• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.27-38
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• 2011

This study was aimed to investigate the effects of restaurant in-store color and music congruency on consumer's emotional responses and behavioral intentions. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province. To find ensemble effect of color and music, 3D studio MAX were used to make high-stimulus(exciting) and low-stimulus(calm) and 3D virtual reality restaurant simulation stimulus were applied. The statistical data analyses were performed using SPSS/WIN 18.0 and reliability analysis, factor analysis, regression analysis were used. Based on the result of the conducting factor analysis, emotional responses were classified into 2 factors: positive emotion and negative emotion. Satisfaction was classified into 1 factor: satisfaction. Loyalty was classified into 1 factor: loyalty. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, restaurant in-store color and music congruency were shown to affect positive emotion and negative emotion. Positive emotion and negative emotion were shown to affect satisfaction. Satisfaction were shown to affect loyalty. Music congruency had a higher effect on positive emotion than color congruency. Color congruency had a higher effect on negative emotion than music congruency. The results of this study will serve as a basis of color and music congruency with restaurant atmospherics.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.376-384
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• 2017

Color therapy is a diagnostic method for treating psychological problems using unique vibration and frequency color. The color has strong subjective psychology, it can give psychological stabilization effect as a spring as a favorite color and stability become personally personal. Also, to give various influences on emotion, we can obtain information via brain wave to evaluate these emotions. In this research, before viewing two kinds of VR color images of red and blue, responding to the stress questionnaire(BEPSI-K) via a mobile terminal. At this time, we analyzed the real-time we used four emotional data measurable via brain waves and grasped the user's emotional state. In addition, the stress questionnaire was used to quantify the emotion degree, and comparative analysis was made on how the color image affects the change of emotions with 3D virtual reality.

• Archives of design research
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• v.14 no.2
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• pp.67-76
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• 2001

Children's Picture Book is the literature with which children face for the first time as a form of close harmony between text and picture. The picture book shows what is happening and also what may happen mn the children's surroundings and takes great Influence on their creativity, thinking ability, emotion, and Intellectual ability by delivering affluent story through the pictures. The color expressed in the children's picture book is as much important as other formative elements such as shape and texture, and the expression of color on the basis of color emotion is much more Important In that It appeals to the children's feeling. The color which is expressed through the illustration of children's picture book conveys distinctly the motion and feeling of characters who are expressed un the picture book as well as distinction of theme and background and expresses persuasively the whole process of plot and atmosphere so that it might convey various emotions such as delight, sorrow, pleasure, wonder, and fear to children. This thesis alms at analyzing various effects of color contrast, process of color, hue variation, and use of color according to the atmosphere of each cut and the process of plot by selecting the children's picture books which were published abroad and home on the basis of color concept, emotion, and image association which children feel In order to Investigate and analyze the symbolism of color and emotional effect expressed through the illustration of children's picture book, and presenting a direction of color use to produce high-level children's picture book with illustrators individuality and artistry.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.152-157
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• 2008

The human uses the optic plentifully that an emotion the human knowledge. by the light it perceives the object and we live middle of color together. The color is close relation in our life. against a color from in many the optic information it is sensitive and it accepts. Therefore if expresses a emotion with color, human knowledge there is a probably of accepting intuition. The purpose of this dissertation to The emotion expression which uses a hue and the hue which leads the relationship research of emotion. In emotional circle of Plutchik, It selects the emotion where becomes the basic and the hue which similar has an impression and feature from the Harris of Moses Harris it searches emotion to use a hue circle with the method which it makes the emotion it expresses. Examines satisfaction of hue and emotion for emotion expression. The magnetic pole of emotion continuously comes in, There must be it will be able to confirm change of many emotion as a real-time. The shooting game the magnetic pole of multi emotion continuously comes in, Because it will be able to confirm the change of emotion as a real-time, suitable the applies for the research of emotion expression Consequently, The application it tried with character hue of shooting game.

• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.131-138
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• 2019

The film enters the color film from black and white, and the screen image changes qualitatively. The color in the film not only has the reproduction function of the restoration object like the objective appearance, but also has the function of conveying different subjective emotions. It can express the color and can't express it. The artistic effect conveys the information content that the story itself can't convey, so the color of the film becomes an important part of the film language. The color in the film is presented on the screen in the form of single-screen color, scene color, full-color color tone, and various color chains designed according to different contradictions and conflicts. Because the film art and art means are assembled by montage, he colors in the picture also form a montage form. People call it "color montage". People's subjective nature of color criticism and acceptance of color language also depend on various local tones. The accurate expression of the relationship, the unique attribute of color determines that the color must enter the structural state in order to express its unique charm. The color of the film only has the real aesthetic value when it enters the level of "color structure". This paper studies the color of Chinese and Western films from the differences between the color thinking of Chinese and Western film directors and the cultural implication of Chinese and Western film colors. The western film director emphasizes the structure of color and pays attention to the use of tonal montage to convey the characters. Emotions reflect the characteristics of a subjective color. Beginning with the "fifth-generation" director of Chinese film, the new journey of film color language has been opened. In the process of blending love and scenery, the film style of "image-in-one" has been achieved.

• Journal of Industrial Convergence
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• v.18 no.3
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• pp.117-124
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• 2020

In addition to education, the effects of color on humans have been studied in various areas such as human emotions, behaviors, and relationships between bodies. This study is based on the assumption that the color expression of University students can be observed to understand the inner and inclinations of University students, and that color expression activities can be a means of psychological expression, self-expression, and emotional relief. This study is aimed to find how much the color mind expression program effects the psychological mind state of University students. As a result of the study, the color mind expression program influenced the expression of inner feelings and emotions of University students, and had a positive effect on color psychology and utilization. In addition, overall, the color mind expression program was effective in positive and psychological recovery of negative emotions, such as being able to honestly express the difficulties felt in the process of preparing for employment.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.367-372
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• 2019

Today we are living in a capitalist society where competition is prevalent and natural phenomenon. We compare ourselves to others in overheated competition, concerning the views of others. We comfort many assessments of other that causes in anxiety and controls our behaviors unconsciously. We hypothesize that such anxiety originate from eyes of others, and studied anxiety in general and anxiety about other's gaze. Specifically, the study of ornament was conducted with emphasis on the eye and intense colors from the anxiety of competition in famous movie "Black Swan". We used color in the art work as a tool to reflect the authors inner phycology, and tried to deliver author's emotion and message simultaneously. Moreover, we tried to share and express the anxiety of modern people through the from of "eye".

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.295-301
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• 1999

본 연구에서는 특정 대상에 대한 사람들의 심리적인 색채반응을 측정할 수 있는 색채감성척도(PCS)를 개발하고 이것을 색채 감성 이미지의 평가에 어떻게 이용하는가를 보여주고자 한다. 색채심리에 기초한 색채감성척도(PCS)는 NCS와 ISCC-NBS 색명법에 의거한 색상과 톤의 개념으로 구성되었으며 기본형과 상세형의 두 가지가 개발 되었다. 표준화된 색채감성척도는 각 사람들마다 다르게 나타나는 색에 관한 이미지나 색에 대한 심리적인 선호반응을 객관적으로 측정할 수 있는 척도로 활용될 수 있다. 본 연구에서는 선호색, 선호의상색, 선호 화장품 색을 나타내는데 PCS가 어떻게 활용되는가를 보여주었다. PCS를 이용한 색채 감성 이미지는 Color Image Palette를 이용하여 각각의 특성을 비교할 수 있도록 제시되기도 하였다. 색채 경험에 대한 광학적이거나 물리적인 속성이 아닌 심리적인 특성을 평가하고 서로 다른 집단의 반응을 비교 평가하는데 PCS와 유용한 도구가 될 것이다.

• Archives of design research
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• no.16
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• pp.77-86
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• 1996

fhe purpose of lhlS study was to inves,igate ,he color preference of pees among Korean and Japanese Lnrversity students groups. Looking at a color chart contammg (is colored chips arranged sequentlally by hue and tone. the subjects from two countries were asked to choose their five most hlghly preferred colors and five least preferred colors. The data was classifed by hues and tones and then both sexes. The results were analyzed by comparison of the general orders of preference, and comparison of the selected colors by hues and tones and both sexes. The correlation of color preference in two countries was also studled uSlng Pearson's product moment correlatlOn cod ficren t. The results of this study were summaried as follows: 1. The most preferred color in two countries was vivid blue, and the least preferred color in two countries was grayish brown. 2. The most prefered hues in each countries were purple blue in Korea and blue in Japan. The least preferred hue in two countries was yellow red. 3. The most preferred tone in two countries was vivid and least preferred tone in two countries was grayish. 4. The correlation of the color preference between two countries was studied usmg Pearson's product moment correlation coefflCient for both hues and tones. I, indicated strong correlation in tones than in hues.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.117-127
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• 2015

Colors in the film can communicate with the audiences without a dialogue as deep as possible, and then colors make a audiences sympathy as a role playing like a main character. The movie that I chosen by this thesis is The mother(UK film, 2003). This movie is so powerful imagetelling movie I've ever seen in the meaning of tool as a character-narrative film. This imagetelling in the movie is so useful and powerful, and then image is more important than any other things in the movie as a narrative tool and storytelling.