• Culinary science and hospitality research
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• v.22 no.3
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• pp.183-197
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• 2016

This study was conducted to investigate the relationships among service quality, perceived benefit, perceived value and behavioral intention as perceived by franchise snack bars customers. The service quality of franchise snack bars' was tested in three sub-dimensions: environmental quality interaction quality, and outcome quality, which are based on Brady & Cronin's third-dimensional model. A total of 450 survey questionaires were distributed from March 9th to November 12th in 2015, of whi 411 questionnaires were deemed suitable for statistical analysis. SPSS 20.0 program was employed to conduct frequency analysis and reliability analysis, while AMOS 20.0 program was used to test the hypotheses. The results revealed that all three elements of service quality have a positive impact on perceived benefit. In particular, the outcome quality element had the greatest influence on perceived benefit. In sum, customers of a franchise snack bar considered outcome variables such as food taste, reasonable amount, and general quality of food as the most important factors to fulfill the benefit. This results suggest that Korean snack bar franchise companies need to consider improvements to outcome quality features, such as food quality. In addition, perceived benefit was a critical antecedent of perceived value, which was itself a significant predictor of behavioral intention. In conclusion, this study applied the means-end chain theory on franchise sank bar segmentation, as well as three dimension service quality model as developed by Brady and Cronin, and found results that will enable meaningful strategics for snack bar foodservice segmentation in pursuit of the development of efficient business plans, and that can be utilized as a theoretical data for future studies.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.6
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• pp.225-240
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• 2022

Gyeonggi-do comprises several types of areas, including urban, semi-urban, and rural areas. The availability of public transportation services varies depending on the area types, but the fare structure is based on a simple transfer rule, i.e., a transfer is free when completed within 30 minutes. As a result, users in non-urban areas with a poor frequency of public transportation services do not receive transfer discounts because most of the bus routes in these areas have a gap of more than 30 minutes between services. In terms of equality of opportunity, the transfer rule is being applied unfavorably and, as a result, equality of opportunity of the non-urban commuter is severely affected. Therefore, this study analyzed the user benefits mainly stemming from transfer fares using the smart card data of commuters using public transportation in Gyeonggi-do. An index called the beneficiary rate of the free transfer was developed and a scenario analysis was conducted based on the various levels of the rate. The results of this analysis proved that the users of public transportation services in non-urban areas in Gyeonggi-do can only receive transfer benefits by the extended time for free transfer and not by the implementation of a uniform policy irrespective of the type of area. The study also suggested an equitable fare transfer system and policy alternatives.

• The Korean Publising Journal, Monthly
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• s.225
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• pp.2-3
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• 1997

일산.분당 등 신도시를 중심으로 한 수도권의 중대형 서점들마다 서비스 경쟁이 한창이다. 책을 주문하면 직접 가정까지 배달해 주는가 하면 회원제를 운영, 마일리지제도를 도입해 점수에 따라 사은품을 주거나 회비를 면제하는 등 각종 혜택을 주기도 한다.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.205-216
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• 2019

The sharing economy, which maximizes the value of resources by sharing, is appearing in various sectors today and is gradually expanding with the development of ICT. This study identified factors affecting the intention to use the services of the sharing economy with a focus on the sharing accommodation platform services. As the intention to use the sharing economy service is divided into the intention to use as a taker(guest) and a provider(host), those influencing factors were analyzed respectively. Results showed that collaborative norm, economic benefit and honorary compensation affected the intention to use as a guest. Openness to experience, economic benefit, and honorary compensation increased the intention to use as a host. Economic benefit made a greater impact on the intention to use as a guest, while honorary compensation enhanced the intention to use as a host.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.202-216
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• 2020

In this study, we studied the utility and value of the mileage program as a strategy to strengthen the relationship with customers in the surrogate operation industry. To this end, we conducted a survey of 1,000 customers who used the service more than once, mainly from D company, which has operated the agency operation business for more than 20 years, and analyzed 309 sincerely respondents. Five characteristics of mileage use (emotional benefits, ease of use, economic usefulness, effort to acquire, variety of benefits). Two parameters (brand attitude, brand loyalty) were set, and the dependent variable was set for reuse. As a result of hypothesis test, emotional benefit, convenience of use, and economic usefulness were significant in terms of brand attitude and brand loyalty, and acquisition effort and benefit diversity did not show significant results. The results of this study showed that the surrogate operation industry should strive to strengthen the emotional benefits, convenience of use, and economic usefulness to customers in order to strengthen the relationship with the customers.

• Broadcasting and Media Magazine
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• v.14 no.4
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• pp.56-63
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• 2009

최근 아날로그 방송이 디지털로 전환되는 시점을 맞이하여 디지털방송 소외계층이라는 새로운 의미의 신종어가 대두되고 있다. 아날로그 방송시대에는 방송전파가 미치지 못하는 낙도나 산간지역 시청자를 일컫는 말이었으나 디지털 시대로 접어들면서 디지털기기의 작동방법을 모르는 디지털기기 미숙달인이나 노인층, 고음질과 고화질의 서비스 향상에도 불구하고 혜택을 잘 받지 못하는 시청각 장애인, 고가 HDTV를 구매하기 어려운 저소득층, 국내거주 외국인을 포함한 디지털방송의 다양한 서비스 혜택을 골고루 받지 못하는 모든 사람들을 광의의 디지털방송 소외계층이라볼수있겠다. 이에 디지털방송 소외계층을 고려한 방송통신위원회의 디지털방송 전환 정책에 대하여 살펴보고 실제적으로 소비자가 알아두어야 할 기본정보 및 디지털방송 수신기의 종류와 개발 현황에 대하여 알아본다. 그리고 디지털방송 소외계층별로 현실적이고 보다 실질적인 디지털방송 서비스 정책과 적합한 디지털방송 수신기선택방법을알아보고자한다.

• Information and Communications Magazine
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• v.33 no.2
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• pp.59-65
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• 2016

최근 급격하게 확산되고 있는 핀테크 서비스는 다양한 분야의 사람들로부터 관심을 받고 있다. 기존 금융거래 프로세스에서 경험했던 불편함과 비효율을 개선하여 소비자와 기업 모두에게 편리성과 비용절감이라는 혜택을 제공하고, 새롭게 재편되고 있는 금융 산업에 참여할 기회를 제공하기 때문이다. 그러나 핀테크 서비스가 가져다 줄 혜택과 기회는 완벽한 보안에 기반하지 않으면 엄청난 피해를 야기할 수 있다는 우려도 존재한다. 본고에서는 핀테크 보안 기술 중 최근 급격히 관심을 받고 있는 FIDO (Fast IDentity Online) 인증 기술에 대해 살펴보고자 한다. 편의성과 보안성 측면에서 한계를 갖고 있던 기존 인증 기술들이 핀테크 서비스를 확산시키는데 장애가 되었다면, 최근 도입되기 시작한 FIDO 기술은 편리하고 강력한 인증을 제공하여 사용자와 기업 모두의 관심을 얻는데 성공하고 있는 것으로 보인다. 본 고에서는 FIDO 기술을 간단히 설명하고, FIDO 기술을 활용한 응용 보안 기술을 소개하고자 한다. 또한 FIDO 기술의 향후 발전 방향에 대해 현재 진행 중인 표준화 내용을 중심으로 살펴보고, 해외에서 활발히 진행되고 있는 연구들을 통해 핀테크 인증 기술의 발전 방향을 전망하고 결론을 맺는다.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.05a
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• pp.417-419
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• 2020

데이터 3법 시대에 접어들면서 기업들에는 가명화된 개인정보를 활용할 수 있는 길이 열렸다. 하지만 현 데이터 3법은 데이터를 생성하고 유통하며 활용할 기업들의 책임과 혜택에 내용이 맞춰져 있어 아쉬운 감이 있다. 개인의 기본권을 보장하면서도 마이데이터 유통 및 활용을 도울 방법은 없을까? 본 논문에서는 데이터의 주체인 개인이 데이터 주권을 행사하고 실질적인 혜택을 받는 마이데이터 서비스의 활성화를 위한 ID 관리 기술로 블록체인 기반 분산 ID(Decentralized Identification, DID)를 제안하고, DID 수용의도에 영향을 마치는 요인을 연구함으로써 마이데이터 서비스 개발 활성화를 위한 정책적, 실무적 시사점을 도출하고자 한다.

• Culinary science and hospitality research
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• v.15 no.1
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• pp.271-286
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• 2009

This study explored the influence of service elements of specialty coffee houses on customers' emotion and loyalty. Physical surroundings, employees' service and price benefits were suggested as the service elements of specialty coffee shops. The results show that physical surroundings and price benefits had significant influence on positive emotion and loyalty while employees' service had no influence on them. Two emotional reponses(positive emotion, negative emotion) had significant influence on customers' loyalty. The result is important in that price benefits had a higher impact on positive emotion and loyalty than physical surroundings. This represents the customers' attitude to the late economic issues.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.287-292
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• 2018

The purpose of this study is suggest the guideline by analyzing and categorizing the case of trends of Beacon technological development and Beacon-Based service in culture and art space of domestic and overseas. I did some literature research followed with theoretical background of beacon service, also did case study of beacon service application in domestic and overseas culture space. The result indicate that beacon technology can provide a variety services in a wide space. Through domestic and overseas case studies, it was found that beacon service in domestic exhibition space should be given as experience-oriented services beyond benefit-oriented services. As this point of time, this study will become a good resource for various communication services through beacon service in Korea.