• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.161-164
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• 2021

생명보험산업 중 MDRT이라는 조직은 보험설계사 중에서 뛰어난 실적을 올린 사람 중 클레임이나 사회적으로 문제점이 없는 사람들이 가입하는 모임으로 보험업계에 설계사들은 MDRT 조직의 회원을 목표로 갖고 있는 경우가 많다. 목표는 인간 행동원인을 설명하는 가장 기본적인 동기변인으로 알려져 있으며 성취와 직접적 관련이 있다. 목표에 대한 성취는 개인적 목표와 일치할 때만 행동을 활성화 시킨다. 관련 연구들은 목표와 관련된 많은 연구들은 장기적인 관점에서 미래목표를 설정하고 달성 정도를 점검을 통해서 미래목표가 현재와 미래 간의 관계를 설정하도록 도와준다고 하였다(Miller & Brickman, 2004). 이는 보험업계에서 MDRT의 의미가 크다고 할 수 있다. 따라서 보험산업 환경이 급격하게 변화하고 있는 과정에서 보험설계사에게 요구되는 역량은 개인의 노력만으로는 제한적일 수 있으며, 조직의 지원이 실질적인 성과에 영향력을 미칠 수 있다. 그러므로 본 연구는 보헙업에서 개인역량과 조직의 지원이 성과에 미치는 영향력을 분석하며, 더불어 목표지향성은 성과에 미치는 영향력을 조절할 것으로 판단된다.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.381-390
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• 2010

Recently major developed countries such as U.S. and EU selected u-health as future growth engine industry, and concentrated their capabilities. Major companies all around the world entered this u-health business, too. Most of the research in this field have confined their research focus on the elementary technologies for infrastructure building. This research systematically investigates u-health business models with various objectives in various sub-fields. For this purpose, the value chain of u-health industry is analyzed, and then various business model cases are explored all around the world. Finally, the future changes possible to occur in the life insurance industries are analyzed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.7 no.6
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• pp.1337-1347
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• 2006

From the 1990s, Korean Life insurance industry has been experienced an profound impact from various exterior factors. In this study, productivity change in Korean Life insurance industry was measured by the Malmquist productivity change index. Analysis was made based on the balanced panel data from 1990 to 2003 collected from 8 lift insurance firms and 1993 to 1997 from 20 firms. The results show that survived firms' productivity change was higher than other firms.

• The Korean Journal of Applied Statistics
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• v.31 no.6
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• pp.771-783
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• 2018

The life insurance industry is interested in various factors that influence the long-term extensions of insurance contracts such as the necessity for the advisors' long-term management of consumers, product consulting, and improvement of the investment aspects. This paper investigates important factors leading to a long-term contract that forms an important part of the life insurance industry in Korea. For this purpose we used the data of contents (i.e., data from Jan 1, 2011 to Dec 31, 2016) of the contracts of xxx insurance company. In this paper, we present how to select important variables to influence the duration of the contract maintenance via a penalized Cox's proportional hazards (PH) modelling approach using insurance life data. As the result of analysis, we found that the selected important factors were the advisor's status, the reward type 2 (annuity insurance) and tendency 4 (safety-pursuing type).

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.227-236
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• 2016

The competition among insurance companies has become increasingly intense driven by the recent changes in financial environment. In this study, we (i) categorize the quality of life insurance services into the core service, relational services, and additional services, (ii) assess the impact of each service on repurchase intension, and (iii) investigate if customer satisfaction has a mediating effect. The research subjects are 215 life insurance customers who were selected from an online survey respondent population. Based on the analysis we performed by utilizing the SPSS 18.0, we concluded that (i) maintaining service of the core services, internal relationship of service personnel and insurance salesmen of the relational service and additional services have a positive impact on repurchase intention and (ii) In the relationships between repurchase intentions, the customer satisfaction is fully mediated by maintaining service and insurance salesman and partially mediated by additional service. The results of this study can be meaningful for both industry and academia, because these results can be utilized as useful evidence in understanding selection behavior of life insurance customers and deriving various strategies in business environment.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.175-198
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• 2006

Analyzing the effects of information technology(IT) in the life insurance Industry is important in establishing the direction for future information technology investment. In this research, the cost-elasticity of IT capital stock was measured by the SUR technique, using the second-order translog cost function, which was drawn out by a Taylor expansion of the multi-product joint cost function. Analysis was made based on data from 1991 to 2003 collected from 33 life insurance firms. The results show that although the effects of information technology investment vary according to individual life insurance firms, half of the life insurance firms surveyed reduced their costs by investing in information technology. The research also revealed that although large life insurance firms reduced their costs by investing in information technology medium & small life insurance firms and foreign ,life insurance firms increase their costs. Additionally, although both information capital and information labor increase as the information budget increases, the increase in information capital is larger than one in information labor. Because the price of information capital is decreased rapidly more than one of information-related labor.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.55-62
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• 2014

According to the existing studies, the yearly IT budget on Korean financial industry has the same pattern with the GDP Change trend. We analyzed the correlation between GDP and the IT budget of financial industry for the 20 years since 1993. According to the results, as time went by the IT budget of bank, life insurance and securities has been consistently maintained a downward trend. On the other hand, it was confirmed to be maintained a upward trend of the non-life insurance's IT budget. As a result, we analyzed the impacts of IT regurations in the financial industry, then proposed the policy directions of the financial IT services industry.

• Communications for Statistical Applications and Methods
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• v.18 no.1
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• pp.119-130
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• 2011

This paper measures and analyzes the performance of insurance companies in Korea in respect to sustainable development and suggest strategic implications based on the analysis. The correlation, regression, ANOVA, and t-test are employed. The results of this study are summarized as follows. First, it shows tat social index is important in the life insurance industry; however, the environmental index, is important in the non-life insurance industry. Second, the result gained by regressing the size and financial soundness on the performance of sustainable development demonstrates that the size variable is statistically significant. It suggests that size is a necessary condition for sustainable development. Finally, ANOVA shows that the small and medium sized companies have a significantly poor performance compared to the large companies concerning the social index and reputation index in the life insurance industry. The small and medium sized companies in the non-life insurance industry exhibit a significantly poor performance compared to the large companies in respect to all the indexes, except for the social index. Therefore, the small and medium sized companies make every endeavor in the poor indexes to improve performance.

• Journal of the Korean Data and Information Science Society
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• v.22 no.1
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• pp.73-80
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• 2011

The purpose of this study is to analyse the influence of product portfolio and interest rate on the lapse ratio. This issue is very important because of the recent introduction of IFRS and CFP. The fixed-effect model and the random-effect model are estimated with using panel data and the Hausman test is employed in order to select a model. The results of this study is summarized as follows. Firstly, the random effect model is selected. According to the model, the lapse rate increases as the portfolio of savings plan, sickness, and death increases and the interest rate is high. Secondly, health insurance and variable insurance product show a negative relationship with the lapse rate.

• Journal of Service Research and Studies
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• v.9 no.3
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• pp.39-60
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• 2019

The purpose of this study is to analyze the determinants of insurance product cross selling performance. For the study, 11 insurance managers and 2 sales managers belonging to A insurance agency were selected and in-depth interviews were conducted. The analysis of the research data was done by the open coding method suggested by Strauss & Corbin(2001). As a result, 84 concepts, 28 subcategories and 10 categories were derived. The ten categories that were determinants of insurance product cross-selling performance were personal characteristics, consultation method, cross-selling ratio, sales culture, education, customer change, customer DB provision, satisfaction, business support system, and customer service. In order to verify the qualitative results, quantitative analysis was emplyed to the actual performance data of insurance planners belonging to A insurance agency during April 2016~March 2019. As a result of the analysis, the age, position, and the number of months worked in the insurance company had a statistically significant effect on the number of life insurance contracts in total insurance contracts and life insurance contracts in total insurance contracts. In addition, the age, position, and the number of months worked in the insurance company had a statistically significant negative impact on the number of non-life insurance contracts in the total number of insurance contracts and the total amount of insurance contracts in total insurance contracts. The result of this study can be an important basic data for the development of educational programs and job support systems for the training of insurance planners. Insurance companies should refer to ten categories derived from qualitative research in order to increase the performance of insurance planners and to promote long-term service. Especially, it is necessary to develop specialized education programs and job support systems so that cross sales that increase the proportion of life insurance sales increase.