• Journal of Digital Contents Society
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• v.16 no.3
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• pp.425-436
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• 2015

Along with the spotlight of storytelling, storydoing has attracted public's attention as it has been utilized in various different areas. There are valued message by producer and story to back it up in the storydoing. Recipient will acknowledge the affordance encouraged by producer and confirm the message by practicing it. Finally producer will evaluate the practice process. Therefore, storydoing promotes the product of company, strengthens the brand image and delivers message and value through a previously mentioned cycle. Ultimately, storydoing is operated based on user's experience. In this study, based on the experience theory of John Dewey, in order to discover how the interactivity and continuity operate story doing, we conducted a study on the concept of storydoing, the national and international story doing status, the difference between storytelling and storydoing, the elements of story doing, the relationship with user experience, and the principle of operating story doing. As a result, we learned that story doing had the five elements of message, story, characters, action, and confirmation, and operated by the interaction and continuity between the producer and receptor. Thus, through this research to understand the nature of storydoing, we have identified new trends of the cultural industries and discovered the possibilities to expand the application scope of storydoing, which was currently applied by companies to promote their brand images, onto contents field. More importantly, the proposal of theoretical differences between storytelling and storydoing makes this report meaningful in terms of sociocultural, industrial and academic aspect.

• The Korean Journal of Coaching Psychology
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• v.5 no.2
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• pp.25-51
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• 2021

The purpose of this study is to deeply explore the communication process with team members perceived by team leader. To this end, in-depth interviews were conducted with 10 team leaders, and analyzed according to the grounded theory research method procedure suggested by Strauss and Corbin. As a results, a total of 51 concepts, 17 subcategories, and 8 categories were derived. As a causal condition, the concept of 'contemplating and reinterpreting communication necessary for the organization' was derived, and the central phenomenon was 'intentional effort made in parallel with work and private conversations'. The contextual condition was 'recognizing the need to cope with environmental changes', and the mediating condition was 'self-reflection and self-coaching time' was derived. The action/interaction strategy was conceptualized as a communication process with task-oriented coping, conflict resolution coping, and relationship promotion coping, and was confirmed as 'recognizing virtuous cycle communication within the organization' as a result of interaction with the central phenomenon. As a result of analysis of the team leader's communication process, the effort stage, approach stage, coping stage, and cycle stage were shown. As a result of the type analysis, task-oriented coping was a facilitator, conflict resolution coping was a supporter, and relationship promotion coping was a considerate. This study is an empirical study on how the corporate team leader perceives and expresses communication in the relationship with the team members.

• Proceedings of the Korean Society of Soil and Groundwater Environment Conference
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• 2004.09a
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• pp.266-268
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• 2004

대부분의 유기물은 토양의 특성에 따라 그 흡착 및 탈착 양상이 다르며 이는 오염물질의 토양에서의 지속성 및 이동성에 영향을 미치게 된다. 본 연구에서는 대표적인 유기오염물인 PAH(Polycyclic Aromatic Hydrocarbon)에 대하여 흡착 및 탈착과 오염물질의 미생물 분해 등을 통한 제거 기작과의 연관성을 연구하고자 한다. PAH의 이론적인 미생물분해반응식은 열역학적 이론을 바탕으로 하는 반쪽반응방법을 사용하여 예측할 수 있다. 오염물과 토양의 특성에 따른 흡착 및 탈착 양상을 파악하고, 앞에서 구한 미생물 분해반응식을 이용하여 이론적 분해량을 예측하면 오염물의 생물학적 이용성과 노출량을 결정할 수 있다 이를 위하여 본 연구에서는 토양의 여러 특성을 분석한 후, PAH의 미생물 분해량 및 분해율을 측정하고자 한다. 실험을 통하여 실제 토양에서 측정된 PAH 분해량과 위의 이론적 분해량 예측 결과 사이의 관계를 토양의 특성을 이용하여 설명할 수 있으며 나아가 오염물질의 생물학적이용성에 관하여 개략적으로 일반화된 예측 모형을 얻을 수 있을 것이다. 본 연구를 통하여 토양과 유기오염물질, 미생물간의 상호 작용에 대한 이해를 높이고 보다 실질적인 유기오염물의 생물학적 이용성을 예측할 수 있는 방안을 마련할 수 있을 것이다.

• Journal of Technology Innovation
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• v.26 no.2
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• pp.1-36
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• 2018

In this study, we investigate the influence of national culture on technological innovation activities. First, we discuss the concept of national culture and various cultural dimensions and measurements. Second, we analyze previous literature to explore the theoretical mechanisms in the relationship between national culture and technological innovation. Each cultural dimension has it own mechanism regarding the relationship and in some dimensions mixed theoretical arguments and empirical results are found. Lastly, we also explore how the national culture interacts with characteristics of technology, (social) institutions and public policies while it affects the technological innovation. Based on an literature review on the issue, we propose new research agenda and discuss avenues for future research. The implications for the research are also presented.

• Journal of Korean Library and Information Science Society
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• v.55 no.1
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• pp.173-192
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• 2024

Through a survey of college students, this study explained the process and aspects of how Generation Z interacted with information while collaborating on a daily basis. Applying the Radical Change Theory, the study investigated the platforms through which university students engaged in challenges and their information behaviors. University students primarily participated in challenges using platforms such as Instagram and Naver Blog. In terms of changes in information seeking, which is the first type of information seeking in the theory, a wide and diverse range of information behaviors were observed, with the way of searching for information being quite different from when the digital age arrived 10 years ago. Information sources included not only digitalized ones but also traditional sources such as printed materials and personal contacts. The utilization of various media types was prominent, and collaborative efforts were voluntarily undertaken for challenges. In terms of changing perspectives, type 2 of information behavior, the main motivation for acquiring information and securing knowledge led to participation in the challenge. Participants exhibited a sense of community consciousness, including mutual influence awareness, social participation consciousness, and emotional connection.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.30-46
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• 2020

New media is rapidly changing with the recent development of the technology of transmitting, producing, editing, and sharing video information. This study investigates the effects of one person media broadcasting use motivation and social viewing on consumer attitudes toward brand, brand engagement, and purchase intention. It was fond that motives such as differentiation, social interaction with other viewers, mutual interaction with BJ, information-seeking, and new fun-seeking positively affected brand attitudes. Also, the same motives except fun-seeking positively affected brand engagement. Only mutual interaction with BJ and information-seeking were found to be positively related to purchase intention. Meanwhile, para-social relationships, social presence, and subjective norm positively influenced on brand attitudes and purchase intention each. Also, para-social relationships and social presence were positively related to brand engagement. Theoretical and practical implications, and suggestions for future studies are discussed in detail.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.397-405
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• 2013

The development of the technology of the 21st century, wireless Internet technology development in smart environments, was rapidly settled. In such an environment, the user is faced with many smart devices and smart content. This study is the analysis of the smart environment and smart devices, and user-to-user cognitive out about the effects reported. Cognitive effects observed behavior, technology, and user-centered system design, and plays a very important role to play in educating the users. And theoretical consideration about the UX (User eXperience) and UXD (User eXperience Design), by case analysis on the technical aspects of 'effective' visual aspect of interoperation aspects (interaction), and the cognitive effects of UXD (User eXperience Design) examined. As a result, on the visual aspects of the user experience based on the design that can be used to know, and be sound or through interaction with the user of the machine-to-machine interaction (and interaction) that must be provided, such as location-based or speech recognition technology will help you through the convenience of the user. Through this research, the smart environment and helping act of understanding, effective UXD (User eXperience Design) to take advantage of to help.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.195-207
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• 2015

Social media marketing should be approached in a different way from traditional media marketing. This study uses a theoritical and empirical method to analyze what impact social media's key elements - provide information, interactivity and playfulness - have on corporate performance and awareness. As a result, the increase in the level of provide information, and the level of interactivity turned out to have positive impact on corporate performance and awareness. To improve the impact of social media on corporate performance, it is better to use it more extensively for customer management and marketing, rather than simply focusing on a specific part of social media. In conclusion, it is important to have a better understanding of the key elements of social media in order to improve corporate performance and image. In a situation where senior firms are increasingly adopting social media, it is increasingly important to have social media-related PR marketing subject included in senior education.

• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.5
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• pp.865-872
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• 2020

In the fifth generation (5G) mobile networks, non-orthogonal multiple access (: NOMA) has been considered as a promising technology, to increase the channel capacity. In NOMA, the multiple users share the channel resources and multiplex simultaneously. Recently, for the stronger channel user, it was reported that the bit-error rate (: BER) performance with interactive mobile users is degraded, compared to the BER of non-interactive users. In this paper, in order to improve such degraded BER performance, we propose the maximum-likelihood (: ML) receiver. First, the closed-form expression for the BER of the ML receiver is derived, and then it is shown that the BER of the ML receiver is improved, compared with the BER of the ideal perfect successive interference cancellation (: SIC) receiver. Additionally, based on the analytical expression, Monte Carlo simulations validates the above-mentioned results.

• International Commerce and Information Review
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• v.16 no.3
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• pp.3-23
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• 2014

This study focused on causes of use reluctant intention because closed SNS was more active than open SNS was despite tremendous growth of SNS to have negative influence upon not only SNS contents suppliers but also marketing business using SNS. The survey were conducted a total of 205 participants with adult over colleague student, 197 copies that excluded questionnaire with unfaithful answer were used in the analysis, and we used path analysis of structural equation modeling. The results of modified path model showed that interactivity was influenced by value, and then affecting "trust ${\rightarrow}$ satisfaction ${\rightarrow}$ using reluctant intention" path and "satisfaction ${\rightarrow}$ using reluctant intention" path. These result reflected that interactivity have a double-edged sword and value is very important standard to make a positive of negative role of interactivity. These results suggested that interactivity was found to have influence upon not only behavioral willingness that took actions depending upon either improvisation or situation but also behavioral intention path that thought and took actions in reasonable way. The interactivity had double-edged sword to help develop SNS and to produce negative results.