• The Journal of Natural Sciences
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• v.9 no.1
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• pp.145-152
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• 1997

The authors investigated demographic characteristics, role, job satisfaction, and necessity of education of the shop masters and sale persons who worked at clothing shops in department stores. Shop masters were older, had worked longer, and received more salary than sales persons. Role difference was not clear, but shop masters worked more in display, suggestion of merchandise change and order, and management of shop. Shop masters had more pride in job than sales persons, and both of them wanted more education about job.

• Journal of the Korean Society of Costume
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• v.51 no.2
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• pp.121-133
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• 2001

The study is designed to classify consumer groups based on their clothing shopping orientation and to examine the relationship among clothing shopping orientation, satisfaction to the shop-master, and factors of the shop-master's nature to understand clothing shopping orientation of women from 18 to 35. The final analysis was performed with 447 (consumers) ailed 336 (shop-masters) pieces of questionnaire. The data was analysed with SAS statistics package. The results of this study are as follows : 1. Clothing shopping orientation were composed of four dimensions : recreational shopping orientation, convenience/economic shopping orientation, store/brand loyalty shopping orientation, and shopping confidence. 2. In the satisfaction to the shop-master, the consumer was not satisfied by the appearance, product-presentation, and consumer-management of the shop-master but kindness, trust, and product-explanation by the shop-master. The shop-master guessed that consumers were completely satisfied. 3. The consumer had an influence on product-understanding, response, and consumer-understanding of the shop-master, and the shop-master guessed that consumers had an influence on every thing of shop-master. 4. The more consumers were store/brand loyal, the more they were satisfied with tole shop-master, and had an influence on the factors of the shop-master's nature. But consumers were confident on the shopping, were not shown to be significantly different in the satisfaction of the shop-master and the factors of the shop-master's nature.

• Journal of Fashion Business
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• v.22 no.5
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• pp.83-95
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• 2018

As the paradigm of fashion retail industry moves rapidly to the multi-channel, the role of shop master has changed as well. Therefore, the purpose of this study is to examine in-depth the changing role of shop masters in multi-channel retail paradigms. In-depth interviews were conducted, and all interviews were recorded with permission. Seven shop masters participated in in-depth interviews. All of them were sales specialists, with more than 10 years working experience, at department stores. Results of this study are as follow: First, the roles of a multi-channel shop master include store management, management of sales associates, customer relationship management, and management in relation to the headquarters and suppliers. Second, the most important competencies of shop masters are to forecast future demand, establish information networks, communicate well with others, and create a work environment resulting in higher productivity.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.149-158
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• 2015

More weight is given today to the role and capacity of fashion shopmasters who stand in direct contact with customers at department stores. The present study examines relationship between the stress factors and the job satisfaction by fashion shopmasters. The questionnaires was prepared 300 fashion shopmasters who work at fashion brand shops for ladies' formal and casual dress in department stores located in Chungcheong provincial areas from Aug. 5 to 23, 2013. Out of the distributed questionnaires, 270 were returned and 256 were put to the final analysis after excluding those that were replied unfaithfully. The second stage was to collected data underwent frequency analysis, factor analysis, reliability analysis and regression analysis to determine the effects of variables by using SPSS 18.0. Fashion shop masters are therefore requested to have exact understanding to their role as retail sales professionals, fashion advisers and experts of fashion shop management, to become well aware of their job in detail, to apply such knowledge to their practical job performance and to make personal efforts to promote their status as fashion shop masters.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.104-114
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• 2009

The purposes of this study were to examine: 1) supporting activities of fashion brands for store-level visual merchandising(VM); 2) shop masters' attitude to VM supporting activities; 3) the differences in the perceived importance of VM, attitude to VM supporting activities, and shop masters' VM management by shop master characteristics; and 4) the influencing factors on shop masters' VM management. A total of 203 questionnaires collected from shop masters working for women's wear fashion brands were analyzed. Results revealed that VM manual was used most often as a VM supporting activity, and casual brands offered VM training and professional VM help more often than designer brands did. Shop masters' attitude toward necessity, participation and usefulness to VM supporting activities were related to each other as well as to the perceived importance of VM. There were differences in the perceived importance of VM and attitude to VM supporting activities by age and sales career and in the VM management by income. Brand knowledge, the perceived importance of VM, and participation to VM supporting activities affected VM management of shop masters.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.333-338
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• 2012

This paper is related to a skinny smudge blending method using the arbitrary-shaped master adhered closely to the contour shape. The smudge tool is the popular graphic tool embedded in Adobe Photoshop CS6. The smudge tool is used to smear paint on your canvas. The effect is much like finger painting. We can use the smudge tool by selecting its icon on the toolbox of Adobe Photoshop CS6 and dragging in the direction you want to smudge while holding the mouse button down on the image. As the smudge tool blends all the pixels within a radius of the master to generate the result image, its disadvantages are to smudge even the pixels in the undesired region. In this paper to reduce the disadvantage, the skinny smudge blending method using arbitrary-shaped master is proposed. The proposed blending method has the advantage of applying the smudge effect to the desired regions regardless of the background as the arbitrary-shaped master adhered closely to the contour shape is extracted by color image segmentation.

• International Area Studies Review
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• v.12 no.3
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• pp.89-109
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• 2008

Using hybrid channel affords the benefits of achieving control through the direct channel and achieving flexibility through the indirect channel. However, using a hybrid channel also poses special challenges to a manufacturer, including the problem of managing multiple channel members with disparate goals and priorities. The purpose of this study is to enhance our understanding on the management of hybrid channel. We study marketing channels for fashion apparel to examine governance challenges and solutions of a hybrid channel. We have two objectives to fulfill that purpose. First, we aim to tie two largely separate research streams of salesforce management and marketing channel management together by examining both intrafrim governance and interfirm governance issues under one conceptual framework. Second, we aim to lay a ground work for rigorous further research on this topic by tying two major theoretical approaches of governance together under one conceptual framework. Our predictions were tested with data from the survey of apparel manufacturers and retailers. The analysis results support the predictions moderately.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.111-115
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• 2009

This paper is related to a skinny smudge tool based on the image segmentation for a master shape. The smudge tool is the popular graphic tool embedded in Adobe Photoshop. The smudge tool is used to smear paint on your canvas. The effect is much like finger painting. You can use the smudge tool by clicking on the smudge icon and clicking on the canvas and while holding the mouse button down, dragging in the direction you want to smudge. A disadvantage of previous smudge tool is to also smear pixels in the undesired region according to generating the target image as blending all pixels in a diameter of the master. In this paper to reduce the disadvantage, the skinny smudge tool based on the image segmentation for a master shape is proposed. The proposed skinny smudge tool has the advantage of applying the smudge effect to the desired regions regardless of the background as the master shape adhered closely to the contour shape is extracted by color image segmentation.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.776-783
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• 2009

This paper is related to a 2D virtual color hairstyler using skinny smudge tool. The smudge tool is the popular graphic tool embedded in Adobe Photoshop. The smudge tool is used to smear paint on your canvas. The effect is much like finger painting. You can use the smudge tool by clicking on the smudge icon and clicking on the canvas and while holding the mouse button down, dragging in the direction you want to smudge. A disadvantage of previous smudge tool is to also smear pixels in the undesired region according to generating the target image as blending all pixels in a diameter of the master. In this paper to reduce the disadvantage, the skinny smudge tool based on the image segmentation for a master shape is proposed. The proposed skinny smudge tool has the advantage of applying the smudge effect to the desired regions regardless of the background as the master shape adhered closely to the contour shape is extracted by color image segmentation.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.239-249
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• 2003

The purpose of this research was to investigate influential factors for shopmaster's CRM (Customer Relationship Management) in the designer brand products, and to indicate the future fashion marketing strategies. The questionnaires were distributed to 74 shopmasters of the Designer shop in domestic L. S and H Department stores. Descriptive statistics, factor analysis, and path analysis from Lisrel program were used to analyze the data. The results were as follows; Firstly. for shopmaster's CRM variables, four factors of customer management variables were found and labeled as interest, DB construction, contact opportunity, and materials. Also, four (actors of shopmaster's knowledge regarding apparel materials were found and labeled as professionalism, manner, sense, and persuasion. For service variables, four factors such as precision, variety, rapidity, positiveness, and convenience of shopping were found. Secondly, for the results of hypothesis, all of the independent variables had direct influences on forming the relationship with customers. Therefore, it is concluded that the main elements of Shopmaster's CRM are highly important variables in customer relationship marketing strategy.