• Proceedings of the Korean Society of Computer Information Conference
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• 2011.06a
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• pp.311-312
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• 2011

사람은 어느 누구에게나 본인이 좋아하는 색상이 선천적으로 존재하고 후천적으로 혹은 인위적으로도 존재한다. 본 논문에서는 사람이 좋아하고 사람에게 어울리는 색상을 찾는 방법에 대하여 제시한다. 먼저, 피부, 머리카락, 눈동자의 색과 같이 색상의 기본을 이루는 톤(tone)에 대하여 알아보도록 한다. 그리고 색을 봄, 여름, 가을, 겨울의 사계절로 나누어 피부의 색, 머리카락의 색, 눈동자의 색과 자기 자신이 기호하거나 좋아하는 것과 본인의 성격에 따라서 나누어지는 사계절 색채이론을 설명한다. 또한 각 계절별 컬러의 특성도 살펴보도록 한다.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.197-210
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• 2012

In this research, we executed a questionnaire survey targeting men and women in 20' or more who reside in the metropolitan area and have experienced purchasing the vehicles in order to study how Promotion Mix Activity affects Brand assets, and ultimately what kind of relation it has with Purchase intention. In the statistical process of collected data, we analyzed the data by using SPSS 12.0 for Windows statistical package and AMOS 7.0 program. As the result of analysis, first, when we analyzed the relation of the Promotion Mix Activity and Brand Assets of the companies, the more affirmative the assessment on the advertising activities of the companies was, the higher the brand popularity, royalty and image increased, And it appeared that as the assessment on PR activities of the companies got more affirmative, the brand popularity, image and royalty increased. Second, as the result of the analysis of the relation between salespersons' Promotion Activities and Brand assets, it appeared that salespersons' social capacity improved Brand awareness and royalty and their strategic capacity improved Brand awareness, royalty and image. Third, seeing the result of the analysis on the relation between Brand assets and Purchase intention, it was shown that Brand popularity had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and Brand royalty had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention. In addition, it appeared that Brand image had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and finally it could be known that Brand assets had a close correlation with Purchase intention. Therefore, this research established the color marketing strategy as follows. First, we shall build up the functional role such as aesthetic favor, information communication, protection of ecosystem, publicity reinforcement etc. so as to emphasize the properties of the package design; second, we have to construct the color marketing strategy to convey the images of the commodity besides the psychological and physiological utility which colors grants, the utility used in visual conveyance as communication media; third, we should build the color marketing strategy for the integration of company image; finally we have to compose the colors fitted for the company and product style and introduce design marketing using company colors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3963-3970
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• 2009

This study proposes a method to evaluate the level of 'soft-hard' of color quantitatively by evaluating the shape with edge sharpness automatically and by evaluating color in the color image scale in a drawing in art therapy using a computer. The dependent variable is the rank for the color experts to rate the level of 'soft-hard'. The mean and standard deviation of Value(V), and Chroma(C), colors, main color, clusters, length of edge, and sharp line rate of edge are considered as the independent variable. The appropriate independent variables to explain the dependent variable are selected through the step wise regression analysis. The inter-rater reliability of two raters is checked and the validity of developed system is verified by the rank correlations coefficient between the ranks of rater's and system's. This system can be used to evaluate of the shape or color in a drawing objectively and quantitatively for art therapy assessment, and to give the useful information to the fashion, textile, interior industry as well as color psychology and art therapy.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.277-287
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• 2021

The purpose of this study is to establish a model that can quantitatively diagnose personal color. Representative color systems for personal colors have limitations in that it oversimplify personal color diagnosis types or it is difficult to distinguish objective differences between diagnosis types. To develop a brand new color system that enhances this, a PCCS color system capable of logical color was introduced and reclassified based on the four main properties of color. Twenty diagnostic types, which are more diverse than the existing color system were proposed and a quantitative method was used to evaluate the degree of harmony with a subject to find an optimized type of subject. The experimenter's individual competency and subjective intervention were minimized by devising a matrix in which a type suitable for the subject is derived when the coded evaluation result is substituted. Finally a quantitative diagnosis model of personal color consisting of three stages: property diagnosis, coding, and seasonal diagnosis was constructed. It can be seen that this will give diversity, reliability, and accuracy to the existing diagnostic methods.

• Journal of Korean Society of Transportation
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• v.22 no.4 s.75
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• pp.97-106
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• 2004

It is a Known fact that driving through long tunnel increases possibility of traffic accident because of psychological feeling of insecurity and dispersion of drivers' concentration since driving in narrow and limited space for a longtime. It, therefore, results in raising transportation and environment problems, such as traffic accident difficult to be properly dealt with and ventilation. This study aims at proposing a method of augmenting driving amenity by improving the internal lighting facilities in the tunnel. The study is conducted by investigating internal landscapes of tunnels by lighting colors, which are currently being operated. The Color Planning System (CPS), developed by SHARP Co. Ltd, is exploited for selecting adjective that express the sensitivity image on lighting colors. The CPS is an example that applies to sensitivity of human body for products design development. The CPS takes the following process to define the color : 1) expressing "Pvoduct's Image" as "A Word (adjective)" and 2) referring "A Word" to "Image Scale", and 3) determining the color through this "Image Panel". The study is processed by making a questionnaire using the semantic differential (SD) scale, grasping the consciousness structure of experimental persons through the Factor Analysis, and building a model in which dependent variable is "Degree of Preference" about internal landscape in tunnel using LISREL(LInear Structural RELations).

• Journal of the Korea Institute of Construction Safety
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• v.1 no.1
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• pp.22-30
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• 2018

Construction accidents in Korea are continuously increasing. Safety signs with high visibility color can diminish such accidents in dangerous places. In order for safety color to be more effective as a global communication means in construction sites, it needs to be checked out whether safety color standard reflect the characteristics of construction industry such as worker or work environment. This paper compared safety color standards among Korea, the US, the UK, and Australia. First, blue color was included in all, which should be corrected considering aged workers increasing in construction industry. Because with age, the ability to distinguish between blue, purple, and gray colors decreases. Second, Korea, which has only single code designated to safety colors, should find alternatives like tolerance to be applicable to a variety of light environments on construction sites, as the contrast which affect the visibility may decrease in dark conditions.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.04a
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• pp.176-177
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• 2017

ICT 산업의 패러다임은 인터넷 중심에서 모바일 중심으로 빠르게 변화하고 있다. 이로 인해 모바일 서비스에 대한 관심이 높아지고 범위가 늘어나고 있으며, 새로운 모바일 어플리케이션을 제공하여 제품을 홍보하고 있다. 본 논문에서는 천연 염색 정보를 언제 어디서나 편리하게 제공하기 위한 모바일 어플리케이션을 설계한다. 이 모바일 어플리케이션은 천연염색 관련 자원, 색채, 염색 섬유원단, 제품 중심으로 정보를 제공한다.

• Proceedings of the Korean Information Science Society Conference
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• 2002.10d
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• pp.472-474
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• 2002

본 논문에서는 복잡한 영상에서 얼굴 영역의 윤곽선을 검출하는 방법을 제안하였다. 이를 위하여 얼굴의 칼라 정보에 기반한 액티브 컨투어 모델을 이용하였다. 얼굴의 칼라 정보는 색채칼라 공간(chromatic color space)에서 2D-Gaussian모델로 나타내어지는 스킨 칼로 모델로 표현 되었다. 실험결과 제안된 방법은 복잡한 영상뿐 아니라 잡음이 많은 영상에서 하나 또는 여러 개의 얼굴 영역을 추출할 수 있었다.

• Journal of The Korea Institute of Healthcare Architecture
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• v.17 no.2
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• pp.53-59
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• 2011

본 연구는 미국 텍사스 주의 소도시에 있는 스캇 앤 화이트 클리닉의 외부공간을 대상으로 하여 외래환자와 방문객들이 직면하는 길찾기의 문제점을 분석한다. 연구의 공간적 범위는 클리닉의 외부공간으로 한정하여 진입도로에서 진입하여 주차한 후 출입구에 도달하는 경로에서 관찰되는 행태적 특성을 분석한다. 분석의 초점은 진입도로에서 이루어지는 경로선택의 결정과 그것이 클리닉에 진입하기 위한 출입구 결정에 미치는 영향관계에 둔다. 분석은 외부공간에서의 길찾기에 관한 기존 연구문헌을 참고하여 작성한 연구모형에 의해 이루어진다. 구체적으로 보면, 이용자들이 보이는 날씨, 성별, 그리고 나이에 따른 길찾기 행태의 차이를 클리닉의 남동측 출입구와 남서측 출입구에서 발생하는 이용자들의 하차 빈도를 측정하였다. 또한 하차의 위치를 행태 지도에 기록하여 연구모델에 나타나는 상관성을 분석하였다. 길찾기 행태분석 결과를 통해 파악된 외부주차장에 주차한 후 클리닉에 접근하는 이용자들의 경로선택의 문제점과 클리닉의 입구 공간에서 하차한 이용자들의 입구선택에서 나타나는 문제점을 토대로 하여 외부공간에서 발생하는 길찾기 행위의 효율성을 증진시키기 위한 디자인 추천 사항을 다음과 같이 제시한다: (1) 시각적 단서를 제공하기 위해 남서쪽 출입구의 형태와 색채 차별화; (2) 도로에서 클리닉 진입공간에 위치한 안내판의 글자 크기 확대; (3) 학습된 길찾기 행태를 보조하기 위해 동쪽에 랜드마크 시설물 설치 및 목적 지점의 최종경관 개선; (4) 과도한 클리닉의 정보에 의해 감소되는 가독성을 고려하여 안내판의 정보 간략화; (5) 색채의 대조를 고려(출입구 벽에 설치된 클리닉의 이름이 갈색에 푸른색으로 설치되어 있어 색채의 대비가 낮아 가독성 떨어짐); (6) 클리닉 중앙 출입구의 하차 공간 상부에 설치된 캐노피 기둥의 과도한 크기에 의해 발생하는 가시공간의 감소에 의해 발생하는 하차 공간 사용의 혼잡 문제를 제거하기 위해 기둥규모 축소; (7) 하차점 6까지 캐노피를 확장하여 우천시에 발생하는 공간 사용의 문제점 제거; 그리고 (8) 올바른 하차공간 사용을 위해 진입 접근도로에 차선 설치.

• The Journal of the Korea Contents Association
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• v.7 no.4
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• pp.250-258
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• 2007

Typography is the combination of language of formative art. It is indeed the core means of human communication through understanding of language and formative values. Studies began on introduction of various techniques to overcome the phenomenon of the 'reaction of language', which appears as an impediment in delivery and sharing of information as the most fundamental roles. Successively, mobile printing types more readable and effective in delivering of meanings have been developed, thus widely distributed for general use. However, although such printing types might be easily used in image and digital media, such as in computer monitors, screens and mobile phone LCDs, etc., it is in fact difficult to use these printing types in printed surfaces, the traditional medium of information delivery, or in sign systems frequently encountered in our surrounding environment. As a solution for this, it is intended to create an effect of communication closer to dynamic typography expression by approaching visual message delivery system from the essence and substance of the color application, which corresponds to the visual spatial expression effect, the core element of expression in dynamic typography to possess significantly more powerful effect in terms of both message delivery capacity and readability than the conventional means of static typography.