• Archives of design research
• /
• v.20 no.1 s.69
• /
• pp.79-88
• /
• 2007

A company's plan to reform its products' image cannot obtain expected results unless a color plan is included in the reformation plan. A color plan is essential since color conveys to customers much information on function, shape, and material quality of the product. In other words, color is the essential dimension or criteria that customers use when evaluating the quality of goods. Despite the importance of a color plan, companies in Korea are still behind in researching and receiving 'color information' compared to those in more advanced countries. Recognizing the importance of products color, many international companies constantly make their efforts to predict trendy colors and preferred styles of customers before they develop products. It is suggested that domestic companies invest more in color infrastructure to be more successful in making products which can catch the customers' eyes and emotion. Different life styles by age, income level, and gender would be only a few of many factors to be investigated to build color plans for a product. In this study, it is attempted to see the color tendency of young generation by gender, and also to analyze empirically the influence of product's color on its image and customers' behavior. The results are analyzed with frequency analysis, cross tabulation analysis, T-test, one-way ANOVA using SPSS Win 12. The results of this study show that color preference, product image and product attitude are influenced by product's color, and color is an important factor for forming additional emotional value together with the product's original functional value. Judging from the findings, it is recommended that a company undertake careful research before developing a product to find out how customers respond differently to products in different colors especially when the product belongs to the product category where color is considered to be a determinant factor in terms of choosing a brand.

• Archives of design research
• /
• v.15 no.3
• /
• pp.39-52
• /
• 2002

The importance of color is increasing in modern life and we call such present age that is color age. These day that all areas of life are being getting fashionize, ordinary people as well as design specialist are required of culture and knowledge about color. Color is important factor of marketing because ability that color appeals to human's sensitivity is bigger than form. Color design education is important curriculum at liberal arts course and in special design training course. Color expresses by hue, value and chroma but design spot is using mainly hue and tone color system. Therefore, it is very important that educate tone concept in color design education But research of hue and tone color system is insufficient in domestic. We educate foreign color system and use mainly imported color paper. When think influence that increase of color, we must develop hue and tone color system in suitable for color design education and plan the color paper that conform to it. This research designed usable "Hue and Tone Color System 253" for general color design education. Also I designed 121 color papers for primary grade, 181 color papers for intermediate grade, 253 color papers for higher grade of color design education as specific practical use of "Hue and Tone Color System 253".or System 253".

• Trans-
• /
• v.11
• /
• pp.119-142
• /
• 2021

Video was a cultural practice based on image. The audience longs to experience new things, not everyday things through by video images. There are many components of the image, but among them, color, a visual representation, plays a big role. Since the advent of color films, color has constantly evolved as an important component of visual art and has become an important role in innovative visual art design. According to film history data, filmmakers were interested in color since the film was created in 1895, but in the early stages of film development, film colors were only black and white. Because these two colors no longer satisfy viewers, more natural colors began to emerge from the film as it was colored. However, with the development of historical paintings, the lack of artistic creation and the public's level increased, making people more active in using colors because simple reproduction of natural colors alone does not satisfy people. The colors in the video are both techniques of expression and can be understood by mind and thought. It is also an indication that colors do not just exist, but they work strongly on human psychology. Now people are so motivated by repetitive and unimportant information that they find that the human intuitive system simplifies the information they receive unconsciously that they have certain customs and characteristics when they see things. Color is part of the film language, or color language can express the film's ideological themes or portray vivid characters in the film, and people are receiving more intuitive messages. This study analyzed the basic color components of bisexual lighting, namely, pink, blue, and purple, and analyzed how human psychology is affected through color, combining the scenes from the video. The purpose of this paper is to explore what color language bisexual lighting is expressed using color properties in images and how bisexual lighting interacts with human psychology through color.

• Journal of the Korean Institute of Traditional Landscape Architecture
• /
• v.33 no.4
• /
• pp.112-128
• /
• 2015

To consider an identity about traditional folk village, this study analyzes color characteristic of traditional folk village by targeting Cuandixia folk village in China. For method of study, color is analyzed by KSCA(Korea Standard Color Analysis) program and images of color are drawn by I.R.I. Based on these, four results are came out. First, color distribution of Cuandixia is appeared in YR, R, Y, GY order. Furthermore, there are no affiliation of BG, and B but a lot of affiliation of YR. Second, the whole is made up of color that is applied to mist gray/low chroma in the value and chroma stakes. Especially, high chroma is extracted by only commercial old house, the rest is made up of middle and low chroma color. Third, dark color is the most by KS Color System and dark reddish gray and medium gray are occupied most part. Fourth, the whole atmosphere of village is static and hard, and the image is researched as gentle. Through the research, It applies extracted color palette for plan and preservation of traditional folk village. As using the color that is reflected in national and local distinct characteristic, preserving the color reflected in history and culture of the village, and applying color planning considered harmony with surrounding environment, it is expected that it can help to direct the color involved traditional and cultural meaning.

• Korea Science and Art Forum
• /
• v.26
• /
• pp.179-187
• /
• 2016

The purpose of this study is to analyze the color environment of urban small parks. We selected the urban small parks located in the subway stations around the line 2 and the Yamanote line in Seoul and Tokyo, and measured the environmental color with a spectroscopic colorimeter. Four urban parks, four urban parks, four urban parks, four urban parks, and four urban parks in Tokyo, and conducted field surveys. The study was divided into social sports facilities, park facilities and floor paved areas. The results of the study are as follows. The color of Y, YR, and GY colors were high in the environmental color of the first sports facilities in Seoul and Tokyo. In the case of Seoul, B, BG, PB, and Tokyo are R and P series, respectively. econd, in the case of social sports facilities, Tokyo has a different color distribution than Seoul, and Seoul has a somewhat higher brightness, so bright colors have been applied to the facilities. Third, the colors of park facilities showed similar brightness and saturation values in Seoul and Tokyo. In color distribution, Seoul is higher in Y-series and B-series, and Tokyo is higher in Y-series and R-series. The brightness and the saturation of the bottom pavement are similar to those of Seoul and Tokyo. However, the difference in color distribution shows that the color difference of the social facilities of urban small parks in Seoul and Tokyo varies depending on the color distribution rather than brightness and saturation.

• Archives of design research
• /
• v.16 no.2
• /
• pp.335-344
• /
• 2003

There are various schemes to improve the environment of a rir in which we dwell. Among them environment color is one of formative elements that compose a city environment, the recognition about it is coming to be high gradually. A stabilized appropriate color of city environment gives a psychological social cultural effect to the people and also can be a useful method even in public information of city image, To give a citizen sensitive aesthetic and emotional satisfaction, a systematic rational design approach is necessary in an environment color plan. Hereupon, this study suggests one model of a concrete substantial color design through analyzing a present condition, for example, an existing environment, a case study about similar space, and a question investigation for finding out preference image and applying them to the color design. Through a rational systematic environment color design one can expect several effects making identity in a region, increasing a peculiar image or unity reinforcement by total application of color scheme, creating a visual environment with aesthetic characteristic, and efficiency of continuous color management system.

• Journal of Digital Convergence
• /
• v.18 no.12
• /
• pp.577-583
• /
• 2020

The learning and cognition of preschool children begins with the color of the object, and the game interface is the child's first impression of the game, so reasonable color design is needed. This article selects 10 educational mobile game for preschool children, extracts colors from the game interface and startup icons, and puts them into Photoshop to analyze the three elements of color hue, lightness, and saturation. Finally, three suggestions are put forward for the color design of game UI. 1.Choose a color similar to the actual color of the thing. 2. Choose warm colors according to your child's preferences. 3. When using contrasting colors, please reduce the brightness or purity of the colors. It is hoped that the research conclusions can provide reference materials for the color design of educational game UI for preschool children.

• 한국정보교육학회:학술대회논문집
• /
• 2005.08a
• /
• pp.238-245
• /
• 2005

우리 생활 속에서 항상 존재하고 있는 색채의 중요성을 생각해 볼 때 색채 교육은 매우 중요한 일이다. 본 연구에서는 색채 지도 내용을 재구성하여 생활에서 활용할 수 있는 색채 감각을 신장시킬 수 있는 웹 형태의 색채 학습 시스템을 설계하였다. 인터넷을 이용하여 색채에 대한 지식과 함께 미적체험, 표현 감상에 관하여 학습하고 시스템에서 다양한 표현 활동 및 상호 작용 학습을 실행함으로써 효과적인 색채 학습이 가능하도록 시스템을 구성하였다. 이 시스템에서의 학습 단계는 여러 가지 색, 색의 느낌, 색의 배색, 색의 속성, 색의 이미지, 색과 생활이라는 큰 단위의 6가지 학습 단계를 가지고 있고 각 단계 별로 미적체험, 표현, 감상 의 단계를 거치면서 학습할 수 있도록 설계하였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2001.05a
• /
• pp.190-193
• /
• 2001

본 연구는 색채환경이 정상인의 심전도에 미치는 영향을 정량적으로 분석하여 색채 환경이 인체에 미치는 영향을 규명하고자 하였다. 피험자는 색맹을 가지고 있지 않고 인지기능에 장애가 없는 정상 성인 남, 여 50명을 대상으로 하였다. 색채환경의 제시는 암실에서 백색 광원에 채색 필터를 사용하여 제시하였다. 피검자는 6가지 색채 환경 안에서 심전도를 측정하였으며, HRV 분석을 하였다. HF/LF의 비를 비교 분석하여 본 결과, 남자는 녹색에서 색채 자극전보다 자극후가 HF/LF의 비가 0.508(p<0.07) 상승한 것을 볼 수 있었으며, 여자는 파랑색에서 색채자극전보다 자극후 HF/LF의 비가 0.677상승한 것을 볼 수 있었다. 이는 남자는 녹색에서 여자는 파랑색에서 더욱 편안함과 안락감을 느끼게 된다는 것을 의미한다. 따라서 본연구의 결과는 색채 환경이 인체에 미치는 영향을 규명함으로써 좀 더 편안한 색채 환경의 설계에 도움을 줄 것으로 기대된다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2010.07a
• /
• pp.133-136
• /
• 2010

작금의 현대 사회는 바쁜 일상 속 부모들의 관심이 부족한 자녀들에 대한 심리적 안정과 환경 적응력을 위한 색채심리치료의 필요성이 급증하고 있다. 이에 우리는 아동의 그림 등으로 아동의 감성상태를 파악하여야 한다. 현재 진행 중인 감성의 실증적 연구는 크게 심리학적 관점과 공학적 관점에서 이루어지고 있다. 심리학분야에서 이해하고 있는 감성은 감정에 가깝다고 할 수 있고, 한편 공학적 관점에서 이해되는 감성은 '외부의 물리적 자극에 의한 감각, 지각으로부터 인간의 내부에 야기되는 고도의 심리적 체험'으로 정의할 수 있다. 본 논문에서는 색채 이미지 공간에서의 단색, 배색의 정보를 활용하여 색채조화를 식별하고, 아동의 그림에서의 심리를 추출해내는 시스템을 제공한다. 우선 색채 이미지공간을 기반으로 감성 데이터베이스를 구축한다. 이후에 영상을 K-Means알고리즘을 이용해 클러스터링 하여 방대한 컬러 값들을 그룹화 시킨 후에 데이터베이스와 매칭을 시켜 감성을 추출해 내고, 아동의 그림에서의 컬러 분포도를 이용하여 아동색채심리를 알아본다.