• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.806-808
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• 2019

인터넷 기술의 발전에 힘입은 전자상거래의 급격한 발전에 따라 소비자들의 소비습관은 오프라인에서 온라인으로 빠르게 바뀌었다. 이에 따라, 구매한 상품에 대한 평가를 작성하는 것 또한 만연해지면서 소비자들에게 구매 결정의 중요한 요인으로 작용하기 시작하였고 실제 판매량에도 직접적인 영항을 끼치기 시작하였다. 그러나, 현재 전자상거래 시스템에서는 상품에 대한 평가를 한눈에 알아볼 수 있는 기능이 부재하고 있어 소비자의 소비 전략과 판매 전략측면에서의 비효율을 야기하고 있다. 따라서, 본 논문에서는 LSTM 을 기반으로 한 딥러닝 모델을 이용해 감정분석을 하여 온라인 상품평을 긍정/부정에 따라 자동으로 분류하고자 한다. 이를 통해, 효율적인 반응 분석을 위한 기술 개발의 기반을 마련하여 소비자와 판매자 모두에게 더 나아진 전략 수립의 기회를 제공할 것으로 기대한다.

• Archives of design research
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• v.11 no.1
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• pp.291-302
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• 1998

This paper covers the development process of multimedia evaluation system, especially focused on customer satisfactory factors while customers navigating net-based Interactive multimedia system. Customers usually experience new level of interaction cased by newly developed web-based technology In ordinary multimedia system. However, if it gives customers satisfactory experience is a matter of question. To find out the relationship between customer satisfaction and interactivity factors exposed by multimedia system, a model has been developed which describes the structure of web-based multimedia system and its relation to customer satisfactory factors. Five different experiments, including 'semantic differential', 'focus group interview', and 'expert review', has been conducted and four customer satisfactory factors were identified. Those are 'customery value', 'structural perfectness', 'visual perfectness', and 'contemporaneity'. With these factors and newly delveoped evaluation system, 7 different web-site has been evaluated and analyzed at the end of this report.

• Korean journal of communication and information
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• v.61
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• pp.28-51
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• 2013

The present study analyzed the effects of brand extension on the existing parent brand by applying the media brand extension model which previous studies had suggested based on consumer based brand equity model. Based on previous studies, the present study constructed a research model in which pre-brand extension parent brand evaluation, brand portfolio quality variance, perceived number of brand extensions, perceived fit between parent brand and brand extended channel, and brand extended channel evaluation are supposed to affect post-brand extension brand extension evaluation, and tested the media brand extension feedback effects model through structural equation modeling. The analysis results show that pre-brand extension parent brand evaluation, brand portfolio quality variance, perceived fit, and brand extended channel evaluation affect post-brand extension parent brand evaluation while the effect of perceived number of brand extensions is not significant.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.1
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• pp.49-62
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• 2022

Online customer review data can be easily collected on the Internet and also they describe sentimental evaluation of a product in different aspects. Previous sentiment analysis studies evaluate the degree of sentiment with review data, which may have multiple sentences describing different product aspects. Since different aspects of a product can be described in a sentence, the proposed method suggested analyzing a sentence to build a pair of a product aspect terms and sentimental terms. Bidirectional LSTM and CRF algorithms were used in this paper. A pair of aspect terms and sentimental terms are evaluated by pre-defined evaluation rules. The paper suggested using the result of evaulation as inputs of QFD, so that the quantified customer voices effect on the requirements of a new product. Online reviews for a hair dryer were used as an example showing that the proposed approach can derive reasonable sentiment analysis results.

• Korean Business Review
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• v.20 no.2
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• pp.105-118
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• 2007

Recommender system is the tool for E-commerce company based on the internet for increasing their sales ratio in the market. Recommender system suggests the list of items which night be wanted by customers. This list generated by the result of customers' preference prediction through the prediction algorithm automatically. Recommender system will be able to offer not only the important information for marketing strategy but also reduce the cost of customers' information retrieval trough the analysis of customers' purchase patterns and features. But there are several problems like as the extension of the users and items scales and if the recommendation to customers generated by unreliable recommender system makes the customer royalty to the system to weaken. In this study, we propose the criterion for pre-evaluation on the prediction performance only using the preference ratings on the items which are rated by customers before prediction process and we study the features of customers who are classified through this classification criterion.

• Journal of the Korea Society of Computer and Information
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• v.6 no.2
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• pp.157-162
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• 2001

Internet shopping mall is done commercial trade in particular web sites, and zoomed with an important means of trade for the next generation. When users visit shopping mall, the best objective is determined to users by of offering satisfaction and pleasant experience. Therefore. this paper was selected a menu list as an evaluation factor to emphasize a usage convenience of internet shopping mall, and executed a performance and a subjective satisfaction evaluations on a screen design and a structure design. The results of all the performance and the subjective evaluations for the screen design were shown the shortest search times on left type of the main-menu and vertical type of the medium-menu. In the structure design, it was shown that users were the highest satisfaction in type that search product and shopping cart procedure were firstly processed, and the procedure of a shopping membership and paying a bill were secondly processed at the same screen with regard to a comprehensibility and convenience of purchase procedure. It was shown that the user prefered the shopping mall web site to analogy with the real purchase procedure

• The Korean Journal of Financial Studies
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• v.14 no.1
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• pp.15-39
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• 2008

본 연구에서는 미국, 영국, 한국 금융시장의 주식, 회사채, 국채, 부동산지수와 상품지수로 구성된 포트폴리오에서의 상품지수의 역할을 실증적으로 제시하고자 했다. 일반적인 금융상품으로만 구성된 포트폴리오와 상품지수가 포함된 포트폴리오의 수익률과 위험을 비교 분석하여 상품지수의 포트폴리오 구성요소로서의 타당성을 검증했다. 또한, 국가별 통화정책의 변화에 따라 분석기간을 긴축정책기와 확장정책기로 구분하여 그 성과를 비교함으로써 상품지수가 인플레이션 헤지수단이 될 수 있는지를 확인하고자 하였다. 미국과 영국의 경우 GSCI지수는 긴축기에 다른 금융자산에 비해 위험대비 수익률이 높아 포트폴리오 편입비중이 크며, 포트폴리오의 효율성을 높이는 것으로 분석되었다. 영국의 경우 환율을 적용하기 전과 후의 분석결과가 크게 상이하지 않으나, 한국의 경우 환율을 적용한 GSCI지수의 포트폴리오 편입비중은 미국, 영국시장과 유사한 결과를 보이나, 환율과 GSCI지수를 각각 독립적인 자산으로 편입하여 분석할 경우 그 효과는 미미한 것으로 나타났다. 즉, 환율을 적용하여 편입한 GSCI지수의 포트폴리오 수익률 상승효과 중 상당한 부분이 환율로 인한 것이며, 해외시장의 경우와 단순히 비교하기는 어렵다는 점이다. 따라서, 우리나라의 경우는 미국, 영국과 달리 환율을 적용한 상품지수가 인플레이션에 대한 헤지수단이 되나, 환율효과가 지배적이므로 상품지수 자체의 공헌도는 높지 않다고 평가된다.

• The KIPS Transactions:PartB
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• v.19B no.3
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• pp.155-164
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• 2012

This study aims to identify the multidimensional variables and sub-variables and study their relative weight in music recommender systems when maximizing the rating function R. To undertake the task, a optimization formula and variables for a research model were derived from the review of prior works on recommender systems, which were then used to establish the research model for an empirical test. With the research model and the actual log data of real customers obtained from an on line music provider in Korea, multiple regression analysis was conducted to induce the optimal correlation of variables in the multidimensional model. The results showed that the correlation value against the rating function R for Items was highest, followed by Social Relations, Users and Contexts. Among sub-variables, popular music from Social Relations, genre, latest music and favourite artist from Items were high in the correlation with the rating function R. Meantime, the derived multidimensional recommender systems revealed that in a comparative analysis, it outperformed two dimensions(Users, Items) and three dimensions(Users, Items and Contexts, or Users, items and Social Relations) based recommender systems in terms of adjusted $R^2$ and the correlation of all variables against the values of the rating function R.

• The Journal of Society for e-Business Studies
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• v.11 no.3
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• pp.35-51
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• 2006

Information visualization plays an important role to provide a conceptual comprehension of the information and should be adjusted and featured to reflect the characteristics of the domain to which it is applied. Product searching in e-Commerce is not an exception. In this paper, we present visualization techniques that are specified for effectively browsing the results of product searching. We considered visualization techniques including MapNet and Cluster Map and modified them to reflect the characteristics of the product domain. We consider two types of search queries: category searching and product property searching, and make it possible to include more detailed product semantics in their search criteria. We also provide a query refinement mechanism so that even users with rack of understanding the products may rewrite their queries for better results.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.459-460
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• 2023

기존의 추천시스템은 상품간 혹은 사용자 간의 유사도를 기반으로 작동한다. 하지만 이는 사용자가 유사한 상품 추천 속에 갇히게 되는 필터 버블의 문제와 추천시스템의 고질적인 문제인 데이터 희소성 문제를 피할 수 없게 된다. 따라서 본 연구에서는 사용자의 취향과 체형 정보를 반영하여 사용자의 평점을 예측하는 협업 필터링 기반 딥러닝 추천과 상품간 비유사성을 고려하여 사용자의 평점을 예측하는 내용 기반 추천을 혼합한 하이브리드 추천 모델을 구축하여 기존 추천시스템의 문제점을 해결하였다. 모델의 성능평가를 위해 인터넷 의류 쇼핑몰을 대상으로 유사한 이미지를 활용한 하이브리드 추천 모델과 NDCG 값을 비교하였고 유사도가 낮은 이미지를 활용한 모델이 더 우수한 성능을 보였다. 이는 다른 제품과는 달리 소비자가 의류를 구매할 경우 이미 구매한 상품과 유사한 상품보다는 유사하지 않은 상품을 구매할 가능성이 크다는 것을 보여준다.