• Electronics and Telecommunications Trends
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• v.23 no.2 s.110
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• pp.108-118
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• 2008

2006년 6월 독일 월드컵을 기점으로 유럽에서 DVB-H와 지상파 DMB가 상용화된 이래로 중국, 동남아시아, 아프리카 등지에서도 이동 TV 서비스를 시작하려는 노력이 진행되고 있다. 그러나 아직 한국과 일본을 제외한 국가들에서는 이렇다 할 성과를 보이지 않고 있으며 비교적 성공적으로 평가되고 있는 한국과 일본도 무료서비스 모델에 기반하고 있어 서비스사업자들은 여전히 수익원 마련에 어려움을 겪고 있다. 본 고에서는 특히 세계적 추세인 통방융합서비스의 특성을 고려하여, 국내외에서 상용화된 이동 TV 서비스 제공 현황과 국내 DMB 이용자 설문조사 결과를 분석함으로써 전세계적으로 적용 가능한 DMB 성공 요인에 대해 고찰해 보고자 한다. 본 고에서 도출된 DMB 성공 요인은 다양한 환경의 다른 국가들에서 적용 가능할 뿐만 아니라 이동 TV를 구현하는 대부분의 기술방식에 적용할 수 있는 시사점을 제시할 것으로 기대된다.

• The Journal of Natural Sciences
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• v.9 no.1
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• pp.131-143
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• 1997

The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

• 한국IT서비스학회:학술대회논문집
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• 2003.05a
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• pp.171-179
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• 2003

기업들은 IT 아웃소싱을 통하여 급속한 IT의 변화에 대하여 신속히 적응하고, IT 구축 및 운영 비용을 효율적으로 절감하고 있으며, 특히 IT의 전략적 가치가 주요해짐에 따라 아웃소싱을 통하여 서비스 품질을 향상시키고, 핵심역량에 집중하고자 노력하고 있다. 공기업에서도 최근의 정부의 민간위탁에 대한 적극적인 제도 지원에 의해 IT 아웃소싱이 활성화되고 있으나, 이에 따른 의사결정을 위해서는 민간 부문과는 다른 요인들이 고려되어야 한다. 지금까지 많은 연구가 주로 위험요인, 조직요인, 도입목적 등의 단편적인 요인들을 제시하는 수준이었기 때문에 실질적인 의사 결정에 있어서는 활용성이 부족하므로, 본 연구에서는 실질적인 의사결정을 지원할수 있도록, 기존 연구들을 바탕으로 IT 아웃소싱 의사 결정의 전범위에 걸친 체계적인 의사결정 모형을 제시하고, 각 의사결정단계에서 우선적으로 고려해야 하는 요인들을 구체적으로 나타내고자, IT 아웃소싱의 의사결정 영역을 네가지로 분류하고, 고려해야 할 55개의 요인들을 문헌연구들을 통하여 도출하였다. 그리고, 11명의 전문가 집단을 구성하여 각 의사결정 영역별로 주요한 요인들을 도출하였다. 또한, 공기업 M사 사례를 통하여 IT 아웃소싱 의사결정 프로세스의 실례를 보여줌으로써 향후 활용방안을 제시하고 있다.

• Management & Information Systems Review
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• v.30 no.2
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• pp.57-79
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• 2011

One of the fastest growing sector in tourism industry is MICE industry due to globalization among the countries in various parts including business, politics, and cultural exchange. The objectives of this research can be in two fold: firstly, to evaluate the convention service quality and categorize them into three groups, basic service, performance service and exciting service; secondly, to provide the exciting service as a recovery program to restore customer satisfaction and their intention to reuse when the basic or performance service failure occurs. The results are as follows: among the four dimensions of the service quality, only the availability of information and the employee's performance were effected by the exciting service quality. Secondly, employees's performance can only be effected by the exciting service when customer service factor is included prior to the events. Thirdly, the following dimensions of services were not selected to be effective by the exciting services: conditions of physical facility, related infra-structure, the process of customer service and the program. Fourthly, only the additional services and events were selected to be the effective exciting services for the recovery program.

• Culinary science and hospitality research
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• v.22 no.3
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• pp.44-54
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• 2016

This study examined the factors that affect the relationship between low price coffee shops service quality and brand image, and rrevisit intention. A total of 225 questionnaires were distributed to consumers, of which 210 were deemed suitable for analysis after the removal of 15 unusable responses. In order to perform statistical analyses required in the study, the SPSS 18.0 Statistical Program was used for frequency analysis, factor analysis, and reliability analysis, correlations, and regression analysis. The results of exploratory factor analysis showed that four factors regarding service quality were extracted from all measurements with a KMO of 0.864 and a total cumulative variance of 73.235%, With regard to brand image, one factor was extracted with a total cumulative variance of 66.497% and a KMO score of 0.885. One factor for revisit intention was extracted that accounted for a total cumulative variance of 60.192% and a KMO score of 0.845. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationship among service quality, brand image and revisit intention was partially adopted.

• Journal of the Korean Data and Information Science Society
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• v.22 no.4
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• pp.765-773
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• 2011

Today, as the number of applicants for admission decreases, competition among universities is deepening in Korea. Especially, the existence of local universities has led to intense competition to increase the enrollment rate of new students and reduce dropout rate. To survive in this competition, local universities are making various efforts; however, the primary problem is improving their educational service quality. In this study, we have developed a device to measure educational service quality which can be applied to the field of higher education, and factors that determine educational service quality are dragged through this device. In addition, this research identifies which statistically significant factors play a part in overall satisfaction and word of mouth effect, and interprets 29 quality attributes using importance-satisfaction transformed index.

• Culinary science and hospitality research
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• v.19 no.5
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• pp.87-99
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• 2013

This research was intended to investigate the influence of relationship quality by servicescape of Korean restaurants on loyalty targeting Busan city area. For this, a research model was designed and hypotheses were drawn through literature investigation. 300 copies of the questionnaire for a survey were distributed from 6th to 24th of May, 2013, and then 288 copies were adopted for the empirical analysis. As for data processing, the data were analyzed by using SPSS win version 18.0 statistics package program and were verified through frequency analysis, reliability analysis, factor analysis, and regression analysis. The result of this empirical study was summarized as follows. First, as a result of verifying the influence of servicescape factors on relationship quality, cleanliness, comfortableness, and accessibility among the servicescape factors had significant effects on commitment among the quality factors. Second, the result from verifying how the servicescape factors affected trust showed that attractiveness, comfortableness, and accessibility had significant effects on trust. Third, commitment and trust among the relationship quality factors were found to have significant effects on loyalty.

• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.609-617
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• 2024

Research on information system supervision services was mainly interested in supervision service standards or legislation, but this study identified the factors that ordering agencies consider important when introducing/advancing information systems and then looked at the information system from the ordering agency's perspective. According to the research results, (1) ordering organizations consider innovation factors the most important when introducing/advancing information systems, (2) organizational culture and the will of the CEO are still important factors, and (3) innovation factors are more important than technology factors. The results of this study indicate that the participation of information system supervision experts is required not only from the technical aspect of the constructed information system, but also from the organizational aspect of the ordering agency.

• Informatization Policy
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• v.18 no.3
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• pp.25-49
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• 2011

As a way to gather diverse information required for everyday living, the importance of social networks has been growing. Social network services have been spreading rapidly because of diffusion of the Internet, evolution of social network sites, and recognition of the importance of social networks. Recently, the social network service has been evolved based on a new paradigm, Web 2.0, pursuing participation and openness. Following the adoption of Web 2.0 technologies, the social network service allows users to make and maintain new relationships in a more convenient way. Users of the social network service tend to reveal their personal information, and share their ideas and content with other people; in the process they become aware of their existence, feel satisfaction with life and exert influence to others as a member of the society. This study uses higher order factor analysis to analyze factors that affect the intention of using the social network service. A research model was developed with second-order factors including perceived social presence, perceived gratification and perceived social influence. First-order factors are grouped by technical, individual and social factors. Smart PLS 2.0 was used to conduct empirical analysis. The analysis results supported the validity of the research model.

• 한국사회정책
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• v.25 no.1
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• pp.125-159
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• 2018

The purpose of this study is to analyze the factors affecting service use intention of long-term care among the disabled. This study conducts a longitudinal study using the modified Andersen model by the disabled age groups of the 50-64 group and the 65 over group. This study examined random effects panel logit analysis for the 50-64 group and the 65 over group by age variations. The results have shown that there are different factors Influencing factors for each specific age group of the disabled(50-64, 65 over). The results were as follows: there are differences of factors between the 50-64 group and the 65 over group. This study found that predisposing factors of the service use intention of long-term care were significantly related to age, residential area, education status, existence of spouses. Enabling factors of the service use intention of long-term care were significantly related to long-term care service recognition, saving, personal salary income level, housing status. Need factors of the service use intention of long-term care were significantly related to chronic diseases, psychological health, IADL. So, there are a need for a policy considerations such as service for the mid-old age disabled by age groups. Finally, implications and future research directions were discussed based on the finding of the study.