1.04 in 2015.

Effect of theater service quality on performance satisfaction : focusing on customer experience value mediation effect (공연장 서비스 품질이 공연 만족도에 미치는 영향 : 고객 경험가치 매개효과를 중심으로)

  • Kim, Beom-seok
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.181-195
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    • 2018
  • The purpose of this study is to investigate the effect of service quality of a theater on the customer experience value and performance satisfaction and to test causality between variables. For this purpose, Study model was created from the previous studies and performed a survey with the customer who visited Performance Theater. In this study, employee kindness, facility excellence, convenience, and facilities were set as independent variables, and performance satisfaction was selected as a dependent variable. The cultural value and economic value of customer experience were examined as Moderating variables between two variables. Based on the results of this study, It was found that employee's kindness, facility excellence, and convenience have a significant effect on performance satisfaction in performing arts facilities. convenience, there was perfect mediated effect of customer experience between service quality of a theater and performance satisfaction centered on cultural value and economic value. The employee's kindness variable was examined as a perfect mediation of cultural value, and economic value as a sectoral mediation. The excellence variables of the facilities appeared as partial mediations in cultural values and as complete mediations in economic values. In the case of the auxiliary facilities, the significance test failed. According to the results of the research, it was confirmed that convenience service for customers is the most important variable. This result suggests that the service quality of a theater should be basically maintained in terms of the kindness of the facility and staff, and that the customer is more satisfied with the performance than the audience convenience service provided from the Theater. The venue suggests that customer service and reception, purchase of tickets, refund method, and staff training should be thoroughly done so that audiences can make the Theater.