• 한국벤처창업학회:학술대회논문집
• /
• 2023.04a
• /
• pp.11-13
• /
• 2023

대기업 등을 비롯한 중소기업들은 여러 광고 매체를 이용해 자사의 상품이나 브랜드 이미지를 홍보하는 것 이외에 유튜브와 같은 온라인 동영상 서비스 플랫폼에서 제품이나 서비스를 동영상으로 제작하여 다채로운 방법으로 가공, 소개하며 마케팅 효과를 극대화하고 있다. 이는 기업의 제품 및 서비스의 동영상 마케팅이 소비자들에게 어떤 영향을 미치고 직접적인 매출과 상관관계가 있는지를 이미 파악하고 접근하고 있다는 증거이다. 상대적으로 소상공인들은 동영상의 필요성에 대한 인식이 부족한 상태이다. 이에 유튜브와 같은 온라인 동영상 서비스 플랫폼에서 효과적으로 제품 및 서비스에 대해 관심과 흥미를 불러 일으키기 위해 동영상 마케팅을 시행하고자 할 때 동영상은 어떤 요소들이 충족되어야 하는지를 연구하려고 한다. 그리고 정확하게 동영상의 어떤 요소들이 소비자들의 구매 욕구를 상승시키는지와 같은 소비자들의 구매 행동 부분에 밀접한 영향을 미치는 동영상의 요소들에 대해 연구하고자 한다. 소비자들이 느끼는 구매 의지에 영향을 미치는 동영상의 요소들을 역설적으로 소상공인들에게 영상의 필요성을 인식시키기 위함이다.

• Journal of vocational education research
• /
• v.35 no.6
• /
• pp.39-63
• /
• 2016

The purpose of this study was to identify the factors affecting the actual employment rate and job retention rate after completion of the training program the unemployed. Survival analysis was conducted by utilizing employment insurance status and subscription data over two years of 840 patients who finally completed a training course from 889 patients in response to survey about the training service quality in 2012. The finding of the study were as follows. First, the highest employment rate (36.8%) after the completion time was within three months, a period more than 50% of the trainees were employed within six months. While employment continued to occur even with the lapse of one year and two years after the completion point, the employment rate over time was found to decrease gradually. Second, the factors affecting employment rate after completing training, appeared teaching competency(-) among training service quality and potential employability(+), which low awareness of teaching capacity and high awareness potential employability increased the possibility of their employment. Third, the highest periods (each 22.0%, 22.3%) of employment loss rate were within three months and within three to six months, and more than 50% of the trainees have lost their unemployment insurance were less than 8.8 months. Fourth, the factors affecting job retention rates after employment, appeared relationship between teachers and students(+), a fellow student relationships(+) among training service quality and training satisfaction(+), which high awareness of teacher-student relationships, fellow student relationships and training satisfaction increased the possibility of their maintaining employment.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.3_4
• /
• pp.483-490
• /
• 2004

By using the formerly established SERVQUAL Model, measurement methods and determinant variables in the other papers for the Service Quality, this study first focuses to find out the difference consumers' evaluation between before-experience and after-experience of the educational service, and second, to examine the difference consumers' evaluation between before-experience and after-experience of the educational service according to pre-recognition degree for the subjected educational service quality. The results are derived as follows. 1. As a consequence of the simulation, the consumers distinctly tend to recognize importance of human concern and visual aspect after experience of educational service. 2. Between the group with more pre-recognition degree and less pre-recognition degree for the subjected educational service quality, have no difference.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.23 no.2
• /
• pp.271-294
• /
• 2012

This study is designed to evaluate the service quality of public libraries according to managing entities by LibQUAL+ and to devise ways to improve problems based on comparison and analysis of the differences in the service qualities. To achieve this, four public libraries in Seoul according to the managing entities were investigated. They consisted of libraries of public corporations, cultural centers, foundations and universities. Minimum service quality level, desired service quality level and perceived service quality was analyzed based on nine-point Lickertis scale. A survey was employed and consisted of twenty-two items. The results showed that current level of service met the minimum level, yet failed to reach their desired service level. The study suggested that public libraries contracting out to private sector need to actively apply users' demands and the changing environment of libraries, and continue to strive to provide public library users with high quality service through efforts of evaluating and improving the services for their users.

• Proceedings of the Korea Contents Association Conference
• /
• 2013.05a
• /
• pp.89-90
• /
• 2013

공항서비스 질에 대한 이용객의 인식이 전반적인 공항이용의 매력도와 직결되므로 그 중요성이 점점 커지고 있다. 반면 현 제주국제공항은 활주로의 수용능력도 부족 할 뿐만 아니라 여객 터미널의 수용 능력, 운항 횟수 20만 초과 할 것으로 예상하고 있다. 또한 2011년 11월 11월 NEW7WONDERS에서 7대 자연경관으로 선정됨으로서 세계화, 개방화 그리고 관광객 증가에 따른 항공 수요 증가 추세이다. 공항산업이 빠르게 변화하고 있고 제주지역 발전 속도에 따른 장래 항공수요를 감안하여 제주국제공항의 시설에 대한 기대수준과 만족수준을 측정해야 한다. 따라서 본 연구는 공항의 독특한 서비스 환경에 대한 공항이용객들의 기대 역할 실증연구를 통해 기대와 만족간의 차이분석 연구를 하는데 목적이 있다. 제주국제공항 이용객들을 대상으로 설문조사를 실시하였고 이용객들이 기대하는 공항서비스 품질은 무엇인지를 분석하였다. 향후 공항서비스 품질관리에 관한 개선사항을 제시할 수 있는 기초자료로 활용되고자 한다.

• The KIPS Transactions:PartB
• /
• v.13B no.5 s.108
• /
• pp.561-568
• /
• 2006

WPS(Wearable Personal Station) for next generation PC can define as a core terminal of 'Ubiquitous Computing' that include information processing and network function and overcome spatial limitation in acquisition of new information. As a way to acquire significant dynamic gesture data of user from haptic devices, traditional gesture recognizer based on desktop-PC using wire communication module has several restrictions such as conditionality on space, complexity between transmission mediums(cable elements), limitation of motion and incommodiousness on use. Accordingly, in this paper, in order to overcome these problems, we implement hand gesture recognition system using fuzzy algorithm and neural network for Post PC(the embedded-ubiquitous environment using blue-tooth module and WPS). Also, we propose most efficient and reasonable hand gesture recognition interface for Post PC through evaluation and analysis of performance about each gesture recognition system. The proposed gesture recognition system consists of three modules: 1) gesture input module that processes motion of dynamic hand to input data 2) Relational Database Management System(hereafter, RDBMS) module to segment significant gestures from input data and 3) 2 each different recognition modulo: fuzzy max-min and neural network recognition module to recognize significant gesture of continuous / dynamic gestures. Experimental result shows the average recognition rate of 98.8% in fuzzy min-nin module and 96.7% in neural network recognition module about significantly dynamic gestures.

• The Journal of the Korea Contents Association
• /
• v.12 no.3
• /
• pp.311-321
• /
• 2012

This study derived from 5 variables(information, product diversity, communication possibility, responsiveness, price) of service quality on social commerce from literature studies and set up the research model and hypotheses. The 167 questionnaires are used in this analysis. The results were as follows: first, all the variables had positive influences upon satisfaction except responsiveness. Second, all the variables had positive influences upon repurchase intention except price. Third, the satisfaction of social commerce had a positive influence upon repurchase intention. This study suggested the strategic implications to induce customers satisfaction and repurchase intention after analyzing critical factors about service quality of social commerce.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.4
• /
• pp.157-163
• /
• 2020

The purpose of this study is to explore the impact of Union-Pay mobile payments on user viscosity from the perspective of service quality and brand personality. In the future, it is meaningful for CUP to obtain a stable and loyal user group in China's mobile payment market. This study uses SPSS22.0 and AMOS statistical analysis tools to conduct empirical research. In this case, this study uses mobile service quality and The brand personality is the independent variable, and the user's viscosity is the dependent variable, which studies the impact on the user's viscosity in the context of China Union-Pay mobile payment. the study. According to the analysis results, the research goal: service quality has a significant positive correlation effect on user perceived value; service quality has a significant positive correlation effect on user viscosity; perceived value has significant positive correlation effect on user viscosity; brand personality to user Viscosity has a significant positive correlation effect; brand personality has a significant positive correlation effect on user perceived value. Through this research, we can make Suggestions on the industrial development of mobile payment enterprises and provide better opinions on the development of mobile payment.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2008.11a
• /
• pp.695-698
• /
• 2008

오늘날 시장환경이 급변하고 다양한 비즈니스 요구에 부응하기 위해 IT Outsourcing 전략을 채택하고 있는 기업들이 증가하고 있다. 기업의 전반적 비용 효율성에 대한 인식이 증대하고 안정적 IT 서비스 지원을 통한 비즈니스의 연속성의 중요성을 인식한 기업들이 IT Outsourcing을 도입함으로써 국내 IT 서비스 시장은 꾸준한 성장세를 보이고 있다. 그러나 기존의 IT 서비스 제공 프로세스가 체계적이지 못하고 성과측정에 대한 표준안이 제대로 갖춰지지 못하여 고객기업들의 불만이 높아지고 있다. 이에 IT 서비스 기업들은 보다 고품질의 IT 서비스 제공하기 위해 Best Practice 기반의 ITIL을 이용한 ITSM 시스템 구축에 심혈을 기울이고 있다. 이에 국내 ITSM 시스템이 도입 초기 단계부터 선도적으로 구축한 I 사의 실제 구축사례를 소개하고 ITSM 시스템을 여러 다양한 기업에 적용하여 성과관리지표를 측정하여 ITSM 시스템 도입 기대효과의 실질적인 지침을 마련하고자 한다.

• Review of KIISC
• /
• v.15 no.3
• /
• pp.13-28
• /
• 2005

광대역 통합망(BcN: Broadband convergence Network)에서 대역폭의 증가와 서비스의 통합으로 보안의 중요성이 빠르게 증가하고 있다. 그러므로 보안은 BcN에서 다루어져야 할 중요한 문제의 하나로 인식되어야 한다. BcN과 같은 QoS-aware 통신시스템에서 사용자는 원하는 서비스 품질 수준의 보장을 위하여 여러 가지의 서비스 클래스 중에서 선택할 수 있다. 그러나 보안은 아직 이런 QoS 구조에서 하나의 파라미터로 인정되지 않고 있으며, 보안-관련 서비스 클래스도 정의된 바 없다. 본고에서는 BcN 구조에서 발생할 수 있는 보안 취약성을 분석하고 BcN 인프라 정보보호를 위하여 관련 기술, 표준화, 국내 동향 등에 대하여 기술하고자 한다.