• Title/Summary/Keyword: 서비스품질인식

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A Study on the Importance and Satisfaction of Airline Service Quality (항공사 서비스 품질의 중요도와 만족도에 관한 연구)

  • Park, Jin-Woo;Lee, Yk-Su;Park, Koo-Won
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.164-172
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    • 2008
  • This paper investigates passengers' perceptions of the importance and satisfaction of airline service quality for improving the quality level of airline service. Importance-performance analysis(IPA) was utilized to analyze the gap between importance and performance of airline service qualify The result showed that passengers' perceptions of the importance and performance of airline service quality differed for Korean international air passengers. In particular, IPA analysis revealed that four attributes 'meal service', 'seating comfort', 'seat space and legroom', 'check-in service' were identified in the Concentrate Here quadrant-perceived to be important, yet perceived as being performed poorly. The airlines operating from/to the Republic of Korea should concentrate on the attributes included in this quadrant to improve the quality of airline service. On the basis of the IPA analysis, airlines should identify their strengths and weaknesses and draw up a plan to maximize their profits.

An Empirical Study on the Quality Attributes of Museum Service by ICT: Comparisons of South Korea and Austria (KANO모델을 활용한 박물관 ICT 서비스 품질 속성에 관한 실증연구: 한국-오스트리아 비교)

  • Lee, ChoHee;Kim, SangWook
    • Journal of Korea Society of Industrial Information Systems
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    • v.24 no.1
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    • pp.65-79
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    • 2019
  • Museum management has been centered on curated exhibitions. Today, however, visitor-tailored exhibitions are all the rage, and various ICT-based services such as museum app's and exhibition explanation through QR code are being provided. To this trend, research on museum services using smartphones and SNS has been conducted. But there have been few studies of technical influence on the museum service satisfaction factors. This study, therefore, attempted to identify and classify the satisfaction factors of museum services with Kano model which explains service quality attributes. Samples from South Korea and Austria were analyzed There was a significant gap in quality factors according to cultural differences and a notable difference in perceived quality even for the factors in the same dimension. It implies that cultural differences need to be taken into account for the priority of museum services.

A Study on the Perceived Service Quality According to the Characteristics of Beauty Salons and Customer Demographics (미용실 특성 및 인구 통계적 특성에 따른 미용실 서비스 품질에 대한 인식 차이)

  • Lee, Ok-Kuy;Kim, Jung-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.4
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    • pp.17-27
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    • 2012
  • The purpose of this study is to analyze the perceived service quality according to the characteristics of beauty salons and customer demographics. 343 customers were surveyed in the areas of university campuses, central district and residential areas of Cheongju. The questionnaire consisted of the characteristics of beauty salons and customer demographics, and items to evaluate the service quality. Confirmatory factor analysis, t test, ANOVA and descriptive statistical analysis were used to analyze the data. The results were as follows; First, the preference for the number of designer in the beauty salon were differed by sex, age and occupation. Women, college and graduate students preferred the salons with over seven designers. The customers over forty years old used smaller beauty salon. Second, Female perceived higher service quality in all respects such as technique, kindness and convenience of reservation than male did. There were no difference in age groups and occupations. Third, nationally franchised shop which located in downtown with more than 20 designers were highly evaluated in view of service quality.

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A Study on Quality Evaluation Method of Mobile Payment Software (모바일 지급결제 소프트웨어의 품질 평가방법에 관한 연구)

  • Yoon, Young-Mi;Yang, Hae-Sool;Park, Sang-Yong
    • Annual Conference of KIPS
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    • 2005.11a
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    • pp.297-300
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    • 2005
  • 최근 이동형 기기의 성능이 향상되면서 이동형 기기를 통해 다양한 서비스를 사용자에게 제공할 수 있게 되었고, 제공하는 서비스에 대한 모바일 지급결제가 가능하게 되었다. 현재 모바일 지급결제는 M-Commerce의 확산에 따라 중요성이 인식되면서 국내의 모바일 지급결제 소프트웨어 시장이 증가하고 있는 추세이다. 모바일 지급결제 소프트웨어에 대한 품질 평가모델에 대한 연구는 전무한 실정이며, 모바일 지급결제 소프트웨어에 대한 품질평가를 위해서는 다양한 품질 특성으로 모바일 지급결제에 대한 평가가 이루어져야 한다. 본 연구에서는 ISO/IEC 9126과 ISO/IEC 12119를 도입하여 모바일 지급결제 소프트웨어에 대한 품질 평가체계를 확립하고, 품질특성별 시험 평가를 위한 평가모듈을 개발하였다.

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The Effects on Parcel Service Satisfaction in Logistics Information Technology of Parcel Company (택배기업의 물류정보기술이 택배서비스 만족도에 미치는 영향 - 인터넷쇼핑몰 택배서비스 이용자 중심 -)

  • Kim, Seon-Gu;Choi, Yong-Seok
    • Journal of Korea Port Economic Association
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    • v.27 no.3
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    • pp.91-112
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    • 2011
  • The rapid growth of e-commerce market and changes in distribution channels and consumption patterns have brought about the continuous growth of the domestic parcel service market. To cope with the growth and environmental changes of the parcel service market, parcel companies have made efforts to improve logistics process and construct an information system for customer satisfaction. Since they have focused on a high quality parcel service through a variety of information technology rather than price competition, the importance of logistics information technology has been greatly perceived. Accordingly, this study examined that how information technology and information system quality of parcel companies was perceived by customers and how it influenced parcel service use and satisfaction. To achieve this purpose, this study developed a valid and reliable measurement instrument for logistics information system quality and customer satisfaction based on literature reviews. Then empirical research was made through a questionnaire survey. As a result, six determinants of logistics information system quality were derived: economy, SMS information, tracking web-site information, stability, speed, and accuracy. All factors but economy were found to have positive effects on customer satisfaction in parcel service. Finally, the theoretical and practical implications of the findings were also discussed.

Relationship between Customer Satisfaction with Service Quality and Repurchase Intention for Apartment Houses (공동주택의 서비스품질이 고객만족도 및 재구매에 미치는 영향에 관한 연구)

  • Park, Gyu-Tae;Kim, Jin-Dong;Seo, Deuk-Seok;Kim, Gwang-Hee
    • Journal of the Korea Institute of Building Construction
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    • v.11 no.2
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    • pp.154-161
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    • 2011
  • In increasingly competitive market conditions, domestic construction companies are struggling to secure a competitive edge by increasing consumer satisfaction. In these circumstances, a greater emphasis needs to be put on providing an upgraded level of quality in the area of addressing defects to the satisfaction of customers, which is considered to have a great impact on customer satisfaction. This empirical study of the relationships among service quality, customer satisfaction, and repurchase intention aims to provide basis data for increasing service quality, particularly in dealing with the defect issues facing construction companies. To this end, a literature review was carried out on the concept of service quality along with defect issues, and customer satisfaction and influential factors were identified. Building on these foundations and findings, a survey was administered to residents in housing dwellings such as apartments. The results of this study are expected to heighten awareness of the need for increased service quality, which may have a critical influence on customer satisfaction and repurchase intention, and will thereby contribute to enhancing competitiveness and other aspects of the current construction industry.

The Effect of Service Quality Perceived by Users of Security Safety System on Corporate Image and Customer Satisfaction (경비안전시스템 이용자들이 인식하는 서비스품질이 기업이미지와 고객만족도에 미치는 영향)

  • Choi, Jeong-Il;Chang, Ye-Jin
    • Korean Security Journal
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    • no.61
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    • pp.163-179
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    • 2019
  • The purpose of this study is to analyze the effect of service quality of security safety system users on corporate image and customer satisfaction. To confirm this through empirical analysis, a survey was conducted on about 200 users nationwide for about 40 days from May 2 to June 12, 2019. The survey was composed of "service quality, corporate image and customer satisfaction". The empirical analysis was conducted mainly on the analysis of importance, reliability, validity and correlation. This study used SPSS WIN 18.0 to calculate structural equations and exploratory factors. The research results are as follows: The users of the security safety system showed that the better the service quality, the better the corporate image. The better the corporate image, the higher the customer satisfaction. Also, the better the service quality, the higher the customer satisfaction. Therefore, each security safety system company should steadily improve the service quality to improve customer satisfaction.

A Study on Efficient Facial Expression Recognition System for Customer Satisfaction Feedback (고객만족도 피드백을 위한 효율적인 얼굴감정 인식시스템에 대한 연구)

  • Kang, Min-Sik
    • Convergence Security Journal
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    • v.12 no.4
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    • pp.41-47
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    • 2012
  • For competitiveness of national B2C (Business to Customer) service industry, improvement of process and analysis focused on customer and change of service system are needed. In other words, a business and an organization should deduce and provide what kind of services customers want. Then, evaluate customers' satisfaction and improve the service quality. To achieve this goal, accurate feedbacks from customers play an important role; however, there are not quantitative and standard systems a lot in nation. Recently, the researches about ICT (Information and Communication Technology) that can recognize emotion of human being are on the increase. The facial expression recognition among them is known as most efficient and natural human interface. This research analyzes about more efficient facial expression recognition and suggests a customer satisfaction feedback system using that.

A Study on Special Library's User Satisfaction with the Library Service Quality Evaluation (도서관 서비스 품질 평가를 통한 전문도서관 이용자 만족도 연구)

  • Kim, Jung-Hee;Kim, Tae-Soo
    • Journal of the Korean Society for information Management
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    • v.26 no.3
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    • pp.69-87
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    • 2009
  • By exploring plausible relations between factors of service quality and user satisfaction, this study has derived significant determinants of user satisfaction. Based on the analytical findings, this study suggested practical measures to enhance user satisfaction of special libraries. If we determine the priority order of three dimensions of service quality depending on specialized areas of special libraries, and revise the items of higher correlations with user satisfaction, then we could effectively and efficiently level up user satisfaction of special libraries.

Empirical Study of Determinants Influencing Intention to Recommend Contents Based on Information System Success Model (콘텐츠 추천의도에 영향을 미치는 요인에 관한 연구: 정보시스템 성공모형을 중심으로)

  • Kim, Sanghyun;Park, Hyunsun
    • Knowledge Management Research
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    • v.21 no.4
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    • pp.175-193
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    • 2020
  • With the proliferation of information technology communication and smart device, the environment where contents are produced and distributed is changing. People can use the contents quickly and easily, and the content industry is attracting attention and creating newly added value by converging with other industries. Accordingly, there is a need for content-related companies to understand the quality of content perceived by users in order to succeed in content, and to use it strategically. Therefore, this study aims to examine the relationship between content quality factors, user satisfaction, and recommendation intention through empirical analysis based on an IS success model. The analysis was conducted using smartPLS3.0 based on a total of 301 survey responses. As a result of the study, it was found that content usefulness, accessible system quality, convenient system quality, service provider trust, and interaction had a significant effect on user's satisfaction. Perceived privacy protection had a significant effect on user satisfaction and recommendation intention. Lastly, it was found that user satisfaction had a significant effect on recommendation intention. The results of this study are expected to provide useful information and therefore content companies can understand about the quality perceived by users.